Match

21 Match.com Statistics You Need to Know in 2024

Published on: November 10, 2023
Last Updated: November 10, 2023

21 Match.com Statistics You Need to Know in 2024

Published on: November 10, 2023
Last Updated: November 10, 2023

On Match, users can build detailed profiles that highlight their passions, principles, and daily routine.

They can also filter matches based on a variety of criteria, such as age, location, interests, and education.

It also offers a variety of messaging features, such as the ability to send virtual gifts and the ability to see who has viewed your profile.

We’ll break down the most important Match.com statistics in this article, including revenue, demographics, user base, and other crucial data that you need to know if you are one of millions of people who are using or planning to use dating apps. 

You know, choosing the right dating app can actually help your chances in finding your one true love. 

Key Statistics

  • 82% of Match.com population is over 30 years old.
  • 51% of users access the platform every day.
  • Match.com earned $3.2 million in 2022.
  • Match Group is worth $15.07 billion in 2022.
  • 30-49 year olds make up 45% of Match.com users.
  • 65% of Match.com users are male, and 35% are female.
  • White people make up 77.4% of Match.com users.
  • Match.com has a 75% success rate. 
  • 92,000 Match.com couples got married. 

Top Match.com Statistics in 2024

Match

1. 82% of Users Are Over the Age of 30

Based on the latest Match.com statistics, 82% of the platform’s users are aged above 30.

The fact that the majority of Match.com users are over 30 has a number of important implications for the dating landscape.

This data means that there is a growing pool of single older adults who are looking for love in different online dating platforms like Match.com.

This also means that the dating world is becoming more inclusive.

In the past, online dating was often seen as a platform for younger adults, now people of all ages are joining the trend and falling in love with people they met online. 

(Bed Bible)

2. What is Match.com?

Match.com is a pioneering online dating service that has been connecting singles since 1995.

It is one of the most trusted and popular online dating sites, with millions of users worldwide.

The platform is owned by Match Group, which is the parent company of several other popular dating sites, including Tinder, OKCupid, and Hinge

Match’s algorithm is designed to connect users with other singles who share their interests and values. 

Match.com is a subscription-based online dating service that gives users the ability to create a profile and browse other users’ profiles for free, but requires a subscription in order to send and receive messages.

Match.com offers two paid membership plans: standard and premium.

The standard plan starts at $21.84 per month, and the premium plan starts at $23.11 per month.

(Forbes)

3. More than Half of Users Are Active on The App Every Day

About 51% of Match.com users access the app every day. 

This figure suggests that Match.com is a very popular and engaging dating app.

Users are clearly drawn to the app and its features, and they are motivated to keep coming back.

The high daily user engagement rate suggests that Match.com is a successful platform for finding dates and relationships.

Users are not just browsing the app or checking their messages occasionally; they are actively using the app to connect with other people and find matches.

The daily user engagement rate is a valuable metric for Match.com’s business.

The more users who are using the app every day, the more opportunities Match.com has to generate revenue from subscriptions, advertising, and other services.

Overall, the fact that over half of Match.com users open and use the app on a daily basis is a sign that online dating is becoming a major part of the dating world.

It is a trend that is likely to continue to grow in the years to come.

(Bed Bible)

4. in 2022, Match.com Generated $3.2 Million in Revenue

Match.com, one of the world’s most popular online dating websites and apps, generated $3.2 million in revenue in 2022.

This represents a significant increase from the company’s revenue in 2021, which was $2.98 million. 

The growth in Match.com’s revenue is a positive sign for the online dating industry as a whole, and it suggests that the industry is continuing to grow and mature.

(Statista)

5. Match Group Is Expected to Be Valued at $15.07 Billion by 2022

Match

Match Group, the parent company of popular online dating apps Match.com, Tinder, and OKCupid, is expected to be valued at $15.07 billion by 2022. 

Match Group has a strong portfolio of brands.

Match.com, Tinder, and OKCupid are all well-known and popular online dating apps.

This gives Match Group a competitive advantage over other online dating companies.

Match Group is benefiting from the consolidation of the online dating industry.

In recent years, a number of large tech companies have acquired smaller online dating companies.

This consolidation has led to fewer players in the market, which has benefited the remaining companies, including Match Group.

The growth of Match Group as a company is good news for consumers.

It means that there are more options to choose from and that prices are likely to remain competitive.

It is also good news for investors, as it means that Match Group is a well-positioned company with a strong track record of growth.

