There are several music platforms accessible nowadays for anyone to enjoy their favorite tunes. Amazon Music, Spotify, iHeart, Google Music, and Apple Music.

Apple Music is the second most used music platform, but it still trails Spotify by a lot. How many people use Apple Music?

Let’s find out.

This article will focus on Apple Music, the number of people that use it, what it is, what it offers, and its target audience demographics. 

How Many People Use Apple Music in 2023?

Apple Music is based in Cupertino, California currently has over 88 million subscribers across the world.

The latest data shows that this music platform accounts for 15% of the worldwide music streaming industry. 

When it first started, it attracted 11 million subscribers within its first year of launch. A year later, the app faced its first major overhaul which repaired many of its glitches.

It trails Spotify, which accounts for 31% of global music streaming users.

Amazon Music comes in at 13% of the market share alongside Tencent music, while YouTube Music has 8% of the music streaming market. 

The total music streaming audience consists of 523.9 million subscribers. The figures here are based on subscribers and may not include free music streaming users. 

In 2020, global music streaming services like Apple Music saw a global growth of 16.2% over the previous year.

What is Apple Music?

Apple Music, the music streaming service, was launched in Cupertino, California on June 30, 2015. Oliver Schusser is the head of Apple Music. 

We’re going straight to the source, the Apple website, to define Apple Music.

The site says this is a streaming music service that provides subscribers access to more than 90 million songs. 

Music can be downloaded from the music streaming platform to be played offline, get real-time lyrics, and they can listen across multiple devices.

Subscribers get new personalized music, editor curated playlists, and original and exclusive content. 

Apple Music offers a free version of the service that can continue after the free full trial of the streaming service, though the offline features and others are limited to non-subscribers. 

The subscription service starts at $4.99 per month for students, $9.99 per month for the individual plan, and $14.99 per month for its Family Plan.

Prices are subject to change, but are accurate at the time of this writing.

Also, Apple plays on these devices:

• iPhone
• iPad
• Apple Watch
• Apple TV
• Mac
• HomePod
• CaraPlay
• Smart TVs (LG and Samsung)
• Gaming Consoles (PS5)
• Android Devices
• PC
• Amazon Echo
• Sonos
• Google Nest

Therefore, Apple Music is very versatile, even though it’s the second-most used music streaming service. 

Who Is Apple Music’s Target Audience?

Since we are discussing Apple Music, we need to address the music streaming platform’s audience demographics. 

Gender

More Apple Music users are male at 56% compared to the 44% of the female market.

Honestly, gender isn’t a big consideration when it comes to music, but in terms of marketing, it can be used to narrow an audience if necessary.

Age 

More than half of active Apple Music users are over 35 years old.

Here is a breakdown of the age groups and percentages (2018) that are part of Apple Music. 

• 18 to 24: 17%
• 25 to 34: 23%
• 35 to 44: 22%
• 45 to 54: 15%
• 55+: 23%

If you compare the average age of streaming music users between Spotify and Apple Music, you’ll find that Spotify’s average user is under 35, while Apple Music’s average user is over 35. 

What Regions Listen to Apple Music?

In 2018, data revealed that North America was the country with the most users at 59% for premium users. Another 41% of users listened for free.

This is how it breaks down in the regions where Apple Music is most used.

• Asia-Pacific – 38% Premium and 62% Free users
• Europe – 36% Premium and 64% Free users
• Latin America – 44% Premium and 56% Free users
• Middle East and Africa – 43% Premium and 43% Free users
• North America – 59% Premium and 41% Free users

So, the Asia-Pacific region is first in free users and North America in premium users. Overall, Apple Music is available in about 167 countries.

What Is Apple Music’s Revenue?

We can only report on what is known and reported about Apple Music’s revenue, so let’s use this section to talk about that.

In 2020, Apple Music received an estimated $4.1 billion in revenue based on the total worldwide streaming revenue alongside its marketshare and as compared to spotify.

Apple doesn’t release its figures for Apple Music revenue. 

It’s safe to guess that it has been at least consistent with its revenue since 2020 with some regular growth since the pandemic where music streaming reached an all-time high in overall revenues.

Conclusion

We have attempted to provide our readers with the most recent and accurate for Apple Music, its user base, demographics, and its revenue.

While Apple isn’t overly transparent about its revenue and other data, we can trust the guesstimates and estimates made by analytic experts.

Apple Music ranks as the second most used music streaming platform, second only to
Spotify, which has the largest marketshare of all the music streaming services in the world Apple Music is popular among people 35 and older, but has an audience from the younger and older crowd with over 90 million songs on the platform. 

Countries that use Apple Music are relatively balanced in premium and free users, with the Asia-Pacific region having the most free users and North America the most premium users. 

If you use the Apple Music service, you know you are part of a massive audience of users. 

If you’re a marketer, you now know how many people use Apple Music and other data about the music streaming platform for marketing purposes.

Sources