Twitch Statistics 2022: How Many People Use Twitch?

Last Updated: September 6, 2022
These Twitch statistics and demographics data show just how successful this site can be and its potential in reaching many audiences with different interests. How many people use Twitch? Let’s find out.
Twitch Statistics
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Quick Answer 🔍

How many people use Twitch in 2022?

Twitch has 140 million monthly active users.

Livestreaming is a growing phenomenon in the gaming community.

This trend has been adopted by Twitch, which is now one of the primary homes for gamers and viewers with interest in this shared experience (even if you’re not playing). 

With 30 million daily active users, it appears that Twitch is rivaling YouTube in this area – the rivalry between these sites grows each day.

So, whether it comes to knowing the best promotional tactics for Twitch or merely the best proxies to use, building success on such a large platform comes with needing information about it, and that will be found here.

Below are some exciting Twitch statistics for 2022, including how many people use Twitch. Continue reading to learn more.

Resource Contents show

Key Twitch Statistics for 2022

  • 71 million hours of content is viewed every day.
  • Twitch has 30 million daily active users.
  • Twitch has 140 million monthly active users in 2022.
  • In 2015 Twitch only had 55 million active users.
  • More than 2.2 million users make the most of the stream feature every month.
  • Their biggest viewership sits at 6.5 million views.
  • Twitch has 9.2 million active streamers every month.
  • 65% of Twitch users are male.

Important Twitch Statistics

Before considering how many people use Twitch, let’s dive into what exactly Twitch is.

Twitch is a video game streaming platform that has millions of users who are deeply engaged and loyal.

They spend upwards of 20 hours per week on the website, making it an excellent opportunity for advertisers to reach Gen Z males.

These statistics show how successful this platform can be and its potential in reaching many audiences with different interests.

Twitch Users View At Least 71 Million Hours of Content Daily

Twitch is becoming a more attractive platform for content creators, especially mobile creators.

As found in statistics, the average user watches 95 minutes of video per session, while YouTube users only watch 40 minutes on their phones.

In total, Twitch viewers watched 14% of the 71 million hours viewed on Youtube last month, and companies like Amazon could be looking to tap into this revenue stream with some integration or acquisition to avoid being left out of these trends.

About An Average Of 30 Million Active Users Visit Twitch Daily

While considering how many people use Twitch, we have to consider the daily usage.

According to Twitch statistics, Twitch witnesses 15 million daily active users, most gamers and viewers, on the site for content related to gaming. This is immensely impressive.

In addition to this, they have 3 million monthly broadcasters with nearly 2 billion minutes of video watched each day, totaling 8 years’ worth of videos every month.

Furthermore, creators make up over 50% of their userbase compared to other platforms like YouTube, where creators only account for about 20-30%.

More Than 2.2 Million Users Broadcast Streams Monthly

Streamers help boost viewership and inspire viewers to interact with content on Twitch.

With over 2 million broadcasters sharing their games live each month, the company is a pivotal part of gamer culture in our modern world.

There Has Been A 68% Increase In Twitch’s Partner Program Membership Since 2017 

Thanks to Twitch’s Partner Program, the number of Partners has increased 68% in just two years.

As a result, this is an excellent opportunity for broadcasters looking to monetize their streams and express themselves through the merchandise made available on TeeSpring.

In 2020 Alone, Twitch Viewers Spent About 18.6 Billion Hours Streaming Video Content

Twitch Statistics - Streaming Video Content

The future is looking optimistic for Twitch.

It has consistently grown each year since its founding and in 2020 was no exception, surging from 18 billion hours viewed the previous year to a whopping 36 billion. After that, the sky’s the limit.

The Highest Number Of Twitch Viewers Is 6.5 Million Views

Twitch has no problem keeping the majority of their 15 million daily active users entertained.

Their peak viewership sits at 6.5 Million views, more than Super Bowl 51’s number last year.

There Are About 140 Million Twitch Unique Visitors Per Month

Twitch statistics show that it has climbed up and entered into the ballpark of some significant social media platforms in the last few years.

Today it sits at 14% of Instagram’s monthly average users (MAU), 7% of YouTube’s MAUs, and 14% TikToks’ monthly average user count.

What does that mean in respect of how many people use Twitch?

To put that in perspective, 140 million active users per month on Twitch is almost as many as people are living in Russia. This is quite a significant amount of users.

Twitch Boasts Of 9.2 Million Monthly Active Streamers

Twitch Statistics - Monthly Active Streamers

Twitch has been flourishing for a long time as it has continued to grow steadily over the past decade.

