Gmail Statistics

14 NEW Gmail Statistics in 2024

Published on: November 15, 2023
Last Updated: November 15, 2023

14 NEW Gmail Statistics in 2024

Published on: November 15, 2023
Last Updated: November 15, 2023

Considering it’s regarded as one of the biggest email providers worldwide, you can assume there are plenty of Gmail statistics that are publicly available.

A significant part of Google, Gmail has been around since 2004 and has been going strong ever since.

Although the email platform has its fair share of competitors, Gmail is a top choice for nearly two billion people throughout the world.

More specifically, Gmail boasts roughly 1.8 billion users worldwide, and this number continues to climb.

On top of that, Gmail’s current share of the email market is sitting at 27.21% for 2023.

Nowadays, Gmail is much more than just an email provider, as it also comes with an entirely unique suite of office tools.

In reality, Gmail is its own ecosystem, and the statistics in this article will provide a view of it from multiple angles.

Key Statistics

  • Roughly 0.5% of email in the Gmail inbox is spam
  • 61% of people between the ages of 18 and 29 use Gmail
  • 27% of all email opens worldwide happen through Gmail
  • 90% of startup companies in the U.S. use Gmail
  • 30% of Gmail users have experienced a data breach due to weak passwords
  • 75% of all Gmail users manage their accounts on their phones
  • Gmail supports 105 different languages
  • On average, Gmail blocks 10 million spam or malicious emails every 60 seconds
  • Gmail hosts over 1.8 billion users across the world

Top Gmail Statistics in 2024: A Surface-Level View

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When you take into account that Gmail is much more than an inbox, it’ll start to make sense why there are so many statistics on the product.

Not only is Gmail capable of many different features, but it’s one of the best email providers in the world for a number of reasons.

General statistics offer enough information to give you an idea of where the company currently stands.

However, this article will also include more niche data points that explore past the surface to deliver a more full-fledged take on data surrounding Gmail.

1. Gmail’s Market Share Among Competitors

With other email service providers like Apple Mail and Yahoo Mail and many others, Gmail still takes a sizeable portion of the market.

Of course, Gmail has been around for almost 20 years and has had plenty of time to grow.

This isn’t to say others haven’t done the same, but Gmail has Google backing it, which clearly helps a lot.

The most recent available data shows that Gmail currently holds 27.21% of the email client market share, and rightfully so.

Gmail hit its peak back in January of this year, as it reached 28.04% market share at the time.

If you take a look at historical data, Gmail has been growing a few different ways in recent years.

Not too long ago, in November of 2022, Gmail only had a market share of 23.51%.

This highlights rapid growth within the last year alone, and there’s more than one factor that plays into this.

Nevertheless, it’s expected that Gmail will continue to be a dominating force among competitors for the foreseeable future.


2. The User Count Keeps Climbing

Part of what makes Gmail so popular is the sheer number of active users.

The most recent data on Gmail’s user base shows us that the platform boasts over 1.8 billion users across the globe.

Back in 2015, Gmail only had roughly 900 million users; it’s no secret that Gmail is on a continuous upward trajectory.

Even if Gmail has some strong competition in the market, it still holds the title for the highest number of users on a global scale.

User numbers are merely one fraction of what keeps Gmail running, but they’re important nonetheless.

This particular statistic is bound to fluctuate, sometimes to a considerable degree, but there’s a good chance Gmail remains in the top spot for user count moving forward.

Another aspect of Gmail that keeps people coming back is its mobile application.

Once again, other email providers have mobile apps as well, but Gmails’ is one that people love.

It’s intuitive, integrates with other Google applications, and it’s easy to navigate.


3. Mobility Matters in a Modern Era

Regardless of age, most people appreciate a seamless mobile application that makes their life easier in some form or fashion.

Considering almost everyone has an email that they check at least once per day, it only makes sense to have a Gmail mobile application.

With essentially all of the core functionalities of the desktop version, Gmail’s mobile app is the option of choice for many people when it comes to checking emails.

It’s estimated that 75% of all Gmail users manage their Gmail accounts through the mobile application.

People like to access their email no matter where they are, and Gmail offers numerous features to make it as easy as possible.

You’ll find benefits among other email applications, but they don’t really cut when it comes down to the design and features.

The Gmail app is considered a must-have among most users.


4. Average Number of Emails

As time moves on, it seems like email accounts get cluttered with more and more mail we didn’t ask for.

This is something that can’t be avoided entirely, and it’s a big factor in why people have so many emails sitting in their accounts.

On average, most Gmail accounts have roughly 5,700 emails sitting in the account.

This is a blend of missed messages, spam, saved emails, and many other types of mail.

Keeping track of it all and keeping it clean is a task in itself.

On top of that, many people don’t like to delete emails in case they need to reference them later.

