Looking for the best SERP API for your digital marketing operations? If yes, then your search ends here.
This article will give you suggestions for the top SERP APIs for accessing real-time data and results on prominent SERPs in order to enhance your SEO.
A simple keyword search on the internet produces a wealth of information. It’s critical to limit the search results to those pages that contain relevant information depending on the search query. Every blogger or website developer’s goal is to have their content rank at the top of the search engine results page (SERP).
But, unfortunately, getting good SERP ranks requires a lot of research, such as finding post ideas, keyword research, competition analysis, rank tracking, optimization, and many other things.
If you want to maintain track of your competitors or the effectiveness of your SEO strategy, a SERP API is an ideal method to do so.
The difficulty is, how can you determine which of the available services is worth your time and money? Read on to find out the answer to this!
What is a SERP API?
Search Engine Results Pages, or SERPs, are a type of web page that displays the results of a search.
Tracking Search Engine Results Pages is a technique used by company owners, web administrators, and Search Engine Optimization (SEO) professionals to see how well their website ranks on search engines.
Tracking results pages also enables competitor website analysis to see which parameters can be improved for better outcomes.
A SERP Tracking API sends queries to the search engine and receives the necessary data in return. These results contain the ranking of a site’s pages, header information, keywords and keyword recommendations, and other information useful for SEO research.
Even though this concept is basic and simple to comprehend, it doesn’t offer a complete picture of the things SERP APIs accomplish.
With a reliable SERP API, you can concentrate on other elements of SEO rather than just data extraction.
Why Scrape SERP Data?
Browsers are a gold mine of invaluable data for SEO professionals and as a result, they are often subject to web scraping.
Scraping allows such professionals to collate data from these result pages, also called SERPs, and export it to a format that is more useful to them. SERPs include a large quantity of info that is important for SEO tasks and a few of such data are briefly detailed here.
Consider this for an example: whenever you use Google (or other search engines) to search a keyword, you are presented with a page full of relevant information and recommendations for further searching.
There is a category for “people also search,” “Rich Snippets,” and “people also ask,” which includes keywords that you can utilize to produce better SEO-based content that caters to both Google and your audience.
A search engine results tracking API will aid your SEO efforts by delivering the keywords that the top-ranking pages are targeting so you can modify your on-page content.
Ranking is pretty much the end goal of SEO. Content developers work hard to produce well-researched content to achieve this.
However, in order to determine whether all their hard work is paying off or whether they are just firing blanks, they need to track their content’s ranking for those keywords.
Hence, it is essential to go for a SERP API that will help them to know how their sites and those of their rivals rank for relevant keywords. This informs them if they are succeeding or failing in the SEO field.
Other Types of Data
Based on the browser or search engine you are using, your search may produce different kinds of data other than keyword or ranking data. Google, for example, produces a segment for places near you, a Google Ads section, and maps.
Best SERP APIs
Since there are endless SERP APIs available, choosing the right one for your needs might be challenging.
To help you make the best selection possible, we went through hundreds of SERP APIs and picked out the fine stones for you.
Apify is a web scraping and automation software that allows you to establish an API for any website. It comes with a built-in proxy service that offers residential and data center proxies that are designed for data extraction.
The ApifyStore offers ready-to-use scraping tools for major websites like Instagram, Facebook, Twitter, and Google Maps, as well as bespoke scraping and extraction solutions for any scale.
Apify offers a Google Search scraper that extracts a list of organic and sponsored results, plus advertisements, snap packs, and other information.
It has features such as the ability to search inside a specified region and extract custom information. You can also monitor your competitors’ rankings and evaluate advertisements for the keywords you want to target.
There is plenty more to it and you can learn about it all by signing up for its free trial. Its premium plans start at only $49 per month.
Since the official Google API has limitations, Proxycrawl provides an API for Google searches that you may use instead of it. This API, like Apify’s, is designed solely for scraping Google Search results.
Surprisingly, it accomplishes just that, since you can employ Proxycrawl to scrape information on Google from all around the world with an easy cURL request.
