Bing Market Share 2022 (U.S. & Worldwide)

Last Updated: November 12, 2022
Find out the Bing market share and other interesting facts about this popular search engine.
Bing Market Share
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Curious to find out the Bing market share in 2022?

This article is for you.

Bing, also known as Microsoft Bing, is one of the popular products of Microsoft and ranked second among the largest online search engines around the world.

It is committed to connecting all users to the best search results and quality content from the web. 

No wonder why Bing’s traffic reached approximately 1.2 billion in May 2022 and recorded about 900 million Bing searches every day.

Approximately 69% of Bing users search for popular sites like Google, YouTube, Facebook, Gmail, Bing Homepage Quiz, and Amazon.

Bing Market Share in 2022

How large is the Bing market share in 2022?

Bing is the number 2 search engine, behind Google.

Based on a September 2022 report, Bing accounted for 3.45% of the search engine market share worldwide.

For a year, it strives for a 0.79% increase in the global search engine market.

Let’s take a look at the global search engine market shares from September 2021 to September 2022:

  • In September 2021, Bing held a market share of 2.66% of the global search engine market
  • In October 2021, Bing held a market share of 2.74% of the global search engine market
  • In November 2021, Bing held a market share of 3.14% of the global search engine market
  • In December 2021, Bing held a market share of 2.86% of the global search engine market
  • In January 2022, Bing held a market share of 2.88% of the global search engine market
  • In February 2022, Bing held a market share of 2.97% of the global search engine market
  • In March 2022, Bing held a market share of 3.1% of the global search engine market
  • In April 2022, Bing held a market share of 3.02% of the global search engine market
  • In May 2022, Bing held a market share of 3.08% of the global search engine market
  • In June 2022, Bing held a market share of 3.2% of the global search engine market
  • In July 2022, Bing held a market share of 3.29% of the global search engine market
  • In August 2022, Bing held a market share of 3.34% of the global search engine market
  • In September 2022, Bing held a market share of 3.45% of the global search engine market

Desktop Search Engine Market Share

Bing is an easy-to-use platform and is accessible using a web browser on different devices such as desktops, tablets, and mobile phones. 

In July 2022, Bing accounts for 8.88% of the global desktop search engine market, while Google holds 83.84%.

After two months, Bing increased its desktop search engine market by about 0.31%.

Here is the list of the global desktop search engine market shares in the 3rd quarter of 2022:

  • Google accounted for about 84.15% of the global desktop search engine market share in July, while 84.76% in August, and 84.81% in September
  • Bing accounted for about 8.84% of the global desktop search engine market share in July, while 8.76% in August, and 9.15% in September
  • Yahoo! accounted for about 2.54% of the global desktop search engine market share in July, while 2.48% in August, and 2.46% in September
  • Yandex accounted for about 1.49% of the global desktop search engine market share in July, while 1.17% in August, and 1.06% in September
  • DuckDuckGo accounted for about 0.99% of the global desktop search engine market share in July and August, while 0.86% in September

All About Bing

Microsoft’s Bing is one of the largest web search engines that connect searched information with relevant results.

It allows users to search terms, search using voice and image, and search the web on the main search bar.

It also offers services such as images, videos, Bing translates, maps, news, travel, MSN, Esports, and TakeLessons. This platform is available in 105 languages across 238 countries.

Statistics show that about 30% to 40% of Bing searches are for finance, health, travel, and car content.

Microsoft acquired $8.53 billion in revenue from its search advertising in the first six months of 2021.

Bing in Different Countries

Bing searches are mostly from China with 39.6%, followed by the US with 24.95%.

Some countries such as Japan, France, and Germany also use Bing which accounts for more than 3% for each country.

In September 2022, Bing’s market share in China reached 13.54%, while Bing’s market share in the US reached 7.16%.

Statistics show that 69% of Bing users from the US search for Facebook, YouTube, Google, Gmail, Bing Homepage Quiz, and Amazon.

Bing recorded nearly 13 million searches, looking for Facebook, and about 11.45 million for YouTube. 

While more than 8 million searches for Google, and around 6.04 million for Gmail. Almost 5.6 million finds for the Bing Homepage Quiz, and 4.83 million for Amazon.

Bing Search Engine Market Share in the US

Bing

Bing acquired around 5.85% market share in the US search engine market in 2021.

It experienced approximately 2.64% down compared to the US search engine market in 2015.

Here is Bing’s search engine market share in the US from 2015 to 2021:

  • In 2015, Bing had a market share of 8.49% in the US search engine market
  • In 2016, Bing had a market share of 6.7% in the US search engine market
  • In 2017, Bing had a market share of 6.57% in the US search engine market
  • In 2018, Bing had a market share of 6.8% in the US search engine market
  • In 2019, Bing had a market share of 6.13% in the US search engine market
  • In 2020, Bing had a market share of 6.63% in the US search engine market
  • In 2021, Bing had a market share of 5.85% in the US search engine market

Microsoft Search Advertising Annual Revenue

The global search advertising revenue of Microsoft continuously increased year-on-year from 2016 until 2022.

The search advertising revenue of the company includes the revenue from Bing search ads, Microsoft Advertising, and several external partnerships.

Microsoft generated a revenue of approximately $11.59 billion from search advertising in 2022.

Here is a list of Microsoft search advertising revenue from 2018 to Q2 2021:

  • Microsoft generated a revenue of $7.01 billion from search advertising in 2018
  • Microsoft generated a revenue of $7.63 billion from search advertising in 2019
  • Microsoft generated a revenue of $7.74 billion from search advertising in 2020
  • Microsoft generated a revenue of $8.53 billion from search advertising in Q2 2021

Conclusion

Microsoft is one of the most popular and largest software makers worldwide that provides digital transformation.

Bing is a product of Microsoft which helps people match their queries to relevant and quality information.

This search engine is a user-friendly platform that offers various services including voice, image, translation, and maps to make the browsing experience easier and faster.

Bing continuously strives for improvement and growth and gladly acquires approximately a 0.79% increase in the global search engine market for a year.

Sources

BingBacklinkoStatista
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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.