When you take into account that Gmail offers a significant amount of storage for the everyday individual, most people don’t care to keep their inboxes that tidy.

Incentive to keep the inbox clean is also affected thanks to Gmail’s intuitive search feature.

With the help of keywords, you can find the email you’re looking for in seconds, making the organization less of a priority for some.


5. Number of Emails Sent and Received


With how large Gmail has become over the last two decades, one might wonder just how many emails are coming and going.

Statistically speaking, it’s expected that by 2025, 376.4 billion emails will be sent and received on a daily basis.

This sounds staggering, but it’s entirely possible, considering how many users, email accounts, and types of emails get sent out each day.

Although many companies use Gmail for business use, a majority of this number includes personal and business use for individuals.

Gmail has done a good job of evolving with the times over the years. Even with texting, numerous chat applications, and video calls, people still use Gmail every single day.

It wasn’t too long ago that Gmail surpassed 300 billion sent and received emails.

The company only reached that number in 2020, so reaching almost 380 billion by 2025 is a pretty big jump.

Gmail is one of those applications and services that’s in it for the long run and will continue to give us more than one reason to carry and use it every day.


Breaking Down Emails by the Numbers

Aside from the service and company itself, you can also look at statistics that focus on all the different types of emails that come and go through Gmail.

With billions of them in circulation, experts have been able to generate some interesting data points on the topic.

Casual users may not see many emails, but those with multiple accounts or who have it for business use are accustomed to the onslaught of neverending emails.

From your inbox, social, promotion, and spam tabs, you probably receive more emails than you realize.

6. How Many Emails Land in Promotions?

It has been a feature of Gmail for quite some time, but the promotions tab in Gmail is usually right next to your inbox tab.

As one might expect, this is where users receive a majority of promotional emails.

Recent data shows that 68% of all incoming emails can be classified as ads and generally end up in the promotions tab.

This can be pretty annoying to some people, and you can manage this flow of emails through various security parameters.

Even if you’re able to block a majority of them, it’s only a matter of time before new ones start coming through.

Most people are annoyed by such spam, but having it show up in a separate tab entirely is better than every promotional email landing in your inbox.


7. What’s the Average Click Through Rate (CTR)?

Whether you’re a marketer, or business owner, or have a community of email subscribers, click-through rate is an important metric to understand.

Getting a good CTR out of your emails can be a challenge, as email marketing is an ever-changing space.

Between novice users and professional marketers, the average click-through rate for emails is 3.1%.

That doesn’t seem very high, and it’s understandable, as many people entirely ignore promotional email content.

On top of that, many promotional emails end up in the promotions or spam box and never get noticed in the first place.

There are many tips and tricks to land a promotional email in a subscriber’s inbox, but it isn’t always a guarantee.

Nevertheless, this reality has led to a pretty low average for click through rates.

It’s something that both beginner and expert email marketers constantly struggle with.


8. Placement Rate of Emails

A variety of factors play into how a specific email gets placed in a particular folder.

Aside from that, there’s plenty of data to show where emails are landing in your inbox.

Gmail considers several factors as emails are coming into your account. 

While some are blocked entirely, others end up in your inbox, spam folder, or another tab that Gmail deems more fitting for the message.

The table below provides a visualization of the placement rates of different types of emails.

Type of EmailInbox Placement Rate
Promotional 84.5% (19.2% open rate)
Social87.2% (22.4% open rate)
Updates86.8% (28% open rate)

The amount of email landing in the spam folder is roughly 80%.

Gmail’s spam filter isn’t always accurate, as it isn’t uncommon to go fishing for emails in the spam folder that you might actually need.

Gmail may seem convoluted separating emails into different tabs, but this is far better than having it all cluttered under one tab.

Numerous tools are also in place to help keep your account less cluttered; it just takes a little effort.


9. It’s Called Spam for a Reason

An issue that people have been annoyed with long before email became a thing, spam mail is inescapable for the most part.

Recent data shows that roughly 10 million spam emails are sent every second, with over 14 billion of them being sent on a daily basis.

This is purely among Gmail accounts, not accounting for the many other email providers.

Even with the help of Google’s automatic machine learning filtering out spam messages, millions of them still make it into people’s accounts.

On average, one in every 2,000 messages are sent to the spam folder.

Once again, multiple measures are in place to keep spam messages out of the way, but you’ll want to actively monitor it to keep it clean.

Ignoring spam is the best way to avoid scams, but you can also empty your spam folder without having to click on a single email.


10. A Majority of Emails are Opened on Mobile Devices

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Between opening, reading, and sending emails, smartphones are the device of choice for most users.

Around 55.6% of all email opens occur on a mobile device.

Many people like to check their email during small moments of downtime throughout their day.