With its recent ad revenue, advertisers will be attracted by these numbers increase from 3.9 million in 2020 to 9.2 million monthly active streamers – 135% growth.

Daily Active Users On Twitch Spend 95 Minutes Watching Live Gaming On Average

Despite many users, Twitch’s users are some of the most engaged people on earth.

The average Twitch user spends over 95 minutes every day watching live gaming, which is four times more time spent each week than an American typically watches television in a whole year. 

The Twitch audience is one of the most engaged audiences in live streaming, with half of its daily active users spending 20 hours or more on the platform every week.

As a result, marketers should take advantage now before numbers skyrocket and competition increases.

Twitch Has About 65% Male Users With 73% of Them Under 35

Twitch Statistics - Demographics

Demographics data shows that Twitch has managed to capture the attention of Millenials and gen-Zers. These two groups are known for constantly being on their phones, making them a huge target market in terms of advertising. 

In fact, according to The Guardian’s research from 2017, “Twitch’s predominantly Gen Z audience” is one reason why it can be an intriguing avenue for advertisers looking to connect with young people who spend hours every day watching other users stream content online or playing video games live themselves.

Future Outlook Of Twitch

What does the future hold for Twitch? Please read below some of the Twitch statistics that give us a pointer to how big Twitch is and will become shortly.

78% of Twitch Users Believe Sponsorships Are Ideal For The Gaming Industry

With the gaming industry in a slump, many gamers feel that sponsorships are suitable for their favorite players.

They understand how important advertising is to keep this business alive, and they like seeing brands support individual Twitch channels or teams.

In addition, most users would be open to more charity efforts from brands; 78% want them to sponsor an event instead of just one player on Twitch.

Twitch Boast Of About 40,100 Partners In 2020 Alone

There is certainly an intersection between users and partnerships.

Twitch has been an international sensation since its inception in June 2011, with the number of partners increasing year on year.

In 2020 alone, 40 000 members earned through ads and subscriptions, a staggering increase from 2012’s 3400. The future outlook is looking positive for this fast-growing streaming site.

Globally, Gaming Is Projected To Have A Compound Annual Growth Revenue (CAGR) Of 10.5% Between 2021 to 2026

The gaming industry is supposed to grow at a Compound Annual Growth Rate (CAGR) of over 10.5% between 2021 and 2026, according to forecasts from Statista.

This will lead the global market value for games up close to $256 billion by 2026, with emerging markets like Brazil increasing their share in this period due in part.

This was because developers are constantly tweaking or writing new code that can connect Xbox, Playstation, or Windows PC users more easily than before.

Fun Fact

Gamers Are More Sociable Than Non-gamers

Gamers are more social, family-oriented, educated, and successful than non-gamers.

According to a survey by Twitch, 10% of gamers live alone (compared to 16% for non-gamers), while 76% say they have a good relationship with their parents.

They’re also less likely to watch TV solo; only 23% do so compared to 40% who don’t play video games!

Gamers are also more college graduates or higher: 43% hold this degree instead of 36% among the general population.

233,935 Simultaneous Streams at Peak

According to Twitch statistics, the all-time peak for concurrent channels occurred at the end of 2020, where there were more than 200,000 streams simultaneously.

Average of Concurrent Channels is 105,000

Fast forward to 2021, and there was an average of more than 100,000 Live Channels concurrently at any point in time.

This is a pretty big jump from 87,000 in 2020, and 49,000 in 2019. There are a number of factors for this increase in live streams on Twitch, including early COVID lockdowns.

However, pre-COVID, there were still a lot of people streaming concurrently.

Most of us think of Twitch as being a platform where gamers stream games but what’s really interesting about the platform is that the most popular category is actually ‘just chatting’.

Peak Views of Fortnite Over 2 million

Even though Fortnite might have been a popular game for people to stream and watch on Twitch a while ago, it still had its peak viewing during the first lockdown of COVID.

There were more than 2 million people viewing Fortnite streams at any given time.

7.5 Million Active Streamers

In 2020, there was a sharp increase in the total number of channels that were active. The year started with 3.9 million active streamers in January, and after a slightly decrease in February, it increased again to 5 million active channels in March.

When the COVID lockdowns started to affect this, it skyrocketed to 7.2 million active channels. Since then, there have been over 7 million active channels every month, with a peak of 9.8 million in January of 2021.

As people started going back to work and school in 2021, numbers decreased, but we’re still sitting at 7.5 million at the end of 2021.

