What Age Group Uses Instagram The Most?

What Age Group Uses Instagram The Most in 2024?

Published on: April 19, 2023
Last Updated: April 19, 2023

What Age Group Uses Instagram The Most in 2024?

Published on: April 19, 2023
Last Updated: April 19, 2023

Quick Answer 🔍

What age group uses Instagram the most in 2024?

The largest age group using Instagram today includes Instagrammers between 25 and 34 years old. They make up over 33% of all Instagram users.

Whether you’ve ever wondered why you see the Instagram content and ads you see in your timeline, or you are marketing to the age group that uses Instagram the most, we have some data for you.

The age group that uses Instagram the most is important to almost everyone whether they see content or create it. 

We all understand that much of the content we see is driven by Instagram’s algorithms. However, things like relevant content and hashtags also play a role in getting seen.

Again, that’s the algorithms at work on your content. It works about the same with Instagram Ads. 

While those algorithms drive a lot of content that you see, the behind the scenes content placement drivers are the demographics chosen for a specific target audience.

That’s where engagement by various target segments helps to drive algorithms. 

The age group using Instagram the most is a powerful and dynamic set of segments to help marketers create content that is suitable for their audience.

Likewise, when you see targeted content to your demographics, you engage with it, which drives more of that kind of content into your feed.

All these elements work together on Instagram to help businesses and brands market to their audience, but also helps a specific audience find and engage in products and services that they want.

So, let’s find out what age group uses Instagram the most, alongside comparison data, so you can be more informed.

If you’re a brand or business, you need to have this kind of data to create your Instagram marketing strategy and relevant content. 

What Age Group Uses Instagram the Most in 2024?

We’ll go ahead and address the main topic right away and then we will cover further pertinent information for your consideration.

First, you need to know that Instagram currently has in excess of 2.35 billion active monthly users.

If you’re in marketing, are an Instagram influencer, or you own your own business, those numbers can make you see dollar signs. That’s an enormous audience of potential clients/customers. 

That said, you cannot just market and advertise willy nilly to such a broad audience. You need to have some specific demographics according to your target audience.

For instance, you may market to people 65 and older. That would give you a much smaller audience, but still ample for gaining clients. 

The one audience that most businesses, brands, and influencers create content for nowadays is the age group that uses Instagram the most.

The largest age group using Instagram today includes Instagrammers between 25 and 34 years old.

They make up over 33% of all Instagram users.

Therefore, more than one-third of Instagram users are in this age group.

What Gender Uses Instagram the Most?

social media

Now that you know that the age group using Instagram the most is between 25 and 34 years old, you need to know which gender within that segment uses the platform the most.

Within this age range, females are the biggest gender demographic at 57%. Male Instagrammers are at 43%.

Not only that, but these users spend an average of 29 minutes per day on the Instagram platform.

A little tidbit about Instagram that will relate to brands, businesses, and influencers is that 130 million Instagrammers will tap on shopping posts to at least learn more about the product or service. 

50% of Instagrammers report that they become more interested in a product, service, or brand after viewing their Instagram Stories.

Another 50% say they have clicked through to a website from viewing Stories. 

Again, as a marketer, brand, business, or influencer, that’s like gold. Instagram Stories are reported to drive brand and trend awareness among its users.

Age Groups and Marketing

Up until now, we have mentioned some data that is useful for marketers. However, the following will make a few comparisons and bring the data into the light for you.

Right now, the demographic that is the biggest target audience on Instagram is the younger crowd.

71% of Instagram users are under 35 years old. Only 16% of IG users are between 35 and 44 years old. 

In America, 75% of the target demographic using this platform are between 18 and 24 years old. 57% of American adults fall between 25 and 29 years old respectively.

Age Groups and Demographic Insights

social media

You can see your current demographic insights right from your Instagram app, in case you didn’t know that. In your app, go to your profile.

Just under your bio and above your content, you will see five boxes. One of them says “Insights”. 

Click on Insights and then look at your content and Insight Overview. It will tell you how many accounts you’ve reached, how many engaged with you, your total followers, and the content that got engagement. 

This helps you better understand what content is working and what is not. You should follow up on that and make the appropriate changes to improve your engagement.

If you are not seeing your insights, that is probably because you have under 100 followers. Once you get to that number, your insights and demographics will appear. 


What age group uses Instagram the most? The answer is Instagram users between 25 and 34 years old.

If that’s your target audience, you should be creating and uploading content and ads that spark their interest.

One thing you should not fail to do is neglect the older crowd.

Studies are showing that Instagrammers between the ages of 45 to 54 and 55 to 64 are also engaging with Instagram Stories and Ads. 

One report showed that the 65 to 74 users are twice as likely to go look up a product or service than their younger counterparts.

The older demographic segment is also more likely to become a customer and buy from you than the younger crowd. 

So, you may not get the likes and comments you expect from the older users from 45 to over 65, but they are more likely to be your best leads and customers.

You may achieve the desired results from them over those who use the platform the most.

You should have ample information about who uses Instagram the most, those who are more apt to buy, and other pertinent information you can use to create your Instagram marketing strategy. 


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.