Instagram Reels Statistics 2021 [Updated for 2022]

Last Updated: November 16, 2021

Jason

Jason

It is currently available in more than 50 countries, and while Instagram is keeping details about its usage pretty close to the chest, we have found some pretty interesting Instagram reels statistics that you will want to check out.
Instagram Reels Stats You Need to Know Right Now Earthweb
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As more and more social media sites come out, Instagram has to find new and innovative ways to stay ahead of the competition.

There are now huge social media platforms apart from Facebook and Instagram that are dominating the scene, and one of these is TikTok.

In response to TikTok’s exponential growth in popularity, Instagram has introduced a relatively new feature in the past couple of years, and this is Instagram reels.

It is currently available in more than 50 countries, and while Instagram is keeping everything to do with its usage pretty close to the chest, we have found some pretty interesting Instagram reels statistics that you will want to check out.

However, before we dive into these, let’s ensure that we are all in the same boat when it comes to what we know about Instagram reels.

Key Instagram Reels Statistics

  • Brazil’s Instagram users increased by 4.3% after reels was introduced
  • Germany and France also increased their Instagram user numbers in June 2020 after introducing reels
  • Downloads for Instagram increased by 11% in India in 2020 with the addition of reels
  • Time spent on Instagram in India increased by more than 3%
  • The Lakers received the most Instagram reels engagement

What are Instagram Reels?

Instagram Reels

Instagram reels is a brand-new feature on Instagram that lets you share video content that is in short form, and just like over on TikTok; you can edit and record videos that are 15 seconds long, and you can also add effects and sounds to them.

Once you’ve done this, you can then share videos with either your followers, or if you have your profile set to public, you can share them with the Instagram community at large through their Explore Page.

You might be thinking about why you would bother using Instagram reels if you are already on TikTok. For a lot of influencers on Instagram, Instagram reels make a lot of sense.

After all, you are already putting a lot of time and effort into growing an audience on Instagram.

Do you want to have to do this over on TikTok just to maintain your presence on Instagram? The answer probably is no. The good news is that with Instagram reels, you don’t have to.

You’re probably also wondering at this point what the difference is between stories and reels. Honestly, the answer is not a lot.

Both offer the opportunity to create video content that is short-form so that you can connect with your audience on another level. This means that the differences are small, but they are definitely still important.

The first difference is that Instagram reels includes a broader range of video editing tools, speed controls, and effects than Instagram stories.

You can also capitalize on Instagram reels to combine a number of different videos using their align feature, so that you can create a seamless transition between cuts.

Unlike Instagram stories, Instagram reels doesn’t let you use photos, which means that all your content must be in video form.

Another difference is really important between Instagram stories and Instagram reels is that Instagram stories can only be shared with the people who are already following you.

However, when it comes to Instagram reels, you can add these to the explore page where everybody is going to be able to see them.

If you have already used TikTok, Instagram, or another alternative to popular social sites like this, then you’re not going to have any issues playing around with Instagram reels.

However, even if you have no experience with them, we don’t think that it’s going to be hard to work it out.

Nevertheless, let’s take a little look at how Instagram reels works.

How Do Instagram Reels Work?

Instagram Reels

To create an Instagram reel, all you have to do is select the reels option that you’ll see towards the bottom of the screen where your Instagram camera is.  You will then see all of the tools for editing to the left of your screen.

These editing tools offer audio, where you can search the library for a sound or a song that you would like to add to your video.

The good news is that you can also use your own audio by recording a reel with your audio in the background. Just make sure that you share original audio with your reel, otherwise you could get in trouble for copywriting.

Another feature of Instagram reels is AR effects. These effects have been created by Instagram and users around the world and can be used to help you record more than one clip with different effects.

The countdown and timer feature means that you can record your video clips hands-free. Once you have pressed record, you will receive a countdown from 3 before it starts recording, so that you can do everything without having to do it manually.

The align feature means that you can line up objects from a previous clip before you record your next clip. This makes it easy for you to create seamless transitions, or even include friends in your reel.

Lastly, you can adjust the speed of your video, which is helpful if you want to make a slow-motion video.

Latest Instagram Reels Statistics

Now that we have discussed in detail what Instagram reels is, and how you should be using it, let’s take a look at some Instagram reels statistics that can help you to understand the feature a lot better, and also help you incorporate it into your Instagram marketing strategy.

Reels Launched in Brazil First as Cenas

Reels Launched in Brazil First as Cenas

You might be surprised to learn that Brazil holds one of the biggest markets for Instagram, which is why it makes complete sense that Instagram would use Brazil to test out a brand-new feature.

The feature came out in Brazil back in November 2019, and it’s safe to say that it took off.