There’s a lot of openly accessible information on Google. This application will let you use it without having to worry about Captchas or blocks.
Proxycrawl’s subscriptions start from $29, wherein you will get 50K credits monthly. There is also a free trial available.
Scraper API is a solution for online scrapers who wish to scrape the web on a large scale without fear of being prohibited or banned. The Scraper API solution aids in the management of proxies, browsers, and CAPTCHAs.
With a single API request, you can obtain HTML from any web page. It is a wonderful choice for companies looking to extract Google SERP results for SEO operations and market intelligence on a budget.
It is simple to set up since all you have to do is make a GET request to the API endpoint with the API key and URL.
It contains a database of more than 40 million IP addresses and supports around 40 regions from where you could get local data.
It is an affordable provider that offers a free trial for 5000 requests for new users that lasts for seven days.
Scraper API provides a package for any price point with prices ranging from $29 that includes 250,000 Google pages per month to Enterprise Plans for hundreds of millions of Google pages per month.
ScrapingBee is a web scraping API known for supporting proxy management and headless browsers.
Organic results, advertisements, local results, relevant inquiries, and questions are among the content that can be extracted. You can use the API credit of 1000 free searches to try it out if you’re a new user. This will yield 40 results.
As far as the pricing is concerned, they offer reasonable packages. Their most basic plan starts from $29 for 4000 searches.
Bright Data Search Engine Crawler
Bright Data began as a proxy operator, however, it has since expanded to become not just a leading company in that field, but also a data capture service.
Regardless of the scale of the collection, Bright Data’s next-generation Data Collector delivers an automatic and customizable flow of data on one dashboard.
Data sets are suited to your company’s needs, ranging from e-commerce trends and social network data to competitive intelligence and market research. By getting automated access to good data in your sector, you can focus on your core market.
This SERP checker API is available on a pay-as-you-go basis. The cost is $3.50 per 1,000 queries. Subscriptions range from $500 for 200,000 queries to $30,000 for 100 million queries each month.
A yearly membership, on the other hand, will save you 10% on all premium plans.
SerpApi, which is trusted by organizations such as IBM, Harvard University, and The HOTH, is loaded with powerful features that can make SERP scraping a breeze.
Using the SerpApi API, you can obtain real-time and actual results, exactly like a typical user would. It enables you to get search results from anywhere on the planet.
SERP API is ideal for people who wish to collect data from search engines without having to worry about data quality or speed.
The people at SERP API have spent a tremendous amount of effort creating a search engine API that can consistently send millions of search results to you every month with nearly flawless data quality.
You can use the API to access various sorts of search results, such as knowledge graphs, e-commerce, maps, and direct answers, in addition to typical organic results.
Rich snippets, locations, images, ratings, reviews, and links are all part of each result’s structural data. Google, YouTube, Yahoo, Bing, Yandex, and eBay are among the search engines it supports.
Premium subscriptions begin at $50 a month and a free trial is also offered by the company.
This API is not the most inexpensive, but you must evaluate the benefits and drawbacks of their pre-built solutions and data quality against the cost.
The DataForSEO SERP API makes it simple to scrape search results. It manages the difficulties of working with proxies, networks, and parsers for often changing variables.
It has millions of IP addresses, allowing you to scrape data from anywhere on the planet. Google, Yahoo, Yandex, and Bing are just a few of the search engines supported by the API.
Other sophisticated SERP results, like carousels, maps, news, reviews, pictures, knowledge graphs, and highlighted snippets, are available, in addition to the typical organic and sponsored results.
You can also choose whether you want analytics for mobile or desktop searches.
DataForSEO’s pricing is based on a “Pay Per Use” model, which means you only pay for the services you have utilized. The entry-level cost ranges from $50 to $100 with a free trial.
Serpstack is a search engine results page API that is simple to use. It includes code examples in Node.js, Python, Go, and PHP, among other programming languages.
