Black Friday Statistics

Black Friday Statistics 2024: Sales Trends & Facts

Published on: November 22, 2023
Last Updated: November 22, 2023

Black Friday Statistics 2024: Sales Trends & Facts

Published on: November 22, 2023
Last Updated: November 22, 2023

Many people head to the stores for Black Friday events, making this event one of the most hectic and busy sales events of the entire year.

Black Friday statistics will confirm this but will also bring to you more information that you need to know about the event this year. 

Resource Contents show

Key Statistics

  • In 2021, Black Friday sales came in 23% higher than Cyber Monday sales. 
  • In 2021, roughly 155 million American shoppers shopped Black Friday events. 
  • Revenues for retailers that offered curbside pickup solutions for shoppers experienced a 50% growth over retailers who didn’t.  
  • The average amount spent by Black Friday shoppers accounted for $430 in 2021.  
  • It’s predicted that Thanksgiving Day 2022 will be an online shopping frenzy. 
  • 26% of shoppers shop online to get better deals. 
  • In 2021, online Black Friday orders fell by 8%, but the value of overall orders came out 9% higher. 
  • More than 40% of consumer electronics fell short by being out of stock in 2021 during Black Friday events. 
  • In 2021, nearly 60% of all Black Friday purchases were impulse buys. 
  • In 2021, more than 50% of all online shoppers were first-time buyers.  

Top Black Friday Statistics in 2024: Sales Trends  

Black Friday

1. In 2021, Black Friday Sales Came in 23% Higher than Cyber Monday Sales. 

Statistics from 2021 revealed that while Cyber Monday traffic was up by 9%, Black Friday sales were higher than Cyber Monday sales by 23%.

At one time, Black Friday was a one-day, early morning sales event. 

Today, Black Friday online and offline have extended times and dates in some stores and countries.

Right now, if you search for Black Friday online you are likely to find several stores with “pre-Black Friday” sales and discounts starting in October. 

In the UK, with every passing year, consumers spend more on Black Friday deals. Is there any doubt that the same thing occurs in the United States as well? 


2. 17.7% of All Black Friday Sales in 2021 Occurred on Amazon. 

We know now that Black Friday sales are still higher than Cyber Monday sales, but where did these sales most happen in 2021?

When looking at retailers, had the most online sales with 17.7% over (10.9%), (5.7%), (3.8&%), and (4.6%). 

The brick-and-mortar (B&M) shopping (61.9%) was higher than online shopping (38.1%) in 2021.

However, with B&M shopping at 82.2% and online shopping at 17.8% in 2018, there’s a lot of proven growth in online Black Friday shoppers.  

In 2019, online sales were up from 2018, but were still only 19.5% compared to the 80.5% of in-store Black Friday shopping.

In 2020, 73.6% of Black Friday shopping was in-store and 26.6% happened online.  


3. In 2021, Roughly 155 Million American Shoppers Shopped Black Friday Events. 

The holiday season of 2021 saw a 14.1% increase to $886.7 billion (about $2,700 per person in the US) that was kicked off by a whopping 1555 million American shoppers who shopped Black Friday sales events.

Considering the supply chain issues that occurred during 2020 to 2022, a record year in holiday sales boosted the economy. 

Some holiday shoppers tend to get started in October with their shopping, but statistics show that November and December are the strong months.

These figures are from online and B&M shopping.  

Predictions claim that 2022 will see another uptake in holiday sales, but we won’t know those numbers until well into 2023.  


4. Black Friday 2021 Sales Events Saw 66.5 Million Americans Shopping in Physical Stores. 

The National Retail Federation (NFR) showed that over the Thanksgiving weekend, when Black Friday sales are rampant, 66.5 million American consumers shopped at B&M stores.

Another 88 million shopped online. 

Black Friday is where the shopping peaked during the Thanksgiving holiday in 2021.

On Thanksgiving Day, 17.2 million American consumers shopped in stores and 36.2 million shopped online.

The Saturday after Black Friday saw 51 million Americans shopping in stores and 56.4 million shopping online.  

Finally, on Sunday (24.6 million B&M and 36.3 million online) and even Cyber Monday, there was a downturn in consumer shopping both online and offline.

However, Cyber Monday did see 77 million Americans shopping for those online deals, but only 20.3 million in stores.  

(NRF 2

5. Revenues for Retailers that Offered Curbside Pickup Solutions for Shoppers Experienced a 50% Growth Over Retailers Who Didn’t.  