Instagram Users Increased in Brazil by 4.34%

Thanks to this brand-new feature that Instagram decided to launch in Brazil, statistics show that there was a 4.3% increase in users in that month when Instagram reels was launched.

Instagram Reels Took Off in Germany and France in June 2020

Once Instagram was confident that Instagram reels had taken off in Brazil, it expanded its feature to Germany and France in June of 2020. They also made sure to update the app extensively before they did this.

Instagram Downloads Increased by 11.4% in India

Instagram decided to release Instagram reels in India in July 2020. Between July and August of 2020, downloads for Instagram only increased slightly, from 7 million to 7.8 million downloads.

However, when you look at this as a percentage, it is pretty significant, sitting at 11.4%.

Instagram’s Daily Users Stayed Where They Were in India

Instagram has a pretty big fan base in India, with 100 million daily active users. This was before launching Instagram reels, and it stayed the same even after people started to use the brand-new Instagram feature.

Time on Instagram Increased by 3.5% in India

While there weren’t that many new people that used Instagram in India when Instagram reels came out, it actually increased the time that people spent on the app itself. According to stats, this increased by 3.5%.

20 of 30 NBA Teams Use Instagram Reels

This means that 2/3 of the NBA franchise have made the most of the Instagram reels feature since it launched in August 2020 in America.

NBA Teams’ Reels Get 22% More Engagement

As a result, the NBA received 22% more engagement with this new feature than with other aspects of their Instagram profiles.

The Lakers Got The Most Engagement

Los Angeles Lakers

The Los Angeles Lakers got the most engagement for each Instagram reel out of everyone else in the NBA, with more than 300,000 engagements, and more than 4,000,000 plays from just one video.

Houston Rockets Got Total Plays

Houston Rockets

The Houston Rockets have received more than 11 million plays across just five Instagram reels videos, which means that they come in second in general when it comes to their engagement per Instagram reel.

Louis Vuitton Gets 7M Views on Average

Louis Vuitton

Louis Vuitton is another brand that is capitalizing on Instagram reels for their engagement, and on average, they get almost 7 million views per Instagram reel.

Sephora France Gets More Than 400K Views

Sephora France

The makeup giant Sephora has been receiving upwards of 400,000 views on each of their Instagram reels that include product demos, makeup tutorials, and user-generated content.

Red Bull France Receives More Than 2M Views

Red Bull

Red Bull France has already achieved many viral Instagram reels, but their most popular Instagram reel got over 2.4 million views.

Junesixtyfive Gets Almost 3M Views

Junesixtyfive

An influencer has managed to use Instagram reels to her advantage, and her most popular Instagram reel has amassed 2.7 million views.

Balmain Gets More Than 1.2M Views

Balmain

Another really popular fashion brand Balmain has a really good understanding of what works and what doesn’t work when it comes to their audience.

As a result, they get an average of 1.2 million views per Instagram reel, and hundreds and thousands of likes.

Instagram Reels as an Alternative to TikTok

Before we finish off this article, it is important to see how Instagram compares to another social site like TikTok, especially because the two are in fierce competition.

If TikTok went away tomorrow, it is highly likely that TikTok influencers would rush to Instagram reels, because there is a good chance that they already have a pretty good presence on Instagram as well.

However, if we have learned about anything about marketing to the younger generation, it is that they like to do their own thing.

This means that while millennials would probably attempt to run for the safety of Instagram if something happened to TikTok, we think that there’s a pretty good chance that Generation Z would opt for yet another TikTok alternative that might not even exist yet.

Instagram has built Instagram reels into the Instagram platform as their latest feature on offer, which means that it’s not the easiest to find reels that you want to watch.

This means that it still has a long way to go if it wants to rival TikTok, but Instagram reels are a great option if you are an Instagram influencer who already has a decent following, and you don’t really want to have to shift everything over to TikTok.

TikTok definitely offers more when it comes to effects, editing tools, and sounds, so for now, it looks as if TikTok has the advantage, and will continue to do so for quite some time.

Final Thoughts

With the insight these stats give, we think Instagram reels are a great new feature to make the most of, and offers something different from other features like Instagram stories because you can share your Instagram reels with the bigger Instagram community, especially if you have a public profile.

As this feature becomes more refined, it is going to be interesting to see how influencers and brands are able to take advantage of it to work with their marketing strategy.

As you can see from statistics and examples like the NBA, there are brands that are already seeing the advantages of using Instagram reels, so there’s every chance that you can use them to your advantage as well.

Good luck working out how to use Instagram reels to your advantage!

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Written by Jason

Hi! I’m the editor at EarthWeb. I have a deep interest in technology and business. I also enjoy testing products out. Contact me to be featured!