WeChat Statistics

10 NEW WeChat Statistics in 2024

Published on: July 20, 2023
Last Updated: July 20, 2023

10 NEW WeChat Statistics in 2024

Published on: July 20, 2023
Last Updated: July 20, 2023

Among the multitude of platforms, WeChat stands tall as a dominant force in the realm of messaging and social networking not only in China, but all over the world.

Boasting an array of impressive features, WeChat has garnered a massive user base, making it a compelling subject for exploration. 

We dive into the realm of WeChat statistics in this article, learning more about its phenomenal growth, multitude of utilities, and intriguing usage patterns.

Key Statistics

  • WeChat has an enormous user base of 1.32 billion people who actively use the platform every month
  • Back in 2012, WeChat started its journey with 50 million users
  • WeChat is the primary app in China, with a massive user base of 1.01 billion individuals
  • The daily usage rate of WeChat among its users reaches an impressive 88%
  • WeChat users exchanged an incredible 45 billion messages per day in 2018
  • On a daily basis, an impressive number of 410 million audio and video calls are conducted on WeChat
  • In terms of popularity, WeChat Pay ranks second in China’s payment platform landscape, attracting an estimated 1.13 billion users by 2023
  • WeChat experiences an overwhelming data consumption of 46 terabytes per minute during the busy rush hour period
  • A significant number of 250,000 commuters in China rely on WeChat QR codes for convenient access to transportation services
  • WeChat users, on average, spend about 82 minutes daily interacting with the application

WeChat Statistics: Dominating China’s Digital Landscape

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1. WeChat Has 1.32 Billion Monthly Active Users

WeChat, developed by Tencent, has emerged as a dominant force in the Chinese market, strategically positioning itself as the go-to app for a number of services.

This all-in-one platform has experienced remarkable growth, transforming into one of the most influential global brands within just a decade. 

Boasting an impressive user base of 1.32 billion monthly active users, which accounts for approximately 80% of China’s total population, WeChat has solidified its status as the king of apps in a country where many global internet giants are notably absent.

(Statista)

2. In 2012, WeChat Started With 50 Million Users

Back in 2012, WeChat had a relatively modest start, with a user base of 50 million.

However, its innovative features and seamless user experience quickly captured the attention of users across China and beyond.

With each passing year, WeChat’s influence spread like wildfire, as more and more people recognized its transformative potential.

Through the years, WeChat steadily grew its user base and solidified itself as an essential app to its users as confirmed by the following data:

  • In 2012, WeChat had 50 million users
  • In 2013, WeChat had 195 million users
  • In 2014, WeChat had 396 million users
  • In 2015, WeChat had 549 million users
  • In 2016, WeChat had 762 million users
  • In 2017, WeChat had 938 million users
  • In 2018, WeChat had 1.04 billion users
  • In 2019, WeChat had 1.17 billion users
  • In 2020, WeChat had 1.22 billion users
  • In 2021, WeChat had 1.27 billion users

(Business of Apps)

3. WeChat is the Leading App in China With 1.01 Billion Monthly Active Users

As of December 2022, WeChat, the renowned instant messenger service developed by Tencent, maintained its position as the most widely used mobile app in China.

Boasting an impressive user base of approximately 1.01 billion monthly active users (MAUs), WeChat continued to dominate the Chinese mobile app market. 

Its sibling application, QQ, secured the third spot in the rankings with around 750 million MAUs, further representing Tencent’s influence in the digital landscape.

With its wide array of features and seamless integration of various services, WeChat has become an indispensable part of daily life for millions of Chinese users.

(Statista)

4. WeChat Achieves 88% Daily Usage Rate Among Its Users

What sets WeChat apart from its competitors is its ambitious goal of seamlessly connecting various aspects of users’ lives within a single app.

This revolutionary product strategy has given rise to an entire ecosystem within WeChat, most notably through the introduction of WeChat Mini Programs.

The introduction of WeChat and its Mini Programs has completely transformed mobile usage in China.

For countless Chinese smartphone users, WeChat has evolved beyond being a mere social media platform; it has become an irreplaceable survival tool. 

Acting as a digital hub, WeChat encompasses a wide array of functionalities, including money exchange, shopping, ride-hailing, food delivery, and even dating.

This versatility has propelled WeChat to astonishing heights, with an astounding 88% daily usage rate and an 89% penetration rate of its mini-programs as of 2022.

