One of the many factors that go into creating a sufficient and dynamic marketing strategy involves knowing age demographics.
Whether you already know your audience or not, these Facebook age demographics will help you with your marketing strategy.
Facebook has, so far, kept its name and identity, but it falls under the flag of Meta Platforms, Inc.
That’s Facebook’s new name on paper.
Its headquarters is in Menlo Park, California, and the CEO is Mark Zuckerberg, which you undoubtedly already know.
Meta also owns Instagram, WhatsApp, and other products and services.
Facebook tends to be skewed to younger generations, but it also has some people virtually all ages using the platform.
Key Statistics
- The 25 to 34 age group has the largest number of Facebook users.
- The 13 to 17 age group has the least number of Facebook users.
- In the United States, 23.8% of Facebook is made up of people between 25 and 34 years old.
- 18.4% of active Facebook users in the United States are between 18 and 24 years old.
- 18.1% of U.S. Facebook users are between 35 and 44 years old.
- 13.7% of U.S. Facebook users account for the 45 to 54 age group.
- The U.S. Facebook 55-64 and 65-plus user base has a share of 11.1% each.
- 30% of Facebook’s global users are between 25 and 34 years old.
- 21.5% of global Facebook users are among the 18 to 24 age demographics.
- 19.3% of the world’s Facebook users are age 34 to 44.
- 11.% of Facebook’s global users are aged 45 to 54.
- 4.7% of Facebook’s global age demographic is between 13 and 17 years old.
U.S. Facebook Age Demographics
1. 23.8% of Facebook Is Made up Of People Between 25 and 34 Years Old.
In the United States, the age group that makes up the most users is 25 to 34.
This age demographic represents 23.8% of an estimated 186.4 million active users on Facebook in the United States.
(Statista, March 2023)
2. 18.4% of Active Facebook Users in The United States Are Between 18 and 24 Years Old.
Young adults between 18 and 24 make up 18.4% of Facebook’s users in the United States.
Keep in mind that this age group is probably now in the workplace and have fair to good jobs, or are in college and have student loans, etc.
If you combine the largest and second largest age groups using Facebook in the United States, you would have 42.2% of its users.
(Statista, March 2023)
3. 18.1% of U.S. Facebook Users Are Between 35 and 44 Years Old.
Following closely behind the 18-24-year-old crowd, in the United States, 18.1% of Facebook users are between 35 and 44 years old.
At just a 0.3% difference, the 35-44 age demographic is third in line.
(Statista, March 2023)
4. 13.7% of U.S. Facebook Users Account for The 45 to 54 Age Group.
The 45 to 54 age demographic is starting to dwindle on Facebook, but it’s still holding onto a strong 13.7% share in usage of the platform.
This age group is less likely to be retired but working in steady jobs.
(Statista, March 2023)
In the United States, Statista reports that the age groups 55 to 64 and 65-plus are tied with 11.1% of the Facebook user share.
Combined, these two age demographics account for 22.1% of Facebook users, which is significant when you put them together.
These two age groups likely have much in common in terms of Facebook habits and behaviors.
(Statista, March 2023)
6. The Smallest Age Group on Facebook Is the 13 to 17 Age Group.
Only 3.9% of Facebook’s users in the United States are teenagers between 13 and 17.
These teens may or may not have an income and are mostly in junior high and high school with few exceptions.
Some of them may have their own money, while others ask their parents or guardians for money when they want something.
(Statista, March 2023)
Global Facebook Age Demographics
7. 30% of Facebook’s Global Users Are Between 25 and 34 Years Old.
At the global level, 30% of Facebook’s users are aged 25 to 34, which accounts for the highest usage per age group on the platform.
This accounts for about 596.8 million users.
(Oberlo)
8. 21.5% of Global Facebook Users Are Among the 18 to 24 Age Demographics.
Globally, the second largest age demographic on Facebook is between 18 and 24.
If you were to combine the 25 to 34 and 18 to 24 age groups, they would account for over half of all Facebook’s users (51.5%)
(Oberlo)
9. 19.3% of The World’s Facebook Users Are Aged 35 to 44.
By now, we see a pattern of how skewed to the younger age demographics Facebook users are as the shares dwindle as they age.
This is noticeable when you look at 19.3% of Facebook users among those 35-to-44 years old compared to the 21.5% of the second largest group.
(Oberlo)
10. 11.6% of Facebook’s Global Users Are Aged 45 to 54.
Again, Facebook’s users dwindle in terms of age with only 11.6% of its worldwide users being between 45 and 54 years old.
This is quite a significant decrease over the former age group (35-44)
(Oberlo)
11. 7.2% of Facebook’s Global Users Are Between 55 and 64 Years Old.
Coming in fifth in Facebook global user’s share is the age demographic 55 to 64.
These are people likely to engage in person more than on Facebook.
However, they use it to keep up with family, friends, and groups.
(Oberlo)
12. 5.6% of The World’s Facebook Users Are 65 and Older.
Among the global Facebook user age demographics for those 65 and older, only 5.6% of them are using Facebook.
This age group likely has a lot in common with the 55 to 64 crowd in habits and behaviors.
(Oberlo)
13. 4.7% of Facebook’s Global Age Demographic Is Between 13 and 17 Years Old.
