With so much going on these days via Instagram, we can always use more tools to help streamline our workflow. Here we’ll talk about what Instagram tool might be best for you, and which ones you can use to optimize your following and keep your focus where it belongs: on your content!
There’s no better way to optimize your brand or business than using Instagram. And if you’re looking to monetize Instagram through influencing or brand partnerships, you’ll definitely need to keep up to par with the competition.
90% of all Instagram users follow at least one business account, and with Instagram clocking over a billion monthly users, now’s the time to kick it into high gear and start taking advantage of any Instagram tool that can help you with your growth.
Per Facebook Instagram data, 91% of users say that they use Instagram to follow one or more of their interests.
That gives huge potential for brands, businesses, and influencers to reach huge numbers of people that might enjoy their products.
Not only that, 54% say that they’ve actually purchased something after seeing it on Instagram, and 87% took some kind of action after seeing something they liked.
Best Instagram Tools
So, what are you waiting for?
Let’s find out each Instagram tool for marketers, brands, and businesses in detail — we’ll discuss the different ways that they can be used to your advantage and what different features they can offer you.
Having more Instagram followers leads to many things– higher engagement levels, increased opportunity for conversion, and more interest generated for your brand. If you can reach more users and provide enough valuable content for them to follow you, you’re on your way to Instagram success.
Unfortunately, in order to get more eyes on your profile, you’ve got to do a lot of engaging on the platform, which can take hours a day.
To successfully grow your account, you should be commenting on other people’s content, participating in conversations, liking user photos, and viewing stories, among other interactions– it’s basically a full-time job.
Add content creation, content scheduling, posting, editing, captioning and hashtag strategy, responding to DMs, creating stories– it’s never-ending!
Growthoid is the absolute best way to streamline your workflow and allow someone else to take over your growth and do those engagements for you. Growthoid is the top Instagram growth service for growing organic followers manually.
That’s right, no automation, no bots, no bulk followers– just real, organic users in your target audience that will actually care about your content.
How do they do it? Basically, after signing up, you’ll get a dedicated account manager who will be handling your growth.
You’ll provide your account manager with a variety of targets so that they can find relevant followers that will be interested in your content. And voila! Real, human engagements to get you real, organic followers.
There’s no Instagram tool quite like Growthoid to supercharge your follower growth.
Virtually every other Instagram tool out there is using automation and bots in order to take care of follower growth, but Instagram has cracked down hard on that in recent years, and these tools are now virtually useless.
They can also cause you to have a negative reputation from pre-generated interactions, as most users can now spot a bot from a mile away.
Many previously popular automated Instagram tools such as SocialBlade and SocialCaptain have even shut down because Instagram has changed their policy in regards to automation, making it simply impossible to offer services.
If you’re looking for real follower growth, stick to Growthoid. They’ve got manual growth services that get you the followers you need.
2. Canva: Create Amazing Instagram Stories
Now that you’ve got Growthoid to help boost your organic followers, you need to make sure that you’ve got top-notch content that will catch the eye of any user who crosses your profile.
This is one of the keys to using even the best Instagram tools to boost your following, so it’s important that you keep your eye on the prize and use these tools to enhance your content, constantly evolving and following trends.
One of the most popular current trends on Instagram is Instagram stories. Half of the active users on Instagram, a rough 500 million, use Instagram stories daily. That’s huge! Every day, there are five million viewers on Instagram stories.
If you haven’t been taking advantage of this feature on the platform, you’re behind the curve. It’s a trending way to interact with your followers, as well as build your brand image and personality of you and/or your business.
Canva our top Instagram tool for creating amazing stories that will no doubt captivate your audience and bring you new followers that can’t get enough.
Canva works on iPhone, android, as well as on desktop. This is absolutely amazing if you prefer to create your Instagram stories all on the computer and then upload them to the platform via mobile.
They have a plethora of incredible pre-made templates for Instagram stories, and they are totally customizable to create the content and aesthetic that you’re looking for.
Frankly, these templates are absolutely stunning. They also offer photos that you can use from their database if you’re looking for an image that you want to use in the story.
All of the text is editable and you can even create multi-page stories directly from the editing tool. It’s really user-friendly, regardless of your level of graphic design know-how.
