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The best free Instagram analytics tool in 2023, as found in our independent testing, is Flick!

There’s no doubt that if you’re a brand or business on social media, you’re on Instagram. It has become one of the top online platforms to build brand awareness and reach more people.

In order to know exactly how many, you’ll need Instagram analytics tools. 

Instagram has over 1 billion monthly active users and offers one of the highest rates of engagement of any social media network.

Even though it comes with some built-in benefits, in order to get the best results from your Instagram marketing, you’ll need to understand your performance and adjust accordingly. 

This means that you’ll want to have access to the best Instagram analytics tools for all available metrics, from what type of users engage with you, when they’re online, how your posts fare in terms of engagement, and much more. 

If you have a strong understanding of these metrics, you can tailor your Instagram marketing in a more focused and cost-effective way. 

Using guesswork on Instagram is like throwing money away. You should always know exactly how your campaigns performed so that you can identify what worked, what didn’t work, and how you can make it even better in the future. 

Instagram does offer its own analytics on the platform called Instagram Insights.

You’ll have access to this as long as you have a professional account; however, you may need something that offers more in-depth or intuitive reporting. 

In this post, we’ll help you explore the different Instagram analytics tools on the market so you can choose the one that makes the most sense for you.

Let’s get started! 

What Are Instagram Analytics Tools? 

Instagram analytics tools help you to better understand everything about your Instagram account.

This application software retrieves data from Instagram and combines it in a meaningful way so that you can review it and make decisions based on the findings. 

 You’ll be able to gain insight into how your Instagram is performing both as a whole and per post.

Tracking metrics such as follower count over time can help you understand the analytic of follower growth rate, which is ultimately what Instagram analytics tools will figure out for you. 

If the whole concept of metrics and analytics is a bit foreign to you, that’s an even better reason to use Instagram analytics tools.

The tool can provide you with new knowledge and help you identify what to look for in order to better understand your Instagram performance. 

Many tools will also offer you actionable insights, helping you to make the best decisions for your Instagram account based on real data. 

Best Instagram Analytics Tools in 2023

Here we’re going to examine the top Instagram analytics tools on the market in 2023. All of them offer superior quality in terms of data reporting, actionable items and insights.

Here’s a quick look at the best Instagram analytics tools:

1. Flick – 🏆 Winner!
2. Iconosquare 
3. Sprout Social 
4. Loomly 
5. Hootsuite 
6. Brandwatch 
7. SocialFox 
8. Buffer
9. Minter.io
10. Keyhole 

1. Flick

Flick is really onto it when it comes to being an Instagram analytics tool because they can help you gain clarity and drive growth when it comes to everything to do with your Instagram analytics.

They say that they are the best in the class, and they can help you improve your strategy, see what’s working, and track really important metrics, across all areas of your Instagram profile.

👉 Get Started FREE

You can start the process with them by making the most of their free trial for seven days, and the best part is that their free trial is easy to set up, and you can cancel at any point.

They want to help their clients improve their hashtag performance on Instagram, which you can do so on autopilot, and you can track your Instagram hashtags over time so that you can see what’s working, and what’s not.

They’re going to be able to help you access all of the important metrics for your Instagram success, that you won’t be able to find on Instagram itself.

2. Iconosquare 

If you’re looking for powerful analytics that can help you take your Instagram performance to the next level, Iconosquare is a great option.

It’s one of the most popular Instagram analytics tools and will help you to access all of your analytics from one dashboard. 

The great thing about Iconosquare is that you’re able to monitor a variety of social networks all in one place, including Instagram, TikTok, Facebook, LinkedIn, and Twitter.

You’ll be able to make decisions for all of your platforms based on data and analytics with your custom dashboard. 

Iconosquare will monitor all of your tags and mentions, helping you to understand the sentiment regarding your brand as well as offer you competitor data to see how you stack up. 

A very simple and to-the-point platform, Iconosquare is one of the most-used Instagram analytics tools. You can access a 14-day free trial on the Iconosquare website. 

3. Sprout Social 

Sprout Social is a powerful and comprehensive tool that can give you a strong overall viewpoint of your analytics as well as breakdowns based on particular categories.

You’ll see marketing performance, paid boosts vs regular posts, link clicks, as well as social conversion. 

In addition, you can use Sprout Social to track your tags and mentions and understand what people are saying about your brand.

