Google Ads Statistics

New Google Ads Statistics and Trends for 2024

Published on: November 19, 2023
Last Updated: November 19, 2023

New Google Ads Statistics and Trends for 2024

Published on: November 19, 2023
Last Updated: November 19, 2023

Google Ads is one of the most popular online advertising platforms in the world.

In 2023, it is expected to generate over $200 billion in revenue. 

The following Google Ads statistics will show that this advertising platform is a powerful tool that can help businesses reach their target audience to generate leads and sales.

The Google Ads platform allows companies and advertisers to place ads that generate in Google search engine results (SERPs).

Moreover, you can gain exposure throughout the network of websites in Google’s realm. 

Let’s look at Google Ads and the statistics you need to get more insights that may help you to make improvements in your own advertising campaigns.

Resource Contents show

Key Statistics

  • Google AdWords was launched on October 23, 2000.
  • The Google advertising platform generated $224.7 million in 2022. 
  • Over 84% of global desktop search traffic went through Google in 2023.
  • Over 80% of global organizations trust their PPC campaigns to Google Ads. 
  • Paid ads in the top three results will get at least 46% of the clicks.
  • 1,512,980 live sites in the United States use Google AdSense. 
  • 91% of industries experienced an increase in cost per lead (CPL) in 2022.
  • PPC can be effective at almost any advertising budget.
  • About half of web users don’t see the difference in organic and paid search results on Google.
  • Google Ads supports over 50 languages for ad targeting.

Top Google Ads Statistics in 2024


1. AdWords, Google’s First Self-Serve Ad Platform Was Launched on October 23, 2000.

Marketers from all over the world are unlikely to forget when Google first introduced its self-serve ad space.

Since 2000, Google’s ad network has evolved into a multi-billion-dollar advertising service.

In fact, it’s the most-used ad platform used today.

AdWords, now Google Ads, continues to grow and evolve making the platform more dynamic for global marketers, organizations, and advertisers.


2. In 2022, The Google Advertising Platform Generated $224.7 Million (USD). 

The ads platform is the main driver of revenue generation for Google. Alphabet/Google generated a total of nearly 280 billion (USD) in 2022.

Advertising revenue also mostly comes from search ads.

Google itself has an 80% market share in a broad range of digital segments with very little or no competition in some of them. 


3. Over 84% of The Global Desktop Search Traffic Went Through Google.

As of January 2023, Google accounted for over 84% of all global desktop search traffic.

Bing came in second at 8.05%, which pales in the shadow of Google, and Yahoo had only 2.63% of that share.

By March 2023, Google enjoyed an 85.53% share, which shows a slight uptake even from January 2023.

(Statista, Statista 2)

4. Over 80% of Global Organizations Trust Their PPC Campaigns to Google Ads. 

Even though there are several advertising platforms accessible to global businesses, more than 80% of them trust Google Ads with their PPC campaigns.

If Google Ads wasn’t effective, this percentage would be much lower.

(Website Rating)

5. Paid Ads in The Top Three Results Will Get at Least 46% of The Clicks.

Even though you may use the most effective SEO strategies in the world, paid ad clicks will outweigh those organic ad clicks every time.

Studies and research show that the top paid ad slots receive 46% of all ad clicks. 


6. 1,512,980 Live Sites in The United States Use Google AdSense. 

Google AdSense gives blog and website publishers a way to make money through their online content.

When you sign up for an AdSense account and get confirmed, you use the code so that Google can generate relevant ads on your site.

You can earn money from these ads. This is part of Google’s website network.

(Demand Sage)

7. 91% of Industries Experienced an Increase in Cost per Lead (CPL) in 2022.

Industries that use CPL (cost per lead) advertising have been seeing increases in CPL year-over-year.

CPL is the specialized mobile advertising method that publishers only pay for when the ads lead to a click and a lead.

They are paying to gain new potential customers. 


8. PPC Can Be Effective at Almost Any Advertising Budget.

A conservative estimate is that companies that use PPC ads earn an average of $2 for each $1 that they spend on the Google Ads platform.

Another benefit of PPC advertising is that you will often see results at almost any business advertising budget level.

So, if you’ve heard that PPC campaigns require an excessive ad budget, that’s not true.

(Business of Apps, WebFX)

9. About Half of Web Users Don’t See the Difference in Organic and Paid Search Results on Google.

As Google evolves and changes its layout on the search engine site, it’s getting harder to tell the difference between the paid search ads and the organic search ads.

In fact, nearly 50% of search engine users said they can’t tell the difference between the two.


10. Google Ads Supports Over 50 Languages for Ad Targeting.

While the Google Ads interface supports around 40 languages, it does support over 50 languages for ad targeting.

Because this is part of the interface and targeting options, be watchful about what language you need for your ads.

You may find that your ads are coming out in the wrong language if you aren’t diligent. 

(Google Support)

11. 5.6 Million Advertiser Accounts Were Taken Down by Google in 2021.

It may seem hard to fathom, but in 2021 Goole removed more than 3 billion ads and 5.6 million ads accounts due to abusive advertising.

Google has long said it desires to protect its users and eliminating what they consider to be abusive ad behaviors is one of the ways they do that. 


12. 61% of All Industries Noticed an Increase in CPC (Cost-Per-Click) Advertising in 2022.

As with almost everything in the world today, cost-per-click (CPC) advertising went on the uptake in costs for businesses across industries.

However, among eight industries, there was a decrease in CPC and in one, CPC remained the same.

