In this article, we are going to look at the Google market share in 2023.
Google is the world’s leading search engine committed to making people’s lives easier through its different products.
Its core product is Google Search along with Google’s advertising services, map, communication, publishing, statistical, and development tools.
Data shows that an average person searches for information on Google at least 3-4 times daily, and the average number of searches worldwide reached 6 billion per day.
This platform has been widely used in the past decades and became more popular during the COVID-19 pandemic.
Many people have more time to search, education has transformed into digital teaching and learning, and businesses adapt to online meetings and transactions.
How wide is the Google market share in 2023?
According to a September 2022 report, Google is not just leading but it is dominating the market share of search engines around the world.
92.42% of searches were conducted on Google search.
This means that more than 9 out of 10 internet users use Google to search for information.
Here is a list of search engine market shares as of September 2022:
- Google – handled 92.42% of the global search engine market share
- Bing – handled 3.45% of the global search engine market share
- Yahoo! – handled 1.32% of the global search engine market share
- Yandex – handled 0.79% of the global search engine market share
- Baidu – handled 0.65% of the global search engine market share
- DuckDuckGo – handled 0.63% of the global search engine market share
Google in Different Countries
Google is not just popular in the United States but also different countries around the world.
Google in India accounts for almost 94% of search engine market share as of July 2022.
Here are some of the countries sharing desktop Google search traffic as of July 2022:
- Google in India accounts for 93.99% of search engine market share
- Google in Brazil accounts for 89.11% of search engine market share
- Google in Italy accounts for 88.54% of search engine market share
- Google in Spain accounts for 86.41% of search engine market share
- Google in Hong Kong accounts for 86.19% of search engine market share
- Google in Australia accounts for 86.17% of search engine market share
- Google in Canada accounts for 83.66% of search engine market share
- Google in The United Kingdom accounts for 82.35% of search engine market share
Google is top-ranked in its home country, the United States.
The US search engine market share for Google reached 86.95% in 2022, followed by Bing with a 7.13% market share.
Next on the list is Yahoo! with a market share of 3.06% and DuckDuckGo with 2.47%.
The dominating figures of Google are brought by Google searches made on mobile devices with 93.71%, while more than 77% on desktops, and almost 80% on tablets.
Google is one of the world’s most popular platforms offering helpful products and services for all people, education, businesses, and developers.
Here are some of Google’s products:
- Google Meet
- Google Workspace (G Suite)
- Google Maps
- Google Play
- Google Classroom
- Google Alerts
- Google Assistant
- Google Ad Manager
- Google Web Designer
Gmail is one of the best products of Google. It is a no-cost web-based email service used to connect users to other people around the world.
It is connected to other Google features such as Drive, Meet, Chat, Calendar, and Classroom.
Based on the latest report, over 330 billion emails are being sent daily. The most used email services are Apple, Gmail, Outlook, and Yahoo Mail.
Apple holds the most email market share worldwide, accounting for 57.97% as of May 2022. Gmail comes second with 28.13% email market share, followed by Outlook with 4.21% email market share, and Yahoo Mail with 3.05%.
Google meet is one of the most used products of Google during the lockdown brought by the COVID-19 pandemic.
Schools, businesses, and companies used this platform for real-time online meetings. It can be used for both video and audio calls, as well as show presentations by sharing the screen.
This video conferencing platform was used by approximately 100 million users per day during the pandemic. By clicking the meeting link, users can access the meeting room.
The global market share of video conferencing is projected to exceed $10 billion by 2027.
Zoom holds 48.7% of the video conferencing market share globally in 2021 or equal to 22.3% growth from 2020 to 2021.
Followed by Google Meet, having 21.8% of the video conferencing market share or equal to 20.2% growth from 2020 to 2021.
Google Workspace, formerly G Suite, is an all-in-one product of Google for businesses.
It connects individuals and organizations with collaboration tools including Meet, Gmail, Docs, Chat, Forms, Sheets, and Calendar in one place.
The G Suite or Google Workspace leads the office suite and online meetings market.
It holds a market share of 82.10% in the online meetings market in 2022 while Office 365 has a market share of 7.74%.
YouTube is one of the most visited sites online. It is a product owned by Google which shares easy-to-watch videos with a large number of viewers.
Users can both upload and watch videos. Content creators use this platform to share videos with different content using their own YouTube channels.
According to the 2022 report, this video-sharing site has 2.6 billion users around the world with 1 billion watched hours daily.
It holds second place in the most popular social networking site. YouTube has a market share of 97.77% in the media players and streaming platforms market.
Google has expanded its products and services to productivity tools, mail, map, enterprise products, and other Google ventures which led to its global annual revenue of more than $256 billion in 2021.
This large figure is made up of Google’s advertising revenue, accounting for $209.49 billion in 2021.
Let’s take a look at the annual revenue of Google for the last five years:
- In 2021, Google’s annual revenue reached $256.74 billion
- In 2020, Google’s annual revenue reached $181.69 billion
- In 2019, Google’s annual revenue reached $160.74 billion
- In 2018, Google’s annual revenue reached $136.36 billion
- In 2017, Google’s annual revenue reached $110.55 billion
Almost all people know Google since it has over 270 products including the Google search engine, Gmail, Google Meet, Google Workspace, YouTube, Google Maps, and Chrome.
It records more than 40,000 searches every second and reached 6 billion search queries every day around the world.
Google dominates the global search engine market share.
The total market shares of its competitors such as DuckDuckGo, Baidu, Yandex, Yahoo, and Bing is less than one-tenth of Google’s global search engine market share.