They also offer you scheduling features that will ensure you get your content out exactly when you need it to go live. 

There are many different features within the Sprout Social Instagram analytical tools that will make tracking your performance easier than ever, offering you insightful and actionable tips on what you can do to achieve your goals on Instagram. 

Sprout Social offers a free trial of 30 days so you can really dig deeper with their features and identify just how they can help you have a stronger performance on Instagram. 

4. Loomly 

A versatile tool that helps you in many areas and across a wide range of platforms, Loomly allows you to collaborate, publish, and measure your progress all via one dashboard.

You’ll find that Loomly is one of the most expansive Instagram analytics tools available to teams. 

You’ll be able to access a content library, implement team approvals and workflows, see mock-ups of your content as if they were live, as well as access many different metrics and analytics to drive your Instagram strategy. 

You can customize your campaigns to make them objective-driven and even automate your posting schedule.

Some different analytics for Instagram on Loomly include overall account stats and data, posts, as well as your URL. 

You can try Loomly out for 15 days through their free trial, no obligation required. 

5. Hootsuite 

Hootsuite is without a doubt one of the most reputable social media management platforms available, and with that comes excellent analytics.

There are so many different features offered within Hootsuite that it does take a bit of getting used to, but you’ll also be able to use their knowledge bases to help you get accustomed. 

You can use it for post management, collaboration, tracking, analytics, hashtags, engagement, competitors, and more.

They’ll even give you information on how your customer loyalty and brand position could be improved. 

Hootsuite offers support for Instagram in addition to Facebook, Twitter, LinkedIn, Pinterest, and YouTube.

You’ll be able to test out what Hootsuite can do for you with their Instagram analytics tools for a full 30-day free trial. 

6. Brandwatch 

If you’re looking to access analytics regarding your brand in the way of listening and finding out your brand position, Brandwatch will do the trick.

The company describes itself as the #1 digital consumer intelligence platform, giving you insights into your brand sentiment and real-time social media conversations. 

There is a free demo available for Brandwatch that a rep will customize for your particular business needs.

You don’t have to pay for any unnecessary tools that you don’t have use for, which will make the most of your budget. 

7. SocialFox 

SocialFox is an effective and visual way to manage your Instagram campaigns for best results.

You can monitor over 25 metrics using SocialFox as well as customize your reports to ensure that you’re tracking the most important data points for your goals on a regular basis. 

Not only that, you’ll be able to dig into your demographics and find out more about your target audience, finding out what makes the biggest impact on them by analyzing filters, post frequency, hashtags, and profile content. 

These observations will give you a lot of vital information in developing a content strategy that brings you more brand recognition, higher numbers, authenticity, as well as more conversion and revenue. 

All of the reports you have access to are extremely visual and help you note the movement in just a glance, all updated in real time.

There’s no free trial, but there are budget-friendly options that can work for just about anyone. 

8. Buffer

Buffer will give you insight into your business performance on Instagram as well as Facebook and Twitter.

That means you can increase your social media sales as well as conversion rates, bringing in more income with strategy alteration. 

You can also customize every report you receive and the whole goal of Buffer is to give you ways to improve your reach through every data point they provide.

Like others on this list, you can customize and pay for each feature that you need instead of paying a whole set plan. 

In addition to analytics, Buffer offers you post scheduling, collaboration, and mobile management through their app. 

9. Minter.io

Another straightforward option among other Instagram analytics tools, Minter.io can give you performance data on your own account as well as on competitors.

They offer analytics for Instagram, Facebook, and Twitter, although each account is charged separately and analyzed individually. 

You’ll get analytic data for ads, hashtags, and clicks, as well as industry benchmarks and competitor tracking.

You can brand your exports and access your best Instagram posting times. Basic audience insights and story analysis are also provided.

If you’re a relatively small operation with only one account, Minter.io could be a good tool for you. 

10. Keyhole 

Keyhole is very similar to Brandwatch in the sense that it can also be customized to your specific needs, offering you different features to create your pricing plan.

When you choose more features, you’ll get a lower price on the whole. 

They also offer comprehensive live support, which is an added benefit if you feel especially worried about your skills in working with Instagram analytics tools. 

You can access a wide range of analytics using Keyhole. You can find out about your brand mentions on websites, blogs, websites, and more.

Keyhole will watch your Instagram account as well as other platforms like Facebook, YouTube, and Twitter. 

