How much do YouTubers make in 2023?

Recent research showed that an average person spends two hours a day exploring social media. With the increase in tariffs and taxes, a social media addict will be spending a reasonable sum of money on wifi or data subscription.

These can sometimes be a source of worry for parents and financially disciplined individuals. Social media can be a leisure time-space for some people, and it could also be a source of income for others.

Many people are making a reasonable income from social media, working as marketers, influencers, or brand ambassadors. 

From 2005 to date, YouTube has recorded a massive growth in terms of viewership. By the year 2020, it was said to have generated a revenue of almost $20 billion. Thus, it is an incredible platform to make a reasonable income.

In this article, we will discuss how to make money as a YouTuber and how much you can make as a YouTuber. First, let’s get you inspired with some of the highest paid individuals on the platform. 

Highest Paid YouTubers

David Dobrik ($15.5 million)

The 23 years David Julian Dobrik Slovakia has two YouTube channels, namely David Dobrik and David Dobrik Two. He started his YouTube journey in 2015 and has attracted over 27 million subscribers.

His YouTube comedy has gained him social recognition. In 2018, he was given the Diamond Play Button by YouTube for gaining 10 million subscribers successfully. According to Forbes, he earns $15.5 million.

Daniel Middleton ($16.5 million)

Daniel Middleton is a 29 years old American YouTuber. He is popularly known as DanTDM on YouTube. He is popularly known for his video game commentaries.

In 2017, he made it to Forbes as one of the most paid YouTuber earning $16.5 million. He has uploaded over 3,490 videos on his YouTube channel. 

PewDiePie ($17 million)

The famous Swedish YouTuber known as PewDiePie goes by the name Felix Arvid Ulf. He is 32 years old. He registered his YouTube channel in 2010 and is known for comedy, vlog, and commentary.

Time magazine rated him as the top 100 world’s most influential person. Although he has suffered some significant criticisms, he still managed to take home $17 million in a single year. 

Stevin John ($17 million)

Stevin John Grossman is a 33 years old YouTuber. He is popularly known as Blippi on YouTube. His YouTube channel features education and American children’s entertainment.

He started his YouTube channel in 2014, and since then, he has been able to gather over 11 million subscribers. He earns $17 million from his YouTube channel. 

Jeffree Star ($18 million)

Jeffree Lynn Steininger Jr is a 35 years old American YouTuber who goes by the name Jeffree Star. He has been active on YouTube since 2006, attracting over 16 million followers. His contents are majorly beauty and makeup.

Although he got caught up in sexual assault and racism controversies, he still manages to bag home $18 million. 

Anastasia Radzinskaya ($18 million)

Anastasia Yuryevna Radzinskaya was born on January 27, 2014, to a Russian family. She and her parents run several YouTube channels.

Her YouTube channel has been active since 2016 and since then earned over 76 million subscribers. She earns an estimated yearly income of $18 million as a YouTuber. 

Preston Arsement ($19 million)

Preston Blaine Arsement, known as TBNRFrags or Preston Playz, is a 27-year-old American YouTuber. He has uploaded close to 2000 videos since he started his YouTube channel in 2010.

At the age of 25, he had already started gaining recognition from Forbes as one of the highest-earning YouTubers globally, with an annual earning of $19 million. 

Mark Fischbach ($19.5 million)

Mark Edward Fischbach popularly goes by the name Markiplier. He is a 32 years old American YouTuber. He started his YouTube journey in 2012.

Since then, he has accumulated close to 30 million subscribers and over 16 million views on YouTube. Annually, he takes home a whopping sum of $19.5 million. 

Rhett and Link ($20 million)

Rhett James and Charles Lincoln are both a team of American comedians. They are the host of a YouTube series known as “Good Mythical Morning.”

They are both 43 years old. They started their YouTube channel in 2006 and have grown to have several more YouTube channels. They have gathered over 28 million subscribers. 

Dudes Perfect ($23 million)

Dudes perfect is a YouTube channel that a group of five friends operates. They serve as ambassadors to companies by helping them advertise their brands and products. Their contents are majorly sports and comedies.

Since the activation of the account in 2009, the channel has gathered 56.6 million subscribers and 13.3 billion views. They bag home $23 million annually. 

Jimmy Donaldson ($24 million)

The American YouTuber Jimmy Donaldson is better known as MrBeast, is a 23 years old YouTube comedian who centers on Expensive stunts. Jimmy Donaldson is currently managed by Dallas Based talent.

He started his YouTube channel in 2012 and has since then created several YouTube channels. He managed to secure himself 124.4 million subscribers and a total view of 17.8 billion. 

