28 Best Instagram Hashtag Generator Tools in 2022 (FREE & Premium)

Last Updated: June 25, 2022
You don’t need to worry, as with appropriate use of the best Instagram hashtag generator tools currently out there in the industry, you will never be lost again.
Best Instagram Hashtag Generator Tools
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

In a hurry?
The best Instagram hashtag generator tool, as found in our independent testing, is Analisa!


There’s a sea of Instagram hashtag generator tools out there in 2022.

And for good reason.

Business or leisure; private or formal; funny, precise, powerful–hashtags are here to stay as a dominant tool that shapes social media reach.

In an endless digital sea of information, hashtags are lighthouses that show the way for social media sea-farers.

Smart use of hashtags drives your message (and messenger) home. Uninformed use of hashtags leaves you and your reach lost in the wide social media yonder.

How far your reach goes is tightly bound to the way you use your hashtags.

An ideal hashtag choice can skyrocket your reach into double, triple, or even more than triple the number of accounts you would otherwise get to. 

Ready to find out which is the best Instagram hashtag generator that can help you to find the optimal hashtags for your Instagram content in 2022?

Let’s dive right in! 

Best Instagram Hashtag Generator Tools 2022

Here’s a quick list of best Instagram hashtag generator tools:

  1. Analisa – 🏆 Winner!
  2. Flick
  3. MetaHashtags
  4. Inflact
  5. Kicksta
  6. All Hashtag
  7. Sistrix
  8. Photerloo
  9. Instavast
  10. Ritetag

1. Analisa – Best Hashtag Generator in 2022

Analisa Review

Important Guide: Analisa Review

If you are trying to get your hands on one of the best Instagram hashtag generator tools in the business, then you definitely need to see what’s going on with Analisa.

This hashtag generator tool is going to be able to help you not just with hashtag analytics, but they are going to be able to help you with follower and profile analytics as well, so that you can give your Instagram account a really good chance against the competition.

👉 Get Analisa FREE

They offer follower demographics, as well as campaign reporting, and content engagement as well, so that you can get everything covered under one roof.

We love that they also connect you with historical data as well, so that you can see what has worked in the past and what hasn’t, and act accordingly.

If you are trying to do really well with your Instagram profile this year, then Analisa is where you need to be.

2. Flick

Flick - Instagram Hashtag Generator

Important Guide: Flick Review

Flick does things in a flick of time, and the name does not lie. However, speed is not the only quality this amazing tool possesses.

With every search, it gives up to 40 relevant hashtag suggestions–checked for bans and flags in order not to accidentally get you in trouble.

👉 Get Started for FREE

You can tweak those results to appear in 20+ languages, so you can reach all the way to a foreign Instagram audience and tap into more feeds than ever. And Flick keeps what it finds.

Collections act as a neat and tidy virtual assistant whom you can trust and rely on not to forget what performed so well the other day.

On top of all this, analytics and metrics software works in the background to scan how your hashtags perform in relation to all other hashtags out there.

It calculates strategies on the go, and even comes with an auto-pilot option so you can let Flick take the bulk of the work of your back.

Or rather fingers. You get the idea–Flick is awesome.

Try it for 7 days then decide if you are satisfied enough to commit.

Although we never doubt the answer to this, and neither should you.

Flick is absolutely the best hashtag generator for Instagram in 2022.

Need more information? Check out our Flick review.

3. MetaHashtags

MetaHashtags

Fresh out of the Instagram hashtag generator workshop, this gem has come into existence just this year, and it’s already making it onto lists like these! Apart from giving relevant hashtags, it also provides insight into how you can use them to achieve their full potential.

A plethora of neat info like not only the total amount of likes per hashtag, but also likes per hour, the lowest amount of likes, and average number of likes and comments per each top hashtag stands at your disposal.

This tool is both super useful and free, so give it a shot if you are into little details that matter the most.

4. Inflact

Inflact

Inflact is an AI-based Instagram tool that makes use of smart software to analyze your data and deliver appropriate hashtags. 

In other words, simply provide it with a link, keyword, or a photo and it will deliver its analytical magic to conjure a huge amount of various hashtags that are sorted out according to relevant factors.

