WooCommerce Statistics

15 Key WooCommerce Statistics You Need to Know in 2024

Published on: October 13, 2023
Last Updated: October 13, 2023

15 Key WooCommerce Statistics You Need to Know in 2024

Published on: October 13, 2023
Last Updated: October 13, 2023

There are approximately eight billion people in the world and two-thirds of them are online.

That means, any business which wants to maximize its audience and potential profits needs to be online. 

Of course, it takes more than just a website to start selling products, you need the right plugin to convert your site into an eCommerce store. 

WooCommerce is designed to do just that. It works with all WordPress sites and is completely free to download, install, and use.

As the following WooCommerce statistics will show, it’s become a very popular option. 

You can use this plugin with digital or physical products.

Because it fully prepares your site for sales, you can focus on what matters, getting your product in front of potential buyers. 

WooCommerce may be free but that doesn’t stop it from being a multi-billion dollar business. 

It generates income from themes and premium extensions. A single extension can cost you $300 a year.

The site also applies fees to every sale made via WooCommerce, that’s a lot of money.

Key Statistics

  • Over 6.3 million websites use WooCommerce
  • Nearly half of these are in the US
  • WooCommerce has a 39% market share of eCommerce platforms
  • In 2020 WooCommerce achieved over $20 billion in sales
  • There are 4,600 free WooCommerce plugins
  • WooCommerce is available in 67 languages
  • 28% of the top one million sites use WooCommerce
  • WooCommerce averages 2.5 million visitors a month
  • 52.26% of WooCommerce traffic is organic
  • 93.7% of all word press sites use WooCommerce
  • As of January 2021 WooCommerce has been downloaded nearly 162 million times
  • It’s the second fastest growing content management system
  • WooCommerce stores revenues exceed many countries
  • 3,952,563 WooCommerce downloads happened in one day
  • The most popular WooCommerce theme is Astra

A Quick History Lesson

WooCommerce was initially developed by WooThemes, a WordPress theme developer.

It was designed by Like Jolley and James Koster, both of whom were developers at Jigowatt.

The plugin was officially released in 2011 and quickly became popular.

Part of this was the fact it is incredibly simple to install and use. 

The base plugin is free. However, there are many additional features and extensions which need to be paid for.

This enables every customer to choose just the parts which are important to them and their business.

Let’s take a look at the top WooCommerce statistics.

Top WooCommerce Statistics in 2024

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1. Over 6.3 Million Websites Use WooCommerce

Surveys show that there are 6.3 million active websites using the WooCommerce plugin.

That’s an impressive number, although there are over a billion websites online. 

The figure still represents a significant proportion of the available websites.

However, this is only the tip of the iceberg. 

According to Built With, WooCommerce has been used with 13.6 million sites, although it doesn’t confirm how many are active. 

Alongside this, W3Techs suggests that WooCommerce is the chosen eCommerce plugin for 8.6% of all websites.

With well over a billion registered websites, that suggests WooCommerce is present in over 160 million websites. 

 Each study uses different methods to come to their result.

What’s clear is that there are over 6 million active websites using WooCommerce, and a number of inactive sites. 

It is certainly one of the most popular plugins available. 


2. Nearly Half Of these Are In The US

The WooCommerce plugin is most popular in the US.

Following on from the fact there are over six million active websites using this plugin, it’s worth noting that 2,800,000 of these sites are US based. 

This is almost half of the active websites and significantly more than any other country. 

The UK currently has 270,000 active websites using WooCommerce.

Germany follows in third with just 179,000, and Italy takes fourth with 165,000.

In fifth, France has 159,000 active websites with the WooCommerce plugin.

The remainder of the top ten have less than 150,000 each and include Brazil, the Netherlands, India, Russia, and Australia. 

(WordPress Statistics)

3. WooCommerce Has A 39% Market Share Of eCommerce Platforms

WooCommerce is designed to be used in conjunction with WordPress, allowing you to easily turn any site into an eCommerce site. 