Ryan’s World ($26 million)

Ryan’s World is a nine years old American YouTuber who goes by the name Ryan Guan. His parents started the YouTube channel for him in 2015.

Ryan’s World is a children’s entertainment YouTube channel with over 29 million subscribers and 47 billion views.

He releases new videos every day. In 2019, he was rated the highest-paid YouTuber in the world. 

Although there are fast-growing YouTubers whose net worth is not disclosed to the public, YouTube has proven to turn hobbies into money for many people out there. People now make a lot of money from the comfort of their chairs. 

How Much Do YouTubers Make Per View?

YouTube earnings depend on a lot of factors. Some factors such as ad revenue rates, subscribers, sponsorships, monetization, and lots more also affect how much you can earn from your YouTube channel.

The earlier listed names should give you a heads up on the limitless possibility on YouTube. However, not all channels would earn millions. 

Here are some guides to help give an insight on how much YouTubers make per view. 

• Google pays out 68% Adsense revenue, which means for every $1000 an advertiser pays, Google pays the publisher $680. 
• Advertisers rate varies per view. Usually, it is between $0.10 – 0.30 per view. 
• A YouTuber receives $18 per 1000 ad views, approximately $3 – $5 per 1000 video views. 

For many YouTubers, the answer to this question is very little or nothing, while for some, it is a business worth making a living off. The level of exposure and engagement you get determines the income you generate for yourself.

Unfortunately, only a small percentage of YouTube viewers click on ads on YouTube, so the only way to go about it is by integrating these ads into your YouTube videos. 

The YouTuber business is competitive, but what is achievable for A can also be achieved by B.

All you need to do is create unique content and build a solid reputation for yourself. It is advised you have a good plan and monetizing strategy for your channel. 

How Much Do YouTubers Make per 1000 Views?

As earlier stated, for every 1000 views, a YouTuber is expected to make $3 – $5.

This is for YouTubers who allow YouTube ads on their channel, and YouTubers who have other monetization strategies such as affiliated ads or sponsorships can earn way more than that per 1000 views.

So you can imagine what you can make by running ads and other monetization strategies in your channel. 

As your YouTube channel becomes popular, companies start to offer merchandise and sponsorship deals for you to advertise their brands.

With increasing growth, you stand the chance of becoming part of the multichannel economy. 

One of the factors of Earnings through YouTube is niche type. The niche is an essential factor as some niche makes it a lot easier to earn money than others.

Doing what you love most or dwelling within your talent limit makes your content easier to create, but extra hard work diversifies and captures people’s attention to your channel.

Attracting engagements and gaining more subscribers through your niche ultimately guarantee you more earnings. 

Some of the successful niches on YouTube include: 

• Celebrity tattle
• News
• Sports
• Comedy
• Lifehack
• Children entertainment
• Funny animal compilations
• Makeup tutorials
• Product reviews
• Photography
• Spoofs

The country you live in is a determinant of how much you make. Although with a perfect selection of niches and awesome content, the sky is your limit. 

How Much Do YouTubers Make per Subscription?

Subscribers also have a role to play in your channels. The sole purpose of having subscribers on your channel is to ensure that your content gets to them as soon as you upload them to have broader coverage.

YouTube has tried to create a balance whereby small channels have the opportunity to earn even more than big channels.

An account with just 1000 subscribers might get a wider viewership than an account with 1500 subscribers. This might be influenced by specific reasons such as content, activeness period, niche, or even video quality. 

Although companies consider many things before sponsoring a channel, they want an account that can let the world know about their product and brand quickly, so the comments and likes show the engagement you get on your channel.

Subscription, likes, views, and comments serve as a portfolio to you. Earning from YouTube can also be a lucrative business.

Gaining subscribers is an alternative to making more money, but the right content and a good skill in audience management is a more guaranteed way to earn money as a YouTuber. 

How Much Does a YouTuber Make per Video?

The answer again is nothing. It is a fact that YouTube only pays per view and not per video. Although a YouTuber can make money from a video based on how many viewers, Google ads, and the content of that video. 

With an estimated $0.50 per 100 views, a YouTuber is expected to earn $500 per 100,000 views.

If the YouTuber earns for sponsorship and other monetizing methods, his earning is expected to be increasing depending on the deal they have with the brand. 

With the sudden decline towards social media dependence and increase in growth on the YouTube platform, there is a limitless opportunity for YouTube creators to continue earning through their YouTube channels. 

How Much Do YouTubers Make per Month?

There is no specified amount a YouTuber can make per month. YouTube is a limitless earning platform, so your earnings depend on your deals and dealings. 

