Last Updated on April 5, 2021 by Jason
Have you already found your place at the world’s most rad social media platform? TikTok is all the rage on the Internet nowadays, so it’s a shrewd move to establish a foothold as soon as possible and be among the first who get a slice of the TikTok popularity pie. Need some advice on growing your TikTok fast? Look no further, we’ve got you covered.
It’s a hard fact that TikTok was (and still is) officially the fastest growing social media between 2019 and 2020. You don’t need a degree in rocket science in order to be able to tell that getting on TikTok and profiting off its sudden surge of popularity makes for an excellent move. A market of over 1 billion people eager to interact with new content is an opportunity no sound brand wants to miss. It’s a chance to make your name big!
A thing worth knowing about TikTok is that it’s heavily content-focused. In other words, an algorithm guides personalized recommended content to each individual user, which provides ample opportunities at wild growth even for people with nearly zero previous TikTok presence.
However, an informed TikToker can “ride the algorithm” and use some of its mechanisms to “create” spikes in the engagement rate. How to maximize your presence and optimize your content to get more followers on TikTok, as well as many more tips & hacks, you’ll be able to learn from us. Keep on reading!
How To Get More Followers on TikTok
#1 Get the Hang of TikTok
First things first: you have to know that TikTok isn’t the classic social media platform that you’re used to with the likes of Facebook and Instagram. Getting viral might be the ubiquitous goal for every social media, but TikTok takes the prize when it comes to the importance of spreading big, fast.
Life on TikTok revolves around the “For You” page, which is a never-ending stream of recommended content where each subsequent post relies on the algorithm’s prediction of what you might like, all based on your previous content engagement. In other words, TikTok takes a guess at what you like and gives you videos that feature that particular quality.
How does that help you as a brand, business, or just a regular TikTok user? It means that organic growth and natural reach figure prominently in TikTok mechanics. With TikTok, getting into “trending” is more important than with any other social media out there. Your presence becomes irrelevant if it’s dormant and inactive, or even if it just strays into “boring” topics.
If you don’t already, then it’s high time you focused your TikTok content on hot topics, contemporary issues, and stuff that people are willing to react to. The importance of this can’t be stressed more if you wish for more TikTok followers.
#2 Aim for the Right Audience
To be able to establish what content will get the attention of TikTok users, you have to know who these users are. In fact, it’s crucial to have a target audience in your mind before you get to the drawing board and ponder on your content placement. After all, what kind of content would you make if you didn’t at least have a guess at who would watch it?
So yeah, it’s really important to get your bearings around your future followers. Oh and by the way, over 60% of the US TikTok user base hasn’t reached 30 yet. Youngsters rule the youngest social media so the general rule of thumb is that you want to aim for juvenile entertainment.
However, this isn’t always the case, so you’ll see anomalous behavior with elders garnering a huge following. What drives the young there: reverence for relics, irony, or genuine curiosity? No one knows, but this only serves to prove that you’ll need a bit of experimenting done first.
In any case, it only goes with the argument that fine-tuning your audience targeting is a must, and there are no rules set in stone about TikTokers’ interests. Just find the right audience and serve them the right content. This is the only TikTok commandment that’ll never ever change.
#3 Be on the Lookout for the Newest Trends…
TikTok is all about organic growth and sudden spikes in popularity, as we mentioned earlier. This is why every ambitious TikToker has to be on the lookout for the newest trends. The Internet is filled to the brim with cases of people tapping into existing but lingering trends that were just waiting to blow up, but did so only after that one clip that went viral.
Take a deep look into your niche and see what’s moving the masses. You’re bound to find some patterns or trends that tend to get done over and over again, but somehow still haven’t exploded. After you’ve zoomed in on such an opportunity, see what unique twist you can spin on it, how you can make it better or more suitable to the niche in general, and produce it in your own direction.
This is how you end up on “For You” pages of hundreds of thousands, if not millions. This is how you wake up to popularity and loads of new followers.
#4 …or Create Your Own
The only thing better than riding the wave of existing trends is making your own! If the place seems dry for the day or you get an original and exotic idea of your own, do experiment and produce it because you might as well end up on the lead of the new global TikTok thing.
TikTok is the wackiest social media on the market. One of the most popular videos of 2020 was a man riding a skate, drinking cranberry juice, and lip-synching to Fleetwood Mac. From popping pimples to giving ridiculous answers to basic questions, all sorts of (for other media) illogical things end up being huge on TikTok.
Don’t be afraid to experiment. The worst thing that can happen? You get seen by few people. The best thing that can happen? You end up being a celebrity with an unimaginably high number of new followers. As you can see, shame and taboo isn’t in either of these.
#5 Create a Personality
Content creators on TikTok are people, not brands. Showing a personality and sporting a human face behind the algorithm is what makes content creators popular. TikTokers have a need to connect with people, which is why they do goofy stuff that’s in essence a very human response to our modern existence in the world.
