PoF Statistics

22+ PoF Statistics You Can’t Ignore in 2024

Published on: November 12, 2023
Last Updated: November 12, 2023

22+ PoF Statistics You Can’t Ignore in 2024

Published on: November 12, 2023
Last Updated: November 12, 2023

There are a lot of online dating platforms available on the market, but after almost 2 decades since its launch, Plenty of Fish or PoF still remains to be one of the leading platforms for meeting the love of your love. 

This resource examines the most important PoF statistics in detail including the platform’s user base, its control over the global online dating market, last year’s revenue, and the amazing and unique features the platform offers to enhance the users’ experience. 

Resource Contents show

Key Statistics

  • Plenty of Fish is one of the largest dating sites in the world, with over 173 million registered users.
  • An average of 3 million PoF members log in daily.
  • Plenty of Fish has a 15.2% share of the entire dating market.
  • In 2022, Plenty of Fish generated $96.1 million in revenue.
  • Match Group took over PoF in 2015 for $575 million.
  • PoF has over 90 million users based in the United States.
  • PoF has been downloaded more than 200 million times globally since its launch.
  • PoF has helped create more than 2 billion matches since 2003. 
  • PoF is used in over 123 countries.
  • 61% of PoF users are based in the US. 
  • The US accounts for half of PoF’s revenue.

Top PoF Statistics You Need to Know About in 2024

1. 173 Million People Have Joined Plenty of Fish


Plenty of Fish (PoF) is one of the largest online dating sites in the world, with over 173 million users. 

PoF statistics show that its popularity is largely due to its large user base, which gives users access to a vast pool of potential matches, regardless of their location or preferences. 

Another reason for PoF’s popularity is its emphasis on helping users find long-term relationships.

PoF is not just a hookup app; it is a place where people can go to find long-term relationships and marriage.

PoF features a variety of tools and resources to help users get to know each other and build strong connections, such as compatibility matching, messaging features, and relationship advice articles.

For singles looking for love online, PoF is a great choice, with a large user base from all over the world and its focus on creating meaningful connections.

(Bed Bible)

2. What is Plenty of Fish or PoF?

Plenty of Fish is a free dating app that was launched in 2003.

It is one of the largest dating apps in the world.

It works by matching users based on their profile information and preferences.

Users can create detailed profiles that include their interests, hobbies, and what they are looking for in a partner.

POF then uses this information to match users with other singles who are looking for the same things.

On top of its matching algorithm, POF also provides a number of other features to help users connect and find dates, including:

  • PoF offers messaging features which users can use to communicate with other users. 
  • Plenty of Fish also offers a live streaming feature which allows PoF users to broadcast themselves live to other users, and viewers can interact with the streamer in real-time chat.
  • PoF, unlike other dating apps, has some dating games. These games can help break the ice and get to know other singles. Plenty of Fish offers a variety of dating games for users to enjoy.
  • And lastly, the Meet Me feature. This feature allows users to find out who is nearby and online right now.

Plenty of Fish is a good dating app for those people who are looking for a serious relationship.

The app has a large user base and a focus on helping users in finding long-term matches. 

Plenty of Fish is a great option for singles who are looking for a free, convenient, and inclusive way to date online.

With its large user base, unique features, and safety features, POF is a great place to find your match. 

(Healthy Framework)

3. On Average, 3 Million Members Are Actively Using the Platform Daily.

On an average day, 3 million members are actively using Plenty of Fish to find love online. 

The 3 million daily logins on PoF are a testament to its popularity as a dating site for people of all ages and backgrounds.

The significant volume of daily logins demonstrates that PoF users are actively participating on the site and are assiduously looking for potential partners. 

(Healthy Framework)

4. Plenty of Fish Controls 15.2% of The Global Dating Market

Plenty of Fish is one of the leaders in the global dating market, with a 15.2% market share.

This means that PoF is one of the most popular dating sites in the world, with millions of users around the globe. 

In fact, PoF holds the third-largest market share in the dating app industry.

In the dating app industry, market share is typically measured by the number of active users or the amount of revenue generated. 

PoF’s success is also due to its commitment to innovation.

PoF is constantly adding new features and improvements to its platform, which helps to keep users engaged and coming back for more.

PoF is also very active on social media, which helps to keep the brand top-of-mind for potential users.

(Bed Bible)

5. Plenty of Fish Brought in $96.1 Million in Revenue in 2022

PoF1 2

Plenty of Fish (PoF) is a popular online dating site that brought in $96.1 million in revenue in 2022.

