Key Google Search Statistics

32 Key Google Search Statistics in 2024: NEW Facts & Trends!

Published on: December 17, 2023
Last Updated: December 17, 2023

32 Key Google Search Statistics in 2024: NEW Facts & Trends!

Published on: December 17, 2023
Last Updated: December 17, 2023

Google is best-known for its intuitive search engine, but it’s much more than its search engine.

Google is a full-blown suite of utilities and tools for personal, business, and more.

Google has been available to the public since 1998 and rose to become the most used and biggest search engine on the planet.

There are more than one billion people using Google in one way or another.

It’s the most visited website on the planet.

We could write so much more about this company, but we’ll let these Google search statistics for 2024 tell you more about it. 

Resource Contents show

Key Google Statistics 

  • In 2023, in the United States, Google sites were rated among the most visited multi-platform web properties.
  • Globally, Google Search has 93.18% of the search engine market share.
  • In the United States, Google Search possesses the bulk of the search engine market share with 88.73%. 
  • Google’s web browser, Chrome, has the largest market share of browsers at 61.8%.
  • Chrome for Android has the largest market share (38.45%) in the browser version market.  
  • Google’s overall revenue comes to $279.8 billion (USD) as of 2022.
  • Google has a search index consisting of hundreds of billions of pages and over 100 billion gigabytes.
  • It’s search engine processes more than 3.5 billion searches per day.
  • 72% of survey participants said that they click on organic search results only or mostly.
  • 68% of Google Search users say that they think Google’s search results quality has gotten better over time. 

General Google Search Statistics in 2024

1. In February 2023, in The United States, Google Sites Were Rated Among the Most Visited Multi-Platform Web Properties.

Google

Google was ranked one of the most popular multi-platform web properties in the United States with around 274 million visitors from desktop and mobile.

Google Search, YouTube, Hangouts, Gmail, Maps, Online Shopping, plus Google Play Store, and Apps are among Google’s many web properties.

(Statista, Statista 2)

2. Globally, Google Search Has 93.18% of The Search Engine Market Share.

As of March 2023, Google Search owns the bulk of the search engine market share at 93.18% worldwide.

No other search engine on the globe comes close to Google’s search engine share. Bing has 2.87%, Yahoo!

Has 1.12%, Yandex has 1.02%, DuckDuckgo has .52% and Baidu has 0.42%.

(Statcounter)

3. In the United States, Google Search Possesses the Bulk of The Search Engine Market Share with 88.73%. 

Not only does Google Search own the largest market share in the search engine market globally, it also owns the largest market share in the United States at 88.73%.

Way behind Google, there is Bing (6.6%), Yahoo! (2.36%), DuckDuckgo (1.94%), Yandex (0.13%), and Ecosia (0.07%). 

(Statcounter)

4. Google’s Web Browser, Chrome, Has the Largest Market Share of Browsers at 61.8%.

Chrome, the Google web browser, has a 64.8% share in the web browser market.

There is no web browser that compares to Chrome’s market share.

For instance, Safari has 19.5% of the web browser market share and ranks second after Google.

Microsoft Edge has 4.63%, Firefox has 2.93%, and Opera has 2.33% of web browser market shares.

(Statcounter)

5. Chrome for Android Has the Largest Market Share (38.45%) in The Browser Version Market.  

These are interesting statistics because of the variety of browser versions we have.

Chrome for Android owns 38.45% of the browser version market share.

Safari iPhone has 14.34%. Chrome 111.0 *10.51%), Chrome 110.0 *7.81%), Chrome 109.0 (2.75), and Edge 110 (2.2%) follow Chrome for Android in the browser version market.

(Statcounter)

6. Google’s Overall Revenue Comes to $279.8 Billion (USD) as Of 2022.

Google’s most recent fiscal year report shows that its revenue amounted to $279.8 billion (USD) for 2022.

Google’s advertising revenues are the bulk of its total revenues, which accounted for $224.47 billion (USD) in 2022.

In 2021, Alphabet, Google’s parent company showed a market capitalization of a whopping $1,392 billion (USD) and was ranked second among the world’s internet companies.

(Statista 3)

7. Google’s Answer to ChatGPT, Bard Is in Development.

We all know that Google can’t help but develop its own version of ChatGPT to compete in the AI market.

They call it “Bard” and it’s only available in a limited rollout as of March 2023.

If you live in the United States or United Kingdom, you can join the waitlist.

The technology is still in Beta testing and is constantly being updated.

(Statista 4, TechCrunch)

8. Google Has a Search Index Consisting of Hundreds of Billions of Pages and Over 100 Billion Gigabytes.

According to Google, its search index is made up of way over 100,000,000 gigabytes in size along with hundreds of billions of web pages.

Much like the index in a book, Google’s index ads an entry for every word on a webpage that is indexed by the system.

Imagine all that data getting indexed on the web every time a website goes live online.

(Google)

9. Google Is Ranked as The Number One Most Visited Website Globally and In the United States. 

Google is the most visited website in the world and in the United States. It received 88.68 billion visitors in March 2023 alone.

Likewise, Google is ranked first in the categories of electronics and technology. 