Figures from Salesforce in 2021 showed that curbside pickup services on Black Friday helped retailers who offered it to grow their revenue by 50% over that of stores that didn’t offer curbside pickup.  

We all know that during the pandemic, curbside pickup became quite popular, so it should come as no surprise that in 2021, retailers who offered this choice achieved higher revenues.  

This trend is expected to make a solid showing going into the 2022 Black Friday, Cyber Week, and 2022 holiday season. 


6. In 2021, 88 Million Consumers (about Twice the Population of California) Made Online Purchases on Black Friday. 

Another statistic from the National Retail Association (NFR) shows that in 2021 88 million shoppers made purchases online on Black Friday.

That’s more than the 66.5 million consumers (about twice the population of California) who stopped in the stores. 

The trends that came out of need during the pandemic seem to have caught on enough to continue.

That said, it’s important to know that in-store foot traffic has increased since the lockdowns ended.  


7. The Average Amount Spent by Black Friday Shoppers Accounted for $430 in 2021.  

That figure is roughly 5% higher than the average from 2020, which was $410.

This slight increase is believed to be due to inflation rather than consumers buying more.  

We must also consider that the Black Friday and holiday discounts in 2021 were the most modest than they have been in years.

Retailers had to reign in their discounts and deals to survive after the lockdowns.  

It makes us wonder what’s in store for the 2022 holiday deals.

Will the average amount spent per consumer go up more due to inflation? Will consumers buy more this year? It awaits to be seen.  


8. The Total Global Sales from 2021 Accounted for $6.3 Billion (about $19 per Person in The US) (USD).  

Between Black Friday and Cyber Monday, the global stats show that $6.3 billion (about $19 per person in the US) was spent by consumers over these events.

The average amount in online carts came to $100.70.  

Shopify reported 47 million shoppers bought from online Shopify-powered companies.

Shopify keeps real-time tabs on their merchants’ online sales, which is how we got these numbers.  

These figures from Shopify alone show an increase of $1.2 million between their merchants’ online sales over 2020.

In 2020, the total global sales for Black Friday and Cyber Monday (BFCM) came to $5.1 billion (about $16 per person in the US).  


9. In 2021, Black Friday Experienced Americans Spending $8.9 Billion Online.  

In 2020, online shoppers spent $9 billion (about $28 per person in the US), according to Adobe, which was lower than the $8.9 billion (about $27 per person in the US) in 2021.

Thanksgiving Day alone saw $5.1 billion (about $16 per person in the US) of that, which was still lacking. Some of this was due to supply chain issues, but there were other factors. 

One of the factors that could have affected these Black Friday stats is that several retailers decided to close for Thanksgiving Day in 2020 and 2021.

Even after the pandemic slowdown and lockdowns over with, many retailers are still opting to close this Thanksgiving Day in 2022.  

Among the retailers planning to close for Thanksgiving Day include Walmart, Target, Costco, Lowe’s, Best Buy, Kohls, Macy’s, Belk, Publix, Pier1, IKEA, Five Below, and more. 

While some of these stores may change their minds, these stores currently plan to close for Thanksgiving.

This all could be due to supply chain issues as well. 


10. It’s Predicted that Thanksgiving Day 2022 Will Be an Online Shopping Frenzy. 

Due to going back in time by shutting their doors to retail business in 2020 and 2021, Thanksgiving Day shoppers will have limited options.

That means many are likely to turn to online shopping.  

Retailers who are planning to be closed on Thanksgiving in 2022 have cited employee appreciation and safety precautions as their reasons for closing for the holiday. 

Target is one that has said it plans to permanently close on Thanksgiving going forward.  

It’s believed that other retailers will follow that example.  


Black Friday Online Sales Statistics

Black Friday

We’ve discussed the overall Black Friday sales from 2018 to 2021 thus far for mostly in-store figures and a few online numbers.

Now, we will discuss more details about Black Friday and online shopping.  

11. 26% of Shoppers Shop Online to Get Better Deals. 

In a 2020 survey taken of online Black Friday shoppers, 26% of them said they do so to get better deals online.

This factor was at the low end of the factors that influence shoppers to shop online for Black Friday with too many crowds at the top of the list at 61%.  

The second factor was health and safety concerns at 57%, which shouldn’t come as a surprise, especially from a 2020 survey.

Other factors chosen included parking problems, lack of time, financial problems, too much of a hassle, and long lines.  

