Mobile commerce, e-commerce, or m-commerce are three terms for the same idea.

It’s a way to shop and buy from your mobile phone or table when you want and wherever you want.

We will be discussing mobile commerce statistics and sales data for 2023 in this article. 

The main appeal of mobile commerce is its convenience.

People almost always have their mobile phones with them, which makes quick work of making purchases.

Over the past few years, more people have been using mobile devices to shop and make purchases.

In fact, it’s become so popular that social media shopping purchases are being made right from apps like Facebook, Instagram, etc.

Now that you understand mobile commerce and its popularity better, we can address statistics and sales data for 2023.

Key Mobile Commerce Statistics 2023

• Roughly 49% of mobile users use their smartphones to compare prices before they make purchases. 
• About 30% of mobile phone users research online for more information about products.
• Around a quarter of mobile phone users use their phones to read product reviews and ratings.
• Not being able to clearly see shopping links on mobile phones is considered a barrier to mobile shopping for some consumers.
• Distractions and interruptions over other mobile apps and messages were another barrier for some survey respondents. 
• As of 2021, the worldwide total hours spent reached more than 100 billion hours in shopping apps.
• The Amazon Shopping app is the most popular m-commerce platform for iOS users. 
• Walmart Shopping & Grocery is the most-used mobile commerce mobile app on Android devices. 
• There are 5 primary options for shopping via wallets and online payment apps.
• Experts project that as mobile commerce experiences consistent growth, sales are expected to go beyond $710 billion by 2025.

Detailed Mobile Commerce Statistics and Sales Data for 2023 

For starters, we have some general and basic mobile commerce statistics and sales data to share with you.

1. Roughly 49% of Mobile Users Use Their Smartphones to Compare Prices Before They Make Purchases. 

Mobile phones, which are convenient and often carried everywhere by most people.

Nearly 50% of mobile phone users use their phones to compare prices before they make buying decisions. 

(Criteo)

2. 40% of Mobile Phone Users Use Their Phones to Redeem Coupons In-Store and Online.

Digital coupons have been around for quite some time now, but today, they are even easier to use in store or online when shopping across product and service categories, brands, and stores.

(Criteo)

3. About 30% of Mobile Phone Users Research Online for More Information About Products.

Around a third of mobile phone users do research on their phones before making buying decisions.

They are seeking more information about a product before they invest their hard-earned money on items.

(Criteo)

4. Around 29% of Smartphone Users Use Their Phones to Lookup Items on Sale.

Whether you’re shopping online or in the store, many shopping apps offer location information about items.

29% of mobile phone users use their phones to look up sales, clearance, and discount items. 

(Criteo)

5. Around a Quarter of Mobile Phone Users Use Their Phones to Read Product Reviews and Ratings. 

Since many people have their mobile phones in a convenient place to grab them and read product reviews and ratings, 25% of them do that.

Always be careful with reviews and ratings since there are people out there being paid to write negative reviews sometimes.

However, that problem isn’t as bad as it has been in the past. 

Mobile phone users also use their phones to collect ‌rewards for shopping on apps (24%), or scan product barcodes for faster check-out or to find a price (20%), and to place orders for items that are out of stock in the store (20%). 

(Criteo)

6. Conversion Rates for Online Shopping Are Somewhat Higher for Desktop Users than For Mobile Users. 

Desktop shoppers (laptop and desktop devices) still rank a little higher in conversion rates, at 3.9% over mobile phone users at 3.5%.

However, you can see how mobile phones are catching up. Tablets, which are also considered mobile devices rank at 2.2% in conversion rates for online shopping. 

According to 2021 statistics, the average amount per order is about $50 more through desktop/laptop purchases over mobile orders.

Overall, online shopping increased from 2020 to 2021. This was likely to be due to the pandemic.

(Kibo Commerce)

Barriers to Mobile Shopping Statistics 

What could possibly impede anyone with a mobile phone or device from engaging in mobile commerce?

Here are some things that mobile users have said would or does create a barrier for them to use their mobile phones for shopping or paying online for purchases. 

7. Not Being Able to Clearly See Shopping Links on Mobile Phones Is Considered a Barrier to Mobile Shopping for Some Consumers.

One study showed that 67% of those surveyed claimed that the links and pages were too small to click.

For people with vision impairments and some older mobile phone users, this can certainly impede the mobile shopping experience. 

