Virtually everyone knows that Facebook is the king of social media. Its reign could change over the next few years, but for brands and marketers, it’s still on top for marketing.
So, how many people use Facebook, and how does that impact marketing efforts?
Some aspects of social media such as how people use Facebook, how often and for how long, what age groups are using it, and what kind of Facebook content they favor the most.
We will attempt to include the most recent facts, data, and statistics so that we can find to answer what you need to know about how many people use Facebook in 2022 and more.
How Many People Use Facebook in 2022?
According to the most recent data, Facebook boasts over 2.8 million active monthly users across the globe.
It’s also considered a social media giant, not only because of its users’ base, but because of the effectiveness of marketing on this social media platform.
Since the number of mobile users across the world has grown, the mobile Facebook app has experienced more downloads.
In comparison to the total number of active users, there are 2.57 billion active users on mobile.
The figure of total daily active users on Facebook mobile is 1.59 billion. The percentage of desktop active users is 1.7% of all Facebook users. Facebook’s total number of daily active users is 1.93 billion.
The reason it’s important to know how many people use Facebook for marketers is to understand the contribution of the platform and the impact of this large audience for their strategic marketing planning.
How Many Men Use Facebook versus Women?
It may surprise you to know that more men use Facebook than women, 56% to 44%. Female users tend to click on Facebook ads more often than men.
Women seem to click on ads 14 times per month on average, while men do so ten times per month.
Even though more men are registered on Facebook, women actually use the platform more often, 77% to 61%.
Another interesting little tidbit is that the average user on Facebook will leave five comments on posts per month.
Women seem to leave a few more than men, seven versus four. Overall, women are prone to interacting on Facebook more than their male counterparts.
Other than liking posts and pages on the platform, women engage more often than men on Facebook in other activities.
What Are Other Essential Demographics Marketers Need to Know About Facebook Users?
Gender isn’t the only demographic brands and marketers need to create their marketing strategies. There’s always more. Let’s take a look.
We all know that Facebook’s social media platform was launched in 2004. That means most of today’s youth have grown up with this platform.
As Facebook evolves, it continues to grow alongside its user base. Let’s see how the demographics impact the platform.
Millennials consist of the most popular age group on the platform.
- 50% are 65 and older (the silent generation).
- 73% are between 50 and 64 (baby boomers).
- 77% are 30 to 49 years old (generation x).
- 70% are aged 18 to 29 (millennials).
- 61% of Facebook users earn less than $30,000.
- 70% of Facebook users earn between $30,000 and $49,999.
- 76% of Facebook users have an income of over $75,000.
How Long Do People Stay on Facebook?
When a marketer or brand is creating content for Facebook, it’s smart to know how long people stay on the platform.
The attention span of users on the platform helps them to create the appropriate length in content.
So, not only do you need to know how many people use Facebook, you also need to know how long they engage.
According to 2021 data, the average American 18-year-old spends 33 minutes on Facebook.
This figure is lower than the 39 minutes from 2017. Also, the average user over 18 years old tends to spend more than nine days per year on Facebook.
As a comparison, the average user of any social media platform spends a total of 1 hour and 20 minutes across social networks.
Additionally, the average person over 18 spends more than 19 days per year on social media networks.
All that said, the globe’s largest and most popular social media outlet is experiencing a reduction in the average time spent on Facebook per day.
One of the things that seem to impact this decrease in average time spent is the use of TikTok and WhatsApp by younger social media users.
For now, Facebook remains on top of the social media ladder, though certain numbers are down.
Recently, the platform has been trying to boost its users and time spent on the network through more meaningful content, which refers to more posts from family, friends, and groups on top and fewer mainstream media, business, and brands content.
This is an effort to bring back some balance in content to its users overall, even though it could experience some negative results for a while. It will be some time before we’ll know.
When Is Traffic the Highest on Facebook?
More figures marketers and brands need to properly make their Facebook marketing strategies is when the traffic is the highest on the platform.
We will discuss those hours in the following paragraphs.
The times on Facebook where the most and best traffic occurs are on weekdays between the hours of 9 am and 3 pm.
Wednesday is the biggest and best day for targeting posts, particularly between 11 am and 1 pm.
The ideal times to post on the platform occur between 9 am and 1 pm on Wednesdays. The highest engagement on posts occurs on weekdays between 10 am to 1 pm.
The best practice is to post at 9 am as people are starting work and again between 11 am and 1 pm when engagement is at its highest.
This might surprise you, but the worst times to post on the platform are on Saturday and Sunday, especially if you post after 8 pm or prior to 5 am, which are times are lowest for engagement.
From this, you can gather that the lowest times for engagement are before 5 am and after 9 pm each day.
What Kind of Facebook Content Gets the Most Engagement?
Without engagement, this wouldn’t be an article about how many people use Facebook because without people, there is no engagement.
Some of the best content that performs well on Facebook includes funny posts, user-generated and shared content, the latest events, giveaways and contests, inspirational posts, videos, both live and prerecorded.
The most engaging posts have the potential to start conversations with your target audience by asking questions, trending topics, talking about behind the scenes of something that happened, tell stories, content that tells the world something, videos, product images, and infographics.
Now, content that receives the most engagement includes:
- A research study piece, or a report of a brand that has achieved some recognition
- How to design an infographic
- Book reviews
- Watching videos
- Opinion posts
Overall, videos win the top ranking for organic engagement on Facebook, as it is on most other social media outlets.
Since Instagram is connected closely to Facebook, Instagram Reels often show up on Facebook feeds.
Photo posts are known to get more engagement, ranking four times more effective than videos, text, and links combined in about 93% of cases.
Another type of content that is very popular on Facebook is Facebook Live videos.
Live videos got their start on the social platform in 2016 and has catapulted to popularity very quickly ever since.
Now, 82% of social media users favor live streaming video over traditional posts.
Live streaming on Facebook has helped many business people use social selling across product lines.
The number of hours watched on all the giant streaming outlets grew 99% between 2019 and 2020.
Facebook users with products to show and sell have been taking advantage of this high-engagement style of content over the past couple of years.
If you’re a marketer, what plans do you have for live streaming on Facebook and other social platforms?
Every brand and marketer needs the information we have provided in this article.
You need to know how many people use Facebook along with other demographics like who uses the platform, how they use it, and what kinds of content they engage with the most.
We also discussed what kinds of content performs the best on Facebook, what times are best for posting content, and how live streaming has changed the face of the platform.
If you’re a brand, someone selling a product, or a marketer, these demographics and statistics are crucial for social media marketing strategy creation.
You know how photo posts get high engagement, as do infographics and memes. Now, you need to know how to use them.
You also know that videos are the preferred form of content on Facebook and other platforms that allow video content.
Will you level up your video game?
So, besides knowing how many people use Facebook, you know when they are on the platform because we gave you the data regarding the highest traffic times on the social platform.
If you’re a marketer, how will you use it?