All that within mere seconds of your inquiry.

While this feature is not Inflact-specific and is relatively common to the entries on this list, Inflact separates provided results according to their frequency of use, ranging from frequent to average and then to rare.

This information gives you an edge; a recommended mix of adequately proportioned hashtags yields awesome results.

This proportion Inflact provides to its users with a fancy and easily understandable graph. Kudos!

Inflact is not free, however, and its hashtag generator tools have a monthly subscription fee of 20$.

5. Kicksta

Kicksta

Kicksta is one of the greatest Instagram hashtag generator tools because they are a free hashtag generator that can help you come up with the best hashtags for your image and videos including those Instagram stories.

All you need to do to use these guys is enter your keyword, and they will help you find a list of relevant hashtags.

These guys are one of the most popular hashtag tools because they also let their clients do advanced searches so that you can come up with the best list of hashtags that you have ever used with your Instagram growth.

They are well known in the industry and have been working away at their features for years at this point, so you can feel confident that they have exactly what you need to do really well.

They also let their clients set the minimum and maximum number of posts for generated tags so that you can get the exact number that you need.

6. All Hashtag

All Hashtag

All Hashtag deals with all #hashtag related and its services cover, if not really all, then a pretty broad spectrum of beginner to semi-pro hashtag enthusiasts’ needs.

How does it work?

All Hashtag’s Instagram hashtag generator service comes with three keyword-based search modes in order to provide you with more options.

The top hashtags option has the software generate 30+ top hashtags based on your keyword choice. They may stray a bit from the given specifics, but they will remain popular with a long range.

Random hashtags provide random hashtags related to (and including) your keyword; self-explanatory as it goes.

Perks of this search include a cocktail of hashtags ranging from massively popular to niche-related.

The live hashtags option takes into account other searches with the same keyword from real users and provides those same results.

This gives a real human touch to the completely software-related generator process. On top of this, it is completely free.

7. Sistrix

Sistrix

Similar to the previous entry on our awesome list, Sistrix requires a textual input; this time however, instead of a keyword you provide a hashtag.

The software then selects relevant hashtags from its huge database (>7 million entries) which are directly related to what you entered.This is not all.

The results get grouped into major categories that are related to different domains, which helps you spot those hashtags that would be relevant to your specific needs.

A neat list of appropriate hashtags can be a life-saver sometimes, to put it mildly. All this while not charging a cent!

A small caveat is that you have a cap of 25 entries per day, but even that can be overcome by simply registering at the site, free of charge. Nice!

8. Photerloo

Photerloo

While Photerloo is an ambitious project that links itself to major photo-sharing websites and acts as your base of operations for ultra-fast photo posting in a couple of clicks (and much more besides), it has launched hashtag generation services to accompany its other features.

What this nifty software allows could hardly be made more useful. Feed it photo description text and it will automatically provide you with hashtags based on what you have typed.

Not only hashtags, but keywords also. You can just as well upload the photo, and again it provides both hashtags and keywords.

On top of that, a popularity meter ranks each hashtag according to 6 categories ranging from most to least popular. 

If such a meter existed for Instagram hashtag generator tools, Photerloo would be in the very top, do not doubt it for a second!

9. Instavast

Instavast

Instavast is yet another bundle of Instagram proficiency tools that has its own hashtag generator. In spite of being a “side-service”, it goes head-to-head with its major competitors.

A resourceful generator beautiful in its simplicity, Instavast provides hashtags based on links, photos, and keywords.

A distinctive feature that sets it apart is the ability to report on banned hashtags.

Apart from telling what hashtags are banned, it has the option to distinguish between perma-banned hashtags and temporary bans whose fates will be decided after moderator review.

10. Ritetag

Ritetag

A vast pool of not only specific hashtags, but also hashtag-related research separates Ritetag apart on the Instagram hashtag generator tools market.

Once established, Ritetag can be activated on virtually all your devices, browsers, and platforms to simultaneously gather and provide useful info on photos you upload or stumble upon.

Its dominating presence is reflected in the ability to send emails to you whenever it notices hot hashtags in your specific niche.