This is a significant increase from the previous year, and it is a testament to PoF’s continuous growth as one of the most successful online dating platforms available worldwide. 

PoF’s revenue comes from a variety of sources, including advertising, subscription fees, and in-app purchases:

  • The platform’s advertising revenue is generated from the ads that are displayed on the site. 
  • PoF’s subscription fees are generated from the monthly and annual subscriptions that users pay to access premium features on the site. 
  • PoF’s in-app purchase revenue is generated from the virtual gifts and other items that users purchase on the site.

PoF’s revenue growth in 2022 is a positive sign for the company’s future.

If PoF can continue to execute on its growth strategy, it is likely that the company will continue to see strong revenue growth in the coming years.

(Bed Bible)

6. Half a Million PoF Users Pay for A Subscription

Subscriptions are a popular way for businesses to generate revenue.

By charging users a monthly or annual fee, businesses can provide access to their products or services on an ongoing basis. 

PoF offers a number of features that are attractive to users to pay for the platform’s premium services, including a large user base, a focus on helping users find meaningful relationships, and a low subscription price.

PoF’s subscription model allows it to provide a valuable service to its users, while also generating revenue for the company.

This allows PoF to continue to invest in its platform and offer new features and improvements to its users.

(Dating SItes Reviews)

7. PoF Has Reached Over 200 Million Downloads Worldwide.

Plenty of Fish (PoF) is a popular online dating site with over 173 million users worldwide.

PoF’s popularity and success are undeniable, given its over 200 million downloads worldwide.

PoF is a well-known and trusted dating site that people from all over the world use to find dates and relationships.

(Roast Dating)

8. 50 Million People Have Downloaded the PoF Android App

With 50 million downloads, the PoF Android app is a clear frontrunner in the online dating market, demonstrating its popularity and effectiveness in helping people find love.

The PoF Android app is a popular choice for daters for a number of reasons.

It is easy to use, has a large user base, is focused on helping people find meaningful relationships, and is free to download and use. 

Aside from that, people who are just starting to explore online dating will surely enjoy the app’s simple and user-friendly interface.

The app has a simple and intuitive interface that anyone can navigate.

The app also includes a number of features that make it easy for users to find and connect with potential matches, such as advanced search filters and messaging features.

(Dating Sites Review)

9. the Value of Plenty of Fish Is Put Between $450 Million and $750 Million

Plenty of Fish is estimated to be worth between $450 million and $750 million.

PoF’s large user base is one of its biggest assets.

It gives users a large pool of potential matches to connect with, and it also makes PoF more attractive to advertisers. 

Aside from that, PoF is also affordable, which makes it a great option for people on a budget.

PoF’s basic membership is free, and its paid memberships are very reasonably priced.

This makes PoF accessible to a wide range of users who are looking for love without spending their entire bank account. 

PoF’s future looks bright.

The company is well-positioned to continue to grow and succeed in the online dating market.

PoF has a strong brand, a large user base, and a focus on innovation.

PoF is also a profitable company, which gives it the resources to invest in new growth opportunities.

(Bed Bible)

10. Nearly 2 Billion Matches Have Been Made on PoF Since Its Launch


POF’s popularity and success are evident in the nearly 2 billion matches that have been made on the platform since its launch.

Plenty of Fish is a well-known and trusted dating site that people all over the world use to find dates and relationships.

It has helped millions of people find love and happiness and has become a valuable resource for people who are looking for serious relationships.

(Roast Dating)

11. In 2015, Match Group Bought Plenty of Fish for $575 Million

In 2015, Match Group, the parent company of Match.com, Tinder, and OkCupid, acquired Plenty of Fish (PoF) for $575 million.

This acquisition was a significant event in the online dating industry, as it brought together two of the largest and most popular dating sites in the world.

Match Group’s acquisition of PoF has been a strategic success.

PoF has continued to grow and generate revenue for Match Group.

The platform has also helped Match Group to expand its reach and become the largest online dating company in the world.

(Beta Kit)

12. The US Accounts for Half of Plenty of Fish’s Revenue

The United States is Plenty of Fish’s largest market, accounting for half of its revenue.

The United States has a large number of PoF users, and many of these users are willing to pay for a premium membership, which gives them access to additional features and benefits.

PoF’s success in the United States is a sign of the company’s overall strength and potential.

The company has been able to build a large user base in the United States, which is a competitive market.

