Most people are well aware of big-name social media applications, but stats on Instagram demographics in 2023 show just how famous the app is.
Instagram has been in business for well over a decade. Although the app has undergone many changes over the years, its presence is stronger than ever.
At this point in the app’s lifespan, Millennials and Gen Z make up a majority of its active user base.
Demographics offer a lot of data from many different angles. This information can be used to explain the depth of Instagram’s impact on a global scale.
In this article, you’ll get a look at key demographic information regarding Instagram’s user base.
- 17% of global Instagram users are 18 to 24 years old
- More than half of the global Instagram user base is 34 years or younger
- Instagram ranks third regarding preferred social networks among teens
- 49.3% of Instagrammers are female, 50.3% are male
- 11% of parents in the U.S. know that their children who are 11 or younger use Instagram
- Males aged 18 to 24 make up 16.9% of the user base
- Females aged 18 to 24 make up 13.9% of the user base
Global Instagram Demographics 2023
Instagram is up there with the most widely used social applications in the world. The stats behind its user demographics are vast and diverse, and users can be found in almost every corner of the globe.
Even today, Instagram’s user base continues to grow, especially with the addition of new features and use cases.
From personal to business use, Instagram has become an essential part of the way we interact with each other. The app has come a long way from simply functioning as a photo-sharing app.
It’s also seen as a must-have for anyone looking to market a product or service.
To get a better look at Instagram’s impact over the years, let’s take a look at various data points regarding the app’s demographics.
Instagram Age Demographics
Although the app’s user base spans essentially every age group you can think of, it remains a primary hit with the younger crowd.
Roughly 30.8% of Instagram’s users fall within the 18 to 24-year-old range.
This isn’t surprising, to say the least, but it’s also not much different for those who are 25 to 34.
30.3% of Instagram’s users are anywhere between 25 to 34 years old. When you combine these two percentages, it makes up roughly two-thirds of all Instagram users.
Of course, these percentages start to spread out when you break them down by gender.
As mentioned earlier, males that are 18 to 24 account for 16.9% of users, and females aged 18 to 24 make up 13.9% of users.
Regarding males that are 25 to 34, they sit at 16.4%, and females in the same age range are sitting at 13.9%.
You can’t forget the older crowd, as they still account for a substantial portion of the app’s population.
When you look at users who range between 35 to 44 years old, the numbers are pretty close to younger generations. Users who are in this age range make up around 15.7% of Instagram users.
As we move up in age, the percentages start to slim down a bit. Instagram users who are 45 to 54 years old only account for 8.4%.
Surprisingly, teens fall below that age range sitting at 8% flat. After teenagers, 55 to 64-year-olds are next, with 4.2%.
Finally, Instagram users who are over 65 years old only make up 2.5% of Instagram’s total user base.
There may be a wide variety of age groups using Instagram, but it’s clear that Gen Z and Millenials have made it their home.
These same generations tend to use multiple social media applications, but Instagram has had more time on the market than many others.
Aside from age demographics, statistics regarding gender demographics can be equally diverse.
Instagram Gender Demographics
Instagram sees a lot of diversity among gender demographics across numerous age groups.
Across the board, male and female users are pretty much split in two. In total, female users make up 49.3% of Instagram users, and for males, the number is 50.7%.
As you can see above, these percentages can be broken down into different age groups.
However, you also have to look at other gender categories that may not be so common, such as non-binary people.
The number of users that have chosen a different identification has risen in recent years, and this is bound to affect the percentages in gender demographics.
More diversity and gender inclusion will slowly change how these demographics look over time.
One aspect of gender demographics that’s quite interesting is how they vary based on different locations in the world.
Instagram Location Demographics
Instagram can be found in many places throughout the world, but it’s evidently more popular in some areas than others.
Even people who don’t use Instagram know what it is, as its influence spans over a decade of time on the app market. The largest audiences on Instagram can be found in five different countries.
These locations include:
- United States
Some people may be shocked to learn that India trumps the United States for the largest Instagram audience. If you consider the size of India’s population, it starts to make a bit more sense.
Let’s take a look at the actual numbers. India boasts over 230 million users on Instagram, whereas the U.S. is creeping up on 160 million users.
Moreover, India is seeing a 16% increase in its audience each quarter of the year. This is rapid, and it tells us that India will likely remain in the lead.
What’s interesting about the U.S. audience is that it’s the fourth most visited social app in the country.
This shows that many Americans choose other social applications for their entertainment and news media.
Many people get their current news and events through social media nowadays. For the U.S. audience, only 1 in 10 adults get their news from Instagram.