The Chatting Community Received 3 billion Watch Hours

Again, Twitch is mainly known for being a gaming streaming platform, but as you can see from this Twitch statistic, the ‘just chatting’ category is pretty popular.

In 2021 alone, over 3 billion hours were spent watching ‘just chatting’ channels.

Grand Theft Auto V was the Most Watched Game in 2021

It might be a decade since Grand Theft Auto V was released, but it still proves to be an incredibly popular game on Twitch.

Channels that streamed this game streamed for more than 25 million hours and were watched for 1.8 billion hours in 2021.

88.7 million Hours Streamed in One Month

January of 2021 was a really busy month for streamers on Twitch. Twitch broadcasts were streamed for more than 88 million hours in a single month. The most significant increase though came in April of 2020, when streaming hours increased by 37.4%, compared to the month before.

25.1 Viewers for Every Streamer

The number of streamers has increased in recent years, but what’s interesting is that the number of viewers per streamer hasn’t really changed. In January of 2021, each streamer had 27.7 viewers as an average.

This means that the numbers have stayed pretty static in recent years. However, back in the early days of Twitch, streamers were averaging 449.9 viewers a stream.

More people around the world looked at Twitch streams on Sundays than any other day, 2.3 million on average, over the last six months.

Viewing numbers then decreased to a weekly low on Monday, averaging just 2.1 million, before increasing again every day until the next Sunday.

There are 6% more viewers on the weekends than during the week. The majority of channels operate on a Saturday, followed by Sunday.

Has an Alexa Ranking of 46

As you probably already know, Alexa is responsible for ranking the most popular websites.

You might be surprised to know that Twitch is number 46, but when you think about how many websites there are out there, this is still pretty high. In fact, it’s just behind LinkedIn.

TwitchCon 2019 Received 28,000 Visitors a Day

Just like most other major social media platforms out there, Twitch has a real-world event, where fans of the streaming platform gather together.

The first time it was held was back in 2016, and there were 35,000 people that attended. In 2017, it was held in Long Beach, and 50,000 people attended.

What’s interesting is that Twitch hasn’t publicly released the number of visitors that attended the 2018 event, but they did say that they experienced overcrowding, so it was clearly very popular.

Unfortunately, it was cancelled in 2020 as a result of COVID.

Twitch was Third in Chinese Market Before It Got Banned

Like a number of other social media networks out there, Twitch has lost favor with the Chinese government.

The Chinese government heavily censors its Internet access, and unfortunately, it doesn’t publish a list of websites that it restricts.

However, back in 2018, Twitch was doing really well in China, and was proven to be excessively popular within China’s gaming community.

However, in September of 2018, the Chinese government decided that Twitch was inappropriate for its citizens, and as a result banned the app.

However, before it was banned, it was the third most popular iOS app.

Highest Average Viewers for a Channel in 2021 was 209,080

According to Twitch statistics, the highest average viewers for a channel in 2021 was more than 200,000. This was the channel of Alexandria Ocasio-Cortez.

Ninja Has the Most Followers at More Than 17 million

It probably comes as no surprise to you that Ninja has the most followers on Twitch. Ninja has left Twitch at certain points in his career, but he has never closed his profile.

This means that a lot of his existing followers continue to follow his profile, even when he took a hiatus.

However, he returned in 2021, and added 700,000 more followers. As a result, he now has more than 17 million people following him on Twitch.

Another Twitch statistic that you are probably familiar with is the fact that Twitch is more popular with males, but women are slowly starting to gain traction, as you can see from the statistic above.

The most popular female Twitch profile has more than 8.9 million followers, making her the ninth most popular streamer on Twitch in general.

Twitch Accounts for 70% of E-Sports Viewing

According to Twitch statistics, despite YouTube trying to get more people onto their platform for E-sports viewership, Twitch still accounts for 70% of the audience.

Of course, not every Twitch streamer is English, which means that there are a lot of different demographics when it comes to languages.

Yes, English is the most popular language on Twitch, but the second most popular is Spanish. There are more than 11,000 Spanish language channels that are viewed by 390,000 viewers every week.

Spanish language channels account for 2.2% of all Twitch channels, and they receive 13.2% of Twitch viewers. Following English and Spanish is German, Portuguese, French, Russian, and Korean.

35% of Twitch Users were Female in 2019

Again, we emphasize in this Twitch statistics article that males dominate the Twitch platform, but what’s really interesting is that by 2019, 35% of Twitch users were female.

