Quick Answer 🔍How many videos are uploaded to YouTube a day in 2024?
YouTubers upload 9.7 new million videos or about 720,000 hours of fresh video content per day.
At the time of this writing, YouTube has more than 2 billion active monthly users who watch over 5 billion videos per day.
This is one of the reasons marketers should be using it as a major player in their digital and social media marketing strategies.
Video content is the most consumed form of content online today.
Short-form videos get the most attention from mobile users of the Gen Z demographic.
How Many Videos are Uploaded to YouTube a Day 2024?
YouTubers upload 9.79 million new videos or about 720,000 hours of fresh video content per day.
Over 500 hours of video were uploaded to YouTube per minute in 2020.
Between 2014 and 2020, the number of video hours uploaded grew by about 40%.
Channels with at least 250,000 subscribers account for 70% of the overall uploaded video content on the platform.
Of that percentage, 10% of these channels accounted for 79% of all video views.
The number of hours of video being uploaded to YouTube would take a person their whole life to watch just the videos uploaded per day.
How Did It All Start?
Jawed Karim, Chad Hurley, and Steve Chen, three former PayPal employees founded YouTube which was launched in 2005.
They started and ran the company from their office located above a little restaurant in San Mateo, California.
Karim is responsible for the first video uploaded to YouTube, “Me at the Zoo”, which still gets views today.
By the end of 2005, YouTube had already amassed 20 million active users and hosted more than two million videos per day.
It’s no surprise that Google took notice and offered $1.6 billion to buy the company late in 2006. Now YouTube is second only to Google as a search engine.
How Many Hours are Watched?
The number of videos and hours of videos uploaded to YouTube per day pale in comparison to how my hours of video content is watched on TV screens alone.
People are consuming YouTube videos at a rate of 250 million hours per day on their television screens.
This doesn’t include mobile or browser hours. YouTube has yet to release that number.
As new video content and new users join the platform, we can’t even say that YouTube is growing by the year when it’s clearly growing by the minute.
From kids to adults, people are watching YouTube videos of some kind across channels and devices.
How Many Videos are Uploaded to YouTube Shorts a Day?
Short-form video content is consistently gaining popularity across demographics, so let’s discuss this feature of YouTube.
In 2020, YouTube launched the Shorts feature to users in India. YouTube Shorts are no longer than 60 minutes in length. Yes, there is a time restriction on these videos.
This new feature has become popular after being launched to all audiences as of 2021. Today, it’s achieving over 15 billion video views each day.
It seems people crave content that is short and sweet.
This could be considered competition for TikTok’s 15-second videos.
Will YouTube jump on that bandwagon as well in time?
How Many Live Streams are Uploaded to YouTube a Day?
YouTube’s live streaming feature has captured the attention of virtually all kinds of content creators.
Meditation live videos, sleep and relaxation videos, live gaming videos, live sporting events, live unboxings and product reviews, and other live streaming content types have been flooding the platform.
Live streaming videos are broadcast using the internet alongside a webinar platform or streaming software.
This option offers content creators more opportunities to get the attention of their target audience. It also offers some flexibility for people with glitchy internet connections.
Live streaming videos are lumped into the same category as the total of all videos uploaded to YouTube per day, which is 720,000 hours as answered earlier.
Here’s a little statistic for you about live streaming videos. The percentage of internet users who said they watch at least one live stream per week is 30%.
Live streaming across social media platforms is engaging, authentic, and dynamic. It seems internet users cannot get enough live streaming.
Daily live streaming views on the YouTube platform increased by 45% in 2020. The live video streaming viewership on YouTube is consistently ramping up.
According to Stream Labs, live video viewership has doubled since Q1 of 2018 to Q1 of 2019. As of 2019, users watched 722 million hours of live streamed video content.
How Does YouTube Live Streaming Work?
It’s likely that live streaming experienced an uptake due to the COVID-19 pandemic and the global lockdowns.
That said, a lot of people have been using live streaming since that ordeal began.
So, how do you use live streaming on YouTube? We will briefly go over the steps.
You first have to enable live streaming on your device and verify your YouTube channel.
You can live stream from your mobile device (phone or tablet), your computer’s webcam, or through an encoder if you’re using multiple cameras and microphones.
