The diversity within TikTok demographics continues to expand as the app becomes increasingly popular in 2024.
Although the social media application has a target demographic, this hasn’t stopped people of almost any group from signing up.
However, it’s clear that TikTok caters to a younger crowd, as around 5% of the platform’s worldwide user base are women between the ages of 18 and 24.
There are many reasons why TikTok is so popular, regardless of how much controversy the app has generated in recent years.
In this article, you’ll get a comprehensive look at user demographics on the platform in 2024.
- 57% of all users on the platform are female
- Roughly 90% of Saudia Arabian adults have a TikTok account
- Instagram has fewer Gen Z users than TikTok
- The largest TikTok audience resides in the U.S.
- The top 10 TikTok creators average to be around 24 years old
- 1 in 4 TikTok users is under 20 years old
2024 TikTok Demographics by the Numbers
Most people don’t question the popularity of TikTok as it’s hard to ignore.
Then again, you may be surprised as stats around the platform’s demographics show how popular the app truly is.
It’s a social media and video-sharing application that has found its home on smartphones across the entire world.
Although there has been some controversy among certain governments regarding regulations, TikTok continues to become more popular with each passing year.
Below you’ll find some of the most relevant information regarding the platform’s demographics.
TikTok Age Demographics
Most of the people you find interacting on the platform seem relatively young, but this isn’t the only age group that’s spending time on TikTok.
Of course, those aged 18 to 24 comprise most of the user base at 38.9%, but 25 to 34-year-olds are right behind them at 32.4%.
These age groups aren’t too far from each other, so it only makes sense. Those between 25 and 34 grew up with social media when it was still in its infancy.
Over the years, they’ve continuously adapted to new social platforms.
When you get to age groups that reach 35 to 44, this is when numbers start to dwindle. Only 15.6% of users on TikTok are between the ages of 35 and 44.
Then again, this shows the platform’s relevance, as many people of all age groups enjoy the content.
Demographics by age see a steep decline once we get to users that are 45 and up. Users that are 45 to 54 years old only make up 8% of the user base.
For age groups 55 and up, this only makes up for 5.1% of users on TikTok. All of these numbers make quite a bit of sense, but it also displays how diverse their user base actually is.
There’s a common misconception that TikTok is full of nothing but children.
Younger demographics are bound to make up a majority of users on TikTok, but stats show there are many other age groups involved as well.
TikTok has roughly 750 million users worldwide. Over 71% of those users are adults from the ages of 18 to 34.
Aside from TikTok’s entertainment value, these demographics show the investment value from a business standpoint.
Organizations looking to promote products and services have a substantial influencer network to choose from.
Adult TikTok users are only one aspect of age demographics, as children below the age of 18 make up a large portion of the user base as well.
You also have to take into consideration exactly how many people lied about their age on the platform.
Nevertheless, TikTok works with a diverse user base, making it the perfect place for catering to different age groups.
TikTok Gender Demographics
What’s interesting about this section is that gender demographics have a direct correlation to location.
Considering there are over 750 million users, one gender is bound to have more interaction with TikTok than the other.
Based on data collected from January 2022, around 57% of TikTok users are female, while 43% are male. You can break these percentages down into different categories as well.
For example, regarding actual creators on the platform, roughly 46.21% are male, and 53.79% are female.
The largest group of TikTok users are 18 to 24-year-old females, making up 23.8%. For the smallest group, males 55 and older only account for 1.7%.
You can expect that these numbers have varied over time, but it can be assumed that women will continue to dominate the platform.
A lot of this comes down to location and the type of content that’s being viewed on the platform. There’s plenty of content that’s catered toward men and women alike.
However, the availability of this content isn’t the same in every location.
In some places, you might come across more content that’s crafted for women’s interests, and other areas may have more of what men are looking for.
This can also be curated over time based on user interest, but for the most part, women dominate viewership and content creation on TikTok.
To offer some perspective on different locations, you can find user demographics from a few countries down below.
- United States – 113 million users
- Indonesia – 110 million users
- Brazil – 82 million users
- Mexico – 58 million users
All of these countries come from very different cultural and societal backgrounds. Yet, all of them have found common ground on the type of content that TikTok users have to offer.
Continue reading to learn more about how demographics changed based on various regions across the globe.
TikTok Region Demographics
As stated earlier, the United States has the most TikTok users out of any other country.
When you take a look at other countries that are close behind, their numbers are increasing year over year.
When it comes to penetration from the adult demographic, Saudi Arabia takes the cake here.
Nearly 88% of Saudi adults that are 18 and up are actively using the TikTok app.
This comes out to be almost six times the global average. You may be thinking, why is that exactly?
