Who’s not excited when we talk about shopping?

Buying what we want is satisfying.

When we feel happy, might we splurge on different things to reward ourselves.

Even when we are sad or stressed, many consider shopping a stress reliever.

Many people love online shopping since it is accessible on various devices, hassle-free, and time-saver.

Amazon is one of the most well-known online shops with the most extensive selection of items worldwide.

It started as a small online bookseller and now holds millions of third-party sellers.

It generated approximately $470 billion in revenue in 2021.

How Many Amazon Sellers Are There in 2023?

Amazon is a giant company in the world of eCommerce with more than 98 million users per month.

According to Amazon’s 2021 report, it has almost 2,000,000 small and medium-sized businesses (SMBs) operating as third-party sellers.

There were over 200,000 newly registered third-party sellers worldwide in 2020, representing a 45% growth from the prior year.

On the research conducted by Marketplace Pulse, Amazon is one of the largest and most popular online retailers in different parts of the world.

There were an estimated 6.3 million unique sellers in the Amazon global marketplace in 2021. Among that figure, 1.5 million were active sellers.

In the middle of 2021, around 472,000 new sellers joined the Amazon Marketplace, which was projected to reach 665,000 by the end of the year.

This represents 1,824 new sellers per day.

Let’s take a look at the number of Amazon marketplace sellers worldwide, based on Marketplace Pulse research:

• In January 2017, there were around 2.8 million Amazon marketplace sellers worldwide
• In June 2017, there were around 3.1 million Amazon marketplace sellers worldwide
• In January 2018, there were around 3.6 million Amazon marketplace sellers worldwide
• In June 2018, there were around 4 million Amazon marketplace sellers worldwide
• In January 2019, there were around 4.5 million Amazon marketplace sellers worldwide
• In June 2019, there were around 4.8 million Amazon marketplace sellers worldwide
• In January 2020, there were around 5.1 million Amazon marketplace sellers worldwide
• In June 2020, there were around 5.5 million Amazon marketplace sellers worldwide
• In January 2021, there were around 6 million Amazon marketplace sellers worldwide

Number of Amazon Marketplace Active Sellers

The United States leads the countries with the most Amazon marketplace active sellers in 2019. It accounts for 1.11 million, equivalent to 38% of Amazon marketplace sellers worldwide.

The United Kingdom comes next with over 281 thousand, and Germany with 244 thousand.

Here are the top 5 countries with the largest number of Amazon marketplace active sellers in 2019:

1. The United States – recorded 1,114,388 active sellers in the Amazon marketplace in 2019
2. The United Kingdom – recorded 281,257 active sellers in the Amazon marketplace in 2019
3. Germany – recorded 244,425 active sellers in the Amazon marketplace in 2019
4. Italy – recorded 216,610 active sellers in the Amazon marketplace in 2019
5. France – recorded 211,859 active sellers in the Amazon marketplace in 2019

Amazon Product Categories for Sellers

The 2021 survey reveals that the most popular product categories for small and medium-sized businesses (SMBs) selling on Amazon were “home and kitchen”, with 32% of respondents selling such products.

This is followed by “beauty and personal care”, with 23%.

Here is a list of the 10 most popular product categories for SMBs selling on Amazon in 2021:

1. 32% sell home and kitchen products on Amazon
2. 23% sell beauty and personal care products on Amazon
3. 20% sell toys and games on Amazon
4. 18% sell clothing, shoes, and jewelry on Amazon
5. 17% sell health, household, and baby care products on Amazon
6. 16% sell sports and outdoor products on Amazon
7. 15% sell arts, crafts, and sewing products on Amazon
8. 15% sell books and textbooks on Amazon
9. 14% sell kitchen and dining products on Amazon
10. 14% sell baby products on Amazon

Amazon Worldwide Visits

Amazon.com recorded an estimated 2.4 billion total visits using desktop and mobile in May 2022, up from 2.3 billion in the previous month.

It was identified as the most popular and most visited eCommerce in the US in 2018. 

Below are the number of Amazon.com visits worldwide from January to May 2022:

• In January 2022, Amazon.com acquired about 2.7 billion desktop and mobile visits worldwide
• In February 2022, Amazon.com acquired about 2.2 billion desktop and mobile visits worldwide
• In March 2022, Amazon.com acquired about 2.4 billion desktop and mobile visits worldwide
• In April 2022, Amazon.com acquired about 2.3 billion desktop and mobile visits worldwide
• In May 2022, Amazon.com acquired about 2.4 billion desktop and mobile visits worldwide

Conclusion

Amazon has built a strong name in different parts of the world. Due to its popularity, the competition for sellers is high.

Sellers need to have enough knowledge of the platform seller tools, unique products, and the right niche selection to get high visibility and increase sales.

In May 2022, the most searched product on Amazon in the US was the “antigen rapid tests for COVID-19”.

Sources