Competitor tracking is also a strong suit of Keyhole, as well as the potential to match up with influencers in your niche for successful influencer marketing campaigns. 

11. Socialbakers – Emplifi 

Socialbakers is now a part of Emplifi, offering you a unified social media marketing platform that provides you with audience analytics, engagement, cross-channel care suggestions, as well as content creation tips. 

Socialbakers does offer you deep social media analytics, with each piece of data offering you suggestions that can drive growth on Instagram.

Their platform also offers support for a variety of social media networks apart from Instagram. 

You can request a personalized demo from Socialbakers so you can get an idea of exactly what type of information it will provide you with as well as what you can expect to see on a regular basis when you use their tool. 

Including influencer marketing, research and planning, content strategy, social media management, measurement and reporting, as well as listening and intelligence, Socialbakers is undoubtedly a powerful tool that can help your Instagram growth. 

Why Should You Use Instagram Analytics Tools? 

Using Instagram for marketing and business expansion can seem like a big enough pursuit on its own, and you may be hesitant to throw analytics into the mix. 

That said, if you decide not to track your analytics, all of your hard work will be lost in the mix simply because you won’t have any idea if your strategies are effective or not. 

Analytics are a vital part of any successful online marketing campaign, and Instagram is no different.

Below you’ll find four of the main reasons why you should absolutely include analytics into your routine Instagram methodology. 

Surpass the Competition and Lead in Your Industry

You’ll be able to view information about which posts are most popular, your ideal posting times, and more when you use Instagram analytics tools.

If you know this information, you can become a leader in your industry and appeal to your audience. 

For example, when you know the times that your followers are most active every day, you can use these tools to schedule your posts in advance and ensure that they go live when most of your audience is online and likely to see them. 

This can increase engagement and generate more interest in your content.

Furthermore, you can find out which posts are performing the best so you can always create posts that generate high levels of engagement and popularity. 

Lastly, many tools will help you to understand your position in your niche and see what users are saying about you online.

You can also track your competitors and see what they’re doing, what people are saying, and find ways to match their strategy. 

Using analytics to optimize your campaign and track your competition will push you to a leadership position in your niche. 

Understand Your Target Audience 

In order to reach your goals on Instagram, it’s absolutely imperative that you have specific knowledge of your target audience— who they are, when they are online, what they enjoy, where they are located, what language do they speak, and more. 

Using Instagram analytics tools will help you access this information all in one place, which will ultimately give you the stats you need to create content for that specific group.

Consider this: it’s easier to buy a gift for people you know very well, right? Well, the same is true for creating a winning Instagram strategy.

You can take actions that you know will be well-received by your audience when you have a solid understanding of them.

Knowing their behavior and their demographics is essential for success on Instagram. 

Save Time 

Instagram does offer their own analytics within the app which all professional accounts will have access to.

That said, it’s not the most intuitive and it isn’t as easy to track over time, nor as robust as some of the other Instagram analytics tools you see above. 

The great thing about using a dedicated tool for analytics is that you won’t have to spend your own time compiling reports.

You can easily find the data you need without having to figure things out for yourself, and you can even include your marketing team and export reports for ease of sharing information. 

Moreover, many analytics tools offer you additional services such as listening tools, post scheduling, hashtag generators, and more, helping you to save time on those menial tasks as well.

You can get your content out more quickly and make decisions with easy access to analytics. 

Create More Effective Campaigns and Strategies 

After reading the above three benefits of Instagram analytics tools, it’s clear that implementing that data can allow you to create more effective campaigns on many levels.

You need to understand the patterns, trends, and growth periods of your campaigns so you can change them or replicate them. 

Using IG analytics, you can easily compare your campaign growth or losses so that you can make the adjustments needed for more success.

Campaigns and marketing on Instagram aren’t always free, and they do take a lot of careful planning, which is why tracking the progress is vital to seeing results. 

Don’t simply guess about whether or not your campaigns and marketing strategies are successful.

Use real, concrete data and be guided by the facts instead of wondering why nothing you do is working! 

Final Thoughts 

There are many different Instagram analytics tools out there in 2023, and the ones listed above will certainly offer you something that gets your marketing campaigns and Instagram content strategy to the next level. 

No matter if your goal is to get more Instagram followers, boost your engagement, find the right hashtags, understand the sentiment around your brand, or something else, you can develop the right strategy through monitoring and evaluating insights.