Instagram Market Share

Instagram Market Share in 2023

Published on: December 7, 2022
Last Updated: December 30, 2022
Find out Instagram market share and other interesting facts about this photo and short video-sharing platform.
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

One of the most popular and widely used social media platforms is Instagram.

This app allows users to post photos and short videos using different devices.

Aside from posting photos and videos, users can also leave a comment and a like reaction to other users’ posts.

Many people prefer using Instagram since it has a less toxic environment compared to other social media platforms.

It is used by many influencers and content creators to promote products and services.

Data shows that this app was downloaded more than 3.8 billion times and approximately 1.44 billion people use it at least once a month.

Instagram Market Share in 2023

Instagram is the third most-used social media app in the world, next to Facebook and Twitter.

This platform allows its users to publish creative photos, and short videos, known as “Reels”, and do live streaming.

Statistics show that it acquired almost 10% market share in the global social media market in November 2022, representing a 1.47% increase from the prior month.

Let’s take a look at Instagram market share worldwide from January to November 2022:

  • Instagram claimed a market share of 4.59% in the social media market worldwide in January 2022
  • Instagram claimed a market share of 5.28% in the social media market worldwide in February 2022
  • Instagram claimed a market share of 6.19% in the social media market worldwide in March 2022
  • Instagram claimed a market share of 5.69% in the social media market worldwide in April 2022
  • Instagram claimed a market share of 5.31% in the social media market worldwide in May 2022
  • Instagram claimed a market share of 6.11% in the social media market worldwide in June 2022
  • Instagram claimed a market share of 6.53% in the social media market worldwide in July 2022
  • Instagram claimed a market share of 7.01% in the social media market worldwide in August 2022
  • Instagram claimed a market share of 7.51% in the social media market worldwide in September 2022
  • Instagram claimed a market share of 8.18% in the social media market worldwide in October 2022
  • Instagram claimed a market share of 9.65% in the social media market worldwide in November 2022

Instagram Market Share in the US Social Media Market

Instagram Market Share in the US Social Media Market

Instagram ranked fourth in the social media market in the United States from January to October 2022.

It surpassed Twitter and got the third spot, next to Facebook and Pinterest in November.

This platform accounts for a 13.49% market share in the US social media market.

Here is the market share of Instagram in the US social media market in 2022:

  • Instagram accounts for 5.68% of the US social media market share in January 2022
  • Instagram accounts for 6.36% of the US social media market share in February 2022
  • Instagram accounts for 7.91% of the US social media market share in March 2022
  • Instagram accounts for 6.82% of the US social media market share in April 2022
  • Instagram accounts for 5.35% of the US social media market share in May 2022
  • Instagram accounts for 7.19% of the US social media market share in June 2022
  • Instagram accounts for 7.3% of the US social media market share in July 2022
  • Instagram accounts for 8.35% of the US social media market share in August 2022
  • Instagram accounts for 8.89% of the US social media market share in September 2022
  • Instagram accounts for 10.86% of the US social media market share in October 2022
  • Instagram accounts for 13.49% of the US social media market share in November 2022

Social Media Market Share Worldwide

Social Media Marketshare Worldwide

Social media platforms are among the most used platforms in the world.

Based on the latest data, Facebook dominates the social media market worldwide, followed by Twitter and Instagram.

During the first two quarters of 2022, Instagram, Pinterest, and YouTube take turns on the third spot in the market.

Instagram remained to be the third most-used and most popular social media platform worldwide in the third quarter of 2022.

Below is the list of the social media market shares worldwide in November 2022:

  • Facebook had a 67.13% market share in the social media market worldwide in November 2022
  • Twitter had a 10.38% market share in the social media market worldwide in November 2022
  • Instagram had a 9.65% market share in the social media market worldwide in November 2022
  • Pinterest had a 7.44% market share in the social media market worldwide in November 2022
  • YouTube had a 3.38% market share in the social media market worldwide in November 2022
  • Reddit had a 1.02% market share in the social media market worldwide in November 2022
  • LinkedIn had a 0.35% market share in the social media market worldwide in November 2022

Instagram Annual Users

The number of Instagram users worldwide increased rapidly in the past few years, as the COVID-19 pandemic lockdowns drew more people onto the platform.

In Q3 2022, Instagram recorded approximately 2.34 billion users.

Here are the numbers of Instagram users annually from 2013 to 2021:

  • In 2013, Instagram recorded around 110 million active users
  • In 2014, Instagram recorded around 200 million active users
  • In 2015, Instagram recorded around 370 million active users
  • In 2016, Instagram recorded around 500 million active users
  • In 2017, Instagram recorded around 700 million active users
  • In 2018, Instagram recorded around 1 billion active users
  • In 2019, Instagram recorded around 1.21 billion active users
  • In 2020, Instagram recorded around 1.52 billion active users
  • In 2021, Instagram recorded around 1.89 billion active users

Instagram Users by Region

Instagram Users by Region

The Asia-Pacific region was identified as the leading region with the most active users on Instagram.

It acquires almost 50% of all Instagram users worldwide.

India had the highest audience, with 230.25 million users as of January 2022.

While Brunei was the top country for audience reach, with 89% of its population using the social network in 2022.

Let’s take a look at the number of Instagram users by region in 2021:

  • Asia-Pacific had 893 million Instagram users in 2021
  • Europe had 338 million Instagram users in 2021
  • South America had 289 million Instagram users in 2021
  • North America had 222 million Instagram users in 2021
  • Middle East had 112 million Instagram users in 2021
  • Africa had 96 million Instagram users in 2021
  • Australia had 22 million Instagram users in 2021

Instagram Annual Revenue

Instagram’s revenue continuously expands year-over-year since more users and businesses used this platform to promote products and services.

It generated almost 48 billion in revenue in 2021, a 37.3 billion increase from its 2018 revenue.

Here is a list of Instagram annual revenue from 2015 to 2021:

  • Instagram generated 0.5 billion in revenue in 2015
  • Instagram generated 1.8 billion in revenue in 2016
  • Instagram generated 4.1 billion in revenue in 2017
  • Instagram generated 10.3 billion in revenue in 2018
  • Instagram generated 19.4 billion in revenue in 2019
  • Instagram generated 26.8 billion in revenue in 2020
  • Instagram generated 47.6 billion in revenue in 2021

Conclusion

Instagram is one of the most popular social networking services worldwide. It was mostly used by Gen Z and Millennials.

63% of Instagram users were aged 18 to 34 years old, 24% were aged 35 to 54, and 6% were 55 years old and above.

“@instagram” was the most followed account on Instagram, with 572 million followers.

Cristiano Ronaldo was the person who has the most Instagram followers, with a total of 507 million as of December 2022.

Sources

StatCounterStatCounterBusinessofApps
InstagramStatistaStatista

Stay on top of the latest technology trends — delivered directly to your inbox, free!

Subscription Form Posts

Don't worry, we don't spam

Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.
Latest Stories

Secure your digital life with NordVPN

Last Updated: December 30, 2022
Find out Instagram market share and other interesting facts about this photo and short video-sharing platform.
Instagram Market Share
EarthWeb is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Stay on top of the latest technology trends — delivered directly to your inbox, free!

Subscription Form Posts

Don't worry, we don't spam

Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.

Latest Stories