A new channel might earn nothing. This is because the channel is still trying to gain recognition from the audience and might not necessarily have too many viewers.

On the other hand, an established channel will be earning as big as his engagement and monetization plan fetches it. 

To start earning from YouTube, a channel must attain the Google AdSense minimum standard of $100. This means that for someone who earns $3 per 1000 views, a person must hit approximately 34,000 views before accessing his earnings.

This may sound impossible or difficult for new YouTube creators, but it is a piece of cake for established YouTube creators. 

To increase your chances of earning, you should create videos around interesting niches, solid content, maintain consistency, provide high-quality videos, and possess remarkable SEO skills. 

According to the updated YouTube overview and eligibility policy, only active accounts will continue to be monetized.

If a YouTuber seizes to upload on their YouTube channel for over six months, their YouTube monetization will be disabled, so regular posting is highly advised. 

For example, A selling point for Anastasia Radzinskaya is the regular uploads. This helps keep her viewers engaged, as they constantly get enticed by her new content daily. 

How Much Do YouTubers Make on Average?

Income varies and also depends on some factors. Where some people are making a couple of hundreds, some are making millions.

The quality of your video and also your ability to maintain sustainable growth on the platform will determine how much you make from your YouTube channel. 

The following question will determine if you are in the position to enjoy limitless earning. 

Are You in A Marketable Niche?

Some YouTube channels have suffered a major setback because of the kind of content they offer.

Niches such as sports, music, gossip naturally attract a lot of viewers. Your niche will undoubtedly be one of the most critical factors in attracting and maintaining your viewers

What Is Your Video Length?

The general rule is videos that play for more than 10 minutes earn more Google Ads bonuses. The viewers get more breaks while playing the video to watch Ads.

Although in some cases, it is also advised that you don’t bore your viewers with lengthy videos. 

Are Your Content Advertisers Friendly?

It has already been established that you can make more money by not depending on Google Ads only.

You should be able to come up with content that will gain you sponsorships from brands and companies. This is another fantastic way of making money. 

Are Other Social Media Platforms Complimenting Your YouTube Channel?

The advertising you channel should also be a priority as long as you want to earn from YouTube.

You can complement your YouTube channel by advertising it through other social media platforms like Twitter, Facebook, Instagram, LinkedIn, or WhatsApp. 

How Do YouTubers Make Money?

Ads are not the only way YouTubers make money. A YouTuber is exposed to a lot of income options from a variety of other sources. YouTube channels are open to supplement a YouTubers income

Affiliate links: If you have ever watched a video of a YouTuber’s product review or a video where a YouTuber throws in the name of their “favorite brand,” you would have experienced affiliate links.

Affiliate links involve an advertising product, such as photography, comedy, or brands such as fashion. A link will be provided on the description link.

When the viewers use the link to purchase, the YouTuber will earn a percentage of that purchase. This is also an alternative source of income for a YouTuber. 

Merchandise: for an account to be eligible for the merchandise option. 

• The YouTube channel must have more than 10,000 subscribers, except if it is an artist channel. 
• The YouTube channel must reach a playback time of 4000 per year.  
• The YouTube channel must be approved for monetization

If you are subscribed to a popular gamer or a day-to-day vlogger, you would have noticed that they have a spread shop to sell their brands or names for their loyal fans to purchase. Some of the things they sell to their fans include shirts, accessories, bags, or shoes. 

Sponsorship: YouTube boost for over 2 billion monthly users (2020). YouTube is the second most visited website and also the most used video-streaming platform globally.

The established account, therefore, uses this opportunity to gain company sponsorship for themselves. Famous YouTubers make a huge sum of money through brand sponsorships. 

YouTube Monetization Rules

We outlined some monetization rules, however in November 2020, YouTube updated their Partner Program overview and eligibility and came up with the following rule. 

• Over 1,000 subscribers 
• A yearly public watch of over 4,000
• Provision of a valid and linked AdSense account
• Availability of YPP in your country
• Accepting the YouTube terms and conditions 

After applying for a YouTube channel, your applications will undergo a review process. This is to ensure that your channel meets the YouTube channels policy and terms.

If your channel meets their standards, your request will be approved, and you can start earning from Google Ads that run when streaming your video. 

Summary

YouTube is an incredible platform to generate extra income and keep your viewers informed or entertained with your talents or content.

Once you have gained the publication you need and your videos are getting the appropriate engagement, YouTube can be a full-time job. 

A lot of YouTubers have quit their jobs to devote their lives to making a living off YouTube.

You can also use the information provided by this article to project how much you can make from your YouTube channel.

How much do YouTubers make? It ranges from not a lot to many millions of dollars!