Search Engine Market Share

Search Engine Market Share in Apr 2024 (U.S. & Worldwide!)

Published on: April 27, 2023
Last Updated: April 27, 2023

Search Engine Market Share in Apr 2024 (U.S. & Worldwide!)

Published on: April 27, 2023
Last Updated: April 27, 2023

It goes without saying that Google takes up the vast majority of both the U.S. and the worldwide search engine market share in 2024.

Search engines have become part of people’s everyday lives, whether for school, work, or ordinary days.

A search engine is a platform that helps users connect their queries to relevant content using keywords, terms, and phrases.

It matches the searched term on different websites and uses algorithms to show a list of content with relevant information.

Some of the most used search engines are Google, Bing, Yahoo, Yandex, Baidu, and DuckDuckGo.

Global Search Engine Market Share in 2024

Search Engine Market Share

What are the market shares of the popular search engines worldwide?

Based on a report, Google dominates the market shares of all search engines worldwide with more than 93% market share.

The total market share of other search engines such as Bing, Yahoo, Yandex, Baidu, and DuckDuckGo is less than 10% in the global search engine market.

However, the introduction of ChatGPT and it’s collaboration with Bing is a potential threat to Google’s market share this year.

Let’s take a look at the market shares of the popular search engines in the global market in 2023:

  • Google had around 93.18% market share in the search engine market worldwide
  • Bing had around 2.87% market share in the search engine market worldwide
  • Yahoo had around 1.12% market share in the search engine market worldwide
  • Yandex had around 1.02% market share in the search engine market worldwide
  • Baidu had around 0.42% market share in the search engine market worldwide
  • DuckDuckGo had around 0.52% market share in the search engine market worldwide

Search Engine Market Share by Device

Web search engines help users locate information in the browser based on the terms they search for.

They use complex mathematical formulas to acquire quality search results.

Every search engine provides different features and services but they are all accessible on different devices like desktops, mobile phones, and tablets.

The following are the market shares of search engines using different devices in September 2022:

Desktop Search Engine Market Share in September 2022

Desktop-Search-Engine-Market-Share-2
  • Google’s global desktop search engine market share reached 84.81% 
  • Bing’s global desktop search engine market share reached 9.15%
  • Yahoo’s global desktop search engine market share reached 2.46%
  • Yandex’s global desktop search engine market share reached 1.06%
  • Baidu’s global desktop search engine market share reached 0.57%
  • DuckDuckGo’s global desktop search engine market share reached 0.86%

Mobile Search Engine Market Share in September 2022

Mobile Search Engine Market Share
  • Google’s global mobile search engine market share reached 96.26% 
  • Bing’s global mobile search engine market share reached 0.54%
  • Yahoo’s global mobile search engine market share reached 0.75%
  • Yandex’s global mobile search engine market share reached 0.65%
  • Baidu’s global mobile search engine market share reached 0.7%
  • DuckDuckGo’s global mobile search engine market share reached 0.5%

Tablet Search Engine Market Share in September 2022

Mobile-Search-Engine-Market-Share-3
  • Google’s global tablet search engine market share reached 90.94% 
  • Bing’s global tablet search engine market share reached 5.44%
  • Yahoo’s global tablet search engine market share reached 1.21%
  • Yandex’s global tablet search engine market share reached 0.68%
  • Baidu’s global tablet search engine market share reached 0.33%
  • DuckDuckGo’s global tablet search engine market share reached 1.01%

Search Engine Market Share in the United States in 2024

Search-Engine-Market-Share-in-the-United-States-5

The ranks of search engine market shares in the United States from January 2022 until September 2022 remain the same.

Similar to the global search engine market, Google’s market share also dominates the US search engine market, followed by Bing, Yahoo, DuckDuckGo, Ecosia, and Yandex market shares.

Here is a list of the US search engine market shares in September 2022:

  • Google handles a market share of 87.13% in the US search engine market
  • Bing handles a market share of 7.16% in the US search engine market
  • Yahoo handles a market share of 3.02% in the US search engine market
  • Yandex handles a market share of 0.07% in the US search engine market
  • Ecosia handles a market share of 0.09% in the US search engine market
  • DuckDuckGo handles a market share of 2.32% in the US search engine market

Google Search Engine Market Share

Search Engine Market Share

Google is one of the most popular search engines worldwide providing helpful products and services for all its users.

Some of its products aside from Google search are Gmail, Google Meet, Google Workspace, YouTube, and Google Maps.

It leads the search engine market share worldwide accounting for a market share of 92.42% in September 2022.

It acquires over 9 billion daily search queries.

Bing Search Engine Market Share

Bing is one of the largest online search engines around the world that matches searched words with relevant results.

It allows users to search using terms, voice, and images. It also offers features such as images, videos, translation, maps, news, travel, MSN, Esports, and TakeLessons.

This search engine had approximately 1.2 billion visits in May 2022 and around 900 million daily Bing searches.

It accounts for a 3.45% market share in the global search engine market in September 2022.

Yahoo Search Engine Market Share

Yahoo is one of the top global search engines committed to connecting people to relevant online information.

It delivers the best services like Yahoo search, mail, news, sports, finance, fantasy, celebrity, lifestyle, shopping, Esports, and ad tech.

This platform recorded around 63.65 thousand searches every minute and approximately 33 billion annual searches around the world.

It recorded a market share of 1.32% in the global search engine market in September 2022.

Conclusion

Search engines are becoming more useful to people since it is one of the sources of quality and relevant online information.

Searching for keywords and terms on a browser will provide all the matched content.

Most of the top search engines continuously improve and innovate their services and features such as including voice searches and translation.

Due to the accessibility of search engines and easy-to-use features, many users rely on them when searching for information like Google, Bing, Yahoo, and DuckDuckGo. 

Sources

Design HammerBDC99firms
99firmsStatCounterStatCounter
StatCounterStatCounterStatCounter
GoogleYahoo IncBing
StatistaOberlo

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.