Philosophy aside, this is why you need yourself to be visible in your content. Do you appear charming? Do you possess quick wit? Your athletics is unparalleled in your hood? The gimmick that you do dominates the parties? You’re just the chill guy/gal whom everybody knows to radiate coolness? Establish your alter-ego (or your own ego) and stick to it for maximum results.
Your followers will grow to like that one quirk of yours and soon you’ll be known for it and attract more followers. A confident and unique personality will get you further on TikTok than a whole corporate brand support with marketing teams and whatnot. One of the reasons TikTok is so appealing today is exactly that.
Hashtags. A fun little social media oddity or something more? If you didn’t already know, hashtags can be a useful tool for building up your social media presence. More than just descriptive tags, they connect content with their respective niche, or other content that boasts the same “labels”. This is similar to how TikTok’s algorithm picks #fyp videos and goes hand in hand with personalizing recommendations.
This information is incredibly important to aspiring TikTok content creators! Right hashtags can propel your reach several magnitudes higher than your averages, while wrong hashtags bury your content under videos with better-optimized targeting.
So, if you’ve been treating hashtags as random pieces of information, one of the first steps towards getting more followers is to change that. Effective hashtags require proper research with analysis and thorough insights. An average effective strategy recommends an even split between “general & popular” hashtags (#love, #beach, #music, #travel, etc.) and those we can describe as “precise & niche” (#fliptheswitch, #80s, #watermelon, #fleetwoodmac, names of places, peculiarities, oddities, etc.), so think in that general direction.
However, perhaps a more effective method is to use a hashtag generator that relies on research, insight, and the trending sets. There are loads of them out there, but pick carefully to avoid scams.
#7 Don’t Be Selfish, Engage to Be Engaged With
Another TikTok-exclusive feature (as nearly everything TikTok-related) is a distinct lack of direct messaging, inbox, or any other means of communication. What’s a social network that removes one of the core social media features?
It serves a purpose, though. On TikTok, users engage on the content itself, so this serves to cement the primacy of the content over every other segment of TikTok. This can be useful to you as a content creator to further your cause by interacting with others. Likes and comments are the lifeblood of TikTok communication and all the channels it has on its disposal. Markedly public, this type of communication serves to open up the discourse about content to all layers of TikTok users.
How can you turn this situation into your advantage? Pretty easily, actually. By initiating communication through comments and likes, you open up a “dialogue” with your audience as well as fellow content creators. Increased initial engagement guarantees an increase in return, and communicative users are bound to respond by transferring the “conversation” onto your profile.
Engage to be engaged with, as a surge in communication means a surge in the number of followers.
#8 Diversify Your Content
Consistently putting the same type of content on TikTok can get you to one place only – the dustbin of social media history.
Sure thing, being consistent at creating content can be a good thing, but stubbornly clinging to one act, no matter how successful, quickly tires people out. This is especially so for people on TikTok. One-act wonders on TikTok attain cult followings for several days, then phase out of existence. Sounds bad, right?
Adapting to the ever-changing trends is the key to growing your follower base. What got people worked this week might not do the same next, but a diversified “portfolio” becomes more resistant to the passing of time. Innovate, experiment, change. The changes don’t necessarily have to be fundamental: change your setting, costume, song, trick… Anything, really.
Just don’t force one thing on your followers for they will seek out more entertaining content. Worst case scenario? Others take your idea and make the change that you failed to do. Ta-da, there go all your followers. Be smart and diversify!
#9 Post More Frequently
This perhaps goes without saying, but there are more unseen dangers of lagging behind an optimal posting schedule. You should post as frequently as possible!
Due to the fleeting nature of TikTok popularity, probably caused by the short memory span of their algorithm (joke) and the whole system being prone to changing trends (not a joke), you should post as often as possible, no matter the size of your followers base or the popularity of your content.
If you’re aiming to go big, with greater posting frequency comes a better chance of some of your clips going viral. If you’re already big, a consistently high rate of posting new content ensures that your followers keep following, but also keeps the flow of new followers consistent.
Remember, on TikTok it matters more that you’re growing than that you’re already huge!
#10 Post at the Times of the Peak of Engagement (TikTok Pro)
This one requires a bit of experimenting, but shouldn’t be too hard. Post content in several sample time frames throughout the day and see from which slot you get the most activity. Once you determine when your posts perform best, stick to that timetable for greater engagement optimization. After all, you’ll never get to trending if your clips reach your followers six hours after you post.
If you’re asking yourself “how do I know when my audience reacts to stuff – do I manually count the likes and comments?”, it’s time we talk about going TikTok Pro.
First of all, it’s free, the Pro part just delineates between casual and professional TikTok use. An integral feature that you get when you go Pro is TikTok Analytics, and it’s used precisely to track how you TikTok performs. In tip number 10 we’re interested in followers’ activity metric, which gets shown in an elegant and simple graph. No manual counting needed!
