How Many People Use Amazon

How Many People Use Amazon in 2024?

Published on: October 23, 2023
Last Updated: October 23, 2023

How Many People Use Amazon in 2024?

Published on: October 23, 2023
Last Updated: October 23, 2023

Quick Answer 🔍

How many people use Amazon in 2024?

There are over 310 million users on Amazon.

How many people use Amazon in 2024?

It’s common knowledge that Amazon is the biggest of all online retailers selling apparel, electronics, gadgets, small appliances, music, books, and other goods.

Besides selling goods, Amazon also has several subscription services like Prime Video, music,  and other movies and television subscriptions.

So, how many people use Amazon? 

Stores that offer their goods on Amazon, affiliate marketers, and other marketers need to know how many people use Amazon and the demographics of its users.

SEO specialists can also make use of the following insights into Amazon for content creation, digital marketing strategies, and social marketing strategies. 

Let’s dig into the topic of how many people use Amazon and related data.

How Many People Use Amazon in 2024?

Amazon has been around for about 27 years and has grown to its top spot as the biggest ecommerce platform in America.

The most recent data shows that there are over 310 million users on Amazon that purchase things every day. 

Data for Amazon Prime subscribers shows that there are more than 200 million Amazon Prime subscribers. 

Amazon sellers are also Amazon users. There are about 9.7 million sellers across the globe with 1.9 selling via the marketplace (data from 2020).

Most likely these figures are higher today.

Nearly one in three Americans use a Prime Membership account. That is more than 95 million Americans with Prime memberships.

That is also around two-thirds of Amazon’s full American audience.

Who Uses Amazon?


We cannot address the topic of how many people use Amazon unless we cover the basic demographic of its users.

With hundreds of millions of customers in America alone, Amazon’s demographics are wide and far-reaching. Let’s have a look into some of these demographics here. 

Amazon’s target market is from America in 2022 from the mid to upper class consumers. These consumers are split evenly between male and female users. 

About 60% of Amazon’s America target market prefers to shop online because of its competitive pricing, availability of products, and fast delivery options.

Most of Amazon’s Prime subscribers range from between 35 and 44. Only around 37% of non-Prime members purchase from the platform throughout the year.

Amazon’s consumers are most commonly those with hectic lifestyles who need a fast and easy way to shop and to have things delivered to their homes.

One of the primary reasons people buy from Amazon involves the prices. 

According to recent data, 82% of Amazon customers claim to shop on the platform due to the low prices.

Amazon does have some brick-and-mortar stores in some big cities via Whole Foods, most of its sales are from online orders.

Data from 100 Amazon users survey respondents show this data:

  • 54% are 25 to 34 years old
  • 19% are 35 to 44 years old
  • 16% are 18 to 24 years old
  • 11% are 45 to 54 years old
  • 5% are 55 to 64 years old

What Are the Most Commonly Purchased Items on Amazon?

The data says that most of Amazon’s customers choose to buy from Amazon online due to the wide product selection.

About 31% of Amazon buyers say they pick this ecommerce site as their one-stop-shop.

Amazon Prime subscribers use this service for the free shipping option as well as the movies and shows. 

So, besides knowing how many people use Amazon, marketers need to know what they buy. Let’s talk about that. 

Electronics are at the top of the list for what consumers buy on Amazon, closely followed by home goods.

Books come in third in the rank of most-bought items on Amazon.

Considering that is the main reason Jeff Bezos started the platform, it’s still in the top three things bought here.

Health and beauty products are fourth in ranking with just over 50% of typical things bought on Amazon.

Products bought that fall under the 50% category include apparel, jewelry, music, games, outdoors, sports, baby items, kids things, and toys. 

The items that fall into the under 25% most typically bought items on this shopping site include food, groceries, and automotive goods. 

In the United States, over 74% of users are Prime subscribers. The growth of Prime users is expected to grow exponentially over the next three years. 

The Prime subscription user figures have grown from 25 million in 2013 to 151.9 million in 2021.

The estimates for 2022 come in at 157.4 million. Between now and 2025, 168.3 million Prime subscribers are the expectation.