The Google search data API is among the few options that allow for such extensive query modification.
You can choose any search engine you wish to use to collect data from. Serpstack pulls data from Google by default. You can get anything from site results to pictures, movies, shopping, and news via a search engine.
The Google search scraper also allows you to specify a nation, language, and a Google domain. The expense is the only drawback.
SerpStack’s price strategy, like a number of other API providers on our list, is unsatisfactory for customers who want millions of search results each month, with subscriptions ranging from $29.99 for 5,000 API calls to $199.99 for 50,000 API calls.
However, the first 100 requests each month are free.
The Scale SERP is an API for Google searches. Nevertheless, one feature you’ll enjoy is how inexpensive it is, since you can use it for free and receive 125 search results every month.
If you wish to go for something better, 1,000 searches will cost you $0.29; this is pretty reasonable.
Scale SERP delivers results in a variety of languages, search kinds, and device types. It parses pages using a patented, AI-powered visual page inspection method. Scale SERP’s features provide for more thorough and reliable findings.
Scale SERP provides a few extremely specific result outputs that are only relevant to a small number of people.
Google Scholar and Sports are two instances of features that may help certain users but not the majority.
Scale SERP is compatible with PHP, Node.js, and Python. This tool is reliable and fast with the ability to handle more than 15K requests simultaneously. It is adaptable, trustworthy, and simple to use.
Zenserp is another popular option that makes scraping Google search results a breeze. The API was designed with the aim of “speed” in mind.
It is presently one of the fastest search engine results page APIs on the market. It provides endpoints for all possible search types and has no rate limit (all plans include unlimited concurrency). This solution is simple to integrate using a browser, CURL, Python, Node.js, or PHP.
The company has gone to great lengths to make sure that the users retrieve the data in a short amount of time without compromising data quality.
Furthermore, the API includes a number of tools for scraping various types of SERP data, including organic, paid, answer boxes, highlighted snippets, top stories, local maps, and so on.
The only disadvantage of Zenserp, like many others on this list, is its cost. The beginning plan for this API is $29.99; however, there is also a free version with limitations.
Value SERP provides value for money in its service. Its pay-as-you-go deal will cost you $1.5 for 1000 searches, which is pretty reasonable.
Its monthly plan is more affordable as it lowers the cost of 1000 searches to $0.15 as per the package subscription you take.
Plus, it offers 100 searches free of cost as part of its free trial offer. It offers support for only Google Search.
This service works like other HTTP APIs. Even though it looks similar to SerpWow, the latter has relatively more feature-packed and advanced service.
Whatsmyserp is a rank tracker that allows users to see their SEO ranks in real-time. Using a keyword tracker, the internet tracker assists you in monitoring your website ranks.
Whatsmyserp refreshes the user data on a regular basis, ensuring its reliability and relevance. It also provides customers with an infinite number of keyword rankings.
If you want to keep track of current ranks, just reload your rank tracker as needed.
One of the most essential features of Whatsmyserp is that this program is simple to use even if you don’t have any programming experience.
The API has a free trial available for up to 100 searches. Their paid subscriptions start at $45 for 5,000 searches.
SERPMaster takes pride in being the cheapest Google SERP scraper with data delivery assured for each request submitted.
It’s simple to get started with their API because they give code samples for cURL, Python, PHP, and Node.js integrations as well as performing requests from a web browser.
You can also select a device type and browser. Additionally, you can include it in your own code to obtain real-time search results.
The prices are reasonable and inexpensive. SERPMaster plans are the most cost-effective on the market, starting from $20 per month for 5000 searches.
SerpsBot is another excellent search engine scraping tool. The API has been a favored tool among data miners, SEO professionals, and marketing experts due to its convenient cost structure and ability to acquire all Google features.
SerpsBot makes it simple to gather Google data from a variety of devices, locations, and languages. The search engine API allows for extensive customization of search requests.
One of the most impressive features of the SerpsBot API is that owing to its proxy technology, it can make an API call in under 1.5 seconds.
