This article is for those who are curious about Yahoo’s market share in 2023.

Yahoo! is a big-name tech and media company bringing people closer to their interests and passions through its products and services.

Some of these are Yahoo! search, ad tech, mail, finance, news, sports, fantasy, celebrity, lifestyle, shopping, and Esports. 

According to a report, this search engine recorded 63.65 thousand searches every minute around the world and approximately 33 billion searches annually.

It generated a revenue of approximately $920 million in 2021.

Yahoo Market Share in 2023

How large is the Yahoo market share in 2023?

Yahoo is the third-leading web search engine around the world, next to Google and Bing.

The latest report shows that the market share of the Yahoo search engine stays around 1.3% to 1.51% of the global search engine market from January until September 2022.

Here is a list showing the monthly market share of Yahoo in 2022:

• In January and February 2022, Yahoo recorded a 1.51% market share in the global search engine market
• In March 2022, Yahoo recorded a 1.47% market share in the global search engine market
• In April 2022, Yahoo recorded a 1.39% market share in the global search engine market
• In May 2022, Yahoo recorded a 1.3% market share in the global search engine market
• In June 2022, Yahoo recorded a 1.32% market share in the global search engine market
• In July and August 2022, Yahoo recorded a 1.34% market share in the global search engine market
• In September 2022, Yahoo recorded a 1.32% market share in the global search engine market

Yahoo & Search Engine Market Share in 2023

Based on the latest report, Yahoo is trusted by more than 700 million users per month and recorded approximately 3.4 billion visits per month.

Despite the interesting services it offers, Yahoo continuously struggles to increase its global market share since its biggest competitor leads the global search engine market.

Let’s take a look at the global search engine market share in September 2022:

• Google had a market share of 92.42% of the global search engine market
• Bing had a market share of 3.45% of the global search engine market
• Yahoo had a market share of 1.32% of the global search engine market
• Yandex had a market share of 0.79% of the global search engine market
• Baidu had a market share of 0.65% of the global search engine market
• DuckDuckGo had a market share of 0.63% of the global search engine market

Yahoo Search Engine Market Share on Different Devices

Yahoo is one of the major tech companies offering services to search for relevant content and information. This service is the Yahoo search engine which is accessible through a web browser of various devices such as mobile, tablet, and desktop.

Yahoo makes it easier to search using voice aside from inputting terms on the search bar.

Here are some of the search engine market shares of Yahoo on different devices:

• Yahoo’s desktop search engine market share reached 2.46% in September 2022
• Yahoo’s tablet search engine market share reached 1.21% in September 2022
• Yahoo’s mobile search engine market share reached 0.75% in September 2022
• Yahoo’s all-devices search engine market share reached 1.32% in September 2022

Which Country Visited Yahoo the Most?

Yahoo acquired about 3.3 billion visits in September, which is a 3.85% down from the previous month. Its core audiences are from the United States which accounts for more than 54%.

Here are the top 5 countries that visited Yahoo in September 2022:

• The United States contributed about 54.23% of Yahoo’s monthly traffic
• Taiwan contributed about 4.91% of Yahoo’s monthly traffic
• The United Kingdom contributed about 3.94% of Yahoo’s monthly traffic
• Canada contributed about 3.86% of Yahoo’s monthly traffic
• France contributed about 3.32% of Yahoo’s monthly traffic

Yahoo Search Engine Market Share in the US

Credits: unsplash.com

The United States is the leading country that sends desktop traffic to Yahoo in September 2022.

Yahoo’s search engine market shares in the US from January to September 2022 are around 2.92% to 3.24%.

Let’s see Yahoo search engine market shares in the US in 2022:

• In January 2022, Yahoo acquired a market share of 3.13% in the US search engine market
• In February 2022, Yahoo acquired a market share of 3.22% in the US search engine market
• In March 2022, Yahoo acquired a market share of 3.24% in the US search engine market
• In April 2022, Yahoo acquired a market share of 3.19% in the US search engine market
• In May 2022, Yahoo acquired a market share of 2.92% in the US search engine market
• In June 2022, Yahoo acquired a market share of 3.11% in the US search engine market
• In July 2022, Yahoo acquired a market share of 3.13% in the US search engine market
• In August 2022, Yahoo acquired a market share of 3.06% in the US search engine market
• In September 2022, Yahoo acquired a market share of 3.02% in the US search engine market

Yahoo Revenue

Data revealed that Yahoo acquires more than 1,100 queries per second, around 64,000 queries per minute, and approximately 3.4 billion visits per month.

It generated annual revenue of approximately $920 million in 2021. Its advertising revenue exceeded $4.6 billion in 2016, up from about 4.2 billion the previous year. 

Conclusion

Yahoo is one of the leading and well-known online search engines around the world. Yahoo! Inc. was valued during its peak season in the early 2000s at $125 billion.

After a few years, Google dominates all the online search engines and Yahoo comes second. Currently, it holds the third-leading web search engine.

It improves and innovates its products and services to continuously grow its searches and visits.

It creates search solutions for businesses, a seamless search experience, and relevant search results for all.

Sources