What’s the best part? All of this is free! So, if you’re not taking advantage of this incredible tool to optimize your Instagram content, you’re missing out!
3. trendHERO: Track Followers and Influencers
One of the best ways to grow your real followers on Instagram is to team up with other people in your niche who have a good platform and can provide you with valuable followers.
This is an awesome way to benefit from a shared audience and cross-promote content and products.
In order to find beneficial partnerships, you can use trendHero to analyze an influencer’s follower quality as well as find a reference point for users that are also related to the influencer’s niche.
Since influencers may be extra selective in choosing their partnerships, finding related accounts that may also become valuable partners is a powerful way to expand your reach and get more viewers from your target audience.
Not only that, through this analysis, you can learn more about what types of users are following these accounts, expanding your knowledge of your target audience and why an account is thriving.
They have four pricing options so you can decide which one is best for you. trendHero is definitely one of the top Instagram tools, especially for bloggers, businesses, and marketers.
4. Later: Visualize Your Content
Since Instagram is a mobile platform, sometimes it can be hard to visualize exactly what your content will look like before you post it.
Now more than ever, it’s very important for Instagram profiles to be extremely clean and well-tailored; they should always have a consistent brand image and project an aesthetic that is pleasing and valuable to profile visitors and followers.
Enter– Later. Later offers a wonderful visual Instagram planner so that you can see exactly how your main profile will look based on the order of your posts.
This gives you a birds-eye view of what people will see when they visit your page, and it also can help you to plan your posting order in a way that is optimal for follower growth.
While Instagram users who visit your profile won’t know all of the work and consideration that went into your content, it should appear so seamless that they are constantly engaged by your content and want to see more. With Later, you can totally accomplish this.
As one of the best Instagram growth tools when it comes to visualizing your feed and planning out your content, Later can definitely keep you on top of your Instagram aesthetic.
Later has a variety of plan options with many different features, but the best thing is that the visual schedule planner is part of their free option.
With this option, you’ll be able to allocate your investments in other areas if you have more of a business need.
5. Iconosquare: Stay on Top of Analytics
After you start using all of these tools like Growthoid, Canva, and Later for Instagram growth, you’ll definitely need to make sure you have a way to track your performance and see how your content is doing.
All in all, if you have no idea how many followers you’ve gained, how many actions were taken based on your content, how many times someone saved your photo, how can you gage your growth?
One of the best Instagram tools for analysis is definitely Iconosquare. While Instagram does offer insights for professional accounts, Iconosquare takes analytics to the next level.
They will provide you with easy to understand, consistent reporting on how your account is performing– how many engagements you get, follower growth, hashtags reports, profile reports, and more.
They also provide a report on optimal posting times so that you’ll know when your posts will perform best and will get optimal reach.
Iconosquare will even keep tabs on your competitors and monitor how they’re doing in comparison! You’ll be able to understand exactly how you’re measuring up to your competition and take action based on real data.
Iconosquare is a comprehensive Instagram analytics solution. They also offer a mobile app in order to stay up to date with your performance analytics.
As far as pricing goes, they offer 4 options of the same two plans– you can pay monthly, or you can choose the yearly option and pay all at once for a savings.
6. HypeAuditor: Monitor Fake Followers
If you’ve noticed a drop in your follower to engagement ratio, or you feel that some of your followers aren’t engaging as much as they should, you probably need to take a look at the quality of those followers and see which ones are active and real, and which ones aren’t.
If you’ve ever purchased followers in bulk or noticed a lot of odd profiles beginning to follow your account, chances are that you’ve acquired some fake followers along the way.
Why does this matter?
Well, numbers aren’t everything these days; more and more brand partners, sponsors, and Instagram users in general are very aware that many people try to boost the appearance of their popularity by using fake followers.
This is ultimately a waste of time because these accounts are not going to engage with content, much less buy anything, which is the whole motivation behind a partnership or sponsorship.
For the average user, they’re just plain annoying.
Using HypeAuditor, you can check the quality of your followers and see just how many of them are dead weight.
HypeAuditor analyzes your account, looking out for engagements, demographics, and quality of your followers. That way, you can get rid of those followers that are weighing your account down and continue to create awesome content for those followers that actually care.
