Data has always been an essential asset to the growth of any organization.
It is crucial that the data has to be collected scientifically and handled carefully, especially when everything from our social lives, to financial information, floats around on the “cloud”.
Tim Berners-Lee, the inventor of the World Wide Web and the reason behind you being able to read this post online right now, always envisioned data to be the future that drives us collectively forward.
He says “Data is a precious thing and will last longer than the systems themselves.” and it is indeed the absolute truth.
Let us check out some of the reasons why data is essential:
- Data as a lifesaver: The government and other agencies can use data to make peoples life better.
- Data as a problem solver: Properly collected data will speak to resolve the problems in an organization.
- Data outranks money: People can make the right decisions if the information gathered is perfect. And right choices often end up in better revenue generation.
- Data helps to track the performance of individuals and events.
- Data helps organizations and individuals to build effective strategies.
Let’s keep this metrics chart here. When you go through the facts, I present here, you may like to scroll up and understand the conversions!
|Bit||Binary Digit (1 or 0)||b|
How long will 1GB of Data last?
- 1 GB can create 350,000 emails
- 30 Skype voice hours and almost 4 hours of video call
- Almost 160 songs can be downloaded from Spotify or 10 hours of listening.
- Around 25-30 app updates
- 30 minutes of HD video streaming
- 2 hours of SD video streaming
- 5 hours of YouTube video streaming at low quality
- Browse 3000 web pages
- Can upload 3000-400 photos on Facebook, Instagram, Twitter, etc
- 70 minutes on Tiktok
- 50 minutes on Instagram Reels
Let us check some quick data statistics.
1. At least 1200 petabytes of data are stored and shared using digital media giants such as Facebook, Google, Amazon, Microsoft, etc.
The increased usage of smartphones among people and the rise of digital business possibilities due to the Covid-19 situation have become the primary reasons for data usage growth in digital media platforms like Facebook, Google, Amazon, Microsoft, etc.
2. Snapchat has 293 million users, and people share more than 8000 photos on Snapchat in a second.
The total number of snaps(photos and videos) created on Snapchat is more than 5 billion a day. The daily video view count is somewhere near 18 billion.
There was a time people thought that Snapchat was going to die. But the latest statistics of Pew Research in 2021 show that about 65% of the people aged between 18-29 years old use Snapchat.
The company generated $2.5 billion in 2020, a 47% increase from the past year. And their stock market value has increased by 350% in 2021.
3. 3 Billion minutes of calls are made using Skype in a day.
For a typical call, skype consumes 3.75MB of data in a minute, while an HD call requires 22.5MB per minute.
Skype has over 100 million active users monthly. And 40 million people are using Skype daily.
4. In 2020, the number of bytes in the digital data surpassed the observable star count in the universe.
By 2023, the number of stored digital bits will overtake the famous Avogadro’s number(6.022 x 1,023)
5. 20% of internet users watch online games, which is 7% greater than in 2019.
Online games are addictive and are influencing the younger generation. The modern facilities and next-generation technology have provided a wide range of options for people in online gaming.
Some common PC games such as Fortnite require 26GB of data to be downloaded and consumes around 50Mb of data while playing for one hour online.
Call of Duty requires 200 GB of space on PC and requires 160MB of data per hour to play online.
Gaming tycoon EA games produce 50TB of data every day.
6. People downloaded 218 Billion apps in 2020 from the Google Play Store and App Store, which is a 78 Billion more than the count compared to 2018.
Google Play Store, Apple App Store, and Windows Store are the 3 significant apps stores available.
On average, more than 40 apps are used on a smartphone, among which 9 apps have daily usage.
On a day, people spend almost 3 hours of their time using their smartphones.
In which nearly 2 hours are spent using different kinds of apps.
7. 485 million downloads for the Zoom mobile app in 2020
3.3 trillion minutes are spent for the meetings through zoom in a year. A zoom group video call of one hour can consume data ranging from 800MB to 2.47 GB.
For one-on-one calls, the data charges are 540MB to 1.62GB.
8. Bing revenue is $7.74 Billion
Even though Bing’s search engine has around 6% of the searches compared to Google, they generate an ad revenue of $5 billion from the US alone.
9. People spend $1 million per minute on online shopping
It is fascinating that around 43% of the customers reached the online portals to purchase something via social media, which is why the digital media marketing growth is accelerating.
The eCommerce services regularly update their user interfaces, customer policies, and marketing techniques to generate more leads and revenue.
