How Many People Use iPhones

How Many People Use iPhones in 2024? (Quick Stats)

Published on: April 23, 2023
Last Updated: April 23, 2023

How Many People Use iPhones in 2024? (Quick Stats)

Published on: April 23, 2023
Last Updated: April 23, 2023

Quick Answer 🔍

How many people use iPhones in 2024?

There are more than 1 billion active iPhones worldwide.

All over the globe, people either use PC or Apple technology for their computers. Likewise, when it comes to mobile phones, they either choose Android or iOS.

There are a few that select Windows phones, but that system has yet to make any headway over iOS or Android.

The topic of the day is iPhones.

So, just how many people use iPhones in 2024?

America has over 113 million iPhone users, and there are over a billion users worldwide.

Another question that will be addressed under this same topic is “How many people use iPhones in the US compared with the rest of the world?”

According to what we found, people in the US use iPhone technology more than the rest of the world. 

Other related info to this topic like why people are so obsessed with Apple and iOS compared to Google’s Android.

In the United States this is a thing more so than in other countries. Also, why is Android more popular across the globe than in the United States?

How Many People Use iPhones in 2024?

The most recent data about Apple’s sales shows that it has more than 1.8 billion active Apple devices all around the globe, with over 1 billion of those being iPhones.

This data includes that from the Q1 of 2022.

Data from March 2021 revealed that there were over 113 million iPhone users in the United States, which accounts for 47% of all smartphone users in the United States. 

Therefore, we know that the number of people using iPhones in the United States is at least 133 million.

Since that is the most recent data coming from 2021, we can safely assume that there are more in the first quarter of 2022 (Q1), which is soon to close as we enter Q2.

Almost 300 million people in America use a smartphone. So, around 90% of the total population has access to this technology.

The highest market share for the iPhone and the iOS system is found in the United States. Apple products of any kind don’t have this kind of market dominance in any other country.

That said, the iOS smartphone model does share in the top three vendors all over the world, with sales of over 200 million iPhones each year.

The iPhone (Apple) comes in third to Samsung and Xiaomi. Combined, these three smartphone vendors accounted for about half of all yearly shipments in Q4 in 2020.

Between 2014 and 2021, Apple iPhone users went from a 42.3% share of users to 46.9% share of users.

Apple’s iOS operating system owns a share of 60% of the mobile operating system market in America.

What Is the Appeal of Apple’s iOS Smartphone Technology?


Marketers believe that Apple created widespread brand loyalty early on in its introduction to the world. They not only created loyal fans, but loyal promoters of the brand. 

If you’ve ever spoken to an Apple product user (iPad, Mac, iPhone, etc.), you know they cannot stop praising their devices. That is a great thing for Apple and its technology and product lines. 

Already this year, Apple, for the 9th consecutive year, was voted UK’s coolest brand. Can you think of any other brand name out there that has created such a loyal fanbase? 

Why are they so crazy about iPhones and Apple products? Here are some benefits that users of Apple products proclaim.

  • Good usability and ease of use
  • Consistency and not disruptive
  • Adaptation and evolution of products and services
  • Consumers feel good about themselves by using this brand
  • Apple focuses on its employees, engineers, designers, and users to make decisions
  • They don’t rush their hardware or software to market

Whether you’re an iPhone user or an Android user, you know that much is true. Some of these benefits are just the opposite of Android products.

That doesn’t mean using one or the other makes a person better or worse than another. It’s all a matter of taste and personal preferences. 

Have iPhone Sales Declined?

The quick and easy answer to this is no, but the deeper answer takes us back to the 1990s.

Currently, Apple is one of the most recognizable and influential brand names on the planet.

After all, it’s responsible for the introduction of smartphones through the iPhone. 

Apple’s current market value sits at more than $2 trillion (2021 data), and is considered one of the most valuable tech companies across the globe. It all started with computers, the Macintosh and Steve Jobs.

In 1985, Jobs resigned from Apple and that’s when the company began a gradual decline in sales as they tried to compete with Microsoft and Windows. 

It all turned around when Apple bought NeXT and Steve Jobs took the role of CEO.

At that time, he launched the iPod and iTunes, which managed to turn everything around for the company.

If this tells you anything, the iPhone was the key product that took Apple to its status of one of the most valuable companies over the globe.

Between 2008 and 2010, Apple’s revenue increased from $37.4 billion to $65 billion, mostly due to the iPhone.

The iPad came along after the success of the iPhone as a new product designed to bring their loyal users something that was between a smartphone and a laptop.

They introduced the iPad tablet with the capabilities of both.

Sometime in 2015, iPhone sales started to stagnate. That’s when the Apple Watch and then AirPods hit the scene and boosted sales.

Apple’s marketing department along with other staff and employees answered the call for new products to delight the world.

Today, virtually everyone watches Apple and what new products it may release. Even those who don’t use iPhones or Apple products wonder what’s next. 

In What Markets Do the iPhone Dominate?


Let’s face it, the iPhone is one of the world’s most recognizable products. Nearly everyone, user or non-user, has an opinion that they usually openly share about the iPhone. 

Did you know that Apple celebrated and announced when iPhone sales reached 1 billion over nine years?

The company made it to the 2 billion mark just five years after the 1 billion mark. 

That means it took four years less to reach another 1 billion sales in iPhones than it did to achieve the first 1 billion.

That said, there was no celebration over that, but now you know. Currently, there are nearly 4 billion iPhones in the world. 

It seems that the two markets where the iPhone dominates includes the UK and the US. In the United States, the iPhone users share is 60%. In the UK, the iPhone users share is around 50%.

Data in both the UK and the US, reveals that around 10% to 14% of iPhone users trade-in and upgrade their iPhones.

Apple does offer very high trade-in allowances and exchange offers, making it easy for users to trade up.

China, which is the world’s largest market for smartphones, has around 13% of the user market share as of the first quarter of 2021.

Even though Apple’s iPhone market share in India remains relatively low, it has been growing over the last few quarters.

Of course, we should address the second-hand market for iPhones and other smartphones.

Apple’s shares in the second-hand iPhone market stands at about 44% all over the world (2020 data).

What Are the Models of iPhones?

Apple has created and launched four different models of the iPhone.

These four models include the iPhone, Mini, Pro, and Max. Each model comes with a different price point to attract as many smartphone users as possible. 


Hopefully, we have provided valuable information and data about iPhones user demographics and other facts and data about the company that makes them, Apple.

Steve Jobs, who started Apple, was smart and used marketing the likes that were never seen before to create brand loyalty.

Today, many brands have used his method of marketing to reach out to consumers in much the same way as Jobs did.

There are very few iPhone users that don’t tout the value, usefulness, and benefits of this smartphone and other Apple devices.

Many people who own an iPhone likely own other Apple products like the Apple Watch, AirPods, iPads, etc. The brand has no limits in loyal users.

Whether you’re an Apple iPhone or Google Android user, you should admit that the iPhone has a special appeal.

What other company has created so much interest in its products that its loyal customers and its non-users await its next big product?

Do you use an iPhone?

The number of people using iPhones in America stands at over 113 million, and over a billion use them worldwide.

The popularity of the iPhone and its various models is undeniable around the world. What will the next big thing from Apple and iPhone bring to the world?


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.