Baidu Market Share 2022 (U.S. & Worldwide)

Last Updated: November 29, 2022
Find out the Baidu market share and other interesting facts about China’s leading search engine.
Baidu Market Share
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Quick Answer 🔍

How wide is Baidu’s market share in 2022?

Baidu is the fifth-largest search engine in the world, with a market share of 0.65%.

This article is for those curious to find out about the Baidu market share in 2022.

Baidu is China’s dominating search engine that offers almost the same services as Google but focuses on China and censors content following the regulations of the country.

This platform is the fifth-largest search engine market share worldwide as of September 2022 and generates over $4 billion in Q2 2022. 

Its homegrown app recorded over 620 million monthly active users in June 2022 and receives approximately 5 billion daily queries from hundreds of millions of users around the world.

Baidu Market Share in 2022

Baidu-Logo

How wide is the Baidu market share in 2022?

Baidu is the fifth-largest search engine market share in the world, bringing about 0.65% of the global search engine market in September 2022.

This figure marks the lowest market share the whole year, representing a 0.99% down compared to its market share in September 2021.

Let’s take a look at the market share of Baidu in the global search engine market from September 2021 until September 2022:

  • In September 2021, Baidu handled a market share of 1.64% in the global search engine market
  • In October 2021, Baidu handled a market share of 1.91% in the global search engine market
  • In November 2021, Baidu handled a market share of 1.75% in the global search engine market
  • In December 2021, Baidu handled a market share of 1.37% in the global search engine market
  • In January 2022, Baidu handled a market share of 1.14% in the global search engine market
  • In February 2022, Baidu handled a market share of 1.18% in the global search engine market
  • In March 2022, Baidu handled a market share of 1.5% in the global search engine market
  • In April 2022, Baidu handled a market share of 1.27% in the global search engine market
  • In May 2022, Baidu handled a market share of 0.79% in the global search engine market
  • In June 2022, Baidu handled a market share of 0.77% in the global search engine market
  • In July 2022, Baidu handled a market share of 0.91% in the global search engine market
  • In August 2022, Baidu handled a market share of 0.83% in the global search engine market
  • In September 2022, Baidu handled a market share of 0.65% in the global search engine market

Baidu Search Engine Market Share in China

In terms of China’s search engine market, Baidu is dominating all web search engines, handling 62.94% market share in September 2022.

However, this month’s market share is at an all-time low among its market shares from the previous months. It marks a 19.53% down compared to last year.

To better see the large markdown, here is Baidu’s market share in China’s search engine market from September 2021 until September 2022:

  • Baidu held an 82.47% market share in China’s search engine market in September 2021
  • Baidu held an 85.37% market share in China’s search engine market in October 2021
  • Baidu held an 86.82% market share in China’s search engine market in November 2021
  • Baidu held an 85.48% market share in China’s search engine market in December 2021
  • Baidu held an 84.36% market share in China’s search engine market in January 2022
  • Baidu held an 84.02% market share in China’s search engine market in February 2022
  • Baidu held an 84.27% market share in China’s search engine market in March 2022
  • Baidu held a 79.49% market share in China’s search engine market in April 2022
  • Baidu held a 73.86% market share in China’s search engine market in May 2022
  • Baidu held a 75.56% market share in China’s search engine market in June 2022
  • Baidu held a 70.47% market share in China’s search engine market in July 2022
  • Baidu held a 65.6% market share in China’s search engine market n August 2022
  • Baidu held a 62.94% market share in China’s search engine market in September 2022

All About Baidu

Baidu means “countless or hundred times”. It was from a line in the classic Chinese poem entitled “The Green Jade Table in the Lantern Festival” saying “Having searched hundreds of times in the crowd…”.

Baidu is not just an online search engine. It is a Chinese tech company focusing on internet-related products and services, and artificial intelligence.

It recorded over 5 billion monthly visits in Q3 2022 and received more than 5 billion daily search queries from hundreds of millions of users worldwide.

Baidu’s Search Engine Market Share on Different Devices

Baidu is accessible using different devices such as mobile phones, tablets, and desktops. It can be accessed on a web browser and its application.

The Baidu app recorded about 628 million monthly active users in June 2022, which had around 8% year-over-year growth.

Here is a list of Baidu’s global search engine market shares on different devices in September 2022:

  • Baidu claimed 0.57% of the desktop search engine market share worldwide
  • Baidu claimed 0.33% of the tablet search engine market share worldwide 
  • Baidu claimed 0.71% of the mobile search engine market share worldwide
  • Baidu claimed 0.65% of the all-platforms search engine market share worldwide

Here is another list of Baidu’s different devices’ search engine market shares in China in September 2022:

  • Baidu made 40.49% of the desktop search engine market share in China
  • Baidu made 78.48% of the tablet search engine market share in China
  • Baidu made 79.65% of the mobile search engine market share in China
  • Baidu made 63.17% of the all-platforms search engine market share in China

Top Search Engine Market Share

Baidu

Baidu is one of the largest companies offering internet-related services and artificial intelligence.

Most of its users are from China since they cannot use Google in their country due to the imposed ban. However, Google stays in its first spot in the global search engine market.

Here is a list of the top global search engine market shares in September 2022:

  • Google – acquired a market share of 92.42% in the global search engine market
  • Bing – acquired a market share of 3.45% in the global search engine market
  • Yahoo – acquired a market share of 1.32% in the global search engine market
  • Yandex – acquired a market share of 0.79% in the global search engine market
  • Baidu – acquired  a market share of 0.65% in the global search engine market
  • DuckDuckGo – acquired a market share of 0.63% in the global search engine market

Baidu’s Annual Revenue

Based on the company’s report, it recorded about 628 million monthly active users and received around 5.4 billion monthly visits. It generates a 3.13 billion increase in revenue from 2021 to 2022.

Most of its revenue comes from advertising services and the benefits from the digitalization of the industrial internet and the macroeconomic environment.

The following are the annual revenues of Baidu:

  • In 2021, Baidu generates revenue of $19.54 billion
  • In 2020, Baidu generates revenue of $16.41 billion
  • In 2019, Baidu generates revenue of $15.43 billion
  • In 2018, Baidu generates revenue of $14.88 billion
  • In 2017, Baidu generates revenue of $13.03 billion

Conclusion

Baidu is among the top search engines around the world committed to providing quality search results to its users. It recorded more than 5 billion monthly visits in Q3 2022.

China was its core audience, accounting for 94.25% of Baidu’s total visits in September 2022. 

The United States follows with 1.23%, and Taiwan with 1.09%. Most of its visitors are from ages 25 to 34 years old.

Sources

InvestopediaKinstaSearch Engine Journal
Expanded RamblingsStatCounterStatCounter
StatCounterStatCounterStatCounter
Market MechinaChina Internet WatchStatista
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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.