It is vital to understand the customer’s requirements to achieve better sales.
The advanced AI technologies, social media influencing, etc., are helping them to accomplish the goal.
Around 2.14 billion people use online platforms for purchasing goods and services. The rise of online eCommerce sites will create a significant impact on data usage among people.
When people’s social media accounts are connected with online platforms, digital marketing becomes easy for businesses.
How much data is created every day?
18 zeroes make the amount of 1 quintillion. Now the statistics say people on the internet created 2.5 quintillion data daily in 2020!
How many people in the world use the internet
According to Forbes, the data usage growth recorded 9% compared to the statistics on January 2018.
Around 65.6 percent of the world population has access to the Internet. The latest statistics show that about 4.6 billion people are using the Internet and its facilities worldwide.
In 2013 the count was 2.5 billion. In 2020 alone, 0.31 billion new members joined the world of the internet.
It is more than 800,000 unique users in a day.
How much data is used by Text messages?
It is estimated that around 6 billion texts are sent every day in the US. 2200 billion SMS messages are sent in one year.
An average 160 character text message can consume 140 bytes or less.
How many Google searches are done in a day?
When compared to the 2.5% rate of Bing and 1.5% rate of Yahoo, Google dominates the search engine world with a massive 92% market share.
Thanks to its innovative team, who regularly optimizes Google tools. This count is not going to drop any sooner.
The statistics show that approximately 60,000 keywords are searched through the Google search engine in a minute.
That makes 5.6 billion searches in a single day. Google has 190 different versions of search engines.
The Social Media Trend
Social Media plays a vital role in spending the data over the internet.
There is stiff competition between social media such as Facebook, YouTube, Twitter, Whatsapp, Instagram, Snapchat, Tik-Tok, etc.
All these organizations are regularly updating their platforms to enhance the user experience.
Currently, with 2,853 million users, Facebook is leading the group.
Now let us check some facts related to these social media platforms in detail.
Facebook Data consumption statistics
On average, people spend 2 hours and 24 minutes of their day on Facebook. 1.91 billion people use Facebook daily. 15% of the content on Facebook is videos.
Around 4 billion video views are happening daily. The estimated amount of daily data released by Facebook is around 4PB.
Approximately 500 million users watch Facebook videos for 100 million hours in a day. Among them, 65% are using smartphones.
90MB data is needed to check the Facebook posts. 20% of the total video content comes from the live video session on Facebook.
The revenue of Facebook from ads has reached $9 billion by 2021. 1.3 billion active users in Facebook messenger.
Twitter Data consumption statistics
Approximately 456,000 tweets are made on Twitter each minute of the day.
Even though its active user registration rate has decreased from 2019, an estimated 500 million tweets are recorded in 24 hours.
The number of people who use Twitter in a month is 396 million. And the count of its daily active users is 199 million.
Instagram Data consumption statistics
There are 500 million daily story users on Instagram every day. This photo-sharing app mainly targets smartphones.
For viewing 40 photos, 1MB of data is required. A regular photo upload can consume 3-4 MB of data depending upon the quality and size.
Users can upload videos with a maximum size of 15MB. And the maximum time for one video is 60 seconds.
An average Instagram video story that disappears after 24 hours will consume approximately 8MB of data.
People share 95 million photos and videos on Instagram. 5 minutes of Instagram usage can cost 34MB of Data.
YouTube Data consumption statistics
People watch 1 billion hours of YouTube every day.
Since YouTube is a video platform and allows users to generate direct revenue based on their contents views and channel subscription, 500 hours of video are uploaded to the platform in a minute.
That’s 720,000 video hours in a day! The count of YouTube channels is more than 37 million. It is said that around 76PB of video data is stored from YouTube every year.
A one-hour video in YouTube in 480p quality will consume 0.26GB, while a 1080p video can take 1.65GB of data.
This data calculation becomes 2.7GB when the video quality is raised to 4K(HFR)
Whatsapp Data consumption statistics
100 billion messages are sent through WhatsApp in a day. There are 2 billion WhatsApp users in the world.
Statistics show that WhatsApp has been downloaded 13 Million times in April 2021 alone, which is 18% more compared to the previous month.
340 million people in India are using WhatsApp.
5 Million or more business depends upon WhatsApp.
1 Billion videos and 4.5 billion photos are shared using WhatsApp.
How much data does Netflix use for streaming?
It takes 1 GB of data per hour to watch a standard video on Netflix.