(Bed Bible)

6. 48.6% of Match.Com Users Are Between the Ages of 30-49

Online dating is ushering in a new era of inclusivity and acceptance in the dating world, where people of all ages are empowered to find love.

Most people aged between 30 to 49 years old are financially stable and are looking for a love that is going to last forever.

They are the ones who are ready to settle down and build a family. 

The popularity of Match.com among this age group is also a reflection of the changing role of technology in our lives.

More and more people are using technology to find love, and Match.com is a trusted platform that has been helping people find love for over 25 years.

(Match.com Media Room)

7. Men Make up 65% of Users While Women Make up 35%

Online dating platforms are typically structured in a way that gives men an advantage, which is one reason why there are more male users on these platforms.

Match.com has a 65% male to 35% female user base.

Many online dating platforms use algorithms that rank men higher in search results than women.

This is because men are more likely to pay for premium subscriptions, which generate revenue for the dating platforms.

These factors contribute to a gender imbalance on online dating sites.

(Bed Bible)

8. 77.4% of Match.com users are white

According to data, 77.4% of Match.com users are White or Caucasians.

It is possible that white people are more likely to use online dating than people of other races.

This could be due to a number of factors, such as cultural differences in attitudes towards online dating or socioeconomic differences between racial groups.

(Bed Bible)

9. Racial Distribution of Match.com Users

People from all over the world are using Match.com.

These people may come from different races, age groups, and even have different gender and sexual preferences. 

Let’s take a look at the Match.com’s racial distribution

  • 77.4% of users are White or Caucasian. 
  • 9.3% of Match.com users are African American.
  • About 9.1% of users are Hispanic or Latino.
  • 4.2% of Match.com’s population are Asians.

The racial composition of Match.com’s user base may be affected by how users interact with each other on the platform.

Users may have a subconscious bias towards people of their own race or ethnicity when messaging and matching.

(Bed Bible)

10. A Typical Match.com User Accesses the Platform 3.2 Times per Day

Match

Match.com is a convenient and easy-to-use platform.

Users can browse profiles, send messages, and set up dates all from their smartphones.

It offers a variety of features that appeal to users, such as the ability to filter matches by interests, age, and location. 

The fact that the typical Match.com user checks the app multiple times per day shows that they are actively invested in finding a relationship on the platform.

Match.com’s impressive user engagement rate positions it well to generate revenue from advertising and premium subscriptions, but it also underscores the need to continue investing in the platform and its features to maintain user engagement.

(Bed Bible)

11. Match.com Has Over 75 Million Users Worldwide

Match.com’s global reach and expansive user base empower users to transcend geographical boundaries and find love with compatible partners from all over the world. 

Online dating is no longer just for people who are unable to find dates through traditional means.

Instead, online dating is now used by people of all ages, backgrounds, and interests.

The popularity of Match.com is also a sign of the changing social and cultural landscape.

Traditionally, people were expected to find dates and partners through limited channels, such as family, friends, and social gatherings.

Online dating has expanded these options and given people more control over their romantic journeys.

Online dating is a beneficial social development, enabling people to find partners who share their values and interests, regardless of location or social circle, and helping to dismantle taboos and stereotypes associated with dating.

(Roast Dating)

12. 3.4 Million Match.com Users Are Paying Subscribers 

The 3.4 million paying subscribers on Match.com signal the maturation of the online dating industry and the willingness of people to pay for its services. The more people are paying for an online dating platform’s premium services, the more resources the platform will have to invest in improving its services. 

The statistic also suggests that there is a growing demand for online dating services. This is likely due to a number of factors, such as the increasing number of single people in the world and the changing social norms surrounding online dating.

(Roast Dating)

13. Match.com Is Used by More than 50 Million People in The Us

In the United States alone, Match.com is used by more than 50 million people. 

As mentioned above, more than ¾ of the platform’s population are White or Caucasians.

That’s why 50 million out of the overall 75 million users of the platform came from the United States.

(Roast Dating)

14. Match.com Is the Eighth Most Downloaded Dating App Worldwide

Even as the online dating market becomes increasingly crowded, Match.com has held its own, placing eighth among the most downloaded dating apps worldwide.

This data suggests that Match.com is still a popular and relevant player in the online dating space.

Despite the growing number of dating apps on the market, Match.com has remained one of the most popular choices for singles looking for love.

Match.com is a well-established and trusted brand.