(Dynamic Yield)

8. Another 42% of Survey Respondents Cited Security Concerns as An Impediment to Mobile Shopping. 

It’s common for many mobile phone users to have security concerns when using their devices.

Even with new technology and antivirus programs for mobile doesn’t make some users feel any safer.

At 42% of users with security concerns, that’s close to nearly have of mobile users who responded to this survey.

(Dynamic Yield)

9. Distractions and Interruptions Over Other Mobile Apps and Messages Were Another Barrier for Some Survey Respondents. 

Around 36% of mobile users surveyed said that interruptions from mobile programs, apps, and messages were impediments to mobile shopping.

Things can get overwhelming when you’re trying to shop on a mobile and your phone or tablet is being bombarded with notifications and messages.

(Dynamic Yield)

10. The Inability to Find What They Are Looking for Has Been Cited as A Barrier to Mobile Commerce. 

Over one-third of mobile phone users cited that something that impedes them from shopping via mobile commerce is the difficulty in finding what they are looking for using that method.

It can be challenging to find what you’re looking for through a mobile phone device sometimes.

(Dynamic Yield) 

Mobile Commerce Shopping Statistics

This section will address some of the world’s mobile commerce shopping statistics. 

11. As of 2021, The Worldwide Total Hours Spent Reached More than 100 Billion Hours in Shopping Apps.

Since 2018, the total hours spent in shopping apps rose from 48.7 billion hours to 100.46 billion hours.

During the pandemic, shopping apps saw a steady uptake of 18% year-over-year.

These stats include time spent on research, item lookups, item location searches, sales findings, and purchases.

You might think that groceries or food apps would be on top, but social media and fast fashion topped the charts for the most global shopping hours spent.

(Data AI)

12. The Most-Preferred Method of Mobile Shopping Is via Dedicated Mobile Commerce Apps. 

Out of the methods of shopping via mobile commerce, 54% of completed purchases are done via a dedicated app, which is the preferred method of mobile shopping, according to JP Morgan. 

While the playing field is almost level across e-commerce completed transactions on a mobile device (44%), from a mobile browser (46%), and an in-app mobile purchase (54%), the in-app experience seems to be preferred.

For online retailers, all three options are viable and well worth the investment.

However, retailers without a dedicated app, should consider investing in having one developed to boost their image and create more confidence and trust among their customers.

(J. P. Morgan)

13. The Amazon Shopping App Is the Most Popular M-Commerce Platform for iOs Users. 

Mobile apps are the preferred method for mobile shoppers, according to surveys and research, but the Amazon Shopping app stands above the others for iOS users.

The Amazon Shopping app experiences 20.8 million daily active users (DAUs) in the United States.

The only mobile shopping app that comes close to Amazon’s is the Walmart shopping app, with over 18 million DAUs. 

Believe it or not, SHEIN comes in third with 2.195 million DAUs. That’s more than eBay, Etsy, or Sam’s Club.

(Statista 1)

14. Besides Amazon Shopping, There Are Nine More Shopping Apps in The Top Ten Mobile Commerce Apps.

While it’s good to know that Amazon tops the charts for iOS users, what are the other 9 shopping apps that made the top ten list?

1. Amazon Shopping 
2. Walmart Shopping and Grocery
3. SHEIN
4. eBay 
5. OfferUp
6. Target
7. Poshmark
8. Nike
9. Etsy
10. Shop package and order tracker

These are all statistics for iOS mobile users. 

(Statista 1)

15. Walmart Shopping & Grocery Is the Most-Used Mobile Commerce Mobile App on Android Devices. 

We know that iOS users prefer the Amazon Shopping app. However, Android users prefer Walmart’s app, which is used by 20.7 million daily active users (DAUs).

Amazon’s shopping app comes in second among Android users, with just over 15.9 billion DAUs.. 

SHEIN is also third on Android with roughly 1.67 million DAUs. Next, eBay (just over 1.64 million DAUs), and Shop package and order tracker (about 1.25 million users).

Notice that SHEIN maintains 3rd place among both Android users and OS users. 

Also, the top ten list for Android shopping apps differs just a bit from iOS users. 

(Statista 2)

16. Besides Walmart, the Top Ten for Android Mobile Commerce Shoppers Includes the Following Apps.

1. Walmart Shopping & Grocery 
2. Amazon Shopping
3. SHEIN
4. eBay 
5. Shop
6. OfferUp
7. Poshmark
8. Nike
9. Fetch Rewards
10. Mercari

While the top ten are somewhat similar between the iOS and Android mobile shoppers, the biggest difference is seen in the order of popularity. 

