Instagram Age Demographics

20 Instagram Age Demographics in the U.S. & World in 2024

Published on: July 7, 2023
Last Updated: July 7, 2023

20 Instagram Age Demographics in the U.S. & World in 2024

Published on: July 7, 2023
Last Updated: July 7, 2023

October 6, 2010, is the day that Instagram launched.

Its creator, Kevin Systrom initially created a web app prototype of what we now know as Instagram that he called Burbn.

By 2012, Facebook bought the company and now has it as an asset of META. 

In this article, we will discuss the age demographics of Instagram all over the world.

This data should be helpful for creating or updating a social marketing plan for 2023 and beyond.

Since Instagram has so many features, three distinct types of profile options, and over 2 billion active users, you can feel overwhelmed.

By breaking the demographics of Instagram down, you can better visualize your audience and create your marketing strategy accordingly.

One of the things you must consider when marketing and advertising on social media, including Instagram, is the age group distribution.

That can tell you how many ads to run and how often as well as what products and services to offer. 

If you’re offering promotions across industries, you need to know the age groups that are buying the most in those industries.

It’s also helpful to know how many of each age demographic follows influencers and businesses. 

Let’s get started with learning more about Instagram age demographics.

Resource Contents show

Key Demographics

  • 27.7% of Instagram users fall into the 25- to 34-year-old demographic. 
  • 25.7% of Instagram users in the United States are 18 to 24 years old.
  • 18.1% of Instagram’s users are between 35 and 44 years old.
  • 11.1% of Instagram users in the United States are 45 to 54 years old.
  • 6.8% of Instagram users in the United States fall between 55 and 64 years old. 
  • 6% of Instagram users in the United States are 13 to 17 years old.
  • 4.7% of Instagram users in the United States are 65 and over.
  • 30.8% of Instagram’s global users are between 18 and 24 years old.
  • 8.4% of global Instagram users come from the 45- to 54-year-old demographic group.
  • 2.6% of the 65-plus age demographic accounts for the world’s Instagram users.

United States Instagram Age Demographics

How to Hack Someone's Instagram Account

We’ve found that Instagram is most popular with Millennials and Gen Z.

In January 2022, 165.9 million Instagram users came from the United States.

That accounts for 48.8% of the nation’s total population. Here is how that’s divided by age in 2023.

1. 27.7% of Instagram Users Fall Into the 25- to 34-Year-Old Demographic. 

When Instagram users are divided into age groups, 27.5% of its users are between 25 and 34 years old which is the largest among age groups from the United States.

This is data from March 2023. 


2. 25.7% of Instagram Users in The United States Are 18 to 24 Years Old.

Second to Millennials, Gen Z uses Instagram the most, according to the most recent statistics.

As a marketer, you should continuously be updating your Instagram marketing strategy with this kind of data.


3. 18.1% of Instagram’s Users Are Between 35 and 44 Years Old in The United States.

The third age group that uses Instagram the most in the United States is the 35-44 crowd.

This is significant data if your target audience falls within this age demographic.


4. 11.1% of Instagram Users in The United States Are 45 to 54 Years Old.

Notice how age matters in terms of using Instagram.

Among the United States’ 45- to 54-year-olds, 11.1% use Instagram. This is mostly the Gen Z crowd.


5. 6.8% of Instagram Users in The United States Fall Between 55 and 64 Years Old. 

If your target audience is between 55 and 64 years old, you should know that this age group makes up 6.8% of Instagram’s user base. 


6. 6% of Instagram Users in The United States Are 13 to 17 Years Old.

The age demographic that currently uses Instagram the second to least is the 13 to 17 group.

It’s like that this crowd is on TikTok more than Instagram.


7. 4.7% of Instagram Users in The United States Are 65 and Over.

The United States population that uses Instagram the least is the 65 and over age group.

You may see more of this demographic using Facebook, or just email. 


Global Instagram Age Distribution Demographics


This section will address the world’s Instagram user age demographics.

These are the most recent statistics related to age distribution for Instagram usage around the world.

8. 30.8% of Instagram’s Global Users Are Between 18 and 24 Years Old.

While the age distribution across the globe in terms of Instagram users isn’t significantly different from the United States alone, there are a few differences.

For instance, the 18 to 24 age demographic accounts for the largest share of users on the globe, while in the United States alone it’s people between 25 and 34. 

(Statista 2)

9. 30.3% of The Global Usage of Instagram Is Made up Of People Aged 25 to 34.

The global 25 to 34 age crowd is second, closely following Instagram users between 18 and 24.

Globally, among 25- to 34-year-olds they make up 30.3% of Instagram global users.

(Statista 2)

10. 15.7% of Worldwide Instagram Users Are 35 to 44 Years Old.

The global percentage of Instagram users according to the 35 to 44 age group accounts for 15.7%.

This isn’t much more than in the United States where this percentage is 18.1%.

(Statista 2)

11. 8.4% Global Instagram Users Come from The 45- to 54-Year-Old Demographic Group.

How does the global Instagram age demographic among 45- to 54-year-olds compare to the United States?

There’s a 2.7% difference with the United States having more in this age group on Instagram. Globally, 8.4% of Instagram users are 45 to 54 years old.

(Statista 2)

12. 8% of Instagram’s Worldwide Users Are Between 13 and 17 Years Old.

According to recent figures, 8% of the world’s young people between 13 and 17years old are using Instagram.