What Kind of Sales Are Made on Amazon Prime Day?

One of the aspects of how many people use Amazon include its Prime subscribers. Let’s look at how they view Prime Day.

Prime subscribers look forward to Amazon Prime Day like most people look forward to Black Friday and Cyber Monday. Let’s see how Amazon Prime Day impacts sales on the platform.

Prime Day started in 2015 and has been a much desired day for Prime subscribers ever since. This is an annual event for deals and discounts exclusively to Prime members only.

In 2021, Amazon Prime Day achieved $11.19 billion in sales. That was an increase of 7.7% from 2020.

The sales for Prime Day in 2021 were 4.64 bimes higher than 2017’s Prime Day. It’s quickly becoming a really big deal amongst Prime subscribers. 

For comparison, in 2015, gross sales on Prime Day were $0.9 billion, while in 2021 gross sales came to $11.16 billion. That is a huge boost in growth in just 6 years.

Of all these sales, 62% come from the United States and the remaining 38% from across the globe outside the US. 

In 2021, more than 250 million items were sold worldwide.

The top sellers in 2021 included the iRobot Roomba 692 Robot Vacuum cleaner, Keurig K-Slim, Apple Cider Vinegar Gummy Vitamins by Goli Nutrition, and Crest 3D White Professional Effects Whitestrips. 

During the two-day event, the Fire TV Stick 4K was the most commonly bought Amazon device. 

What Is Amazon’s Valuation?

In the beginning, Amazon was intended to be a simple side venture and for its first 10 years, it was categorized as a low-profit venture.

Today, its valuation is in the trillions of dollars market. 

In 2015 its valuation was $172 billion, in 2021 its valuation skyrocketed to $1.5 trillion.

Amazon is one of only four companies to go beyond the $1 trillion market cap. 

What Is the Breakdown of Amazon’s Revenues?

Amazon has multiple streams of revenue that come in each year. Its revenue comes from AWS (Amazon’s Web Services), Amazon Prime subscriptions, annual sales, and other subscription services.

AWS revenues equaled $45.3 billion in 2020 and its subscription revenues came to $25.2 billion in 2020. Its content spend in 2020 was $11 billion.

What Amazon Products Have Been Sold?


If you use Amazon, you know that Amazon has its own line of products such as Kindle, Kindle Fire, Echo, Amazon Basics, Amazon Essentials, and other private label Amazon items.

Amazon has sold Kindle e-readers to the tune of 20 to 90 million devices since Kindle’s launch. Amazon Fire TV has over 50 million monthly active users.

Essentially, Amazon sells more than 350 million products on the platform, of which 12 million are included in its own private brands.


We have tried to offer our readers plenty of information about how many people use Amazon and other related data that can help marketers.

Besides sales, subscriptions, and Amazon brands driving its revenues, billions of users also price check using Amazon’s website.

Since 9 out of 10 Amazon shoppers price check on the selling platform, Amazon is nearly always at the top of the list for price checking.

It’s become very common for shoppers to check Amazon before they buy anywhere else. Let’s face it, Amazon is a massive marketplace for people across the globe.

Even though most of its subscribers and buyers are from America, Amazon has an ample international presence and audience. 

Amazon is one of the largest businesses on the planet, and that fact is showing no signs of changing.

We have provided several statistics and facts in this article that will be helpful to any marketer or SEO expert for creating content and planning digital marketing strategies. 

This company is publicly traded, but the data they offer on their membership site is still limited. We have tried to offer accurate information that goes above that. 

Amazon isn’t just about its sellers. It’s about its third-party sellers, its own brands, its books, and everything it offers to anyone who wants to engage with this ecommerce site.

People become Amazon sellers every day. The cost of doing business this way with Amazon is affordable for most people. 

Amazon is a marketplace that allows people to make money through affiliate marketing, becoming a seller on the platform through its FBA program, and through its KDP (Kindle Direct Publishing) where you can create ebooks or low-content books.

It’s no wonder that Amazon is such an enormous ecommerce website with all its offerings and options for buyers and sellers alike. 


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.