The smallest share of Facebook users on the globe is among those users 13 to 17 years old.
These are teenagers in school and are likely active in school sports and other school and after school activities.
Marketers need to keep an eye on this age group to see where they go for their social activities.
Right now, that’s probably TikTok, but that can change.
(Oberlo)
Habits and Behaviors
14. Women Between 45 and 64 Are Most Apt to Click on A Facebook Ad.
According to data, the most clicks that occur on Facebook ads come from women aged 45 to 64.
They make up a median of 20 clicks on Facebook ads each month.
Likewise, the overall female demographic clicked an average of 14 Facebook ads compared to the male demographic at 10 clicks on ads.
(DataReportal)
15. Male Facebook Users Between 25 and 34 Account for The Most Facebook Ad Clicks Among the Male Demographic.
A median of 10 Facebook ads clicks per month among the male age demographic of 25 to 34.
This is half the amount of the larger database of women between 45 and 64.
Conversely, male users between 18 and 24 years old clicked on a median of 8 Facebook ads per month.
(DataReportal)
16. In 2021, The Typical Global Facebook User Had only Ever “Liked” One Facebook Page.
This is an odd statistic, but it’s worth knowing.
Data from 2021 shows that the average Facebook user had only ever “liked” one Facebook page throughout their time on the platform.
In other words, this is in terms of lifetime activity.
(DataReportal)
17. Facebook users 18 and over like a median of 11 Facebook posts in a 30-day period.
The 2021 Facebook Insights tool revealed that among its global users over a 30-day period had only “liked” a median of 11 posts.
During the same period, a median of 5 comments were left.
Sharing (re-sharing) posts on Facebook during the same period showed a median of only one post being re-shared.
In terms of clicking/tapping Facebook ads in this same period, a median of 12 ads (sponsored and not sponsored) were clicked.
(DataReportal)
18. In Terms of Global Marketing, You Have an Overall 38% Ad Reach Among Users 18 and Older.
When you’re marketing to the global Facebook community, which is pretty broad, you have a potential 38% ad reach among all its users 18 and older.
Moreover, Facebook ads have an ads reach of 62.6% among American users 13 years old and older.
(DataReportal, HootSuite Blog, 2023)
19. 2023 Data Reveals that 7% of Gen Z Facebook Users Intend to Quit Using the Platform.
Gen Z is defined by individuals between 18 and 25, which also currently accounts for 18% to 20% of all Facebook users.
While 7% is hardly considered an exorbitant figure, it’s still data you need to stay abreast of when using Facebook for marketing.
(HootSuite Blog, 2023)
20. 17.6% of Facebook’s Advertising Audience Consists of Males Between 24 and 35 Years Old.
The largest advertising audience on Facebook in 2023 is among males between 24 and 35 years old compared to only 12.2% of females in the same age group.
The next highest advertising audience on the platform is made up of males aged 18 to 24 at 13% compared to only 9.1% of females in that same age demographic.
(HootSuite Blog, 2023)
FAQs
What’s the Largest Age Demographic on Facebook?
Currently, the largest age demographic on Facebook is 25-34.
This age group accounts for 30% of all active Facebook users on the planet.
What‘s the Smallest Age Demographic on Facebook?
Recent data shows that the smallest age demographic on Facebook is 65 and above.
This age group accounts for only 5.6% of all active Facebook users worldwide.
How Does Age Affect Facebook Usage?
Research has shown that age is inversely related to Facebook activity intensity.
This means that older adults tend to use Facebook less frequently than younger adults.
Why Is Facebook More Popular with Women than Men?
Reasons why Facebook is more popular with women than men:
1. Women are more likely to use social media in general.
2. Facebook’s early marketing efforts were targeted towards women.
3. Facebook’s content is more apt to appeal to women’s interests.
How Are Facebook’s Age Demographics Changing?
Facebook’s age demographics are constantly changing.
As the platform ages, it’s likely that the user base will become more evenly distributed across age groups.
However, for the foreseeable future, it’s reasonable to think that Facebook will probably maintain its popularity among young adults.
What Are Some of The Implications of Facebook’s Age Demographics?
Facebook’s age demographics have several implications for businesses and marketers.
For instance, businesses that target young adults should focus their marketing efforts on Facebook.
This also likely applies to most of its social assets and other social media outlets.
Marketers should also be aware that the way people use Facebook changes as they age.
For example, older adults are more apt to use Facebook for connecting with friends and family, while younger adults are more likely to use Facebook for sharing news and information.
Conclusion
We all know that Facebook’s user base in the United States and in the world is mostly made up of younger generations.
The least usage is among those over 55 and under 17.
We’ve also explored Facebook age user demographics based on habits and behaviors, which is vital information for creating marketing campaigns.
Habits and behaviors include how they engage on the platform and how they use Facebook for making purchasing decisions and shopping.
Overall, it’s wise to use statistics like these to help you with your Facebook, social media, and overall online marketing campaigns.
Without this kind of data, you’re marketing efforts could fall to the wayside due to the wrong demographic audience seeing your offerings and ads.
We hope you have enjoyed reading these Facebook age demographics, but more than that, we hope you have the insights and data you need to improve, update, and create an effective marketing campaign for Facebook.
Sources
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Written by Jason Wise
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