With Ritetag behind you, you will never again be late for that popularity snowball party!

Spice it up with hashtags color-coded for current popularity and you get a must-have piece of Instagram software.

It’s 50 bucks a month, but you get a trial version to see just how it suits you before you commit to a purchase. How neat is that?

11. #HashMe

#HashMe Hashtag Generator

Apple store has its own hashtag generator candidate on this list. #HashMe represents an iOS app answer to the growing issue of handling Instagram hashtags.

Its core function is an on-the-go mobile hashtags search based on keyword, textual input, or photo upload.

In this it does not lack, and its users recognize it: they have rewarded #HashMe with an average score of 4 out of 5 based on almost 150 reviews.

They top this efficiency prowess with offering its core features for free, while unlocking premium content for a subscription of $8.99/month.

12. Tailwind

Tailwind

Another sharp tool from the IG software blacksmith that refines your Instagram skills at managing hashtags and relevant posting.

What’s new with Tailwind? Well, it comes with a perfect clock for hashtag producing and posting.

How come, you might ask. Well, to start with, Tailwind accurately measures and predicts the best time for posting relevant hashtags.

In the harsh world of Instagram competition, seconds may separate a hot post and a bottom 50% gang of invisible stuff. As we all know, Instagram is all about visibility.

And the hot take on time that Tailwind provides, in addition, is a never-resting Auto-Pilot function.

Simply schedule your posts and let Tailwind reap up the benefits of prudent time management. Take a nap and wake up to popularity. An attractive premise, is it not?

13. Hashtagify

Hashtagify

What do you get when you want to both amplify and hashtag relevant posts? Well, Hashtagify! It doubles up as a wide hashtag popularity scanner and a deep tracker of a single hashtag that unlocks its secret of success.

Related hashtags, popularity rankings, trends… Hashtagify has control over all of them.

Monitor your competition or take off into the unknown and experimental, the choice that this ingenious software provides is yours.

When you finally decide on the hashtags, this app amplifies their reach to a broader audience. Besides the audience, it helps you reach other influencers and compare strategies.

A small disclaimer is needed here to inform that not all of these features come with a single plan.

The free basic functions do not require financial investment, however different features depending on their combination come with a different price, so click your way to their website to get more info.

14. BigBangram

BigBangram

There are some of us who like to keep things simple. This usually means that extra hassle and stress isn’t worth it, right?

Well, hop on to BigBangram if the only thing that you want from an Instagram hashtag generator is, well, to generate Instagram hashtags.

In its essence, it is a search bar where you type a hashtag and it provides 29 other relevant hashtags.

It divides the possible candidates into three categories according to difficulty and popularity, and those are “easy”, “medium”, and “hard”.

Your job is to click on 29 others, and that’s it. Ready, set, go, done. Relevant hashtags are there, and you can get back to what you actually want to do.

15. DisplayPurposes

DisplayPurposes

Another time consumption-light app that also has the benefit of looking quirky and fun is Display Purposes. Just click the link above, if for nothing else than to see how pretty it looks.

Do not be fooled, however, as this little Instagram hashtag generator packs a punch well above its weight.

It has two hashtag generator modes, manual and auto. They allow hand-picking relevant hashtags and auto-copying what DisplayPurposes provides, respectively. So, you can be done in a few minutes.

But DisplayPurposes does not stop here. It comes with two graphical solutions to hashtag nitpicking.

The first one is Maps where you can observe location-tracked hashtags according to the city from which they were posted.

The result of this is a clear geographical visibility of hashtags you can use to make your own posts locally relevant.

The second one is Graphs where you enter your hashtag and see all the other relevant hashtags and how they form a connected network.

You can spend hours simply tracking how Instagram users put relevant hashtags together and learning.

To make matters more visually pleasing, Graphs look perfectly symmetrical. It is beautiful. In all honesty, you could use DisplayPurposes as a source of endless entertainment. It’s that good.

16. Keyhole

Keyhole

Keyhole is another excellent hashtag generator tool that can help you with performance metrics around popular hashtags in your industry, and they can also help you optimize your Instagram strategy.

