One thing that’s certain about Instagram trends is that they are always changing.
Of course, this can be said of social media trends in general, because digital platforms, and how we go about using them are in a constant state of change.
However, you are reading this article because you want to get an idea of what’s going on with Instagram this coming year, because yes, it is completely different from last year.
It’s even different from last month.
One thing that you need to be thinking about when it comes to Instagram trends is that if you don’t have your finger on the pulse, then you aren’t going to be able to accurately target your brand’s audience, and grow your brand on Instagram.
The more you know what’s going on with Instagram trends, the better you can do as a brand on Instagram.
Let’s take a look at the top Instagram trends for 2023, so that you can get your ducks in a row and be prepared to grow to your Instagram in the right way.
Instagram Trends 2023
1. Dance Revolution
Everybody knows that on TikTok, the majority of content revolves around skits, dancing, and entertainment.
As TikTok continues its meteoric rise, Instagram attempts to keep up, which is why one of the biggest things to lookout for on 2023 is dance challenges and dancing.
There are a lot of people out there that are excited to see more dance challenges in 2023, so expect to see engagement both from influencers, and brands that want to jump on the dance trend wagon themselves.
2. Instagram Shopping
Back in 2021, when everyone was locked down at home because of the coronavirus pandemic, Instagram shopping became a thing, and it hasn’t stopped being a thing.
Instead of redirecting your target audience to your website, the Instagram shopping feature lets you connect your audience with your products directly on the app.
There is a massive amount of foot traffic to be had on Instagram when it comes to your product and service, so keeping up with Instagram shopping, and making sure that you’re optimizing your Instagram business page for this feature is going to stand you in good stead.
3. Creators Rule
There are a ton of the younger generation that agree that creators have some serious influence on culture, even more so than conventional celebrities.
Again with the rise of the creator culture during the pandemic, there are now more content creators on Instagram than ever before. In fact, there are as many as 15 million.
As a result, marketers are taking note, and more than 70% of marketers in the US are making the most of influencer marketing.
If you are a business, you want to jump on the trend of partnering up with an influencer, because this is going to be one of the most effective ways to get your brand in front of even more of your target audience.
4. Bye IGTV
One trending feature of Instagram that we can safely say goodbye to is IGTV.
IGTV was originally Instagram’s long form video feature, but now, people can post video content that is as long as 60 minutes, onto their main feed.
As a result, IGTV is pretty redundant at this point, and there aren’t too many people that are using it.
Instagram reels are continuing to be a popular feature, which is the feature that Instagram launched in response to TikTok’s popularity.
Because of the algorithmic push by Instagram of this feature, there are a lot of people that make the most of Instagram reels, and we expect to see even more people make the most of Instagram reels in 2023.
6. Story Links
Back in the day, you had to have more than 10,000 followers to include the swipe up link on your Instagram stories.
However, Instagram has adjusted this feature, which means now that anybody, no matter how many followers you have, is going to be able to include a link sticker to their story, which of course means that you now have a huge opportunity to drive traffic to your website, or another platform.
Of course, as we move into 2023, we imagine a lot more people are going to be making the most of this feature.
7. Social Justice
There is nothing quite like an Instagram social justice warrior, and whether this is a good thing or not the social justice trend continues into 2023.
There are now a lot of the younger generation that get their news, or cultural and social information from Instagram, so we expect to see a trend in social justice continuing into the next year, and the years after that.
8. Organic Reach no Enough
There are a lot of people that are now reaching out to third party companies to help them with their organic reach on Instagram, because as you probably are already aware, the competition around the Instagram algorithm is pretty intense.
In fact, you are going to have a pretty hard time of it if you don’t know how to do all of this by yourself.
The good news is that there are quite a few companies out there that can help you with this, you’ve just got to be smart about how you align yourself with one.
9. Instagram Live
Instagram live has become probably popular, especially in the lockdowns.
It’s likely that in 2023, we will see a lot more people using Instagram live, as an intimate and logical way to connect with more of their target audience.
Because you are able to interact with your favorite influencers in real time on Instagram live, it is a popular feature, that is only going to get more popular.
10. Chronological Feed
If you are somebody who has been on Instagram for a long time, then you will remember the golden days of the chronological feed.
What’s really interesting is that Instagram announced back in 2021 that it’s playing around with the possibility of returning to the chronological feed where you are able to determine whose posts are most important or relevant.
11. Collaborative Albums
There is a lot to be said for the interactions that go on with Instagram stories, mostly in the form of stickers.
Stickers encourage your audience to interact with your stories, and give their responses, so that they can feel like they are part of your journey on Instagram.
A collaborative album is an album where you’re going to be able to select a sticker, where you can see a collection of photos from everybody else, that has complied with the request of the sticker.
Connection is a big aspect of Instagram, and we predict that more and more people are going to make the most of this feature in the coming year.
12. Replying with Reels
TikTok has a new video response feature, and as a result, Instagram has announced a new way for you to comment on reels.
You can comment on reels using another reel. This means that you can make your own video in response to somebody’s Instagram reel.
This can be done in the comments section of any given Instagram reel.
Of course, this is a hugely interactive way for people to engage with those that they look up to on Instagram.
Every year we usher in new trends on social media platforms like Instagram.
The thing about Instagram is that the world of Instagram marketing and influencer marketing is always changing, so it’s really important if you are a brand to be able to keep up with these trends.
The more that you can stay on top of these trends, the better off you’re going to be because you’re going to be able to align your brand with the demands of the Instagram algorithm and connect with a high level of your target audience.
Good luck growing your brand on Instagram in 2023 with these Instagram trends!