Oftentimes, gaming live streams, podcasts, and interactive presentations require an encoder.
Next, you will create your title, write a description related to the live video content, and upload a thumbnail image. Now you are ready to live stream.
The simplest way to go live on YouTube is via your mobile device or webcam on your laptop or desktop.
If you want to create a livestream from a premade video, you will need special software that is YouTube compatible.
It’s easy to use once you download and install it for your videos.
You will often see live streaming meditation or sleep videos that go on for hours.
That cannot be done simply via YouTube’s platform because it requires special software.
How Will YouTube Live Streaming Impact Marketers?
Since live streaming is so popular among the masses, marketers cannot and should not ignore the power in this video format.
As this method of video watching continues to grow, marketers need to be finding ways to incorporate it into their strategy.
The very fact that it’s wildly popular is enough for any marketer to see the benefits of making live streaming videos.
Let’s face it, people would much rather watch YouTube videos over reading blogs nowadays.
The written word and blogs are still an important part of marketing, but you cannot leave out videos and stay on top of your game.
Marketers should perceive live streaming videos as an opportunity to expand their reach and their content. It provides a dynamic and empowering method for audience interaction.
How does that work? Unless you disable the live chat session, you get immediate reactions from live stream viewers through chat.
You can respond to viewers, call out their names, and otherwise make everyone feel like they are part of the live stream.
Live streaming and live chat also allows you to learn from trial and error. You get to engage with your audience and learn more about them.
You get to ask them questions and tell them more about you.
It’s a win-win video medium.
When you see some live videos doing better than others during the stream and in the replay, you can determine what content to create for them going forward.
Another benefit for a brand, business, or marketer is that live streaming gives you personality. It makes you real.
It demonstrates your values, tone, and personality. It can help in multiple ways.
For instance, it can boost revenue and show off your company culture to potential employees.
There is no way marketers can get around using live streaming in today’s society. It’s engaging, authentic, and a very cost-effective way to interact with others.
YouTube live streaming should play a big role in your overall marketing strategy.
What Is Live Streaming?
We did briefly touch on the idea of live streaming and how it works, but we didn’t dig into it in detail.
We discussed that it’s a live broadcast via the internet, but there’s more. It provides more ways to watch and create content.
One of the things that makes live streaming so popular is the fact that it offers recording and playback simultaneously.
Even after the live stream (broadcast) ends, it can be stored and uploaded for people who missed it and want to see it on replay.
While a live stream replay doesn’t provide the viewer to interact in live chat, the answers to their questions may already be in the chat replay.
Live streaming videos on YouTube can also boost your ad revenue earnings, so don’t omit it because you think it’s too hard or too much work.
It’s not any more work than video content creation. Depending on how you use it, live streaming can be easier.
What are Some Types of Live Content?
You already have an idea of the most popular YouTubers, so we thought we would include some live streaming content types.
News is a huge live streaming sector on YouTube.
It seems a lot of people prefer live streaming YouTube news content over television and mainstream media content.
That said, news is not the only type of live streaming content on YouTube.
Again, this likely started getting bigger during the pandemic.
The top five live channels on YouTube right now include:
1. Lofi Hip Hop Radio with 10.2 million subscribers and a total of 1,156,624,326 views since March 2015.
2. Typical Gamer has live streamed a Fortnite Battle Royale and other gaming content. This channel has 12.5 million subscribers and 3,780,239,285 total views since August 2008.
3. Jackfrags, which is another gaming channel, revolved around games like Call of Duty, Battlefield, COD Warzone, and other first person shooters.
This channel has 3.83 million YouTube subscribers and a total of 1.530,002,740 views since September 2011.
4. The Body Coach is a fitness and workout channel with 2.79 million subscribers and 312,619,756 total views since August 2011.
5. ESL Counter-Strike, a gaming channel, started in February 2016. The channel has 1.38 million subscribers and creates regular live streams on YouTube.
If you’re a marketer, it’s time to take action towards creating more video content, including shorts and live streaming content, to get more attention to your business or brand.
If you’re a YouTube user who doesn’t get involved with video creation, now you know how some of that works.
Perhaps you gained a whole new appreciation for YouTubers and the time and effort they put into uploading videos to engage with you.