Now that the lockdowns are over, will these respondents have a different point of view? 

(Driver Research

12. In 2021, Online Black Friday Orders Fell by 8%, but The Value of Overall Orders Came out 9% Higher. 

When speaking of the order values being higher, it’s good to remember that inflation has played a key role in the average order values for online sales.

This was true in 2021 and will likely be true again in 2022. However, inflation can’t take all the credit.

Brands have started some majorly successful marketing strategies like bundling discounts, emails about online abandoned shopping carts, on-site recommendations, and even exit intent pop-ups. 

Still, in 2021, brands experienced 8% more sales on Black Friday over Cyber Monday in 2021.  


13. More than 40% of Consumer Electronics Fell Short by Being out Of Stock in 2021 During Black Friday Events. 

Adobe said that shoppers received more than 2 billion out of stock emails and messages online in November 2021.

During Black Friday 2021, the consumer electronics market experienced the highest percentage of out-of-stock items at 41%.  

That figure is 33% more than the next most-impacted sector, Home Goods, which experienced 8% out of stock items problems.

Much of this issue in the consumer electronics market occurred because of supply chain issues arising from the shortage in microchips and raw materials.  

Let’s not forget that most technology items are manufactured in Asia where they are still having pandemic related labor issues.  

(Adobe, Bluecore

14. In 2021, Nearly 60% of All Black Friday Purchases Were Impulse Buys. 

If the figures from 2020 and 2021 are any sign of how 2022 will go, only 42% of holiday shoppers will plan, while 58% will be impulse buyers.

This occurred across product sectors like footwear, home goods, jewelry, health and beauty, sporting goods, and consumer electronics. 

The only two sectors where holiday shoppers planned out their purchases happened with apparel (48% planned versus 46% impulse) and specialty gifting (tied at 40% each).

Home Goods shows impulse buying occurs in 52% of shoppers, while 49% plan these purchases.  


15. In 2021, More than 50% of All Online Shoppers Were First-Time Buyers.  

As the holiday season nears, retailers start lower prices and host discount events throughout the rest of the year.

In 2021, 52% of shoppers were first-time buyers. In 2020, that figure was 60% (8% higher).  

The consumer electronics vertical experienced the highest percentage of first-time buyers with 89%.

Also, this same vertical experienced the lowest rate of repeat business. So, consumer electronics had a lot of first-time buyers, but not as many return customers. 

Consumer electronics repeat customers include second-time, third-time, and fourth-time buyers. Second-time buyers were only at 5%.

Third-time buyers were lower at 2%. Fourth-time buyers were only 1%. Across all consumer retail industries, first-time buyers prevailed in 2021.  


16. It’s Predicted that In 2022 and Going Forward that Black Friday Online Deals Will Be Stretched out Beyond the Friday After Thanksgiving. 

We all know that before the pandemic, retailers were already expanding the Black Friday concept beyond that one Friday event after Thanksgiving.

They were using the online venue to jumpstart their Black Friday deals for up to a week before that Friday. 

Amazon started their Black Friday promotions and deals in early October in 2021. It seems that will be the case again in 2022.

Amazon, Walmart, and other retailers are likely to kickstart their Black Friday discounts and deals.  


17. Year-Over-Year, Black Friday 2021 Website Traffic Had Fallen by 5%. 

According to Bluecore, 2021 Black Friday traffic ranked 110% higher than the typical day but was down by 5% over Black Friday 2020.

Except for jewelry and footwear, a slight decline in website traffic occurred across retail categories. That could be an indicator that shoppers decided to shop in the stores. 

The increase in jewelry shopping by 14% could have been due to shoppers who had been waiting for a piece of jewelry to go on sale and decided to grab the Black Friday deal.  

Even though apparel website traffic was 2% lower than in 2020, it experienced the biggest increase in Black Friday traffic when compared to a regular day by 129%.  


18. Apparel Is the Retail Category that Gets the Most Views Over Other Verticals. 

Apparel experienced the greatest number of products viewed on Black Friday 2021 than any other category of goods at 8.54 products viewed 17.97 times.

Jewelry came in second with 6.17 products viewed 12.95 times. The lowest products viewed category was in health and beauty.  

Sometimes these figures are an indicator that consumers have a specific thing in mind and don’t shop around for anything else.

Only 3.92 products were viewed 7.44 times in health and beauty. Likewise, Consumer electronics only had 3.88 products viewed 8.54 times.  