They can also look into other accounts so that you can evaluate the quality of their following and decide on potential partnerships.
HypeAuditor is definitely one of the best Instagram tools out there for auditing. They have four different pricing options with a variety of features.
As we mentioned earlier, one of the best ways to grow real followers and increase reach is to partner with other brands that have followers in your target audience. Some ways that brands partner together include:
- Going live together: you’ll often see brands or influencers going live together to cross-promote.
- Giveaways: it’s a great strategy to partner with one or two accounts to bring a giveaway to your followers. This is an easy way to gain a lot of followers, since usually you require them to follow all involved accounts in order to gain an entry.
- Shared content: oftentimes, brands will share their partner’s content or create content using some element of their partner’s product/service. This is especially done in Instagram stories.
So, since partnerships are so valuable and sharing content can help expand your audience, the Repost app for Instagram makes it really easy to do just that.
It also makes sure that your collaborator gets their photo credit, which is super important! Never try to pretend that content is yours if it’s not; this can lead to huge PR problems and even lawsuits if the material is copyrighted.
Repost app is also great when you want to show that your brand cares about social issues. In fact, 70% of consumers want to see brands showing up for and supporting social issues that they find important. So, using the Repost app, you can show your support for issues through other accounts and organizations.
This app is available for both iPhone and Android operating systems. It’s free, but they do offer a $19.99 yearly option for removing the watermark if you do so choose.
8. Wordswag: Add Words to Your Photos
Even though Instagram is a visual platform mainly focused on images, the power of the word can be invaluable.
Many successful profiles either hire a graphic designer, are skilled in graphic design themselves, or use tools like Canva or Wordswag to keep up with digital design trends.
Wordswag is a great app for those people who want to add a bit of flavor to their content in the form of words on photos, but don’t have a lot of graphic design knowledge or access to fonts and design tools. Wordswag is an application that can be used on both iPhone and Android.
The sweet thing about Wordswag is that it allows you to create custom typography and add to your photos in no time at all; even if you did have access to a designer or design tools, it might take a lot longer.
What’s more, Wordswag offers you text suggestions through a database of quotes, thoughts, and jokes, so if you’re a little bit out of ideas in terms of what to write, they’ve got you covered.
Using words on your photos is a visual way to incorporate texts in your Instagram posts, and can give your followers and profile viewers a glimpse into who you are; it also enhances your aesthetic.
If you’re using your account for any kind of advertising or marketing, it can help to highlight features, services, or pricing specials in a pleasing way.
Using images with texts helps create consistency and give information to your followers. They’ll definitely want to keep coming back for more.
Because Wordswag can help set you apart and spice up your photos, it’s definitely one of the best Instagram tools to employ in your strategy.
9. SocialBlade: Keep up with The Trends
While we’ve already touched on some analytics and auditing tools, Social Blade is also worth mentioning as one of the best Instagram tools, as it definitely keeps you up-to-date on which accounts are performing well, and how your own is doing.
We can learn a lot from what is trending on the top followed Instagram accounts. Using these mega-star accounts as models can help us to identify strategies for Instagram that we can implement into our own content.
For instance, if you look at the top-followed account on Instagram, it’s Instagram! But maybe you’re a sports player or a beauty blogger.
You can take a look at the top accounts that fall into that category and see how their follower counts have risen and dropped. This can be extremely useful to note what has worked for this user, and what hasn’t.
If they, for example, had a decrease in followers, maybe they stopped posting consistently and changed up some of their content.
Since you can see that week they had a decrease, you can make some guesses as to what caused their account to do that.
When you take a look at the trends of other accounts, you get better at recognizing what is happening with your own.
Social Blade can also give you this report for your own account. It’s a super-simple snapshot of what’s happening with your follower growth.
The good news is that this site gives you public access to this information for free, and it also works on other platforms if you’re looking for stats about other cross-platform accounts.
10. Instagram Ads: Boost Your Reach
While this is not a third-party app or outside company, Instagram ads are absolutely one of the top Instagram tools, without a doubt.
Truly, the only reason why everyone doesn’t use them is that they can add up to a high investment cost; not only that, if everyone used them, the platform would be nothing but ads!
