Quick Answer 🔍How many people use Kraken in 2023?
Over 6 million people use Kraken regularly.
In this article, we will discuss how many people use Kraken in 2023, its total market share in the overall cryptocurrency market, and the platform performance compared to its competitors.
The global cryptocurrency market reached $3 trillion in 2021, making many exchanges popular in their own right.
One of the most trusted platforms among beginner and expert investors alike, Kraken, has weathered a stiffer competition than ever last year but is still thriving and growing.
Tune in until the end of the article to find out interesting facts about Kraken.
How Many People Use Kraken in 2023?
Many are curious about how many people use Kraken in 2023.
So to answer this question, there are over 6 million people regularly using Kraken for their cryptocurrency trading needs.
It is available in over 170 countries worldwide and supports both Apple App Store and Google Play Store mediums for Kraken app downloading.
Kraken is considered the crypto world’s fourth-biggest exchange based on trading volume.
It has an average daily trading volume of $718.13 million of the latest data from coinmarketcap.
What is Kraken?
Kraken is a US-based cryptocurrency exchange founded in 2011.
It formally started its crypto trading operations two years later and has then become one of the official price information providers for Bloomberg Terminal.
This milestone helped it secure the trust of many investors which eventually led to its popularity.
Today, it is one of the biggest crypto exchange platforms, competing alongside the industry’s big names namely Binance, Coinbase, and Huobi.
Kraken’s Funding Rounds
Kraken is in talks to go public this year and reach a $10 billion to $20 billion valuation, depending on the public’s response to its IPO.
The company has done 32 funding rounds since its founding, the latest round took place in December 2021 and secured $136.10 million.
Kraken Website Statistics
Kraken’s website ranks #6,069 worldwide and #89 in the finance category with 8.4 million visits in April.
Although this number is lower than February and March results which generated 9.1 million and 9.5 million visits respectively, user engagement is at an impressive rate.
An average user spends more than five minutes on the platform going through its trading interface, as well as its education section.
Top Countries Accessing the Kraken Site
Kraken is available in more than 170 countries and has established a good reputation across strong crypto markets, within and beyond North America.
Below is a list of countries with the highest Kraken site viewership in April:
- United States – 22.26%
- Germany – 11.66%
- France – 7.39%
- United Kingdom – 5.90%
- The Netherlands – 4.08%
- Other Geographic Locations – 48.71%
The United States recorded the highest number of Kraken site visits last month, being the platform’s home country.
Kraken’s Audience Demographics by Age
Kraken appeals to different age groups, mostly to the millennial population born between 1981 to 1994/1996.
Here are the site’s official audience demographics by age:
- 18 to 24 years old – 18.60%
- 25 to 34 years old – 33.62%
- 35 to 44 years old – 22.09%
- 45 to 54 years old – 13.35%
- 55 to 64 years old – 7.73%
- 65+ – 4.61%
Kraken’s Audience Demographics by Gender
73.97% of Kraken’s total user base are male while the remaining 26.03% are female.
This means men are more interested in using Kraken for crypto trading and other functions than their women counterparts.
Kraken’s Competitors and Their Website Visit Counts
Kraken is competing with crypto behemoths that are in the industry for a longer time.
Take a look at the biggest exchanges and their monthly website visit data:
- Coinbase – 47.9 million monthly visits
- Crypto.com – 12.3 million monthly visits
- Gemini – 3.9 million monthly visits
- Gate.io – 15.0 million monthly visits
- Coindesk – 9.6 million monthly visits
- Bitfinex – 3.5 million monthly visits
Despite the stiffer competition, Coinbase amassed 47.9 million monthly visits, one of the highest in the industry.
Here is the list of the top crypto exchanges worldwide and their corresponding market shares in 2019:
- OKX – 20.94%
- Binance – 19.93%
- Huobi – 14.64%
- Bitmart – 9.87%
- Kraken – 2.01%
Kraken is comparatively smaller in terms of market size compared to the three biggest crypto exchanges namely OKX, Binance, and Huobi.
Collectively, these three sites captured more than half of the total crypto market.
Here is the list of the top crypto exchanges worldwide and their corresponding market shares in 2020:
- Huobi – 28.93%
- Binance – 25.95%
- OKX – 22.11%
- Bitmart – 2.74%
- Kraken – 0.83%
Kraken has lost much of its share amid the entrance of new crypto exchanges during the pandemic year.
Similarly, OKEx relinquished its top spot to Huobi which is now the market’s biggest player with 28.93% of the total.
Tradeable Crypto Tokens on Kraken
Kraken is home to cryptocurrencies operating under different categories which can be traded manually or with the assistance of a Kraken trading bot.
Below is the list of tradeable tokens on Kraken, categorized based on the type of cryptocurrency they belong to:
Kraken’s Payment Currencies
Bitcoin Cash (BCH)
Kraken’s Infrastructure Currencies
Kraken’s Financial Currencies
Top Keyword Searches for Kraken
Below is the list of keywords users use to search Kraken and their popularity:
- Kraken – 32.53%
- Kraken crypto – 1.83%
- Kraken login – 1.60%
- Kraken exchange – 0.95%
- Kraken staking – 0.88%
“Kraken” is the most-searched keyword among all Kraken-related search prompts today.
There you have the answer to the question “How many people use Kraken in 2023?”.
Over 6 million people are using the platform on a regular basis, drawn by its easy-to-use interface, low trading fees, and trusted security infrastructure.
These are the reasons why the platform has become the fourth-largest cryptocurrency exchange by daily trading volume worldwide.
Go and check Kraken for yourself and see if it aligns with your investment goals.
Remember, cryptocurrency is a high-risk investment. Always trade with caution!