The Apparel, Fashion, and Jewelry industry CPC remained the same in 2022. 


13. PPC Campaigns Aren’t Affected when Algorithm Updates Occur.


It’s not unusual for the internet to go crazy with information about algorithm updates since sometimes, that means your site may be impacted.

However, PPC (paid search) ads are affected by these updates.

That means your PPC campaigns aren’t likely to get kicked to the curb after an algorithm update.


14. The Animals and Pets Industry Experiences an Average Conversion Rate of 13.41%. 

The Animals and Pets industry is trending in 2023 and advertising in this industry shows that the average conversion rate is 13.41%.

This is the highest conversion rate across all industries.

The second-best average conversion rate is 13.12% which is achieved in the Physicians and Surgeons industry.


15. In 2023, The Average Company Will Spend Between $9,000 and $30,000 on Google Ads.

Your ad budget plays a primary role in how much you spend on Google Ads.

Research shows that in 2023, the average business will spend between $9,000 and $30,000 on Google Ads.

When you consider that the average CPC is between $1 and $2, this represents a lot of ads.

The rate of return is 8:1, which means a business could see a $72,000 ROI for their $9,000 or $240,000 on a $30,000 investment in ads. 

(Fit Small Business)

16. 98% of The World’s Consumers Shop Online.

Most of today’s consumers in the world shop online. Shopping online includes browsing the web, researching products and services, and making purchasing decisions.

With this large audience of global online shoppers, you can boost your sales.

This data was gathered from a survey by Google and Ipsos of consumers 18 and older who shopped online.

(Think with Google)

17. 63% of Smartphone Users Are More Apt to Make an Online Purchase when Mobile Apps and Websites Offer Recommendations.

According to the same Google/Ipsos survey, 63% of mobile phone users said they are more apt to make purchases from companies with mobile apps and websites that make relevant recommendations on items they may have an interest in buying.

Sometimes, recommendations do work, which is confirmed by this data.

(Think with Google)

18. Google’s Display Ad Network Reaches an Audience of 90% of Global Internet Users.

Google’s Display Network is the largest in the world, which means it offers you a massive and broad reach.

Display ads are compatible with all kinds of devices and media platforms.

This makes it an excellent platform to reach out to your targeted audience no matter where you live and work.

(Think with Google 2)

19. 75% of Survey Respondents Said that Paid Search Ads Make Things Easier to Find. 

In a 2018 Clutch survey, 75% of respondents said that paid search ads make it easier to find things they want and information they need.

The survey also revealed that people are more apt to click on video (19%) or product listing/shopping ads (31%).

Imagine how this data can help you create a better advertising strategy.

(Clutch, PR Newswire)

20. 55% of People Who Click on Google Search Ads Favor Textual Ads.


It’s interesting the 55% of people who click on Google Search ads say that text ads are their preference.

This is something to consider when you’re creating ad campaigns.

Remember not to use all text ads since video, image, and product listing and shopping ads come with a solid CTR.

(PR Newswire)


How Many People Use Google Ads?

In 2023, it is estimated that over 63% of people have clicked on a paid ad in Google search results.
This means that Google Ads has an enormous potential reach for businesses of all sizes.

What Are Some Distinct Types of Google Ads Campaigns?

The diverse types of Google Ads campaigns that businesses run include:

Search: Search ads appear at the top of Google search results pages when someone searches for a keyword that you’re targeting.

Display: Display ads appear on websites, apps, and videos that are part of the Google Display Network.

Video: Video ads appear before, during, or after videos on YouTube and other video-sharing websites.

Shopping: Shopping ads appear when someone searches for a product that you sell on Google Shopping.

Local: Local ads appear when someone searches for a business that you own or operate in a specific location.

Can I Improve the Performance of My Google Ads Campaigns?

Yes. You can. Here are some ways you can do that:

Use targeted keywords: When you target the right keywords, your ads are more likely to show up when people are searching for the products or services that you offer.

Write effective and quality ad copy: Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords that you’re targeting.

Create a realistic budget: It’s crucial to set a budget for your Google Ads campaigns so that you don’t overspend.

Track and monitor ad campaign results: It’s vital to monitor the performance of your Google Ads campaigns so that you can make necessary adjustments.

What Is the Average Cost per Click (CPC) for Google Ads?

The average CPC for Google Ads is $1.72.

However, this can vary depending on a number of factors, such as the industry you’re in, the keywords you’re targeting, and your bidding strategy.

What Is the Average Click-Through Rate (CTR) for Google Ads?

The average CTR for Google Ads is 2%.

However, this can vary depending on a number of factors, such as the industry you’re in, the keywords you’re targeting, and the quality of your ads.


Today, we’ve learned some things about Google Adwords, now Google Ads, and its beginnings and how it has evolved into a multi-billion-dollar platform. 

If you’re new to ad types, you should now have a better understanding of the different types of ads you can place on Google’s ad platform. 

It mostly depends on what kind of audience you have and what your goal is for engagement and traffic, though there are other factors involved.

You should have enough information here to help you choose the types of ads, the language you want to target, and how many decisions must be made before you start a campaign.

We truly hope you have gotten some new insights that you can use from these Google Ads statistics for 2024 today.


Business of AppsClutchCNET
Demand SageFit Small BusinessGoogle Support
PR NewswireStatistaStatista 2
Think with GoogleThink with Google 2WebFX
Website RatingWordStream

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.