Whether it’s during a commute, a quick bit to eat, or on a short walk, smartphones make it easy to efficiently keep an eye on your email.

Managing emails also usually only require a brief interaction to read a message, sort an email or send a response.

This makes mobile phones a much more viable option for managing email rather than sitting at a desktop or laptop computer.

This statistic likely changes on a consistent basis, but it shows the preferences of users and the rising efficiency of applications and mobile phones.

With so many people living lives on the go, managing emails on a mobile device is a no-brainer.


What About the Users?

You can’t look at Gmail statistics without diving into the many unique facets of the service’s user base.

Gmail’s users span many different corners of the globe, which means they come with their own list of statistics.

This shows just how diverse Gmail’s user base is and how far the company’s reach extends across the world.

Gmail isn’t a service that only caters to one age group or demographic.

Individuals and professionals from all generations can make easy use of the platform.

There may be a learning curve with some of its features, but Gmail is a tool that any age group can make use of.

11. Number of People That Have Downloaded Gmail

If you thought Gmail had a high number of users, wait until you see how many times the application has been downloaded.

Keep in mind this number only accounts for the Google Play Store, but the Gmail app surpassed 10 billion total downloads in 2022.

It’s safe to say that Gmail has a longstanding position in the email market.

There’s no argument the true total number is more than 10 billion once you take downloads from Apple’s App Store into account.

Of course, only a fraction of this number are still current, active users.

With how large Gmail has become, it’s expected for billions of users to come and go over the years.

Gmail is able to generate retention and bring in new users due to everything it has to offer, not just because of its email services.

You also want to factor in that Gmail goes hand in hand with Google Drive, which allows people to manage almost any kind of document in Gmail with ease.


12. Gmail’s Primary Age Demographic

Although Gmail is used by a broad spectrum of different people, there’s one age demographic that uses the service the most.

A majority of Gmail users can be found between the ages of 18 and 29 years old.

61% of people in this age range use Gmail, and it makes sense, considering it’s a younger crowd, with a majority of them being new professionals.

Other age groups found on the platform include:

  • 30 to 44 years = 54%
  • 45 to 54 years = 36%
  • 65+ years = 24%

Gmail definitely did a great job of catering to the younger generation.

For example, those 40 and older more than likely grew up around Yahoo, while those under 40 primarily grew up using Gmail, starting with their very first email.

Regardless of who Gmail caters to the most, it’s evident that any age group can find a use case for the email service and its surrounding products.

For many people in the professional world, it’s the other suite of products that work alongside Gmail that helps to sell the service.

People like that they can manage photos, documents of all types, emails, and more all in one place.


13. Startups in the U.S. Love Gmail

One of the core components of any startup company is a universal tool for internal and external communications.

Many new business owners end up using Gmail for a number of reasons, from tools, security measures, communications, and endless integrations.

Saying many would be an understatement, considering statistics show that 90% of all startups in the United States prefer to use Gmail.

Some of this is due to the fact that people are already used to the Gmail service and application, so it doesn’t come with much of a learning curve.

However, Google Drive is a huge selling point from a business perspective, as it’s an easy and free way to keep internal documentation organized among multiple Gmail accounts.

In the brief list below, you can get a look at some of the key features that business owners like about Gmail the most.

  • Customized email labels
  • 24/7 customer support
  • Confidential mode
  • Google Drive
  • Branding features
  • And more

Overall, Gmail gives business owners a long list of reasons to use its services across their entire organization.

This also makes sense, as many new startups are bound to be made up of a bunch of young people.

As we’ve learned, many young people lean on Gmail for their email services by default.


14. Users Delete About Half of All Emails


If you have a Gmail account, you definitely understand, but with so many different emails coming and going daily, many users like to keep their inboxes tidy.

This means consistently cleaning up the mess, and statistics highlight that users delete nearly half of all emails in their accounts.

The exact number comes down to 48% of all emails, but that also tells us just how many emails that are received each day quickly go to the trash.

It should be noted that 48% correlates to the average email user and is bound to look quite different from person to person.

Even with many people deleting emails daily, most still end up with a relatively cluttered inbox as they can’t keep up with incoming emails 24 hours a day.

Nevertheless, email is a modern necessary evil, and most people understand this, which is why they deal with it. 

Don’t forget there are multiple features that can help you clean up your inbox.

Blocking accounts, unsubscribing from newsletters, and other features can help filter out unwanted emails.


Final Thoughts

Gmail is a respected name all throughout the world, and the statistics behind it support its ongoing success.

There are plenty of people who choose not to utilize Gmail’s services, but most can agree that isn’t so common nowadays.

The email service provider will continue to adapt and evolve as it always has, as it further becomes the go-to email service provider for the entire world.

This article has provided a variety of Gmail statistics that delve into many unique realities behind the service and its reputation.


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.