So it makes sense that they have to have some way to ensure not everyone is trying to run ad campaigns.
But what are the actual benefits of Instagram ads?
Instagram ads can get your content out to significantly more people in your target audience. The platform has done a great job of creating a stable ad experience that has brought in immense amounts of revenue in the past years.
The only problem is that Instagram ads can get costly– sometimes the cost per click (CPC) can be up to $3.00 in highly saturated markets.
Depending on your marketing goals, Instagram ads can be a great way to get out some sponsored posts and bring more viewers to your profile.
Even if you don’t have a huge budget, you can use ads strategically to work alongside these Instagram tools and gain followers that way.
Using Instagram ads only opens the door– if your content isn’t up to par, your profile doesn’t stand out, or your product/services can’t hold up against your competitors, you won’t see many results.
You’ve got to make sure that you implement these other growth tools and profile optimization in order to see real, sustainable Instagram growth.
11. Agorapulse: Instagram Management Tool
If you’re an Instagram management agency or have a lot of different social platforms that you want to manage under one umbrella, Agorapulse may just be the Instagram tool for you.
Packed with many different features that allow you to streamline different elements of your social media accounts you can:
- Access shared calendars that other team members or clients can see
- Easy reporting: create different reports based on social media performances
- Shared inbox with many different communication tools
All in all, Agorapulse is a viable option for those that want to have a tool that’s similar to Hootsuite but don’t have the budget for an almost $600/month option for social media management.
12. Boomerang: Create Moving Images for Instagram
When you want to spice up your content and are looking for a unique photo Instagram tool, Boomerang is among the best. It can be widely seen on Instagram and is a great fit for Instagram story content as well.
What Boomerang does is basically create photos that are looped, giving it a little bit more flair compared to static Instagram photos.
You can use Boomerang in two ways:
- Through the standalone app that you can download for your smartphone. This app has built-in integrations for IG for easy posting.
- Via Instagram itself. You can use Boomerang’s Instagram tool from within the Instagram story feature. Simply select it when you are creating your content. Even if you don’t end up posting it, you can still save it to your device.
Crowdfire is an excellent Instagram tool if you want to find and share content in a simple, straightforward way.
It can be great to check out different Instagram content that’s relevant to your own for inspiration and even when you want to share something and tag another person in the post.
In order to find the targeted content, the Crowdfire Instagram tool will can thousands of different sources accordingly.
You can save a lot of time by easily finding content with Crowdfire instead of spending a bunch of time looking through Instagram content that fits your needs.
You can also track mentions, comments, and get Instagram analytics from the tool as well, which makes it very effective. There’s a mobile app as well as affordable price points.
14. Tailwind: Plan Instagram Content
Tailwind has a couple different elements as an Instagram tool. It offers you a reliable content planner but also helps you to optimize your content for better performance.
Using Tailwind, you can create, optimize, and even publish your content in a visual way. They give you recommendations for your content as well which is how you can use it to optimize your account.
It’s commonly been called an Instagram tool that serves the purpose of smart assistant as well as a management and marketing tool. Things such as the following makes it awesome:
- Auto-publish your content at the right time
- Caption templates that can help to streamline the posting process
- Example themes and posts
- Visual interface
- Branded bio creator
There’s a lot of possibilities with Tailwind’s Instagram tool.
15. ShortStack: Instagram Tool for Contests
Are you looking to create an Instagram contest but aren’t sure where to start?
You can use ShortStack to further those efforts, and it’ll help you to create a contest that will seriously deliver some ROI. Everything about the content is hashtag-based, so that also helps get it more traction.
Some of the things you can do with their Instagram tool include:
- Collect and display user-generated content
- Interact with followers
- Choose winners
- Use landing page templates
- Easy way to collect information from leads with forms
If you’re considering using contests to further your Instagram growth or even start creating loop giveaways, ShortStack is a top choice.
16. Combin: Instagram Growth and Management
Combin is a sort of double feature, as it offers you two different elements to its Instagram tool.
You’ll be able to not only grow your Instagram account but also use their post scheduler to optimize your content posting schedule and get things out on time.
Everything gets put into a central dashboard that helps you to track your Instagram growth and see what’s going on with your posts. You can also search for hashtags, like images, and leave comments as well.