Thanks to its ease of use and comprehensive links to WordPress it has become the largest eCommerce platform in the world.

The latest statistics show its share of the market is an impressive 39%.

To show just how big an achievement this is, the next biggest platform in the eCommerce market is Squarespace Online Stores, it has just 14.95% of the market.

Woo Themes, a subsidiary of WooCommerce, takes third place with a 14.67% market share. 

It’s impossible to define exactly how many websites there are.

Current calculations estimate in the region of 1.8 billion. 

That means there are roughly 812 million sites using WordPress and 20% of these sites use WooCommerce, that’s approximately 164 million. 

If you look at the top one million eCommerce sites only you’ll find that WooCommerce is present in 23% of these sites. Even Shopify only achieves a 21% presence.  


4. In 2020 WooCommerce Achieved Over $20 Billion In Sales

Matt Mullenberg is the co-founder of WordPress. According to him, the revenue from WooCommerce in 2020 was greater than $20 billion. 

That’s an impressive figure considering much of this income is made on fees charged against payments processed.

Mullenberg also disclosed that WooCommerce is growing faster than any other eCommerce platform.

It expands by between 13-15% every four months. 

It’s worth noting that 2020 was a bumper year for WooCommerce.

Their revenue was twice what it was in 2019. Much of this is attributed to the global pandemic.

A change in the way people work and an increased interest in control over personal income generation led to many people starting websites, and using WooCommerce as their eCommerce platform.

To give you an idea of where this revenue comes from, the average theme costs $79 per year and an additional attachment to the WooCommerce plugin can be as much as $299 per annum. 

The largest chunk of revenue comes from the WooCommerce payments plugin.

It takes a small percentage of every sale made by a WooCommerce store.

With over 500,000 installations of WooCommerce that’s a lot of sales being processed. 

(Matt Mullenweg)

5. There Are 4,600 Free WooCommerce Plugins

Installing the WooCommerce platform is simple and takes just a few moments. It is easy to use and works very effectively. 

However, there are plenty of extras which can be added to the basic site.

If you can think of something you would like the site to do, there is probably already a plugin to cover it. 

In fact, as of the latest count, there are over 4,600 plugins with the WooCommerce tag.

The majority of plugins are official ones from the WooCommerce site.

However, there are also third-party apps which work with WooCommerce, you’ll need to check they are trustworthy. 

Alongside the impressive collection of free plugins, you’ll find at least 1,400 premium plugins.

These are ones that you need to pay for but they can open up an array of features on your site. 

There really is a plugin for everything. 


6. WooCommerce Is Available In 67 Languages

This is a simple yet impressive fact. Of course, many websites are available in multiple languages.

The number of language options often depends on what the site is and what they are offering.

For example, sites offering language learning services are more likely to be in multiple languages. 

Of course, the internet is making the world a smaller place. That’s why the average website now offers 33 different language platforms!

While there are plenty that offer fewer languages, WooCommerce is helping to bring the average up, it’s hard to imagine any other website offering as many as 67 language options. 

However, estimates suggest there are over 7,000 languages spoken, across the planet.

Approximately 6,300 of these are spoken by less than 100,000 people.

The majority of people converse in one of 150-200 languages. 


7. 28% Of The Top One Million Sites Use WooCommerce

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Shopify is one of the best known eCommerce platforms. However, it isn’t a match for WooCommerce. 

According to the latest figures, 28% of the top one million websites use WooCommerce. In comparison, 20% of these sites use Shopify. 


8. WooCommerce Averages 2.5 Million Visitors A Month

WooCommerce is currently ranked as the 24,944th largest website in the world.

It’s a high number but small compared to the number of websites on the planet. 

The latest figures show that in December 2022 the site had 2.5 million visitors, by January 2023 this had increased to 2.7 million visitors.

