Magento is best described as a powerful e-commerce platform.

It’s designed as open-source software, can be used by anyone, and makes it easy to create a list of products which can be sold. 

Magento is a good option whether you are a small business, a start-up, or even a much larger operation. 

If you’re wondering whether Magento is any good or how many websites use Magento you’ll first have to decide which version of Magento you are interested in.

There are two to choose from. 

Key Statistics

• Over 267,000 active sites use Megento
• There are over 300,000 Magento certified developers
• Over 95,000 Magento sites are US based
• $155 billion worth of transactions passes through Magento annually
• Magento has the seventh largest e-commerce market share
• There are over 3,700 Magento extensions
• 61% of Magento stores have a phone number integrated on their website
• On average, companies migrating to Magento saw a 10% increase in profit
• It costs $7,000 a year to host Magento
• Magento doesn’t offer customer support

Magento Open Source

The first option is Magento Open Source. This is the free version which anyone can install.

It’s a great option for any store owner looking to get started.

Magento Open Source has an array of tools included which should be enough for the average small business. 

If you need anything else you can check the available extensions and add them to your platform.

There will usually be a fee for this. 

Additionally, if you know how to code, you can create a solution to your issue by writing the necessary parts of the program. 

The Open Source version of Magento offers an integrated payment and shipping option.

It allows you to manage your selling catalogs around the globe.

You can also set pricing, promotions, SEO, and even create a list of customer accounts. 

Magento Commerce

This is now known as Adobe Commerce and you’ll have to pay to use this version.

However, it does offer a little more than the open-source version. 

The platform Adobe Commerce is built on is the same as Magento open-source.

What it offers is additional features such as business-to-business quotations and catalogs, a live chat option, and an array of advanced marketing features.

You can also use the dedicated page builder, segment customers, undertake visual merchandising, and preview your content while staging. 

That’s just a few of the possibilities with Adobe Commerce.

It should be noted that there is now a Magento 2, it’s an updated version of Magento and promises a variety of benefits, such as simplifying the checkout process to just 2 places. 

If you have a large amount of data and traffic passing through your system then it’s worth looking at the Magento 2 Commerce Cloud.

It has all the storage space you could need. 

Let’s take a look at some of the best facts concerning Magento.

How Many Websites Use Magento in 2024?

1. Over 167,000 Active Sites Use Magento 1, and 100,000 Active Sites Use Magento 2.

According to the latest figures released by Magento, there are over 167,000 active sites using its Magento 1 software. 

It’s worth noting there are approximately 1.8 billion registered websites in the world.

Roughly 200 million of these are active but not all of them need an e-commerce platform.

Alongside the 167,000, the reports show another 100,000 active sites are using the Magento 2 platform.

That’s a total of over 267,000 active sites with Magento.

To put that in perspective that’s roughly 9% of all the active stores in the world. 

In short, nearly one in ten active websites are using a form of Magento.

That shows it’s an important player in the e-commerce market. 

(Magento)

2. There Are Over 300,000 Certified Magento Developers

The basic concept of Magento was created by a dedicated team: Roy Rubin and Yoav Kutner released the platform in 2007 and instantly found success.

The company was sold to Adobe in May 2018 for an impressive $1.68 billion. 

The instant success is because Magento is very easy to use and, for the right person, very easy to customize. 

While anyone can modify an open-source file, Magento employs a small army of developers to ensure the application runs smoothly and who create an array of new features.

The number of Magento-certified developers across the globe is currently over 300,000, and it’s growing. 

The additional features help to attract new users to Magento and encourage the platform to take a bigger section of the market. 

(Magento)

3. Over 95,000 Magento Sites Are US Based

As already mentioned, Magento has proved to be a popular addition to the e-commerce market.

While it may not be the dominant force in the industry, it is used by a lot of businesses. 

Interestingly, a large percentage of Magento users are in the US. 

According to the latest statistics, there are over 95,000 websites in the US using the Magento platform.

That’s 59,739 using Magento 1 and 35,906 using Magento 2. 

Don’t forget, there are approximately 267,000 active sites in the world using the Magento platform.

Over 35% of them are in the US, that’s significantly more than any other country. 

For example, the UK has the second-highest usage level for usage of the Magento platform.

They have just over 21,000 websites running on Magento.

That’s 12,628 on Magento 1 and 8,601 on Magento 2.

The Netherlands is the surprising runner-up with 10,644 websites based on Magento.

(W3Techs)

4. $155 Billion Worth Of Transactions Passes Through Magento Annually

Magento is capable of handling all the payments on its sites.

As such, the majority of sites which use Magento also use its payment system.

This is one of the ways in which Magento makes money, by taking a small fee for every transaction made. 

According to the latest figures, Magento platforms across the planet handled a total of $155 billion on behalf of its customers.

This is a huge sum, helped by some of the biggest names in the world.

Ford and Coca-Cola are perhaps two of the best-known brands using Magento. 