A lot of this has to do with trends, as it’s not so uncommon for social media apps and content to spread like wildfire.
Interestingly, there are 14 different countries that have a penetration rate of over 50%. It’s stats like these that display how large the TikTok user base actually is.
You can find a brief list of the top 10 countries regarding penetration rate down below.
- Vietnam – 55.6%
- Kazakhstan – 57.1%
- Chile – 57.5%
- Cambodia – 61%
- Malaysia – 61.2%
- Qatar – 62.1%
- Thailand – 63.6%
- Kuwait – 75.4%
- United Arab Emirates – 81.3%
- Saudi Arabia – 87.9%
There are also many other countries that are considered to be growing markets for the TikTok app.
For example, the country with the largest increase in hours spent on the platform is Singapore, sitting at a 74% increase between 2020 and 2021.
Other countries based on this metric include Russia at 51% and Indonesia at 67%. Both countries have seen a 48% increase in hours spent on an annual basis.
For a look at year-over-year growth, the bullet list below takes a look at a few other countries.
- Argentina – 29%
- Canada – 32%
- Turkey – 35%
- U.K. – 37%
- Mexico – 37%
- Australia – 40%
- Brazil – 44%
- Worldwide – 48%
- Russia – 51%
- Indonesia – 67%
- Singapore – 74%
Even though TikTok has been running strong for quite a few years now, its user base and relevancy continue to expand.
There are also many statistics that go hand in hand with the development of various user demographics.
Many key factors play a role in why a user base grows in different parts of the world.
Various TikTok Statistics and Facts
Viral content and a good-looking UI are only a part of why people spend time on the platform.
When you put a variety of statistics and facts together, you can have a better understanding of how TikTok became what it is today.
There’s a lot to sort through, so let’s dive into the most important details.
On average, TikTok users spend roughly 95 minutes on the platform every day.
This time may be spread out throughout the day, but it comes down to quite a bit of time.
How much time each user spends on the app can also be understood through the number of times they open the app.
Each day, these same users open the TikTok app roughly 19 times, which can easily add up to those 95 minutes.
As far as availability goes, TikTok is accessible in over 150 countries. The app has found its fair share of virality in every one of those countries as well.
Back in 2022, TikTok was the most downloaded application across the board, boasting 672 million downloads.
Another interesting fun fact about the app is that it’s used by 18% of internet users that are between the ages of 16 and 64.
TikTok has also worked through a bit of legal trouble in different countries.
At this time, the app is banned in India, but before this event, there were roughly 200 million users in the country.
Another aspect of TikTok that generates such a diverse user base is the fact that it’s available in 75 different languages.
You more than likely associate TikTok with dancing videos, and you’d be right to do so. The app has garnered over 181 billion hashtag views centered around the “Dance” category.
It’s also a highly popular app in Asian countries, as 9 out of the top 10 regarding penetration rate are located in that part of the world.
Surprisingly, China is one of the countries where TikTok is banned, along with India, Afghanistan, and a few others.
TikTok also has its own in-app currency that can be used to send digital gifts to other accounts on the platform.
These various stats and fun facts all play an important role in how TikTok became so successful and widely known.
Next, we’re going to take a look at some insightful information regarding the company’s finances.
The Reality of TikTok’s Financials
There’s a lot of convoluted information regarding the finances of the company, so we’re only going to cover a few key points.
At this time, TikTok is currently valued at roughly $75 billion, which is astounding, to say the least.
In Q4 of 2022 alone, TikTok brought in $11.65 billion from ad revenue, and this is far from their only source of revenue.
Some people may not be aware of this, but TikTok has a parent company called Bytedance.
The app’s parent company is valued at $250 billion, and they clearly play a large role in the success of the application.
TikTok also has a direct competitor in China called Douyin, which is a similar app with a few unique features of its own.
Data from 2022 shows that TikTok and Douyin have a market share of 22%.
This is also due to the event that TikTok is banned in China, so many people were forced to resort to Douyin.
ByteDance also saw a substantial increase in its revenue throughout 2022. The company saw an uptick of $31.7 billion, and this is heavily influenced by the growing success of TikTok.
Industry experts have also been making quite a few predictions about what the future holds for the TikTok platform.
It’s expected that by 2024 rolls around, TikTok ad revenue will reach $23.58 billion, which is nearly double what they achieved in Q4 2022.
TikTok will continue to triumph over many other social media applications. Even though the application has been around for years at this point, it shows no signs of slowing down any time soon.
Its influence on various demographics of users will continue to spread, and it’ll remain a hub for viral content that people can’t get enough of.
In this article, we highlighted TikTok demographics that have a direct bearing on the current success and addictive nature of the platform.