It dropped slightly in February to a comfortable 2.6 million. 

Naturally, visitors are only the first step. What counts is how long someone stays on the page.

According to Similar Web, the average visitor will stay on a WooCommerce page for three-and-a-half minutes.

The majority of page visits are from men. It’s as high as 67% of visitors. The remaining 33% are female.

You’ll find 37.72% of visitors are aged between 18-24, 20.7% between 25-34, and 21.86% between 35-44. That’s the most popular age bracket. 

Those aged 45-54 only make up 11% of visitors and people older than 55 are just 8.72% of visitors. 

(Similar Web)

9. 52.26% Of WooCommerce Traffic Is Organic

Every website would prefer organic traffic over having to pay for visitors to find them.

WooCommerce has certainly got this sorted as the latest Google survey shows.

Currently, 56.26% of visitors to WooCommerce.com arrive directly from the search engine, without the aid of adverts.

That’s one site that has its content working well for it. 

A further 26.45% of visitors come directly to the site, suggesting they already know of it or are using it. 

Referrals account for 15.16% and just 3.13% of visitors arrive via social media sites.

The majority of this is Facebook. However, YouTube and Pinterest also play their part. 

Impressively, only 2.13% of visitors reach WooCommerce via paid adverts. 


10. 93.7% Of All WordPress Sites Use WooCommerce

For many, WordPress is the only option when looking to develop a website.

It’s well established, easy to use, and reasonably priced. 

However, as most people quickly realize, WordPress isn’t enough by itself.

You need an array of extras to help your site function properly. That’s where WooCommerce steps in.

It steps in hard as it’s an integral part of over 3.3 million websites on WordPress. 

WooCommerce leaves the competition standing. With 93.7% of all WordPress sites already using WooCommerce, there is little room for competitors. 

To put this in perspective, Ecwid is the second most popular WordPress eCommerce plugin.

It appears on 0.09% of WordPress sites, roughly 122,000 sites. 


11. As Of January 2021 WooCommerce Has been Downloaded Nearly 162 Million Times

WordPress tracks all downloads completed via its platform.

As WooCommerce is designed to work with WordPress, it’s surprisingly easy for WordPress to track the number of downloads. 

It currently registers an impressive 161,908,802 downloads of the WooCommerce plugin.

That’s an incredibly high figure. 

WordPress doesn’t evaluate how many of the downloads are in active use or have ever been used.

But, it does confirm that WooCommerce continues to be downloaded at least 30,000 times every day!

It’s just a matter of time before it reaches 200 million downloads.


12. It’s The Second Fastest Growing Content Management System

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According to the latest research 330 websites which use WooCommerce become part of the top 10 million websites a day. 

That figure means only WordPress can offer better.

They power 984 websites daily into the top 10 million active sites. 

It’s a solid second place for a content management system which interlinks with WordPress. 

You should note, WooCommerce supports 33% of all websites.

Compared to other CRMs it has been linked with over 60% of WordPress sites.

To put this in context, the second-best content management system operating on WordPress has just 5.1% of the available websites. 

The gap is huge. 


13. WooCommerce Stores Revenues Exceed Many Countries

There are so many successful stores using WooCommerce that, if they were to put all the revenues from these stores together, the total would be higher than the revenue generated by 35% of the countries in the world. 

In short, WooCommerce-powered sites are responsible for billions of dollars worth of income for companies across the globe. 

In 2019, WooCommerce stores were estimated to have earned $11.8 billion.

In comparison, in the same year Indonesia’s revenue was just $10.9 billion, Pakistan’s was $10 billion, and Nigeria received just $6 billion. 


14. 3,952,563 WooCommerce Downloads Happened In One Day

It’s hard to deny how popular WooCommerce is when you realize that the plugin was downloaded nearly four million times in just one day!

This impressive record was set on 15th July 2021.

It’s likely that the number of downloads was connected to the global pandemic, lockdowns, and a desire for people to find new income streams. 