The overall average was 5.28 products viewed 10.71 times across verticals. 


19. In 2021, Black Friday Online Searches Came from The United States 21.2% of The Time. 

Unbelievably, 21.2% of Black Friday online searches come from the United States. It makes sense.

After all, Black Friday was established in the United States and is associated with the Thanksgiving holiday.  

Black Friday is still a lot more popular in the United States even though the entire world now shops this sales event.

It’s really caught on in Europe. Germany searches for Black Friday makeup 12.9% of these online searches.  

Other countries that search for Black Friday online include Brazil, UK, Canada, Spain, France, The Netherlands, Poland, Australia, Italy, India, and Belgium.  


20. When It Comes to Online Black Friday Shopping, Amazon’s 2020 Holiday Season Was Its Biggest in The Online Retailer’s History. 

Amazon isn’t a singular retailer, but a conglomeration of small to medium sized business owners who were in high demand during the 2020 holiday season.

Amazon had started its Black Friday deals early, so the sellers on the platform had their work cut out for them.  

Amazon offered more deals than they ever had in 2020, so it makes sense that the demands from the consumer side would be high.

So, 2020 was a momentous year for Amazon. Do you think Black Friday 2022 will follow suit? 


Black Friday Demographics 

Black Friday

In this section, we’ll discuss who shops on Black Friday. So, does Black Friday have a type?

Is there a profile to uncover for the Black Friday shoppers?

Let’s see who’s who in Black Friday shoppers. 

21. In 2019, 58% of The Gen Z Demographic Relied Heavily on Black Friday Sales Events. 

While this data comes from 2019, it’s indicative of things to come in 2022 and beyond as future generations come of age and become the primary shoppers in the world.

However, further stats show us what the other generations are doing with Black Friday. 

54% of Millennials, 39% of Gen X’ers, 37% of Baby Boomers, and 34% of the Silent Generation and the Greatest Generation rely on Black Friday for the deals. 


22. In 2021, Millennials Were Black Friday’s Biggest Spenders at 44.4%. 

The data shows that Millennials who shopped Black Friday events online spent the most.

Online, Millennials spent 44.4% and in brick-and-mortar stores, 55.6%. 

Gen Z Black Friday shoppers accounted for 28.3% of online spends and 71.7% in brick-and-mortar stores.

It seems surprising that Gen Z would choose the in-store experience over the online experience, but the stats don’t lie. 

Baby Boomers and their seniors prefer the in-store experience, but it seems the youngest shopping generation, Gen Z feels the same way.

It could be because of the unique deals and exclusive discounts, or the overall in-store experience. 

(Statista 2

23. High Income Earners Drive All Holiday Spending, Including Through Black Friday Events.  

It may seem obvious for high earners to spend the most during Black Friday, Cyber Monday, and throughout the holiday season, but it’s worth mentioning.

This 2021 data comes from Deloitte’s 2021 Holiday Survey. 

This survey also shows that finances across households are steadily improving. In fact, financial situations came out 78% better in 2021 than in 2020.

Therefore, 2022 could mean better finances in more households overall for this holiday season. 

On the downside of household finances, in 2021, 65% of people who didn’t spend over the holiday season come from lower income earning households.  

However, the expectations from 2021 that 73% of retail executives believed shoppers would spend a lot more in 2021 than in 2020.

While that was true to some extent, will that trend hold fast for 2022? 

(Deloiitte’s 2021 Holiday Survey

24. The Age Group Most Likely to Engage in Black Friday Events Sits Between 35 and 44. 

In 2021, research showed that the 35 to 44 age group of Americans planned to shop Black Friday deals at 33.6%.

Second in line is the 18 to 24 age group at 32.6% The 45 to 54 age demographic came in with 29.2% who planned to shop Black Friday. 

At the lower end of the Black Friday shoppers planning to shop during these events, the 25 to 34 crowd came in at the lowest percentage who planned to shop Black Friday with 24.2% 

Even the 55 to 64 (24.6%) and 65 and over age groups (24.4%) said they planned to shop Black Friday in 2021.

Since this data came out in October 2021, perhaps we will see the data for 2022 in a few weeks.  


25. Men Were More Likely to Shop Black Friday Sales at 59% than Women at 57% in 2021. 

Further research from showed that men were more apt to be enticed to shop Black Friday deals than women by 2%.

There certainly doesn’t appear to be a significant gender gap here, does there. 