This suggests that the streaming platform is becoming a little bit more balanced.

73% of Twitch Users are Younger Than 35

This is another Twitch statistic that probably comes as no surprise, considering the type of content that you can expect to find on Twitch.

What’s really interesting though is that you if you broaden this Twitch statistic, three out of every 10 Internet users around the world aged between 16 and 64 say that they have viewed a live gaming stream recently.

Twitch Has Over 30 million Daily Visitors

Twitch has proven to be a pretty popular gaming streaming platform, that attracts a huge number of daily visitors, as you can see from this Twitch statistic.

Obviously, the majority of Twitch users don’t stream their own games but they enjoy watching people game themselves, and the fact that they are able to commentate on the games as they play them makes it even more appealing.

No, users and visitors don’t mean the same thing, but it is clear that more people than ever are watching Twitch streams.

1.4 billion Minutes of Twitch Streaming Watched

With more viewers and streamers on Twitch, it is inevitable that there has been a rapid increase in the number of minutes watched on the platform.

In 2016, the total minutes watched on Twitch was 292 billion, which increased to 355 billion in 2017.

In 2018, this number was 560 billion, in 2019, it was 660 billion, and in 2020, it was 840 billion.

$30 Million Raised for Charity

Twitch isn’t all about fun and games and the good news is that broadcasts on the Twitch platform raised over $30 million for charity in 2017 alone.

2.4 million People Watched a Single Channel at the Same Time

This is definitely the record for the number of Twitch views concurrently, and these individuals watched Fortnite gamer David Canovas in 2021.

95 Minutes a Day on Average

According to Twitch statistics, the average user spends 95 minutes a day watching live gaming. This is definitely a longer time period than the daily amount of time that you will spend on a typical social platform.

For example, on Instagram, users spend an average of 32 a day. It’s even more than Twitches rival YouTube, which is just over 40 minutes.

100,000 Active Subscriptions

When it comes to Twitch live streams and viewing, you can opt to subscribe to a specific Twitch channel. The record for the most active subscriptions is 102,369.

The majority of these are prime subscriptions, which means that the Twitch users have chosen to apply their one included subscription to a single account.

2.3 billion Hours Watched in a Single Month

In 2017, this figure was around the 500-to-600-million mark, before increasing to 700 million in 2018, and towards the end of 2019, increasing to 800 million.

It is unsurprising to know that January 2020 was when Twitch reached its peak when it came to the number of monthly hours watched, sitting at 1 billion.

FAQs

What is Twitch?

Twitch is a gaming streaming platform that is primarily used by individuals who want to be able to share their gaming experiences with their audience.

As you have seen from the Twitch statistics above, and it is also used for a number of other purposes, including being able to just generally connect with your community.

However, gaming is still the primary purpose of Twitch, and as you can see from these statistics, there are a lot of people that have been able to amass a huge amount of popularity by using the gaming streaming platform.

How Long Has Twitch Been Around for?

Twitch officially got its start back in 2011, and since then, it has attracted more than 35 million visitors per month.

In June of 2013, Twitch had roughly around 80 employees, and this increased to 100 by the end of 2013.

What can Twitch be Used for?

Again, as we have mentioned, Twitch is primarily used as a gaming streaming platform, where people either stream themselves playing a computer game, or watch somebody playing one.

However, there’s really no rules that apply when it comes to Twitch streaming, so you can virtually do anything with your Twitch account.

Of course, it pays to produce content that people are actually going to be interested in though.

Conclusion

This concludes our discussion on Twitch statistics and you’re now knowledgable on exactly how many people use Twitch.

We know that Twitch is an online platform that lets gamers live stream their gaming experience.

The platform enables users to watch other people play video games in real-time and has over 140 million visitors per month.

Twitch additionally offers a partner program for anyone who wants to make money by broadcasting on the website – all of which makes it one of the most successful platforms out there. 

The world seems obsessed with this industry right now: worldwide sales are set at 256 billion dollars by 2026; another fascinating figure is how many more viewers have joined since 2010 (4 years before). 

Twitch’s popularity can be mainly attributed to its ability to offer nearly instantaneous streaming videos while also providing much-needed techniques so content creators can monetize broadcasts through donations or subscriptions.

We hope these Twitch statistics and demographics data have helped you gain in-depth knowledge of the platform.

Sources

Twitch AdvertisingTwitchMordor Intelligence
MediaKixThe GuardianBBC
FortuneBusinessofAppsTwitchTracker
Alexabusinessofapps

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Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that from me here on EarthWeb.