Google also tops out in the global mobile search sector.

(Similarweb)

10. The United States Has the Largest Market Share of Google Usage at 26.95%. 

The United States makes up the primary market share of Google usage at 26.95%. India is second at only a 4.50% market share.

Brazil follows closely behind India with a 4.44% share and the United Kingdom has a market share of 3.86%.

(Similarweb)

Google Search Statistics

Google

11. Statistics Show that Its Search Engine Processes More than 9 Billion Searches per Day.

Google processes more than 9 billion search queries per day.

Over one year, this translates to over 3.3 trillion queries across the globe. Google’s programming is vast and strong to be able to process this many data.

(EarthWeb)

12. 77% of Internet Users Claim that They Use Google Three Times per Day for Online Searches. 

Not only is Google the most visited website, respondents from one survey said they use Google three times or more every day to search for things online.

Another 14% said they use Google Search between one and three times per day, and 7% use it between five and ten times per week.

(Moz)

13. 72% of Survey Participants Said that They Click on Organic Search Results only Or Mostly. 

While other studies have also shown that 72% of Google Search users click only or mostly on organic search results, Moz’s survey revealed the same results.

Interestingly, age plays a role in whether searchers click more on organic results or paid results.

Users 60 and older are 200% more apt to click on the best results for their query whether it’s organic or paid than 18- to 21-year-olds. 

(Moz)

14. 15% of All Google Search Queries Have Never Been Asked Before.

Since 2007, Google search queries have been tracking and reporting how many searches have never been made before. In 2007, that figure was 25%.

Then in 2013, it went to 15%.

Between 2018, 2020, and 2022, 15% remains the percentage of search queries that have never been searched. 

(Google On Twitter)

15. 68% of Google Search Users Say that They Think Google’s Search Results Quality Has Gotten Better Over Time. 

According to the Moz survey, 68% of respondents said that they felt like Google’s search results have improved over time.

Another 25% said they think it’s stayed the same, while 7 said it’s gotten worse. However, none of these respondents had any specific complaints.

(Moz)

16. Similarweb Shows that Google Searches Are Conducted by 57.99% of Males and 42.01% Females. 

There is a bit of a gender gap in Google’s audience. For instance, Google’s audience is made up of 57.99% men and 42.01% women.

Also, those 25- to 34-years old are the biggest users of Google at 29.97%, with those 18 to 24 making up 24.66%.

Let’s just say that the gender gap isn’t as wide on Google search as it was just a few years ago.

(Similarweb)

17. As of Late 2022, 90.63% of Pages Receive Zero Organic Search Traffic from Google.

It may surprise you to learn that 90.63% of all web pages get zero organic search traffic from Google.

This translates to over 847 billion web pages that get no organic Google search traffic.

In contrast, only 0.21% (just over 2 million pages) get over 1,000 visits from organic traffic.

(Ahrefs)

18. 54.4% of All Clicks Go to The Top Three Organic Search Results on Google.

One of the reasons brands, bloggers, and businesses want to be at the top of Google’s organic search results is because 54.4% of all clicks are on the top three organic search results.

Therefore, it pays to be on top of search results.

(Ahrefs)

19. Only 7% of Survey Respondents Said that They Move Past the First Page Search Results to See as Many Options as Possible.

Most searchers stay on Google’s first page of results to find what they need for answers.

In fact, 75% said they either choose the first or second option or scan only the first page to find the most relevant answer to their search query.

Only 7% said that they will go past the first page for more results.

(Moz)

20. 22.1% of Respondents Said that They Even Read Featured Snippets. 

If you’re wondering how Google Search users feel about featured snippets, statistics show that 22.1% of them read featured snippets.

Likewise, this same percentage said they even consider their query in relation before clicking a featured snippet link. 

(Moz)

Google Maps Statistics

Google

21. Roughly 86% of Internet Users Use Google Maps to Find a Local Business.

Google’s local search engine, Maps is used by 86% of internet users to find a local business.

For instance, local plumbers, car repair, gas stations, lawyers, real estate agents, etc. 

(LinkedIn Pulse)

22. In 2022, Google Maps Was the Most Downloaded Navigation Map in The United States with Nearly 25 Million Downloads.

In 2022, Google Maps experienced 24,729,317 app downloads, making it the most downloaded navigation app in the United States.

Behind Google Maps, Waze saw over 9.1 million downloads. 

(Statista 5)

23. Globally, Google Mpas Was Downloaded More than 13.35 Million Times from Global Users in July 2022.

At the global level, Google Maps came in second in navigation app downloads with 13.35 million downloads in July 2022.

This figure is just from one month of downloads of Google Maps. Google Maps is available in over 220 countries.

(Statista 5)

24. Over One Billion People Use Google Maps Each Month. 

Across the globe, Google Maps is used by over 1 billion people per month.

According to Google, there are over 5 million active websites and apps that use the Maps platform core products each week.

Google Maps is constantly updated.

(Google Cloud)

25. The Samsung Website Is the Top Site that Uses Google Maps Integration.

Out of all sites that use Google Maps integration, Samsung uses it the most.