When asked what discount would be most enticing to them, 19% of men and women alike responded 50% off as the minimum that would entice them.

However, 90% seemed to be the second most mentioned discount among 16% of women and 15% of men. 

The third most mentioned discount that 14% of women said would entice them to buy was 70% in 2021. However, 10% of men said that a 25% discount would do it for them. 


Black Friday Device Usage  Statistics

26. More than 70% of Shopify Purchases Came from Mobile Phones in 2021.  

The actual figure cited by Shopify was 71% of sales came from mobile devices.

That’s significantly over 29% of desktop purchases cited on the platform. Last year, 2021 is likely a good measure of what’s to come in 2022. 

We say this because the use in mobile devices to make purchases on Black Friday on Shopify in 2020 accounted for 67% of sales.

Also, desktop purchases were at 33%, which is higher than 2021. 

Do you think Shopify can expect more mobile and fewer desktop purchases in 2022? 


27. 42.4% of Black Friday Sales Revenue Came Through Smartphones in 2021. 

Data from 2021 shows that around $3.7 billion (about $11 per person in the US) came through smartphone sales revenue during Black Friday events.

That figure is a 2% boost from 2020, and a new record for Black Friday. If this trend is steadfast, we could expect Black Friday events to see even more revenues via smartphones. 

Also, the Adobe Business blog cited that the average conversion rate from Black Friday shopping via mobile devices overall was 3.3%, which was an increase over the 2.1% just a couple of weeks prior. 

Could conversion rates on Black Friday 2022 be higher than ever? 

(Adobe Business

Black Friday Top Sellers Statistics 

We cannot know what the top sellers for 2022 will be, but we can look at what the top sellers on Black Friday were in 2021.

You see, each year the Black Friday sales trends change.  

Several elements go into product demand, which you will see in this section.

The retailers’ discounts and consumer behavior are only two factors that affect the best sellers of the Black Friday festivities.  

28. The Oculus VR Headset, Nintendo Switch, and Barbie Were the Three Most Popular Items Bought During Black Friday Events in 2021. 

Black Friday deals included the Oculus VR headset used for Meta experiences, Barbie, and the Nintendo Switch.

While these products weren’t the only Black Friday offerings, they were the top three in toys and games.  

Other toys that made a splash on Black Friday 2021 included Bluey toys, Fairy Finder, and Pop Fidget toys.

Now only did the Nintendo Switch, Barbie, and the Oculus VR make the top of the list in toys, but they also topped out across verticals.

They were literally the most popular products on Black Friday hands down. 

(Adobe Business

29. In The Apparel Vertical, Flats, Wedges, and Mules Were the Most Popular Items.  

In fact, Wedges were in demand in 2021 by 12,259% over 2020! Mules came in second with a boost of 701% in 2021.

Finally, Flats saw an increase of 302% in 2021 over 2020 on Black Friday. 

It may seem odd that spring and summer style shoes would be in such high demand in the cold, wintry months, but with the deep discounts and potential travel plans which were to ensue by spring and summer, it’s not so surprising.  


30. Black Friday 2021 at Walmart, Televisions Came out On Top. 

The most popular product bought on Black Friday in 2021 at Walmart was televisions from all the top brands like Philips and Samsung.

Also, Disney’s “Frozen” themed toys, Ryan’s World toys, and Apple Airpods were big sellers in 2021 on Black Friday. 

Walmart also sold a lot of computers, phones, and tablets on Black Friday because of their huge deals on these products.

There were other big sellers that day in Walmart, but you have the scoop on the top sellers of the day for Black Friday 2021.  

( 2

31. Consumer Electronics Were on Amazon’s Top Deals Program in 2021. 

Let’s face it. Amazon virtually always offers the biggest and best deals for electronics on Black Friday.

In 2021, their prices were 14% lower than all the other major retailers across all verticals during the holidays.  

The most enticing deals for Black Friday 2021 on Amazon looked like this: 

  • 53% off on Crest 3D Whitestrips (22 treatments) 
  • 47% off on JBL Live 300 Wireless Headphones 
  • 38% off for Series 7 Braun Electric Razor for Men 
  • 37% off on Citizens Eco Drive Men’s watches 
  • 20% of on the T-Fal deep fryer 
  • 17% off on the 27-inch LG Gaming Monitor 

We say these are the most enticing due to the major discounts and products included.  