Now that you know when your followers are most likely to engage with your content, do put all your fruits in one basket. Who says you should never do that? The saying must have been used way before TikTok was born…
#11 Link TikTok with Other Social Media
There’s a reason why TikTok lacks some features that are specific for most other social media platforms: it’s because it’s meant to be used with them.
TikTok has some of the smoothest integration mechanisms and you should definitely use them. As one example, you’re not only prevented from downloading TikTok videos, but encouraged to do so because TikTok automatically gives credit for them to their creators.
We don’t know any TikToker who doesn’t have at least one other social media to go and place their TikTok content on. You can use your existing social media presence to convert your loyal followers from e.g. Facebook, Twitter, or Instagram, but also vice-versa. One of the things you can do is “save” your audience from TikTok and “convert” them to your other social media where they’ll remain stable even when the algorithm stops going in your favor.
Likewise, you can galvanize your e.g. Instagram followers to hop over to TikTok and enrich both the platform and your profile with their presence. For some reason people keep forgetting that social media aren’t mutually exclusive and that we should use them synchronically in order to get the most out of them: don’t be one of those.
#12 Cooperate, Collaborate, Form Creative Coalitions
Speaking about synchronicity, we might as well advise you to join arms with other content creators. Once again, you’re not competing against each other and TikTok is not a zero-sum game where gains for one mean loses for another. On the contrary, collabs expose each participant to the other’s follower base, among other useful things.
Cooperative content is actually a pretty common thing to see on TikTok. Brands embrace influencers who use their product/service as content props, same-niche artists make a creative alliance to collectively increase the size of their market, and friends give shoutouts to friends with no particular reasons than, well, being friends.
In each of these cases there have been no negative aspects, only positive growth for both/all sides. Tag together for more followers!
#13 Call to Action? More Like Call to More Engagement
Seriously, though, as in virtually every social media ever call to action buttons can make a lot of difference if used smartly and without much pressure. Their purpose is to extend your workflow and get the most out of followers in terms of engagement.
Videos that end in call-to-action can, depending on the action, increase your following substantially. It’s one thing to have a perfect match with a potential follower who’ll immediately get hooked, but most of the time people require a gentle push in the right direction. No social media is exempt from this, so might as well include TikTok into the equation.
However, you have to make your CTA non-intrusive, clever, attractive, and not overtly in-your-face. Subtle conversions are best conversions. Be creative with CTA as you are with your content–if not more so.
Whether it’s a giveaway, a tag, or a simple “follow for more content like this”, treat CTA seriously and they, too, will become a means of your presence expansion.
#14 Upgrade Your Equipment
We all love underdogs and most of the people who reach the trending phase do so with minimum equipment requirements, right? Even so, better gear brings more engagement and more followers. And sure, you can get popular with crude equipment once, but that’s a call for an upgrade if there’s any, as your new audience won’t accept excuses for staying low-quality.
Better equipment makes better content, and it’s hard to weasel out of that fact. Higher-res videos get more engagement than the same ideas realized in lower quality. It matters little what you sing if the mic doesn’t have the capacity to record the beauty of your voice. Saw that trick I did? What trick, I’ve seen only a bunch of pixels?
Going serious on TikTok means investing into your props. Consider that to be an investment and don’t go cheap!
#15 Growth Services – TokUpgrade
Alternatively, you can hire professional services with advanced automation techniques to take over the control of your TikTok. There are dozens of high-quality services that can help you grow your TikTok, but for each genuine one you can stumble upon several fakes and scams. Worst case scenario? You get scammed AND banned. Permanently.
That’s the reason why, if you decide to choose this way to get more followers on TikTok, we recommend the tried and true option. TokUpgrade is not a bot, scam, or fake.
It’s a service that lends you a dedicated account manager that will professionally handle your TikTok campaigns for maximally optimized growth. As a result of their effort, you get natural growth and authentic followers that will react not because someone paid them to do so, but because they cultivate an interest in your content.
More than the quality of service (which is good, don’t get us wrong) we recommend them for their dedication to your safety. No private information of yours will be collected, and their services, if not embraced by TikTok itself, certainly do not go against the terms of agreement, and therefore you can’t get banned by using them.
So, if you have a bit more cash than time for administering TikTok, feel free to pay their site a visit.
TikTok is a wonderful place. Whether that’s because they’re new and unspoiled or for some other reason, it radiates positive vibes, youthful energy, and benevolent wackiness we all need in our lives right now. By remembering our tips and hacks, we’re sure you’ll make it to the place you deserve, and be a part of that positive force we all want to get a piece from when we log into TikTok.
Who knows, perhaps you’ll be the aspiring new star on TikTok and we’ll read about you in a couple of months. Or weeks, who knows. In any case, fingers crossed and we hope you reach high.