PoF has also been able to generate significant revenue from its US users.

(Similar Web)

13. PoF Now Has Over 90 Million Users in The United States

PoF has a large user base in the United States with over 90 million users based in this region.

PoF’s popularity and success are evident in its large and growing user base in the United States.

As mentioned, there are 173 million PoF users from all over the world, and the fact that 90 million are based in the United States is a testament to the platform’s success in the region. 

(Roast Dating)

14. PoF Users Swipe More than 200 Million Times Every Day.

Plenty of Fish’s over 200 million daily swipes are a sign of the site’s popularity and success, as well as the effectiveness of its swiping feature.

This feature allows users to quickly and easily indicate their interest in other users, which has made it a popular way to find matches on POF.

(Roast Dating)

15. PoF Has a Global Reach of Over 123 Countries


Plenty of Fish is available to people in over 123 countries around the world. 

POF’s global reach is evident in its user base.

Over 173 million people use POF worldwide, and people from all over the world are represented in the user base.

This suggests that POF is a popular dating site for people from all walks of life, regardless of their location.

The platform’s global reach is a significant asset to the company.

It allows POF to reach a large and diverse user base, and it helps to make POF a truly global dating site.

(Roast Dating)

16. 61% of PoF’s User Base Is from The United States

The United States is POF’s largest market, with over 61% of its users coming from the country.

This suggests that POF is a very popular dating site in the United States and is trusted and relied on by millions of Americans. 

(Paired Life)

17. 65% of Plenty of Fish Users Are Men

Online dating apps which facilitate connections between users seeking romantic partners, have seen a surge in popularity in recent years, with men more likely to use them than women.

Aside from that, the fact that 65% of Plenty of Fish users are men is a notable trend, suggesting that Plenty of Fish is a valuable resource for men seeking dates and relationships.

(Similar Web)

18. PoF’s Average User Age Is 28

People in their late 20s are the most likely demographic to use Plenty of Fish, with an average user age of 28.

In addition to that, PoF is a good option for people in their late 20s who are looking for dates and relationships.

It is affordable, easy to use, and safe.

This budget-friendly, simple, and safe dating platform has a large number of users in their late 20s, increasing users’ chances of finding their perfect matches. 

One of the platform’s focuses is helping its users in find long-term relationships, which is something that many people in their late 20s are looking for.

(Roast Dating) 

19. Users Aged 25 to 34 Make up 38% of PoF Users

Plenty of Fish’s largest user demographic is people between the ages of 25 and 34, with 38% of users falling within this age range.

The fact that most PoF users are in their late 20s and early 30s is a significant trend that suggests this is the demographic most likely to use PoF to find dates and relationships.

(Roast Dating)

20. PoF Users’ Average Daily Usage of The App Is 32 Minutes


Plenty of Fish users’ average daily usage of 32 minutes is a significant indication of their high engagement with the app.

This number is a significant achievement for the company since user engagement is important because it leads to increased app usage, positive word-of-mouth, and premium membership revenue.

(Roast Dating)

21. POF’s Earnings Are Expected to Surpass $90 Million by The End of 2023

PoF’s strong fundamentals, including its large user base, focus on long-term relationships, and freemium business model, are expected to drive earnings over $90 million by the end of 2023.

PoF’s strong earnings are a sign of the company’s success in the online dating market.

The company has been able to build a large user base, focus on long-term relationships, and develop a freemium business model that is generating significant revenue.

PoF is well-positioned to continue growing its earnings in the years to come.

(Roast Dating)

22. The Average Cost for PoF’s Paying Users Is $24 per Year.

Plenty of Fish’s paying users spend an average of $24 per year. 

The low cost of a premium membership is one of the things that makes PoF so attractive to users.

It allows users to access additional features and benefits without having to break the bank.

This is especially appealing to users who are serious about finding a long-term relationship.

(Similar Web)


PoF has played a significant role in the rise of online dating.

It was one of the first online dating sites to offer a free membership, and it has always been committed to diversity and inclusivity.

The platform has also been at the forefront of innovation in the online dating space, with features such as its compatibility quiz and dating games.

It is important to familiarize yourself with the trends of online dating, and if you are using or are still deciding whether to use Plenty of Fish to find the love of your love, it is important to understand PoF statistics. 

PoF stats can help you understand the dating landscape on the app.

By understanding this information, you can develop a better strategy in finding your perfect match and build the relationship you’ve always wanted. 


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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.