(Amazon 2

Black Friday Shopping Statistics 

Black Friday

32. The Average Discount on Black Friday in 2021 Amounted to 24%. 

Overall, Black Friday 2021 saw an average of 24% in discounts.

That figure fell 2% and 4% below what was expected and projected, but that was based on prior years.

Computers were said to have the biggest discounts at 25%, while electronics stayed close behind at 22%. 

Other products that were deeply discounted include appliances (16%), toys (16%), sporting goods (14%), apparel (15%), and televisions (15%).

(Adobe Blog, Bloomberg

33. In 2021, 17% of All Brands Offered Fewer Discounts.  

The pandemic is thought to have been a cause of the global supply chain shortage.

Brands were hit hard by this shortage, so they had to come up with a strategy to stay in business.

That’s the main reason 17% of them offered fewer or lesser discounts on Black Friday 2021.  

Before Black Friday 2022, 60% of all brands even planned to take part in Black Friday events, which is 17% less than 2020.

Moreover, 85% of marketers claimed they used the pandemic as a reason to “remodel” the Black Friday concept.   

A vast majority (80%) of retailers think that the Black Friday ideal has a negative vibe in today’s culture and is outdated.

Another 76% planned to restrict their Black Friday promotions to just that weekend to avoid devaluation of their brand and reduced consumer spending during the holidays.   


34. The Best Day in 2021 for Buying Home Improvement Products, Home Furnishings, Tools, and Bedding Was Black Friday.  

Reports show that Black Friday 2021 was the best day of that year to buy bedding, tools, home improvement items, and furniture.

Otherwise, Cyber Monday seemed to take the cake for electronics as the best day to buy. 

The best days to shop in specific categories during the Thanksgiving holiday in 2021 were:  

  • Thanksgiving: Toys 
  • Black Friday: Furniture, Tools, Bedding, Home Improvement 
  • Saturday: Appliances and Electronics 
  • Sunday: Sporting Goods and Apparel 
  • Cyber Monday: Televisions 
  • Wednesday: Computers   


35. Fewer than Half of Retailers Offered Sitewide Discounts for Black Friday 2021.  

While it’s been customary for retailers to offer storewide or sitewide discounts on Black Friday in the past, 2021 was an exception.

It could be the same for Black Friday 2024 since so many retailers are working towards making Black Friday a thing of the past. 

Most of the promoted discounts over the past three years on Black Friday have been specific.

Retailers have lessened their strategy for storewide and sitewide discounts on Black Friday.  



How Many People Shop Black Friday Sales?

Data from 2021 cites that almost 155 million Americans shopped on that day.

This includes those who shopped in the store and online.  

Were There Any Deaths Associated with Black Friday 2021?

Black Friday can be a hazardous time with deaths and injuries occurring due to high emotions about getting discounts.

Deaths that occur on Black Friday have been attributed to fistfights, shootings, stabbings, and driving while drowsy.   

In 2021, there were three deaths that occurred, but they haven’t been associated with the shopping event by authorities.

In total, there have been 125 injuries and 17 deaths associated with Black Friday sales in the history of the event.  

How Many Black Friday Shoppers Experience Buyer’s Remorse?

Statistics show that around 42% of Black Friday shoppers regret their purchases.

They most commonly regret clothing by 24%, electronics by 25%, and kitchen and home goods by 15%. 

Are VPNs Included in Black Friday Sales?

Yes, VPNs are often included in Black Friday and Cyber Monday sales.

Popular VPN services such as NordVPN and Atlas VPN run huge discounts.


As this article about Black Friday facts and statistics has shown, most people today would rather shop online than in the store for assorted reasons.

However, the younger generation seems to be enjoying the in-store experience for now.   

That said, it’s relaxing and enjoyable to shop Black Friday sales in the comfort of your home wrapped up in a cozy blanket, fuzzy slippers, and a cup of hot cocoa or coffee in hand.   

As a retailer, Black Friday can be bittersweet between the mad rush of frenzied customers compared to the profits made that one day.

These Black Friday statistics are good for retailers, brands, marketers, and consumers to know.  


Adobe Adobe Blog Adobe Business 
Amazon Amazon 2 BlackFriday
BlackFridayBloomberg Bluecore 
CNBC Deloiitte’s 2021 Holiday Survey Driver Research 
Finder Forrester NFR 
NFR 2 Nosto Numerator 
Reuters Shopify Sitecore 
StatistaStatista 2 The Black Friday 

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.