(Statista)

5. In 2018, 45 Billion Messages Were Exchanged Daily on WeChat

WeChat experienced remarkable growth and engagement in 2018 as evident from its impressive performance statistics.

According to a comprehensive report, an astounding 45 billion messages were exchanged daily on WeChat throughout the year.

The sheer volume of messages exchanged highlights the platform’s immense popularity and its pivotal role in facilitating communication among its vast user base.

(ZDNet)

6. WeChat Facilitates 410 Million Audio and Video Calls per Day

WeChat 539

WeChat users made a surprising 410 million audio and video calls each day, showcasing the platform’s versatility and the increasing reliance on it for communication purposes.

These numbers show just how popular WeChat is for connecting people.

It’s a go-to app for millions of users, allowing them to send messages and make calls effortlessly.

Whether it’s for personal or professional reasons, WeChat offers a wide range of communication options to suit different needs and preferences.

(ZDNet)

7. WeChat Pay Is China’s 2nd Most Popular Payment Platform with an Estimated 1.13 Billion Users in 2023

In the bustling landscape of China’s digital payments market, WeChat Pay has established itself as a formidable force, securing the position of the country’s second most popular payments platform.

While AliPay leads the race, WeChat Pay has been steadily gaining ground and commanding attention with its extensive user base.

The following statistics highlight the expanding popularity of WeChat’s payment system, 2022 and 2023 statistics were estimated using linear regression:

  • In 2016, the people who utilize WeChat Pay reached 43 billion
  • In 2017, the people who utilize WeChat Pay reached 60 billion
  • In 2018, the people who utilize WeChat Pay reached 72 billion
  • In 2019, the people who utilize WeChat Pay reached 80 billion
  • In 2020, the people who utilize WeChat Pay reached 865 billion
  • In 2021, the people who utilize WeChat Pay reached 900 billion
  • In 2022, the people who utilize WeChat Pay is estimated to have reached 1.04 billion
  • In 2023, the people who utilize WeChat Pay is estimated to have reached 1.13 billion

(BankMyCell)

8. During Rush Hour, 46 Terabytes of Data Is Consumed in WeChat per Minute

During the hectic morning rush hour, mobile traffic experienced a surge as users flock to the popular messaging app WeChat.

Within a mere sixty seconds, a colossal amount of data was consumed, reaching an astonishing 46 terabytes.

This significant figure shows the immense popularity and widespread usage of WeChat among smartphone users.

The astronomical 46 terabytes consumed within a single minute during the morning rush hours is a testament to the scale of WeChat’s usage.

To put this into perspective, one terabyte is equivalent to one trillion bytes of information.

Therefore, the data consumed during that minute alone could fill up the storage capacity of numerous high-capacity hard drives.

(TechNode)

9. Over 250,000 Commuters Access Transportation Services in China Through WeChat QR Codes

One of the key features that WeChat has capitalized on is the utilization of QR codes.

By simply scanning a WeChat QR code, commuters gain instant access to the public transportation system, bypassing the need for traditional paper tickets or smart cards. 

This seamless integration has not only improved efficiency but also enhanced the overall travel experience for millions of users.

With an impressive feat of enabling over 250,000 commuters to access metro or buses per minute during morning rush hours, WeChat has truly transformed the way people travel.

(TechNode)

10. The Average WeChat User Spends 82 Minutes per Day on the App

WeChat 543

A recent study reveals that on average, WeChat users spend an impressive 82 minutes per day on the platform, cementing its position as one of the most captivating platforms in the digital realm.

WeChat has successfully established itself as an indispensable part of its users’ daily routines.

Its impressive engagement rates speak volumes about the platform’s ability to captivate and hold the attention of its vast user base.

(Walk the Chat)

Conclusion

To conclude, this WeChat statistics highlight the extraordinary impact of this super app on the digital landscape.

With an enormous user base, impressive engagement levels, and a diverse range of features, WeChat has cemented its position as a dominant player in the global messaging and social media space. 

As WeChat continues to evolve and innovate, its influence on mobile usage in China remains unparalleled.

By seamlessly integrating a multitude of functionalities and services within a single app, WeChat has transformed from a social media platform into a vital survival tool for many. 

Sources

BusinessofAppsStatistaStatista
BankMyCellZDNetTechnode
Walk tHe Chat

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Written by Eddie Hurst

I’m a full-time social media research specialist. Actually you could say I’m a bit obsessed. I seek out the latest information and hacks for our How-to Guides. As well as that, I put companies under the microscope for reviews.