(Statista 2)

17. There Are 5 Primary Options for Shopping via Wallets and Online Payment Apps.

While Bitcoin and cryptocurrency wallets are growing in popularity along with other up-and-coming payment apps for mobile commerce, let’s have a look at the primary options that are most trusted by online shoppers.

In order of popularity:

1. Apple Pay: Allows for in-person, browser (Safari), iPhone, iPad, Mac, Apple Watch, the Wallet app, or added debit, credit, or prepaid cards as payment methods.  
2. Google Pay: Offers online payments via Android devices and added debit/credit cards.
3. Amazon Pay: Uses virtual cards on the website and other sites. Also, you can pay through Alexa.
4. Samsung Pay: For Samsung device users, you can create a digital wallet to add cards to make online and in-store purchases. Samsung Pay also offers their extra rewards and cashback programs to its users. 
5. PayPal: Users can use connected mobile banking tools and accounts via the digital wallet. Users can store cards and accounts, buy, sell, and hold cryptocurrency and manage your household bills. 

These are the most-used and trusted financial wallets/apps used by mobile commerce shoppers.

(Finder)

Projected Mobile Commerce Statistics Beyond 2023

What do the experts think will happen in the next few years with mobile commerce? We’ll discuss that in this section.

18. Between 2016 and 2021, Worldwide Mobile Commerce Sales Have Risen from Slightly Under One Trillion to Over $3.5 Trillion.

Over the course of half a decade, statistics are showing that growth in the mobile shopping industry has risen to $3.56 trillion from just less than one trillion dollars. 

The year-on-year rate falls between 20% and 30% in this sector. However, over just these past 5 years, it’s grown over 73%. That’s a lot of growth in a short time.

It’s believed to be due to the pandemic, but we’re sure there are multiple reasons for this kind of growth.

(Statista 3)

19. Experts Project that As Mobile Commerce Experiences Consistent Growth, Sales Are Expected to Go Beyond $710 Billion by 2025.

This data comes from Statista where the stats say there will be about 187.5 million mobile users who will have made at least a single purchase using a mobile app or browser by 2024. 

The projected statistics also reveal that by 2025, the industry will exceeded $710 in U.S.D (United States Dollars).

(Statista 4, Statista 5)

20. According to eMarketer, the Global Mobile Marketing Estimates Are Expected to Hit the $4.5 Trillion Mark.

If this is correct, the mobile commerce sector will account for nearly 70% (69.9%) of the overall concept of e-commerce sales.

Marketers all over the globe are gearing up for the uptake of mobile commerce.

These marketers expect to see 87% of shoppers participating in more online products and research searches before buying by or before 2024.

(Insider Intelligence eMarketer)

21.The World’s Mobile Coupon Sector Is Expected to Experience a 56.5% Growth in 2025.

In 2018, statistics showed that over 25 million Americans were using mobile couples. That data is expected to rise over the next 2 years by 56.5%.

So, if you’re a brand, reseller, or seller of goods and services, now is a great time to start making campaigns for digital coupons. 

You’ll be able to get attention and move your inventory more quickly than you would otherwise. 

(Drip)

22. By 2023, It’s Forecasted that The Mobile Wallet Sector Will Generate $3.5 Trillion.

As you might expect from growth in other mobile commerce arenas, the global mobile wallet sector could reach $3.5 trillion by 2023.

We’re nearly there, so it awaits to be seen.

Since the overarching goal of mobile wallets is to create better and easier user experience for mobile shoppers, it makes sense to project that this sector will grow to new heights within the next year.

(Retail Dive)

FAQs

Conclusion

There you have it. We promised you 22 mobile commerce statistics and we delivered.

The mobile shopping experience and mobile commerce isn’t going to go anywhere ever, or for at least a long time until something “better” comes along.

If you engage in e-commerce, it’s wise to invest in expanding into mobile commerce to grow your exposure and your sales.

If you’re already into mobile commerce, you now have more data with which to create a better strategy inthis year.

We’ve covered all the bases for now, but as usual, technology grows, and we will grow with it.

It might be a good idea to bookmark this page or to write down some of these mobile commerce statistics and sales data for 2023 to get started.

Sources