How Many People Use TIDAL Music in 2022? (User Stats)

Last Updated: August 4, 2022
Find out how many people use TIDAL Music and why Jack Dorsey gambled his $300 million to acquire the app.
How Many People Use TIDAL Music
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Quick Answer 🔍

How many people use TIDAL Music in 2022?

TIDAL has 5 million users.

For those who are curious to know how many people use TIDAL Music in 2022, this blog is made just for you.

TIDAL is more than just Jay-Z. Although it is widely known due to its close ties with the rapper musician, the platform has made a name for itself beyond its famous owner. 

Last year, it made the headlines again following the closure of its sale to Square on a $300 million deal.

This move is expected to bring a new era of growth to the company which has lost market share to the biggest names in the industry over the years.

How Many People Use TIDAL Music in 2022?

TIDAL Music

How many people use TIDAL Music in 2022? There are around 5 million users currently using the now Square-owned enterprise. 

Such a number moved rather slowly compared to its 2016 user count of 3 million. Which, during that time, TIDAL was accused of inflating its user count to fake popularity.

Despite the accusations, the company’s annual revenue rested between $100 million to $200 million.

This means it is still making a steady amount of cash in the middle of trickling user growth and usage analytics controversies.

TIDAL’s Market Share

TIDAL is competing against several Goliaths. But this does not mean it cannot get ahead of the competition and make a name for itself. 

Today, there are thousands of music streaming platforms in the world. Yet, TIDAL’s name appeared among the list of sites with the biggest share in the overall industry. 

Take a look at the music streaming industry’s best players and their respective shares during the second quarter of 2021.

  • Spotify – the app captured 31% of the industry’s total market share during the quarter
  • Apple Music – the app captured 15% of the industry’s total market share during the quarter
  • Amazon Music – the app captured 13% of the industry’s total market share during the quarter
  • Tencent Music – the app captured 13% of the industry’s total market share during the quarter
  • YouTube Music – the app captured 8% of the industry’s total market share during the quarter
  • NetEase – the app captured 6% of the industry’s total market share during the quarter
  • Deezer – the app captured 2% of the industry’s total market share during the quarter
  • TIDAL and the rest of the music streaming apps – captured 12% of the industry’s total market share during the quarter

Experts say that TIDAL’s market share might be sitting between 1% to below 2%. It directly competes for a spot against the French music streaming site, Deezer.

Most-Searched Music Streaming Services in 2020

Listening to music on-demand has become one of the obvious signs of a change in consumer preference during the pandemic.

In the same year, TIDAL managed to climb the ladder and become among 2020’s most-searched music streaming platforms.

The ranking is based on the average monthly search volume throughout the year, with which TIDAL hit an average of 990,000 search volume per month.

  • Spotify – generated 26 million search volume per month during the year
  • SoundCloud – generated 13.60 million search volume per month during the year
  • YouTube Music – generated 10.71 million search volume per month during the year
  • Deezer – generated 2.6 million search volume per month during the year
  • Amazon Music – generated 2.25 million search volume per month during the year
  • Gaana – generated 1.39 million search volume per month during the year
  • iHeartRadio – generated 1.25 million search volume per month during the year
  • Apple Music – generated 1.21 million search volume per month during the year
  • TIDAL – generated 990,000 search volume per month during the year
  • Google Play Music – generated 930,000 search volume per month during the year

Square’s TIDAL Acquisition

Just as we thought Jay-Z’s entire net worth will collapse with TIDAL’s lukewarm performance, Square entered the picture.

The latter completed the music streaming platform’s acquisition last year in a deal worth $297 million.

Well, Jay-Z made a lot of money out of it. The artist acquired TIDAL for $56 million back in 2015.

And market spectators are not happy about Jack Dorsey’s recent move, especially since TIDAL struggles to capture even just a 5% share in the music streaming industry.

But there is a science behind Dorsey’s recent decision. First, Square’s Cash App is known in the hip-hop community.

Having TIDAL under its portfolio will further strengthen its usage and presence in this niche, and could spread throughout the entire music industry. 

Second, is it too premature to expect a time when artist payout will be mediated through Square’s Cash App? Not at all. This is exactly what analysts predict will happen.

While no one can tell exactly what was running on Dorsey’s mind upon signing the $300 million sale, we can infer that Square wanted to capture the untapped music industry’s payment channel potential.

It will be a “paying for a concert ticket exclusively through Cash App” kind of thing.

TIDAL Subscription Tiers

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Credits: unsplash.com

TIDAL offers two subscription premiums, catering to people with various needs. First is the TIDAL HiFi which comes with sound quality of up to 1411 kbps.

Moreover, there are 90 million songs and 450,000 videos that can be streamed under this tier.

What’s best about it?

There are no ads, you can play on-demand, and listen to music and podcasts offline.

TIDAL HiFi’s prices include $9.99 a month for individual subscribers and $14.99 per month for the family.

Second, there is the TIDAL HiFi Plus. This subscription category charges higher monthly dues compared to TIDAL HiFi, but this is because offerings under it are top of the class.

It allows users to stream audio formats of up to 9215 kbps. Everything that’s included in a TIDAL HiFi subscription can be found here.

10% of the subscription’s price goes directly to artists the user is listening to the most. TIDAL HiFi plus comes at $19.99 per month for individual users and $29.99 for the family plan.

Conclusion

Jay-Z might be having restful nights now that TIDAL is already in the hands of Jack Dorsey.

But there is no denying that there is so much potential lying under the New York-based platform. 

In 10 years from today, will we congratulate Dorsey for having an entrepreneurial instinct for deciding to acquire TIDAL at a rather unlikely time? Or are we nearing the end of a losing enterprise? Only time can tell.

Thank you for reading our article on how many people use TIDAL Music in 2022.

Sources

HeadphonestyTidalHeadphonesAddict
TechHiveFoolSimilarweb
Tidal

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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.