They say that they help their clients create top-forming posts, and they also offer you insights into when you should be sharing your content online.

They’re the kind of analytics tool for Instagram that helps with competitive benchmarking and analytics.

When you use a tool like this, you can set up a feed, and track what’s going on on the Instagram profiles of your competitors so that you can compare performance.

At the end of the day, these guys know their clients really well, and can set the wheels in motion for a great content strategy.

17. Hashatit

Hashatit

Hashtatit is another excellent Instagram hashtag generator that can help you search for your hashtags very easily.

All you will need to do is enter a keyword or hashtag in their search box, and they can help you find a list of relevant posts where that keyword or hashtag is being used.

This is going to give you a good idea of which hashtags you need to apply to your own posts.

One thing that you are going to love about this company is that they let you do so much more than just look for hashtags.

You can also track your mentions, keywords, and URLs. this means that this is a tool that has multiple purposes, so no matter what angle you’re trying to come at your Instagram profile from, these guys can help out.

18. Seekmetrics

Seekmetrics

Seekmetrics is a super easy tool to use for your hashtag generation, and one of the things that we love about them is that they have a clean interface.

You can use these guys to come up with all the relevant hashtags for your images and videos, and the best part is that they stand out from other hashtag generator tools because they don’t suggest relevant hashtags.

Instead, you are going to get a list of all the hashtags that include the target keyword that you have entered into the search bar.

Of course, this means that while the majority of the tags that come up are going to be helpful, some of them aren’t.

This is why we suggest that you apply multiple keywords so that you can create the best list of hashtags.

19. TagsFinder

TagsFinder

TagsFinder is another Instagram hashtag generator tool that is considered one of the most advanced in the world. This is because you can add up to 10 tags, and the tool is going to find the rest of the hashtags for you.

They also give you the choice of being able to customize your searches, and you can even select the country where you want the hashtag search to be executed.

They have certain filters around their hashtags, which means that you can skip those tags that contain specific words.

This kind of hashtag generator really allows you to get specific with your searches so that you don’t have to waste any time with hashtags that you aren’t interested in.

You can further customize your searches with these guys by choosing the kind of suggestions that you want to get. You can choose between similar hashtags and related hashtags, or you can even get both.

20. Tagmentor

Tagmentor

Tagmentor is a premium Instagram hashtag generator tool that can help you for free, and all you have to do to benefit from their features is include your main keyword or theme, and they will do the rest.

They are going to give you a list of similar hashtags so that you can choose the ones that are going to suit your content the best.

It is not often that you’re going to come across hashtag generators like this that really think about what your Instagram profile needs, and how they can help you achieve your Instagram goals in general.

21. Hashtracking

Hashtracking

Hashtracking believes that they can help their clients with their Instagram hashtag generator tool, and they believe that they are intelligent, simple, and provide analytics for events and social media campaigns in general.

They say they can help you track existing hashtags, so that you can determine whether they are performing well or not, and you can also explore new hashtags as well and decide whether you want to add them to your list or not.

While they do offer their clients paid services, a lot of their basic features are available for free, and all you need to do is log in with your Instagram credentials to benefit from their free features.

If you are on a tight budget right now, then this approach is ideal.

22. Autohash

AutoHash

Autohash is another excellent hashtag generator that is available for both iOS and Android users, and all you need to do to make the most of them is upload your photo and it is going to help you come up with a list of relevant hashtags based on the content that you have uploaded.

One of the greatest things about this approach is that you are going to get relevant hashtags that are location-based, which is particularly helpful if you are a local business.

One of the things that we love about their Instagram hashtag generator is that they are mobile-friendly, meaning that you can take them wherever you go.

23. Ask Lisa

Ask Lisa

Ask Lisa is another excellent mobile-friendly Instagram hashtag generator that helps you not only work out the best hashtags based on photos that you upload but helps you figure out which photos to upload in the first place.

Of course, they are there to help you come up with clever, original hashtags so that you can make sure that you are being seen by the right people.

Again, this Instagram hashtag generator tool is going to be a good choice if you’re someone who is on the go all the time and doesn’t have time to log into your generator tool on your desktop.