Most people in this demographic look to YouTube and Facebook for updates on news and current events. These numbers also shed a light on how Instagram content is crafted in our modern era.
Users generally prefer short-form, bite-sized content. So, from an advertising and content creation standpoint, the shorter the content, the better the engagement.
This is especially true as many people quickly scroll through Instagram and never spend a lot of time on a single post.
To get a better look at the potential reach across various countries, you can find a list of ten countries and their Instagram population below.
The top 10 Instagram audiences include the following:
- India – 230 million
- United States – 159.75 million
- Brazil – 119.45 million
- Indonesia – 99.15 million
- Russia – 63 million
- Turkey – 52.15 million
- Japan – 46.1 million
- Mexico – 37.85 million
- U.K. – 31.75 million
- Germany – 29.85 million
There are some data points that stand out in lesser populated areas. For example, 92% of Brunei’s residents use Instagram.
Others in a similar category include Guam and the Cayman Islands, which don’t fall far behind Brunei.
Demographics on Instagram can be broken down even further, as they include more than just age, gender, and location.
Next, we’re going to look at various income demographics on the social platform.
Instagram Income Demographics
It’s important to note that data on income demographics aren’t as recent as some other categories in this article.
Nevertheless, we’re going to review the most recent data that’s available, which is from 2018. You can expect these numbers to change year over year.
In the United States, data shows that 44% of households making less than $30,000 use Instagram.
However, households that are making over six figures a year account for roughly 60%. For a breakdown of different income statuses, check out the brief list down below.
- $30k to $60k – 45%
- $60k to $70k – 36%
- $70k to $80k – 55%
- $80k to $100k – 46%
It’s pretty clear that, based on income demographics, Instagram users come from many different walks of life.
This data was specifically targeting users in the United States. When you look at income demographics on a global scale, these numbers would be much more diverse.
It’s interesting to see that individuals making $100k or more account for 60%.
This is likely pertaining to the need for Instagram for various business purposes, from content creation to brand engagement and marketing.
For the remainder of the demographics on Instagram, we’re going to discuss education, interests, and different regions.
Regional, Education, and Interest Demographics
Based on data from 2019, it seems that roughly 49% of Instagram users hold some kind of college degree. Around 37% of users had some form of a college education.
Those who have a high school degree or none at all reported for 33% of Instagram’s user base.
So, for the most part, a majority of Instagram users are pretty educated across the board.
As Instagram’s user base continues to expand and change, you can expect the stats behind this demographic to change as well.
When it comes to different regions in the world, we can break down this demographic between urban, suburban, and rural areas.
These states only pertain to the United States, but you can find data on the percentages in the list below.
- Rural users – 25%
- Suburban users – 41%
- Urban users – 45%
This is another statistic that’s pretty diverse for the most part. Once again, if this was broken down on a global scale, the percentages would likely change quite a bit.
Whereas major cities are full of urban and suburban areas, smaller towns and less populated areas cover the rural areas.
Depending on where you look in any given country, some are considered to be more urban or rural than others.
This is a pretty specific demographic to look at, which makes sense why there may not be a ton of data available on it.
Location also directly affects user interests, and you’re bound to find a wide variety of content preferences in different parts of the world.
User interests display some unique data points. Around 91% of users that were polled mentioned that they utilize Instagram to stay on top of their favorite interests.
This is likely considering the fast-paced and diverse content environment on Instagram.
There are multiple ways to follow your interests, rather than just following a never-ending list of Instagram accounts.
More specifically, residents in India that use Instagram to follow their favorite interests are upwards of 98%.
When you dive further into interest data and demographics, there are a few categories that carry the most weight.
These are the top interests on the app on a global scale:
- Travel – 45%
- Music – 44%
- Food and Drink – 43%
Other popular interests in different countries include:
- India – Technology
- Argentina, Korea, Brazil, and Turkey – Film
- United Kingdom – Food
These data points are interesting as they show how different cultures share unique interests.
Although these particular interests will overlap in these countries, it shows us what’s most popular on average.
As various statistics around demographics change year over year, primary interests are bound to change.
You also have to keep in mind how trends have an effect on this as well.
Trends change very quickly in this day and age. Although you’ll find trends that last for a year or more, most viral content that changes interests may only last a month or so.
Nevertheless, aspects like travel, animals, food, and business are examples of interests that’ll last for the long term.
Instagram has diversified its user base over the years, which has directly affected various statistics regarding the application.
The demographics, statistics, and numbers mentioned in this article offer a clear look at how people use the app across the globe.
It’s clear the app is more widely used in certain parts of the world, but Instagram’s influence can be found in many places.
This article dove into Instagram demographics for 2023 and how they’ve changed and impacted the app over the years.