It’s worth noting that the popularity of WooComerce is also reflected in the installation rate, that’s downloads which have become active.

In February 2021 this was recorded as 0.8%, the highest it has ever been.

These two statistics illustrate just how popular WooCommerce is and show it is likely to be the case for the foreseeable future. 


15. The Most Popular WooCommerce Theme Is Astra

WordPress lists over 1,600 WooCommerce themes available free of charge.

There are also at least 75 themes which can be bought and many more on other sites.

The most popular choice is Astra, a free theme that’s currently used by 9.4% of WooCommerce websites. 

It’s closely followed by Flatsome which is used by 7% of WooCommerce websites.

The third position with a take up of 5.9% is Divi.

Currently, over 375,000 WooCommerce stores are using Astra, compared to 281,000 using Flatsome.

Astra has been downloaded more than one million times.  

Divi is being used by 236,000 WooCommerce stores and the fourth most popular, Hello, is being used by over 155,000 stores. 

Together, these four themes account for two-thirds of the themes used on WooCommerce sites. 


Getting Started With WooCommerce

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Getting started with WooCommerce is easier than you think.

The plugin is designed to be simple to install and use. 

1. WordPress Site

In the first instance you’ll need a WordPress site. If you already have one then you’re set.

If not, head to WordPress and create an account.

You’ll need to register your domain (that’s the website address) and choose someone to host your site

Choosing WordPress for this allows you access to WooCommerce, it also makes the process simple as WordPress talks you through each step. 

2. Install WooCommerce

To install WooCommerce go to the WordPress plugin directory and search for WooCommerce.

It should pop up instantly, allowing you to download it. 

You can then go to the admin dashboard on your WordPress site and select plugins followed by ‘add new’. Choose the upload plugin option and select WooCommerce. 

You’ll only have to wait a few moments for the plugin to install. 

The installation process is completed by answering a few simple questions.

Specifically, where your store is located, and what types of payment you accept. 

The next option allows you to set shipping options. There is also a screen showing recommended extensions.

It’s advisable to deselect all of these and add the ones you want later. 

3. Add Products

For your eCommerce store to generate any sales there must be something for it to sell.

That means you need to add products to your WooCommerce site. 

Start by going to your admin dashboard, then select products, and choose the new option.

You’ll need to add a title and description for each product. It’s also possible to add images, categories, and tags. 

There are further options which allow you to set the product type, a list price, and even a sales price.

You can even add inventory numbers so the system knows when you’re running low or have run out of stock. 

Review the information before pressing publish and moving on to the next product. 

4. Select A Theme

There are hundreds of theme options, some are free and others will cost you.

There is no right or wrong theme, simply choose the one which appeals to you and portrays the right message to potential customers. 

All you have to do is select themes on the admin dashboard and start browsing.

The free ones can be applied instantly, paid ones will need to be paid for first. 

If you’re paying for a theme make sure you preview the site before you commit to it. 

5. Consider Any Extras

WooCommerce offers an extensive array of extensions.

These can be added at any time and are designed to make your store more attractive or easier to use. 

The site will make recommendations but you are free to choose the ones you want to use. 

This includes, but is certainly not limited to, dynamic pricing and discounts, handling abandoned shopping carts, product filtering, and even promotional pages.

It’s generally best to start trading and decide on which extensions are beneficial as you trade. 

Summing Up

One thing is certain about the above WooCommerce statistics, it’s an incredibly popular option for eCommerce. 

Since 2015 WooCommerce has been owned by WordPress.

This explains why it has become the most used eCommerce platform and why its popularity isn’t about to fade. 

WooCommerce is designed to handle as many, or as few, products as you wish to sell.

It’s simple to use and has fantastic reviews.

That’s why WooCommerce statistics are all positive for the business. 

If you’re looking for an eCommerce platform then try WooCommerce today and let us know how it goes. 



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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.