24. Command

Command for Instagram

Command is the kind of hashtag generator tool that is always thinking ahead, and thinking about what its clients might need in the future.

When you go to the gym and hire a personal trainer, you are basically hiring someone to push you to your limit so that you can see some real changes. You can consider this mobile app the same.

They want to help you get the job done through hashtag recommendations, expert captioning, demographics, profile analytics, and scheduling.

They aren’t going to be complacent about what they do, they are going to be proactive, and it might even be annoying at times because ultimately, they want their clients to do really well, and they want to make sure that this happens quickly.

25. Focal Mark

Focal Mark

Focal Mark is another hashtag generator tool and a mobile app that just requires you to put in the style, category, and location of your photo, and then it will do everything else for you.

These types of apps are designed with convenience in mind, so if you are someone who doesn’t really want to have to put too much of the work in on your end, you are going to be able to find the best hashtags for your Instagram content without even having to think about it.

26. Webstagram

Webstagram

Best for: Those who want to check out not only relevant hashtags but also track other accounts and analytics. 

Features: You are able to search for hashtags as well as the frequency of use of that hashtag. You can also see recent posts that included that hashtag, including Instagram accounts with this keyword in their username. 

You’ll be able to access a variety of reports and also review different Instagram accounts to have a leg up on the competitors in your niche. 

Price: Free

Verdict: Webstagram is an effective Instagram hashtag tool and provides a lot of valuable info so that you can understand hashtag use better. 

27. Preview App

Preview App

Best for: Users who want a variety of Instagram tools in a single app 

Features: Preview offers not only hashtag tools but also analytics, editing tools, and scheduling tools. In terms of hashtags, you’ll be provided with a hashtag finder with search filters, hashtag grouping, analytics, tester, communities, and a featured option. 

With such extensive tools all in one place, Preview is a contender for one of the top Instagram hashtag generators available. 

Their user interface is very clean and easy to navigate and the service is fun to use. 

Price: The app is free and they have a free plan with unlimited posts and 2 filter packs, including basic analytics. You’ll also be able to add a Pro plan and a Premium plan for roughly $7 and $13 per month, billed yearly. 

Verdict: We loved the simple and easy-to-use interface that Preview provides, and we also enjoy that they have many features all in one place. 

28. Later

Later

Best for: Users looking for a comprehensive hashtag tool with other features

Features: Later is a social media management service that offers a variety of useful features including post scheduling, hashtag generation, and more. 

For hashtags, you can schedule your first comment to go live with your content, get hashtag suggestions, save your captions and hashtags, search for UGC by hashtag, as well as get valuable hashtag analytics. 

Later has a beautiful interface and saves you time with your Instagram management. 

Price: Free with paid options available

Verdict: Later is one of our favorite tools for Instagram hashtag generation and hashtag management all around. 

What is a Hashtag Generator?

A hashtag generator is software that is going to help you generate hashtags for well-known social media websites including Twitter and Instagram.

Hashtag generator tools can easily help you come up with a number of different hashtags that you can incorporate into your content so that you can ultimately gain more traction and exposure.

They can recommend hashtags based on things like images, anchor phrases, or even URLs.

They are a great choice if you are someone who is struggling to come up with more hashtag ideas, and you don’t really have the time to dedicate hours to the cause.

Let’s take a look at the benefits of using hashtags on Instagram so that we can fully comprehend the value of an Instagram hashtag generator. 

Benefits of Using Instagram Hashtags 

There are numerous benefits to using hashtags on Instagram.

The better you understand why you should use them, the more you will understand the science behind finding the right ones and sticking to what works. 