It’s worth mentioning that as of the latest statistics, 202 Magento-based websites are in the top 1,000 internet retailer list. 

It may not be the biggest player in the e-commerce industry but it does look after some of the biggest companies in the world. 

(Maven/ Web Tribunal)

5. Magento Has The Seventh Largest E-commerce Market Share

The seventh-largest market share doesn’t sound that impressive.

After all, when Magento was launched it was the biggest e-Commerce platform on the web. 

Of course, in 2008 there was significantly less competition than today.

In recent years the level of competition has increased dramatically. 

In terms of customer numbers, Magento is looking after more today than it was in 2008.

Unfortunately, that’s not enough to get to the top of the ranks.

As of 2023, Magento is listed as having a 1.72% market share. 

The platform which dominates the market is WooCommerce with a 36.68% share. 

This is followed by Squarespace which has a much lower market share at 14.49%.

Woo Themes takes the third spot with a similar figure of 14.42%.

While Shopify is the fourth largest e-Commerce platform it’s the last one that clears a 10% market share. 

Wix Stores and Amazon are both faring better than Magento, but not by a lot.

The simple truth is that the level of competition in this industry now makes it increasingly hard for anyone to dominate the market. 

(Statista)

6. There Are Over 3,700 Magento Extensions

The key to Magento’s income isn’t the number of sites subscribed to Magento Commerce, although that helps.

How Magento earns most of its money is simply through the extensions it makes available to all customers. 

All you have to do is buy the extension you think will help your site. 

However, you’ll need to be careful when choosing an extension, with over 3,700 available and more being developed all the time, you’ll want to make sure you’ve chosen the right one. 

It’s worth noting that Omnisend is one of the most popular Magento extensions.

It was designed to help business owners with email and SMS marketing.

Some of the other most popular extensions include TaxJar, Beeketing, AddThis, and Nosto. 

(Techreport)

7. 61% Of Magento Stores Have A Phone Number Integrated On Their Website

While the world is becoming increasingly digital the main form of communication between businesses and customers, or potential customers, is still the telephone.

According to the latest statistics, 61% of Magento stores have a phone number integrated on their site while just 51%, the equivalent of approximately 79,000 stores, include an email option. 

This illustrates how important phone numbers still are to most e-commerce businesses.

To put this fully in context, just 5,610 sites, that’s less than 10%, have a social media link integrated. 

The majority of Magento stores use WhatsApp as their communication app, but its use pales in comparison to email and phone. 

(Techreport)

8. On Average, Companies Migrating To Magento Saw A 10% Increase In Profit

Choosing an e-commerce platform can be difficult.

It can be even harder to change platforms as you’re almost certain to lose some sales in downtime. 

However, for many sites, it’s a necessary transformation.

The right platform, such as Magento, can offer better themes and even a better layout.

For website owners, this means they are more likely to get visitors and even repeat customers. 

If you’re looking to change platforms then you should be aware that, on average,  companies which migrate to Magento will see anything between 10% and 80% increases in profits. 

That’s a great reason to switch your e-commerce platform. 

(Techreport)

9. It Costs $7,000 A Year To Host Magento

Magento Open Source is completely free to download and install on your website.

However, you can’t use Magento or create a website without having a host.

That’s your connection to the internet. 

Unfortunately, it can be expensive to get your site online.

There are often deals and promotions around and these are worth taking. 

If you decide to use Magento you’ll need to pay a hosting fee to the hosting company of your choice.

This can be between $100 and $200 a month.

In other words, as much as $2,400 a year. 

You may also want a freelance developer to get your site established.

They generally cost $70 per hour. The only question is how many hours will you need them for. 

That’s not all.

While there are plenty of free themes, you may prefer one of the themes that need to be paid for.

These can cost as much as $499. 

When you total the costs of getting your e-commerce site up and running it can be as high as $7,000, although it is possible to do this for less. 

(ReadyCloud)

10. Magento Doesn’t Offer Customer Support

Customer support is the backbone of most industries.

A customer who feels looked after is likely to come back for more. 

However, Magento doesn’t offer any customer support, which could explain why they are failing to gain ground against the competition. 

Of course, Magento is open source which means there is a massive community ready to help each other.

You’ll generally find the answer you need.

However, Shopify, one of Magento’s competitors, offers 24/74 customer support.

The service may be no better but customers like the fact they can contact someone. 

(Pixel Crayons/ Ready Cloud)

Summing Up

How many websites use Magento? The answer is a lot, over quarter-of-a-million sites are using Magento 1 or 2.

That’s a significant number and may be enough for you to start using them.

However, when you consider that the market leader, WooCommerce, is used by over 6 million websites, Magento may need to up its game if it wants to continue being a major player in the e-commerce industry.   

Of course, Magento is an innovative and flexible platform.

It’s an excellent option for any small business and it’s highly likely that Magento will continue to grow as a business. 

Sources