It has been around for over 25 years and has a good reputation in the online dating industry.

This gives it a significant advantage over newer and less established competitors. 

(Roast Dating)

15. Every Day, Match.com Users Swipe One Million Times

Match

The one million daily swipes on Match.com demonstrate the fast-paced and superficial nature of online dating, as users quickly swipe through profiles and make decisions based on first impressions.

Match.com’s one million daily swipes are a testament to its popularity and the high level of engagement among its users.

This is good news for the platform, as it suggests that it is meeting the needs of its users and providing them with a valuable service.

(Roast Dating)

16. Over 100 million matches have been made since Match.com’s launch. 

Match.com’s 100+ million matches since launch highlight its impact in revolutionizing the dating landscape, making it more efficient and inclusive.

Match.com’s over 100 million matches are a testament to the success of online dating as a way to meet and find romantic partners, democratizing the dating process and making it easier for people to find compatible matches.

Online dating has revolutionized the dating landscape, empowering people to connect with others from diverse backgrounds, regardless of their geographical location or social status, leading to more inclusive and fulfilling relationships.

(Roast Dating)

17. 80 Different Countries Can Access Match.com

Match.com is more than just an American dating site: it’s a global community with users from 80 different countries.

One of the most common reasons why people use online dating sites is to meet new people from all over the world.

This is one of the reasons why a lot of online dating platforms are available in a lot of 50 different countries or more. 

With users from 80 different countries, Match.com offers a diverse pool of potential partners.

This is especially beneficial for people who live in rural areas or who are looking for partners outside of their social circle.

(Roast Dating)

18. 3 out Of 4 Match.com Users Find a Compatible Partner

​​Match.com’s 75% success rate, surpassing traditional dating methods, is a testament to its ability to deliver results.

It means that 75% of Match.com users who go on a date will eventually find a partner on the platform.

This is a much higher success rate than traditional dating methods, such as meeting people through friends or family.

Match.com’s extensive user base, innovative and constantly evolving new features, and proven track record make it a top-rated online dating platform that can help you meet your soulmate and find the love of your life.

Match.com’s high success rate gives users a better chance of finding a partner on the platform.

This means that users can spend less time and effort on dating sites like this. 

(Online For Love)

19. One Million Children Are Born to Match.com Couples

Match.com has contributed to the birth of one million children, exemplifying its success in helping people find love and build meaningful relationships.

Match.com’s success in connecting people and helping them build families is reflected in the one million children born to its couples.

This is a positive development for the online dating industry as a whole, as it shows that online dating is a viable and effective way to meet people and find romantic partners. 

(Match.com Media Room)

20. Match.com Has Helped Create 517,000 Relationships

Match

Match.com has contributed to the building of over half a million relationships, exemplifying its success in helping people find meaningful connections.

This figure also demonstrates the platform’s effectiveness in helping people find love and build lasting relationships.

It also highlights the growing popularity and acceptance of online dating as a way to meet potential partners.

(Dating Advice.com) 

21. 92,000 Couples Have Found Their Happily Ever After on Match.Com

The mainstream adoption of online dating is having a seismic impact on society, redefining our understanding of love and relationships.

For instance, Match.com, one of the leading online dating platforms, has played a pivotal role in the love stories of 92,000 couples, culminating in marriage.

Online dating platforms like Match.com are a prime example of how technology is transforming our social and romantic lives.

Technology has become an essential tool for connecting with others, and it is now playing an increasingly important role in the way we form and maintain relationships.

While Match.com has been successful in helping couples meet, it’s important to remember that a happy relationship takes more than just finding the right person.

Compatibility, communication, and commitment are all key ingredients for success.

(Dating Advice.com)

Conclusion

Match.com is surely a well-managed company with a strong track record of growth.

The company is well-positioned to continue its growth in the years to come, and it is likely to remain a major player in the online dating industry. 

The success of Match.com and other online dating platforms is a testament to technology’s transformative impact on our social and romantic lives.

Technology has made it easier for people to find and connect with compatible partners, regardless of their location or social circles.

Match.com statistics show that the platform is one of the largest and most popular online dating websites in the world, with over 45 million active users.

Match.com’s statistics can help you to better understand the platform, assess its effectiveness, and make informed decisions about using it to find love, by providing insights into its user base, success rate, demographics, and key considerations.

Sources

ForbesStatistaBedbible
Match MediaroomRoast DatingMatch Mediaroom
Online For LoveDating Advice

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.