Instagram Users by Country

Instagram Users by Country (2024 Updated!)

Published on: November 20, 2023
Last Updated: November 20, 2023

Instagram Users by Country (2024 Updated!)

Published on: November 20, 2023
Last Updated: November 20, 2023

More and more people are using the internet to connect with their loved ones, get news and information, watch video content, play online games, and browse their social media accounts.

As of January 2023, about 5.16 billion people are internet users, equivalent to over 64% of the world’s population.

Around three out of five people worldwide are using social media platforms.

Instagram is one of the widely known social media platforms worldwide, with more than 2 billion active users.

This platform is used to post or view photos, stories, reels, and live videos.

Let’s gather some information on Instagram users by country.

Key Statistics

  • Instagram recorded 2.35 billion active users in Q4 2022. It is forecasted to exceed 2.5 billion this year.
  • As of January 2023, India has the most Instagram active users, with 229.55 million. It is followed by the United States, with 143.35 million, and Brazil, with 113.5 million.
  • Brunei had the highest percentage Instagram audience reach in January 2023, with 74.1% of the country.
  • Instagram users in the United States are mostly from younger to middle ages, between 18 to 44 years old.
  • Instagram is the fourth leading social media platform by user count, next to Facebook, YouTube, and WhatsApp.
  • In 2022, Instagram was the leading social media app in terms of downloads, with 547 million.

Instagram Users by Country in 2024

Social media users love Instagram since it is a visual platform.

They can upload and view Instagram-worthy photos of nature, buildings, interiors, food, events, and selfies.

Users can also watch short reels and live videos of their idols and friends.

Since more people enjoy these features of Instagram, it became the fourth leading social media platform by user count.

It has 2.35 billion users worldwide as of Q4 2022. It is forecasted to reach 2.5 billion by the end of this year.

When it comes to Instagram users by country in 2023, India has the most users, with 229.55 million Instagram users.

The United States follows, with 143.35 million, and Brazil, with 113.5 million.

In terms of audience reach, Brunei leads the countries with the most reached Instagram audience in January 2023.

About 74% of the country’s population uses this platform.

Number of Instagram Users by Country

Let’s take a look at the numbers of Instagram users by country as of January 2023:

  • Instagram users in India reached 229.55 million in January 2023
  • Instagram users in the United States reached 143.35 million in January 2023
  • Instagram users in Brazil reached 113.50 million in January 2023
  • Instagram users in Indonesia reached 89.15 million in January 2023
  • Instagram users in Turkey reached 48.65 million in January 2023
  • Instagram users in Japan reached 45.70 million in January 2023
  • Instagram users in Mexico reached 36.70 million in January 2023
  • Instagram users in the United Kingdom reached 28.75 million in January 2023
  • Instagram users in Germany reached 27.45 million in January 2023
  • Instagram users in Italy reached 26.20 million in January 2023

Countries with the Most Instagram Audience Reach

Brunei had the most Instagram audience reach among all other countries in January 2023. It reached 74.1% of the country’s population.

Kazakhstan follows, with 72.5% audience reach, and Bahrain, with 72%.

Here are the countries with the most Instagram audience reach as of January 2023:

  • Instagram reached 74.1% of Brunei’s population
  • Instagram reached 72.5% of Kazakhstan’s population
  • Instagram reached 72.0% of Bahrain’s population
  • Instagram reached 71.1% of Turkey’s population
  • Instagram reached 66.8% of Cyprus’ population
  • Instagram reached 66.3% of Chile’s population
  • Instagram reached 66.2% of Montenegro’s population

Instagram Users

Instagram users are growing steadily. It reached its first 2 billion users in Q3 2021.

Based on the latest data, there were 2.35 billion active users in Q4 2022. It is expected to exceed 2.5 billion this year.

Below are the numbers of Instagram active users every fourth quarter of the year:

  • Instagram had 1.12 billion active users worldwide in Q4 2018
  • Instagram had 1.30 billion active users worldwide in Q4 2019
  • Instagram had 1.76 billion active users worldwide in Q4 2020
  • Instagram had 2.15 billion active users worldwide in Q4 2021
  • Instagram had 2.35 billion active users worldwide in Q4 2022

Number of Instagram Active Users per Month

According to Statista’s Report, Instagram recorded 1.2 billion active users every month in 2021, equating to over 28% of internet users worldwide.

It is forecasted to reach 1.35 billion by the end of 2023 and will grow more to 1.44 billion after two years.

Here are Instagram’s active users count per month worldwide:

  • In 2020, there were 1.04 billion Instagram active users per month
  • In 2021, there were 1.21 billion Instagram active users per month
  • In 2022, there were 1.28 billion Instagram active users per month
  • In 2023, there will be approximately 1.35 billion Instagram active users per month
  • In 2024, there will be approximately 1.40 billion Instagram active users per month
  • In 2025, there will be approximately 1.44 billion Instagram active users per month

Age Group of Most Instagram Users in the United States

Instagram

Most Instagram users worldwide are from younger to middle ages.

Nearly 77% of Instagram users worldwide are aged 18 to 44. This means that more than three out of four Instagram users are from this age group.

Similar to the age group of most Instagram users worldwide, Instagram users in the United States are mostly between 18 to 44 years old.

About 71% of Instagram users in the country are from this age group. While the age group with the least users is 65 years old and above.

Leading Social Media Platforms

Instagram is one of the most popular and most-used social media platforms worldwide.

Generating over 2 billion active users worldwide, it ranked fourth among the leading social media platforms by user count. It is next to Facebook, YouTube, and WhatsApp.

The following are some of the leading social media platforms in terms of user count as of January 2023:

  1. Facebook monthly active users worldwide reached 2.958 billion
  2. YouTube monthly active users worldwide reached 2.514 billion
  3. WhatsApp monthly active users worldwide reached 2.00 billion
  4. Instagram monthly active users worldwide reached 2.00 billion
  5. WeChat monthly active users worldwide reached 1.309 billion
  6. TikTok monthly active users worldwide reached 1.051 billion
  7. Facebook Messenger monthly active users worldwide reached 931 million
  8. Douyin monthly active users worldwide reached 731 million
  9. Telegram monthly active users worldwide reached 700 million
  10. Snapchat monthly active users worldwide reached 635 million

Conclusion

Instagram is among the prominent social media platforms worldwide. It was the leading social media app in terms of downloads in 2022.

According to Statista, it was downloaded 547 million times in 2022 alone. At present, there are approximately 3.8 billion total downloads since 2010.

Aside from leading the social media apps by the number of downloads, Instagram is also one of the market leaders in terms of users.

More than 2 billion users worldwide used the platform in Q4 2022. India recorded the most Instagram users, with nearly 230 million.

The United States follows with more than 143 million, and Brazil with almost 114 million.

Those are the top Instagram users by country in 2023.

Sources

StatistaStatistaBusinessofApps
StatistaOberloStatista
StatistaOberloDemandSage
StatistaStatistaStatista
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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.