Combin offers a free trial so you can test it out before you buy, just like most of the other Instagram tool options we’ve disclosed on this list.
17. Awario: Instagram Analytics Tool
When you simply don’t have the energy to search the web and Instagram both for all of the brand and industry keywords that you need, Awario can step in and take over.
Their Instagram tool will keep your account relevant and connected to trends in your niche.
You’ll simply choose different brand and industry keywords and hashtags that you want to take a look at, and Awario will scan the internet for all of the discussions that contain these targets.
It’ll help you to get you a lot of insight into what’s happening in your niche, and even what people are saying about you.
Also, you can set different tags that might help you to target any people looking for products or services like yours. For example, let’s imagine you own a Tiki bar.
You can set the target as “Los Angeles tiki bar,” and when someone asks about a tiki bar in LA on Instagram, you can get them the information about your business right then and there.
18. Adobe Premiere Rush: Produce Flawless Mobile Videos
With video going nowhere in the near future on Instagram, it’s really important that you have the right Instagram tool to help you create perfect, eye-catching video content. There are also a lot of video content formats on Instagram, so it’s a must-have.
The best one, backed by its reputable name, is Adobe Premiere Rush. You’ll be able to film there or upload your video to edit it through resizing, enhancing, adding elements like titles and animations, and much more.
It’s fast, intuitive, offers a complete toolkit for video creation and editing, and also allows you to add in voiceovers later on. It’s a thumbs up from us!
Hashtags are still one of the most important parts of Instagram, and it’s really important that you know which ones to use. If you use the most popular hashtags on Instagram, you won’t be getting targeted views.
Even worse, you’re likely to be igonroed altogether because so many pieces of content will be being uploaded that you’ll get pushed down the feed, never to be seen.
When you need some hashtag help, Task Ant is the premiere service in the industry to get you the best-performing hashtags in your niche through filtering, performance metrics, and ultimately hashtag generation.
You can then put those hashtags into sets and copy them directly for easy posting. You’ll love the features that this Instagram tool has to offer in terms of hashtags. You’ll be growing in no time.
20. Milkshake: Take your Link in Bio Further
An Instagram tool geared toward helping small businesses and entrepreneurs create effective links in bio, they’ll help you to create a mobile landing page that has different tappable cards to choose from.
You can use this interface to share your blog posts, YouTube videos, online shopping items, and much more. It’s especially useful even if you don’t have a website or it’s still in the works.
21. Instasize: Photo and Video Editor for Instagram
There are a lot of different ways you can edit your Instagram photos, but sometimes you just need an Instagram tool that will help you to rezie your photos and also add the edits you want before saving and posting.
Instasize can do exactly that, including sizing, filters, editing, overlays, borders, touchups, text, layers, and more.
When you use Instasize to enhance your content for IG, you’ll have tons of premium features and filters that you can’t get anywhere else, and it’s only $5 per month.
22. Hootsuite: Instagram Management Tool
Hootsuite is the most popular management Instagram tool for many big brands and businesses, both small and large. It’s a comprehensive social media management platform that offers features like:
It’s without a doubt the most intuitive and advanced for many of the above features, which is why it’s so popular, especially from those who are investing a lot into their Instagram account or managing Instagram or other social networks for clients or their own businesses.
You can easily promote any IG post, evaluate your content and find influencer recommendations, plan and schedule posts, and much, much more.
It’s quite pricey, so it may not be a viable option for everyone, but if the need is there, it’s well worth the pretty penny.
23. Adobe Lightroom: Professional Photo Editing Tools for Instagram
Adobe lightroom takes you above and beyond the filters that you can find on Instagram and provides you with an Instagram tool that offers photo editing on the level of a professional.
It’s incredibly easy to use, no matter what your level of technology know-how is, and you can quickly produce stunning photo content that will help you to capture the attention of your Instagram target audience.
24. VSCO: Photo Editing Tool and Community
VSCO is a creative channel that not only offers you another community with which to share your content, but also some of the most powerful Instagram photo filters and editing tools.
You can use this Instagram tool to create perfected Instagram photos and then download them or even directly post to your Instagram feed for ease of use. It’s been a popular tool for years now, and it’s still going strong.