Here Are Some of The Key Benefits of Hashtag Use on Instagram: 

  • Increased discoverability: without hashtags, your content discoverability is left entirely up to the Instagram algorithm. If you’re just starting out or have seen that your engagement isn’t as high as it should be, that can mean your content is getting in front of absolutely no one new. This is a big problem, especially if you need more visibility to expand your business efforts, generate leads, and increase conversion. Hashtags on Instagram place your content into a hashtag feed; users can follow hashtag feeds, so your content will then appear in the hashtag feed and be seen by more users all across Instagram. When you know which tags perform best within your niche, you can get more reach for your content and expand your audience. Make sure that your profile is set to public, otherwise you won’t appear in hashtag feeds for users who don’t follow you. 
  • Analyze the competition: it’s always a good idea to know who the players in your niche are and which accounts would be considered your competition. You can use hashtags to check out accounts of your competitors, see posts that are ranking well in the “top posts” section of a hashtag, as well as see which hashtags they use the most. This is a great way to ensure that you remain competitive and model strategies that are already working in your market. 
  • Brand your content: hashtags allow you to brand your content with specific tags, and they can even be ones that you created yourself. When you create your own hashtags, you build up a central feed of branded content that users can always check out; what’s more, when you start to gain traction, they can also use this hashtag and you will have a bank of user-generated content (UGC) to pull from. UGC, when reposted, has been known to get higher likes and comments as well as prompt more engagement and tag use from other users who check out your content or use your products/services. 
  • Localization: You can also use hashtags and geotags to place your content in a specific area around the world. This is especially useful if you’re looking to target users based on a select location. It will allow you to establish your region, whether or not you’re global, as well as create a foundation for publicity if you have a physical shop or office. 
  • Higher engagement levels: when you use hashtags, your content gets in front of the people that are bound to find it interesting, since they already follow the hashtag feed. As long as your content and captions are excellent, you should see higher engagement levels on your content through likes, comments, and even shares. No matter if you get a new follower or not, increased engagement on your posts help you to continue to reach more people and increase your social credibility. 
  • Increase your Instagram followers: along the same line of engagement, you’ll be likely to gain more Instagram followers when you use hashtags correctly. Your content will be circulating amongst people who are interested in your niche and want to see content like yours; thus, they will check out your profile and you can gain new followers this way. It’s an effective method, but as we mentioned earlier, other elements of your Instagram game like content and captions as well as IG stories need to be top notch so that you’ll give that new viewer something to follow and come back for. Always keep any relevant link in your IG bio so that new viewers can also be funneled out to your website for more information or for potential sales. 
  • Create a feed for your content: when you use a branded hashtag that you created, you’ll have a go-to spot for all of your content, as we mentioned above. This is a great way to promote campaigns that you have going on, establish a reputation and authority in your niche, as well as capture UGC that you can then share and promote user engagement. It’s a great strategy that you can start to implement with even one simple hashtag that you create. 

How Do You Create a Good Hashtag?

A lot of the time, especially when it comes to social media marketing and marketing your brand online in general, it is recommended that you come up with a branded hashtag.

A branded hashtag is a hashtag that is relevant to your brand and is easily recognizable and is something that can be associated with your brand.

This way, people will know who you are when they see it, and when they share your content they can include your branded hashtag, which is going to encourage more people to come and check it out.

The good news is that the Instagram hashtag generator tools that we have talked about above on this list are really good for helping you come up with a branded hashtag because all you need to do is enter a keyword that is relevant to your industry, and then you can choose from the ones that come up in the search results.

We recommend that you pick the one that is the most relevant to your industry and your brand, and really incorporates the message that you are trying to communicate with your service or product.

What’s the Maximum Amount of Hashtags You’re Allowed?

Instagram does have a limit on how many hashtags they let you include on each piece of content, but we think it is quite generous.

You could have up to 30 hashtags on a piece of content, but if you include more then your post isn’t going to be seen.

This is because Instagram considers this spammy, and they aren’t going to promote your content.

How to Use Hashtags Correctly

If you want to make sure that you are using hashtags correctly, you need to include a # before your chosen word, and make sure not to include any spaces in the hashtag.

The good news is that you can include numbers, letters, or both, and you can also use special characters.

Can I Put My Hashtags in Comments?

Yes, in fact, we recommend that you put your hashtags in the comment section, and not where your caption is.

Back in the day, when there weren’t too many people using Instagram, and there weren’t too many people that were using hashtags to elevate their content, it wasn’t that big of a deal to put your hashtags in the caption section.

However, now, it is too confusing to have your caption and hashtags right below your caption, and a lot of people will consider it spammy.

This is why it’s much better to hide your hashtags in the comments section, where most people aren’t even going to see them.

