How Many Products Does Amazon Have in 2023?

You can find everything on Amazon.

From the latest gadgets to pet accessories and kinky wear, the retail giant has everything sorted for you. 

There sure are a lot of products!

Which ones are selling like hotcakes? Tune in until the end of the article to find out the answers to your questions. 

How Many Products Does Amazon Have in 2023?

Amazon sells 353 million products. This number includes its own product line which accounts for 12 million products from the total.

The rest is from third-party sellers who have an estimated population of nearly 10 million today. 

Best-selling Product Categories on Amazon

Some products sell better than others. Considering the fluctuating seasonality and trends, these product categories stood out against the rest through the test of time. 

Here are the best-selling product categories on Amazon and their respective share of the total sales:

• Electronics – 44% of all Amazon buyers buy products from this category 
• Clothing, shoes, and jewelry – 43% of all Amazon buyers buy products from this category 
• Home and kitchen appliances – 39% of all Amazon buyers buy products from this category 
• Beauty and personal care – 36% of all Amazon buyers buy products from this category 
• Books – 33% of all Amazon buyers buy products from this category 
• Mobile phones and accessories – 28% of all Amazon buyers buy products from this category 
• Movies and TV – 25% of all Amazon buyers buy products from this category 
• Pet supplies – 20% of all Amazon buyers buy products from this category 

Number of Products per Category

Take a look at this data on the number of products found in each leading category on Amazon:

• Books – 57.2 million products are found in this category, with Amazon starting off as an online bookstore in 1994 after all. Leading sub-categories include 4.9 million books under literature and fiction, 4 million for children’s books, and 3.9 million for business-related books
• Industrial products – 3.0 million products are found in this category
• Computer and accessories – 2.7 million products are found in this category
• Electronics – 2.6 million products are found in this category
• Home and kitchen – 1.4 million products are found in this category
• Beauty and personal care – 1.4 million products are found in this category

Amazon and Product Search

Amazon is also a leading player in terms of global product searches. An estimated 63% of all shoppers start their online shopping search on Amazon.

• Amazon – 64% of all online shoppers start their product search on this platform 
• Walmart – 63% of all online shoppers start their product search on this platform 
• Google – 50% of all online shoppers start their product search on this platform 
• Instagram – 50% of all online shoppers start their product search on this platform 

Most-searched Products on Amazon

Meanwhile, here are the product searches that defined Amazon in 2021. As can be seen from the data, PS5 generated the highest count with 1.48 million searches during the year.

• PS5 – this product received 1.48 million search hits in 2021
• Apple Watch Band – this product received 1.39 million search hits in 2021
• iPhone 12 Pro Max Case – this product received 1.31 million search hits in 2021
• Nintendo Switch – this product received 1.28 million search hits in 2021
• PS5 Console – this product received 1.23 million search hits in 2021
• Apple – this product received 1.17 million search hits in 2021
• Crocs – this product received 1.15 million search hits in 2021

Amazon Market Share

Amazon remains the biggest retail e-commerce platform in the industry. Here is the data showing its overall share against its competitors.

• Amazon – the platform’s share from the total is at 37.8%
• Walmart – the platform’s share from the total is at 6.3% 
• Apple Inc – the platform’s share from the total is at 3.9%
• eBay – the platform’s share from the total is at 3.5% 
• Target – the platform’s share from the total is at 1.1%
• The Home Depot – the platform’s share from the total is at 2.1%

Conclusion

Amazon is the world’s biggest retail e-commerce platform. The number of products listed on the site proves just that. 

Today, there are 353 million product listings on the site. You will never run out of options, that’s for sure!

Sources