25. Prequel: Bold Filters for Instagram
A very fun Instagram tool that helps you to create bold and engaging Instagram content, Prequel has tons of different filters that will elevate your content and catch your target audience’s attention.
With some of their different new additions, such as palm shadow effects and aerochrome filters, you’ll stand out in no time. They have weekly and yearly subscriptions available for their clients.
26. Keyhole: Influencer Marketing App
Keyhole is known as an Instagram influencer marketing app, which is very useful since many people are focusing their efforts on this exact type of advertising.
It’s claimed to be used by Netflix, NBC, the BBC, Department of Homeland Security, and the Smithsonian, among others.
You can use this Instagram tool to screen, connect with, and also evaluate influencer performance to make sure you get a ROI and don’t throw away your advertising dollars or get involved with the wrong influencer.
Instagram influencers can be found according to relevant hashtags; you can then find the best metrics among those, and compare the influencers. You can also track what they do and gain metrics once you have the campaign going.
27. Shorby: Link in Bio Tool
Shorby claims to be an Instagram link supercharger, which basically means it’s an Instagram tool that can help you to create a very attractive and effective Instagram link in bio directory.
Because Instagram only allows you to place one link in your bio, many users are now using the link to direct users to their directory that is tailored for the Instagram user experience.
You can create eye-popping landing pages for your link-in-bio and customize them with videos, GIFs, and links to your other websites and social networks.
28. Instagram Insights: Understand Your Audience
Instagram insights can help you to better understand your audience and figure out just how well your content is performing.
You get the Isntagram tool automatically if you have a business or professional account, and you should absolutely be taking a look at it on a regular basis.
You’ll be able to learn about your audience, figure out the reach and impressions of your post, track follower growth, and more.
29. AdEspresso: Instagram Ads Tool
As the name may suggest, AdEspresso is an Instagram tool that can help you optimize your use of your IG ad budget and also provides a very informational dashboard that shows you all of the metrics you need to deliver on to reach your ad goals.
You can also gain insight into these metrics through AdEspresso actionable items, which can help you to improve campaigns, even while they’re running.
30. Planoly: Visual Instagram Scheduler
Planoly is an Instagram tool that offers you the chance to plan, schedule, and post your Instagram content with a visual schedule planner. You can also use it for other social platforms, including Twitter and Pinterest.
Planoly offers templates to help you customize your social media content, as well as stickers and drafts, and much more. There’s a nice mobile app as well for those who prefer to use mobile devices.
Wrap-Up: Best Instagram Tools
So, there you have it, the top Instagram tools to boost your account growth. You may be thinking, but these aren’t follower growth programs, so how are they going to grow my account?
Well, we did include Growthoid, our favorite account for follower growth and engaging users in your target audience, but aside from that, most of these Instagram tools are geared towards content and analytics.
The reason for this is that Instagram growth isn’t simply about getting more followers.
In order to get more followers, regardless of the methods you use, you need to have an account that offers high-quality content and value to users. If your account doesn’t do this, you’re not going to see any Instagram growth.
The reason we’ve highlighted each Instagram tool with details is to help you understand that if you use them all together, you will truly see a massive level of Instagram growth because you’ll be taking advantage of all the best solutions to set you up for success.
Starting with a solid profile and bio, great profile aesthetics, a consistent posting schedule, high-level content, as well as knowing your profile stats and analytics will help to set you up for success when you do start gaining more reach through Growthoid or Instagram ads.
Let’s take this example– you see an unknown account related to travel pop up in your notifications. You decide to take a look; after all, you love travel.
When you go to the page, the bio is sloppy, there are a bunch of odd Instagram highlights that don’t match, and the content has no consistency or clear brand image. Eh, lackluster.
Are you going to follow? Probably not.
Now let’s imagine the same type of scenario with your own account– Growthoid brings 1000 new users to your account, all of which are in your target market.
But, your content is a mish-mash of different photos and videos, doesn’t have clear aesthetic or content pillars, and doesn’t have any Instagram story highlights or captivating information.
Those users who view your account aren’t going to follow, it’s as simple as that.
Use these Instagram tools to optimize your content, and you’ll without a doubt find the boom in growth that you’re looking for!