The key is to use your hashtags discretely so that you can use them to promote your Instagram content without coming across as desperate for more visibility.

There’s not really any way to get around not using hashtags, you’ve just got to figure out how to use them to your advantage.

How to Optimize Your Instagram Hashtags: 5 Pro Tips

Now that you’re ready to rock with all of the top hashtag generators for Instagram, let’s take a look at 5 pro tips to help you put your hashtags to good use and use them the right way for best results. 

Know Your Target Audience 

One thing that is absolutely vital when using hashtags is to know your target audience. Here are some questions you can ask yourself: 

  • What kind of users am I trying to attract? 
  • What hashtags do these users follow? 
  • What competitor accounts have relevant followers?
  • What hashtags do my competitors use? 
  • What type of content is most interesting to my target audience? 

When you ask yourself these questions, you can figure out who you are marketing to and who you want by looking at your profile. That way you don’t use the wrong hashtags that attract the wrong type of users.

A detailed knowledge of your target audience is important for all of your Instagram strategies, hashtags included. 

Design Your Captions Effectively

Captions go hand in hand with hashtags, especially because they are found in the same area on your content.

Captions can help to make your hashtag use more effective and frame them in an interesting and attractive way. 

You can incorporate your hashtags directly into your content as well, if you so choose; it can be seen as clever and interesting when you find fun ways to integrate your content directly into your hashtag. 

If you feel that hashtags are taking away from your caption, space them out and put them at the bottom of your content or even in the first comment once your post goes live. 

In your captions, you should always find ways to engage your audience and include a call to action— something that will prompt them to either like, share, or comment on your content.

This is a great way to get more reach through hashtags and also improve engagement through your increased visibility. 

Don’t Overdo it 

There is such a thing as too many hashtags, and research shows that spamming your content with hashtags isn’t going to help.

In fact, it may encourage the Instagram algorithm to identify your content as spam and give it less reach. 

It’s much better to choose a few targeted hashtags than bombard your post with any hashtag that comes to mind. This is the reason why Instagram hashtag generators are so useful. 

We’ll talk more about how many hashtags is the recommended amount in our FAQ section later. 

Run a Giveaway around a Branded Hashtag

Giveaway

A great way to get your branded hashtag trending and get more people sharing content and building a strong feed is to run a giveaway with your newly created hashtag. 

First, you should choose a prize that people in your niche would be interested in but that won’t attract a bunch of people from outside your niche.

After all, your goal is to gain more real, targeted followers, not just random people who will unfollow later. 

Once you set the prize, create posts and instruct users to do a variety of things in order to enter the giveaway. You should set two or three requirements for them to get an entry, and can include:

  • Tagging a friend
  • Liking your post
  • Following you
  • Sharing your post 
  • Posting using your branded hashtag 

Because posting is a big deal, you may only want to do 2 required actions to gain an entry. You could also make some “bonus entry” criteria so you can get people to do as many of the actions as possible. 

Announce the winner and tag them— always stay engaged and share the results once the giveaway is over! Users want to be featured and they want to be involved. 

Change It Up

Don’t just stick to the same old hashtag— hashtags change and grow over time; sometimes they become more popular, and sometimes they fall off the face of the Earth.

Know what’s happening with your hashtags and change it up now and then. 

Also, you should keep an eye on your content type and have a few different hashtag sets for the type of content your posting. Landscape?

You have a set for that. Selfie? Set for that. Group shot? Set for that. It’ll make your results more diverse and also help you stay organized later down the road. 

FAQs

Still have questions about using hashtags on Instagram? Don’t worry, you’re probably not alone.

Before we let you go, we’re going to take a look at the top questions that people ask when it comes to Instagram hashtags. 

How Many Hashtags Should I Use? 

This is probably the most common question surrounding Instagram hashtag use, and unfortunately, there’s no one proven answer.

Some Instagrammers have luck without using any hashtags (usually when they’re already very famous), some use just a few, and some load up their content with hashtags. 

The maximum number of hashtags you can use on an Instagram post is 30, but studies suggest that using between 7-11 hashtags is the magic number. How can you decide? 

