How Many People Use Facebook Daily in 2022? (Latest Figure)

Last Updated: August 2, 2022
Learn how many people use Facebook daily and user count by country. Read on.
How Many People Use Facebook Daily
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Quick Answer 🔍

How many people use Facebook daily in 2022?

Facebook has a daily user count of 1.93 billion from its 2.8 billion monthly active users.

How many people use Facebook daily in 2022?

Facebook is the most popular social media platform to date.

Almost everyone walking the earth today might have heard about this ubiquitous application at one point in their lives.

“Friend request,” the “like button,” “social feed,” “story,” and “timeline” are just some of the new concepts popularized by Facebook.

Get to know about the inventor of the popular like button and discover how many people use Facebook daily in 2022.

How Many People Use Facebook Daily in 2022?

Facebook has a daily user count of 1.93 billion from its 2.8 billion monthly active users.

This makes it the most popular social media application in the world. 

More than half of the Internet’s five billion users have Facebook accounts.

Average adults spend about 20 hours every month browsing through their Facebook timelines. 

Facebook Users per Country

These countries have the highest number of Facebook users in 2021:

  • India – 329.65 million
  • United States – 179.65 million
  • Indonesia – 129.85 million
  • Brazil – 116.00 million
  • Mexico – 89.70 million

Facebook is also popular in Southeast Asia. The Philippines, Vietnam, and Thailand are all included among the countries with the highest Facebook audience worldwide.

Meanwhile, six (6) in every 10 or 69% of all American adults aged 18 and above have Facebook. 

What is Facebook?

How Many People Use Facebook

Almost all people in the world know or might have heard about Facebook at one point in their lives.

It is a popular social media platform allowing people to connect, socialize, send friend requests, and post updates online for free.

It launched in February 2004 in Cambridge, Massachusetts, led by Mark Zuckerberg and his computer scientist classmates.

They had a vision of creating an application that will connect Harvard students easily and help everyone get to know each other better.

In 2021, the parent company Facebook Inc changed its name to Meta.

This signifies the brand’s increased focus on virtual and augmented reality thrusts with the rise of the metaverse. 

Users by Age

Facebook took flight just eighteen years ago. This explains why its main target niche, also known as the “mobile phone generation,” remains the young adults aged 35 and below. 

Meanwhile, users aged 35-44 years old also occupy a big piece of its total user base.

From this age group, 17.8% of all male internet users and 18.0% of female internet users use Facebook regularly.

Mobile Downloads

Facebook collected a total of two (2) billion downloads in 2020.

An impressive 98.5% of its total user base access the platform using mobile phones and the other 1.5% use desktops or computers.

This explains why many marketers and businesses specifically tailor their Facebook content in a way that is appealing to mobile phone users. 

Social Media Apps Ranked by User Count

Facebook

Facebook continues to dominate and holds 59% of the total social media users.

Here is a list of the world’s most popular social media applications ranked by their respective user counts.

  • Facebook – 2.9 billion
  • YouTube – 2.5 billion
  • WhatsApp – 2.0 billion
  • Instagram – 1.4 billion
  • WeChat – 1.2 billon

Privacy Concerns

Among the recurring problems Facebook users face are privacy concerns.

According to the latest statistics, 72% of the people on the app do not trust it to protect their privacy.

Only 20% are confident in Facebook’s handling of personal data.

Other applications with low approval rates in this category include TikTok, Instagram, and WhatsApp.

Fake Account Statistics

Creating multiple accounts on Facebook is very easy. This led to a surge in the number of fake accounts on the platform.

In the fourth quarter of 2017, Facebook reported having taken down 694 million alleged fake accounts. 

Q1 2019 had been a busy year of removing 2.2 billion spam accounts on Facebook.

The problem persists until this day, with 1.7 billion fake accounts taken down during the last three months of 2021.

Business Pages

In recent years, Facebook pages have also become an important tool to increase brand awareness and customer engagement among businesses.

There are 200 million small businesses found on the site and 60 million have active business pages.

Facebook Groups

Facebook Groups are known as the modern-day support groups of the digital age.

They have become highly-trusted places where users with the same interests socialize, learn, and provide information and support to one another.

About 1.8 billion people are on Facebook Groups today.

Facebook Stories

Stories, or short-term photo and video snippets that disappear after 24 hours, are popular across Meta apps nowadays.

About a billion stories get posted on Facebook, Instagram, and other Meta platforms every day.

This revolutionized the way businesses advertise with greater visibility.

Today, stories mostly contain new product launches and product links that easily redirect views to the buy page.

50% of consumers admit that they look forward to discovering new products on Facebook Stories.

58% said that they visited a brand’s website after seeing a story ad and 30% continued to browse the brand’s page to see other offerings.

Hours Spent on Facebook

Facebook

People spend about 33 minutes of their days and 20 hours of their month on Facebook. In exact terms, an average adult spends 19.6 hours on the app monthly.

This makes it an ideal breeding ground for advertisements since it means longer exposure to a brand’s products.

Time spent on YouTube is higher at 23.7 hours while Instagram is at 11.2 hours monthly.

Advertising Revenue

Facebook’s ubiquity and strong user base are monetized through ads. Facebook advertising took home an annual revenue of $114.93 billion last year.

It is considered the 7th most valuable brand in the world and holds a value of $81.5 billion.

Facebook Ads have undeniably become an important tool used by marketers today.

The technology giant claims that advertisements paid for to circulate on the platform reach 34.1% of the global population aged 13 and above.

The Takeaway

Facebook changed the way people live and consume. As an advertising giant, it successfully innovated tools that help marketers capture leads and increase sales.

We hope you enjoyed reading about how many people use Facebook daily in 2022. There are billions on the platform waiting to get hooked on the next shiny ad. 

Sources

StatistaStatistaThoughtCo
BritannicaStatistaStatista
WebwiseHootsuiteOberlo
Fool

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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.