To be safe, the Google search data API also employs a third-party proxy provider, which ensures that all services remain operational during maintenance. JSON and CSV are among the supported output formats.
The API can retrieve all Google features, including knowledge graphs, featured snippets, and organic results. There are no rate limits until you make 1,000 requests in a second.
The company has reasonable prices. Its plans start from $1 for 1000 searches. There is also a free trial available.
GeoRanker is a software that includes a number of APIs as well as SEO tools. You can retrieve search engine results pages and make the most of the data using its SERP API.
Plus, you can start integrating the API with only a few lines of code, thanks to extensive language-specific documentation and other helpful tools.
The GeoRanker SERP API lets you get accurate sponsored and organic search results from Google, YouTube, Yahoo, Baidu, Amazon, and Naver, among other search engines.
It can scrape every search type, including the answer box, featured snippet, top news, local pack, and maps. You can look up any location across the globe using the API on your phone, tablet, or computer.
GeoRanker provides a free trial plan for users to try out the API. After that, you can choose from one of the company’s premium plans, which range from $300 to $750 for the first tier.
FAQs About SERP API
Some frequently asked questions about SERP API are listed below.
How Do SERP APIs Work?
A SERP Tracking API sends queries to the search engine and receives the necessary data in return.
The rating of a site’s pages, header information, keywords, and keyword recommendations, and other information useful for SEO research can all be found in these results.
A SERP API allows you to skip the hassle of manually entering data into your database. Instead, it scrapes huge amounts of SERP data for you and filters out the unnecessary data and inputs the essential data directly into your system for quick processing.
Moreover, SERP APIs automatically extract data on a timely basis, helping you to remain updated with data that is changed frequently, for example, SEO rankings.
Is the Use of SERP API Illegal?
SERP APIs are internet scrapers, as previously mentioned. Earlier, web scraping was viewed as a murky area with a few claiming it legal.
Meanwhile, HiQ Labs was triumphant in a case filed by LinkedIn in a court in the US as the judge determined that its scrapping of LinkedIn was permissible because the data was freely accessible and not concealed behind a paywall or password.
Scraping SERPs is allowed because they are available to the public.
Should You Use a SERP API or Develop a SERP scraper Yourself?
You can either develop your own SERP scraper or purchase a SERP scraping solution that will handle all of the technical work for you.
Building a SERP scraper yourself may appear to be the preferable option depending on your technical skills, that is, whether you are skilled at coding or not.
Building your own scraper is free and you can make it exactly as you want it without needing to depend on other people’s efforts. Scraping browsers, however, is tough since they not only just monitor and block your IP address.
They employ additional anti-scraping methods that unskilled scrapers are unable to bypass. As a result, even if purchasing a SERP scraper may not sound tempting, it is the best option available.
The point is, while it may appear to be a waste of money to spend money on something you can develop yourself, you must consider the amount of time it will take you to develop, scale, and manage it.
Your time is valuable. And, unless you’re the world’s best programmer, there’s a high probability that the expenses of using a SERP scraper tool will outweigh the price of doing it yourself in the long run.
Imagine what life would be like without Google. You can’t do it, right? Google, Yahoo, Bing, and other search engines are an essential part of our online experience.
It used to be relatively simple to compile search results from search engines. You typed in a query, received your results, and chose the response that was most relevant to your question.
But, search engines have improved with time in an attempt to interpret user queries and give more accurate responses. This implies that searches receive a broader range of results.
Owing to the rising complexity of search engine answers, old techniques of collecting search results have become almost useless, since most times, what you need is no longer restricted to the first and second pages.
This is when a SERP API comes into play. Using a SERP scraper has completely altered the way you can access and gather data from search engines, and you’ll never have to worry about how to collect huge amounts of data from them again.
We hope that the information provided above will assist you in selecting the best SERP API for collecting search engine results and enhancing the capabilities of your applications.
There are plenty more, but these 15 are the best in the business and should be your first option when it comes to SERP data solutions.