The best thing you can do is test out a few different options on your content and see which one brings in best results.

Study these trends for a while and then you can make a decision based on data for your specific account. 

What Is a Banned Hashtag on Instagram? 

A banned hashtag on Instagram, also known as a hidden hashtag, is a hashtag that has been blocked by Instagram.

These hashtags usually aim to curb inappropriate or undesirable content on Instagram. 

Instagram can’t prevent users from using the hashtags on their content, but they can black out any hashtag feeds for these particular hashtags.

You should know which ones are banned and which ones aren’t. 

Some Instagram hashtag generators will tell you, or they’ll simply avoid suggesting those hashtags.

If you have a doubt about which hashtags are banned and which ones aren’t, you can search the hashtag and see for yourself. 

If nothing comes up, or it says “this hashtag is hidden,” you’ll know that you should avoid using it on your content. 

Does It Matter Where I Put My Hashtags? 

Yes and no. Hashtags can have an effect on the appearance of your content, so in that regard, it does matter based on what aesthetic and look you’re going for. 

In terms of content performance, hashtags may affect when and if your content is seen, especially if you’re using hashtags in your comments. 

Instagram shows content in the hashtag feeds based on when it was posted, so even if you forget to post your hashtags in your comment and then go back hours later, your content is still going to appear in the order it was posted. 

This could mean that you already got pushed down the feed and other posts will drown out yours. Using hashtags in the comments is totally fine, just don’t forget to do it as quickly after you post as possible. 

Otherwise, you can post your hashtags anywhere in your caption and however you’d like to format them with no effect on performance.

Just remember that hashtags can’t include spaces or it will separate the tag and make it ineffective. 

Should I Always Use the Same Hashtags on Instagram? 

You should use what works, but you should also stay up to date about new and trending hashtags.

You need to remember that social media is all about trends and relevancy, so you need to know what’s going on in your niche and adjust accordingly. 

It’s also advisable to have different hashtags for different types of posts; you don’t have to use the same hashtag on every single post.

Just know what works best and use the hashtags that make the most sense for your content. 

How Popular Should Hashtags Be? 

Some of the most popular hashtags on Instagram include #love, #travel, #beauty, #igers, among others. While these hashtags are very popular, they do virtually nothing for your discoverability.

Why? Two reasons: 

– There is so much content being posted with these hashtags that your post gets pushed down the feed very quickly, becoming buried under other posts.

– Such a wide range of people use these tags so you’re unlikely to get targeted followers to your profile.

It’s much more effective to use hashtags that are relatively popular in your niche but not blown up to millions and millions of posts. That’s where you can get the most results. 

An Instagram hashtag generator will help you to come up with the hashtags that you should be using so that you can find the best middle ground. 

How Do I Find the Best Hashtags for Instagram? 

An Instagram hashtag generator is one of the best ways to find out which hashtags to use on Instagram.

The tool was designed for exactly that, so you should take advantage of it and reap the benefits. 

In addition, you can check out your competitors or similar accounts and see which hashtags they are using.

If it’s working for them and they have high follower and engagement counts, it’s worth a shot. 

How Do I Create My Own Hashtag? 

If you want to create your own hashtag in order to drum up attention around your campaign and to create a solid content feed for your brand, you can create a hashtag with ease. 

In order to create a hashtag, all you have to do is decide what it is that you want to use, remove the spaces, use the # before it, and bam!

Hashtag created. Now, all posts using that hashtag will appear in the hashtag feed. 

Try to think of something catchy, witty, and understandable. That way, users will be attracted to the hashtag and it will reflect positively on your brand or business. 

Conclusion

In our honest opinion, whichever Instagram hashtag generator from this list you pick, you can’t make a mistake.

The only mistake you’ll be making is blindly using hashtags without a smart assistant in the form of one of these best Instagram hashtag generator tools for 2022.

If you are one of those people who dabble in hashtags without assistance, please do try one of these and tell us how big a difference it made. Have fun boosting your Instagram reach!

Stay on top of the latest technology trends — delivered directly to your inbox, free!

Subscription Form Posts

Don't worry, we don't spam

Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that by me here on EarthWeb.