If the video quality is HD, the data size will be 3 Gb, and for 4K, Netflix will charge the user 7GB of data.
How much data does Amazon Prime use for streaming?
The data saver option of Amazon Prime will consume 0.12 GB of data, while the Good and Better options will charge anything around 0.18-0.72 GB of data.
For the best quality experience on smartphones, 1.82GB of data will be used per hour. But the amazon prime usage in a Smart Tv will charge more.
Around 6.8GB of data is needed for getting the best performance.
What are the changes that are going to happen for the Data in the future?
1. Data is in the cloud
There are several advantages to using the cloud service. It is effortless to handle cloud storage.
The simple user interface can help its customers to drag-drop their files without facing many technical complications.
The most important benefits of cloud storage are as below,
1. People can access their data from any device through synchronization.
2. The distributed storage system ensures safety from data loss and such accidents.
3. Cloud storage allows people to access multiple files at a time.
A 2021 report shows that 50% of all corporate firm’s data across the world is stored in the cloud.
That will be around 100 petabytes or 1 exabyte of digital data.
The high security and reliability of the cloud establishment is the reason for the corporate’s trust.
Experts believe that there will be around 200 zettabytes of data by 2025, of which 100 zettabytes will be stored in the cloud.
Google Drive will have about 2 billion users in 2020, and dropbox has 700 million users.
2. More Digital offices and Services
The pandemic situation taught us the importance of digitization. If the public and private sectors can provide more services digitally, the people can access and perform required actions by sitting at their homes safely.
In this way, digital services can reduce unwanted crowds and endless queues in front of offices.
Also, this movement can be eco-friendly by reducing the usage of paper and plastic office materials. If the government can bring more services online, people can save a lot of time and money.
According to the statistics, a $6.8 trillion investment is expected in 2023 as part of Direct Digital Transformation.
3. Human Vs. Machines: Data Generation
Currently, the Human investment of data is more compared to the machine. Humans contribute 60% of the digital data in 2021.
But by 2025, there will be around 200 zettabytes of data in which the majority of contributions will be from machines rather than humans.
The digital world is expecting a record $117 billion growth in Global Machine Language by 2027.
4. How IoT (Internet of Things) can transform data generation?
IoT can help businesses in various ways. The IoT-enabled devices can identify the requirement in the industry and make decisions without people’s help.
In this way, entrepreneurs can improve the productivity and efficiency of the work environment.
IoT can help businesses reduce costs by work optimization, provide a much safer work environment for the workers, and effectively communicate with the customers.
IoT sensors can convert a physical object into an IoT device by attaching the required.
From 13 billion devices in 2021, IoT connected device count will be around 30 billion by 2025.
IoT machines can generate 79.4 zettabytes of data by 2025.
1. What is the growth rate of IoT?
The global IoT market target is $1300 billion for the 2021-2026 time period compared to the $761.4 billion market value in 2020.
IoT devices will overtake the total number of smartphones which are the current leading resources of the internet.
These devices can be cars, bikes, wearables, machines, day-to-day instruments, toys, etc.
2. What will happen to traditional data analytics?
Traditional data analytics has many limitations due to rapid data growth. Large enterprises cannot depend upon conventional techniques to scale their development for the future.
Platforms such a Hadoop, Spark, etc., are distributed processing systems that can help organizations manage data counts in terabytes and petabytes without any usual delays.
The use of Big data analytics to optimize the workload in such organizations to speed up data-based analytics.
3. Will Social Media platforms change in the future?
The primary function of social media was to connect. The platforms which were just a room for fun and reuniting will soon change into the global market of immense possibilities.
Current statistics show that around 25 million Instagram profiles are a company or business.
More than 200 million companies use Facebook to promote their business all around the world. And over 5 million businesses depend upon WhatsApp.
In 2021 alone, YouTube made $7 billion in revenue from its platform. The revenue generated by these platforms will touch the sky in the upcoming years.
4. What will happen to Online Shopping?
The Covid situation boosted online shopping to a great extent.
But still, they don’t have a salesperson who has the human intellect and emotional quotient to interact with the customers and convert even the thinnest leads to better sales.
The next-generation online shopping service is aiming to understand their customers more closely with or without their help!
The emergence of IoT, Machine Learning, Augment Reality, Social Media Collaboration, and AI tools can help the business find out their customers’ slightest likes and dislikes and provide them the best deal they cannot refuse!