Samsung also gets over 591 million monthly visits. Booking.com also uses Google Maps integration and has over 464 million monthly visits.  

(SimilarTech)

Interesting Google Search Statistics

Google

26. Alphabet (Google’s Parent Company) Employs Around 187,000 as Of 2022.

In its regulatory filing, Alphabet claimed almost 187,000 employees.

In March 2023, the company announced they would be cutting 12,000 of those jobs, which represents over 6% of its staff.

This has been happening across the tech industry

(TechCrunch 2, USA Today)

27. Globally, “Facebook” Is the Most Searched Term in 2022 on Google Search. 

Facebook is the most searched term on Google Search in the world with 203,900,000 searches.

YouTube falls just under Facebook with 196,100,000 searches.

Amazon is third with 178,200,000 search queries on Google.

(Semrush Blog)

28. In the United States, Amazon Is the Top Google Search Term with 147,600,000 Searches.

While Facebook is the most searched term on Google Search in the world, Amazon is the most searched term on Google in the United States in 2022 with 147,600,000 searches.

Facebook comes in second with 132,600,000 searches and then YouTube with 131,300,000 searches.

(Semrush Blog)

29. The Most Searched Question on Google Search in 2022 Was, “What Time Is It?”

It seems that people all over the world want to know what time it is.

The search volume for “What time is it”, accounted for 1,400,000 questions on the search engine.

This is also the most Googled question in the United States.

(Semrush Blog)

30. Google Has 85 Offices Across the Globe as Of 2022.

Google has a total of 32 offices in North America (29 in the United States; 3 in Canada), 6 in Latin America, 24 in Europe (3 in the United Kingdom), 18 in the Asia Pacific, and 5 in the Middle East.

California (U.S.A.) has the most Google offices and one is a Googleplex.

(Sacnilk)

31. In January 2023, Google Search Had the Market Share of The Global Mobile Search Engine Market at 96.46%. 

The latest Google search stats reveal that Google Search has the bulk of the global mobile search engine market with a 96.46% share.

Bing has 0.48%, Yahoo has 0.63%, Baidu (China’s leading search engine) has 0.7%, Yandex has 0.66%m and DuckDuckGo has 0.46%.

(Statista 6)

32. The Keyword “Insurance” Has the Highest Cost-Per-Click (CPC) on Google Adwords at $54.91.

Google

If you’re using Google Adwords for advertising, insurance is the keyword with the highest CPC at $54.91.

Loans is the second most expensive at $44.28, and mortgage is third at $47.12. 

(WordStream)

FAQs

How Many People Use Google Play?

Google Play has over 2.5 billion users that play each month.

This app store has more than 2 million games and apps accessible to people across the globe with a few exceptions where Google usage has been banned.

Google’s services have been banned or diminished in a few countries due to data privacy concerns. Those countries have very strict data rules.

How Many People Use Google Workspace?

Google Workspace is used by massive corporations such as Salesforce, Nielsen, and others.

Google Workspace has a market share of 69.36% of all office suites in the world. Workspace has more than 2 billion active monthly users.

For perspective, Office 365 has more than 200 million active monthly users.

Who Was the Most Searched Person on Google in 2022?

You may not be surprised to know that “Johnny Depp” was the most Googled person in 2022, likely due to the Amber Heard-Johnny Depp publicized hearings.

In fact, Amber Heard ranked as the second most searched person on Google. 

What Was the Most Popular Search in The United States in 2022?

Besides the standard search terms, Wordle quickly became the most popular search query on Google in the United States, Canada, Spain, and the United Kingdom in 2022.

In case you don’t know, Wordle is a popular word game. 

What Was the Most Searched News in 2022?

The most searched term in the news on Google was “Queen Elizabeth passing”.

The world mourned enough to make her the topmost searched news on Google for the year. 

What Is Google Lens? 

Google Lens is a mobile app designed to let you search what you see and identify it.

You snap a picture of a plant, animal, product, or anything and Lens will try to identify it and give you search results you can evaluate.

As of 2023 alone, more than one billion questions have been asked on Google Lens.

Google Lens is often used by resellers to find out what a product is worth. 

How Long Is the Average Search Session on Google Search?

Stats show that on average, search visits on Google last about 54 seconds.

So, nearly one minute. How long are your Google search sessions? 

Conclusion

After reading this Google search statistics resource, you can surmise that Google is overall one of the most used and popular multiplatform sites in the world.

In fact, it’s number one in several markets. 

Google is the number one most visited website, and its search engine has the bulk of the search engine market share in the world.

This company is more than its search engine.

It’s utilities, work and school tools, games, music, movies, workspaces, chats, email, and more. 

Whether you’re an individual using Google’s products and services or a business paying for subscriptions to Google’s products and services, you should be taking full advantage of what this company has to offer at every level. 

Sources

AhrefsGoogleGoogle Cloud
Google On TwitterInternet Live StatsLinkedIn Pulse
MozSacnilkSemrush Blog
SimilarwebSimlarTechStatcounter
StatistaStatista 2Statista 3
Statista 4Statista 5Statista 6
TechCrunchTechCrunch 2USA Today
WordStreamEarthWeb

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.