You already know that Google is the world’s biggest search engine, and the most used, but how many Google searches per hour are made?

A daily count of Google searches is the topic of the day.

How often do you use Google to search something?

Now, imagine billions of people all over the world using Google for instant gratification to find out about something they want to know. 

Google doesn’t only host the most search queries across the world.

Google has 50 other offerings, services, and products available to the world. Google is the most-visited website on top of all that.

How Many Google Searches per Hour in 2023? 

There are more than 378 million Google searches per hour.

That data was found on Google Trends.

Google Trends is a great tool for marketers and businesses to learn about anything that’s trending.

Bloggers, website owners, affiliate marketers, influencers, and other business people use Google Trends to stay current. 

Another little ironic tidbit is that 7.2% of all that search traffic actually comes from the search query “Google”.

Besides having over 378 million searches per hour, Google experiences over 9 billion searches per day.

Can you even imagine the amount of data that flows through Google search?

What Is the Google Search Market Share Compared to The Other Popular Search Engines?

Desktop/Laptop Search

Google’s desktop/laptop market share accounts for 85.44% of all global searches.

Bing comes in second place with 8.32%, Yahoo at 2.47%, and DuckDuckGo has 0.9% of the global market share.

Russia’s popular search engine, Yandex accounts for 1.26% of the world’s market share in the search engine market, while Baidu, China’s favorite search engine has 0.63% of the market share.

Mobile Search 

True List reported that 9 out of every 10 Mobile users from all over the world use Google Search.

That means that the mobile search market share for Google accounts for 98.84% of all mobile searches. That also makes Google the preferred mobile search engine.

While China’s Baidu search engine ranks in second place with 1.09% of the search engine market, it’s still far from Google’s mobile market share.

After Baidu, Yandex, Russia’s premier search engine has 1% of the mobile search engine market share. 

Yahoo mobile searches make up 0.86% of the global market share, while Bing (0.51%), and DuckDuckGo (0.39%) come in fourth and fifth out of the top five search engines. 

Where Is Google Search Most Used?

In terms of usage, India is the top user of Google, with 94.19% of the overall global usage. That means most of India’s population that uses the Internet uses Google. 

Next, in terms of usage is Brazil with 92.5% of its population using Google as their primary search engine. 

Third place in terms of usage is the USA, which isn’t too far behind the top two, India and Brazil.

In the United States, 92% of all searches happen among its population. Also, 96% of all mobile searches come from the US. 

Google mobile searches in the United States accounts for 63% of all Google searches in the country. This includes mobile and desktop/laptop searches.

Something that you might not know is that in China, Google services and products are forbidden.

So, no one in China is allowed to use Google Search. That’s a huge market of about 800 million people who can’t use Google. 

China has Baidu, which accounts for 71.5% of the country’s searches. They also have Shenma, which accounts for 15.4% of searches. 

Google Search Demographics

Now, we will discuss who uses Google. 

Around 77% of people using the Internet are using Google at least three times per day. This is most of the people who use the Internet, leaving only 23% using other search engines.

Other Google Search figures indicate that 14% of people who use the Internet use Google between one and three times daily. 

How many people use voice search on Google?

The statistics show that 20% of all Google searches are performed using Google voice search, not through keyboards. 

Close to half of all product searches start on Google Search. The precise number is 46% of product searches. 

Likewise, over half of shoppers use Google to discover new brands and products. Also, 51% use Google when they research and buy products online.

Almost 61% claim they not only use Google to research, but also to make buying decisions. That includes what to buy and where to buy it.

In the US, Facebook is the most-searched word on Google, while YouTube is the most globally searched term on the search engine. Ironically, Google owns YouTube. 

In the US, YouTube follows Facebook as the most-searched term on Google, followed by Amazon, weather, Google, Walmart, and Gmail. These searches are all in the tens of millions.

The top 10 topics that people search include the following:

1. what to watch (9.14 million)
2. where’s my refund (7.48 million)
3. How you like that (6.12 million)
4. what is my ip address (4.09 million)
5. how many ounces in a cup (2.74 million)
6. what time is it (1.83 million)
7. how I met your mother (1.83 million)
8. how to screenshot on mac (1.83 million)
9. where am i (1.5 million)
10. how to lose weight fast (1.5 million)

Final Thoughts

There’s no doubting the power and popularity of Google Search and all Google products and services.

It’s safe to say that the creators of Google started something that has turned into one of the best and most successful inventions and brands in the history of the Internet world. 

Oddly, even with all these statistics about Google’s powerful search engine, businesses still neglect to take full advantage of this dynamic platform.

Now that you know more about Google, who uses it, how much it’s used, and why they use it, you can create better marketing strategies.

How many Google searches per hour are made?

Over 378 million per hour. 

Sources