In the United States, this percentage is 6%, so there’s a 2% difference.

(Statista 2)

13. 4.3% of Instagrams Global Database of Users Is 55 to 64 Years Old.

Globally, 4.3% of Instagram users consist of 55- to 64-year-olds.

The United States percentage of the 55 to 64 age demographic is 6.8%. This represents a difference of 2.5%.

(Statista 2)

14. 2. 6% of The 65-Plus Age Demographic Accounts for The World’s Instagram Users.

There is only a 0.8% difference between the 65-plus age demographic using Instagram from the United States percentage of 6.8% and the global percentage of 6%. 

(Statista 2)

Instagram Users by Country & Age


Let’s use this section to address the age demographics of a few countries in the world. 

15. India Has the Highest Number of People Using Instagram, While the United States Has the Highest Percentage. 

In India, over 243.6 people were using Instagram in January 2023. This accounts for only 16.9% of the nation’s total population.

Data shows that 97.4 million Instagram users in India are between 18 and 24 which accounts for the highest usage by age.

(NapoleonCat India, World Population Review)

16. 120.5 Million People Living in Brazil Use Instagram.

As of January 2023, Brazil has 120.5 million Instagram users, which represents about 55% of the total population.

The largest age group using Instagram in Brazil is between 25 and 34 years old, which represents 35.1 million users.

(NapoleonCat Brazil, World Population Review)

17. as Of March 2023, There Are Over 63.9 Million People in The Russian Federation Using Instagram.

The Russian Federation has over 63.9 million users on Instagram, which accounts for 44.7% of the country’s entire population.

The highest usage of Instagram is found to be among those 25 to 34 years old, which is about 20.6 million users.

(NapoleonCat Russia, World Population Review)

18. Data from January 2023 Revealed that Over 50.8 Million People in Turkey Use Instagram.

In Turkey, there are over 50.8 million people on Instagram, which represents 59.5% of its total population.

The age group that most uses Instagram in Turkey is the 25 to 34 age demographics, which accounts for 14.8 million users.

(NapoleonCat Turkey)

19. Japan Has More than 54.2 Million Instagram Users.

According to the statistics, Japan has more than 54.2 million Instagram users, which correlates to 43.3% of its population.

The highest usage is among the 18- to 24-year-old demographic with 13.7 million users. 

(NapoleonCat Japan)

20. In March 2023, Over 33 Million People in Germany Used Instagram.

Instagram Users by Country

In Germany, over 33 million people were using Instagram, which is 40.2% of Germany’s whole population.

The largest Instagram user age group consisted of 9.4 million 25- to 34-year-olds.

(NapoleonCat Germany)


What is Instagram?

With so many people using Instagram from all over the planet, it’s hard to believe that there’s anyone that hasn’t at least heard of it.

However, while users of the platform know how to use it, they may not all grasp what it is. 

Instagram is a free image and video sharing mobile app where people can share their photos and videos to friends, family, followers, or the world (public).

This app is available on both Android and iPhone. Registered users can also comment, like, and share posts on Instagram that other users have posted.

You must be at least 13 to register for an Instagram account. (Instagram Help)

Who Owns Instagram?

In 2012, just two years after Instagram was launched, Facebook acquired the company for $1 billion (USD).

Now Instagram is owned by META, the parent company for Facebook, Instagram, WhatsApp, etc.

What’s the Difference Between a Personal, Creator, and Business Instagram Account?

Instagram allows users to choose from three different profile types, which include personal, creator, or business profiles.

Each profile type is used differently. We will briefly describe the differences in these profiles.

Personal Profile: With a personal Instagram profile you can set it to be private or public. In fact, a personal profile on Instagram is the only one that allows you to go private.

You can post content on the platform, and engage with your friends, family, and followers.

Business Profile: This type of profile gives you more access for doing more things on Instagram.

For instance, you can add contact buttons, run ads, have a shop button, view analytics, get audience insights, and more. Instagram has a full business suite of services and features for businesses.

Creator Profile: If you’re an influencer, it’s likely that you have a creator type of account on Instagram.

These accounts are made up of content creators, celebrities, public figures, artists, etc.

Instagram offers creators a creator studio with features only an Instagram creator needs.

There is more to learn about the distinct types of Instagram profiles, but you have the basics.

Does Instagram Still Have IGTV?

No. In October 2021, IGTV faded softly out of view and was replaced with Reels, which also replaced “video posts” on the platform.

Reels is an immensely popular feature on Instagram. Moreover, the IGTV mobile app is no longer available for use. 


We’re going to call this article a wrap because there is a lot of age demographic data to digest for our readers here.

If you’re a marketer, business, or advertiser, these age demographics for Instagram usage are an important part of creating a suitable marketing strategy.

After all, social media sites have a wide range of users in all age groups, but some outlets have more older generations, while Instagram has mostly Millennials and Gen Z right now. 

Why do you need age demographics?

Because age matters in terms of how people shop, purchase, and find products and services.

For instance, Instagram has about 130 million users of Instagram Shopping.

You can use these Instagram age demographics to target the right age groups appropriately on Instagram to get the most from your marketing efforts. 


Instagram HelpNapoleonCat BrazilNapoleonCat Germany
NapoleonCat IndiaNapoleonCat JapanNapoleonCat Russia
NapoleonCat TurkeyStatistaStatista 2
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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.