Livestreaming is a growing phenomenon in the gaming community.
This trend has been adopted by Twitch, which is now one of the primary homes for gamers and viewers with interest in this shared experience (even if you’re not playing).
Unfortunately, with 15 million daily views on their site, it appears that Twitch streamers have taken over YouTube as well–the rivalry between these sites becomes more intense every day.
Below are some interesting Twitch statistics and facts that marketers should note:
Top Twitch Statistics In 2021
Twitch is a video game streaming platform that has millions of users who are deeply engaged and loyal.
They spend upwards of 20 hours per week on the website, making it an excellent opportunity for advertisers to reach Gen Z males.
These Twitch statistics show just how successful this site can be and its potential in reaching many audiences with different interests.
Twitch Users View At Least 71 Million Hours of Content Daily
Twitch is becoming a more attractive platform for content creators, especially mobile creators. The average Twitch user watches 95 minutes of video per session, while YouTube users only watch 40 minutes on their phones.
In total, Twitch viewers watched 14% of the 71 million hours viewed on Youtube last month, and companies like Amazon could be looking to tap into this revenue stream with some integration or acquisition to avoid being left out of these trends.
About An Average Of 15 Million Active Users Visit Twitch Daily
Twitch is a social media platform that features live game streaming. On average, Twitch sees 15 million daily active users, most gamers and viewers, on the site for content related to gaming.
In addition to this, they have 3 million monthly broadcasters with nearly 2 billion minutes of video watched each day, totaling 8 years’ worth of videos every month.
Furthermore, creators make up over 50% of their userbase compared to other platforms like YouTube, where creators only account for about 20-30%.
More Than 2.2 Million Users Broadcast Streams Monthly
Streamers help to boost viewership and inspire viewers to interact with content on Twitch.
With over 2 million broadcasters sharing their games live each month, the company is a pivotal part of gamer culture in our modern world.
There Has Been A 68% Increase In Twitch’s Partner Program Membership Since 2017
Thanks to Twitch’s Partner Program, the number of Partners has increased 68% in just two years.
As a result, this is an excellent opportunity for broadcasters looking to monetize their streams and express themselves through the merchandise made available on TeeSpring.
In 2020 Alone, Twitch Viewers Spent About 18.6 Billion Hours Streaming Video Content
The future is looking very bright for Twitch.
It has consistently grown each year since its founding and in 2020 was no exception, surging from 18 billion hours viewed the previous year to a whopping 36 billion. After that, the sky’s the limit.
The Highest Number Of Twitch Viewership Is 6.5 Million Views
Twitch has no problem keeping the majority of their 15 million daily active users entertained. Their peak viewership sits at 6.5 Million views, more than Super Bowl 51’s number last year.
There Are About 140 Million Twitch Unique Visitors Per Month
Twitch has climbed up and entered into the ballpark of some major social media platforms in the last few years.
Today it sits at 14% of Instagram’s monthly average users (MAU), 7% of YouTube’s MAUs, and 14 percent TikToks’ monthly average user count.
To put that in perspective, 140 million unique visitors per month on Twitch is almost as many as people are living in India.
Twitch Boasts Of 9.2 Million Monthly Active Streamers
Twitch has been flourishing for a long time as it has continued to grow the past decade steadily.
With its recent ad revenue, advertisers will be attracted by these numbers increase from 3.9 million in 2020 to 9.2 million monthly active streamers – 135% growth.
Daily Active Users On Twitch Spend 95 Minutes Watching Live Gaming On Average
Twitch’s users are some of the most engaged people on earth.
The average Twitch user spends over 95 minutes every day watching live gaming, which is 4 times more time spent each week than an American typically watches television in a whole year.
The Twitch audience is one of the most engaged audiences in live streaming, with half of its daily active users spending 20 hours or more on the platform every week.
As a result, marketers should take advantage now before numbers skyrocket and competition increases.
Twitch Has About 65% Male Users With 73% of Them Under 35
Twitch has managed to capture the attention of Millenials and gen-Zers. These two groups are known for constantly being on their phones, making them a huge target market in terms of advertising.
In fact, according to The Guardian’s research from 2017, “Twitch’s predominantly Gen Z audience” is one reason why it can be an intriguing avenue for advertisers looking to connect with young people who spend hours every day watching other users stream content online or playing video games live themselves.
Future Outlook Of Twitch
What does the future hold for Twitch? Please read below some of the statistics that give us a pointer to how big Twitch is and will become in the near future.
78% of Twitch Users Believe Sponsorships Are Ideal For The Gaming Industry
With the gaming industry in a slump, many gamers feel that sponsorships are suitable for their favorite players.
They understand how important advertising is to keep this business alive, and they like seeing brands support individual Twitch channels or teams.
In addition, most users would be open to more charity efforts from brands; 78% want them to sponsor an event instead of just one player on Twitch.
Twitch Boast Of About 40,100 Partners In 2020 Alone
Twitch has been an international sensation since its inception in 2011, with the number of partners increasing year on year.
In 2020 alone, 40k members earned through ads and subscriptions, a staggering increase from 2012’s 3400. The future outlook is looking positive for this fast-growing streaming site.
Globally, Gaming Is Projected To Have A Compound Annual Growth Revenue (CAGR) Of 10.5% Between 2021 to 2026
The gaming industry is supposed to grow at a Compound Annual Growth Rate (CAGR) of over 10.5% between 2021 and 2026, according to forecasts from Statista.
This will lead the global market value for games up close to $256 billion by the year 2026, with emerging markets like Brazil increasing their share in this period due in part because developers are constantly tweaking or writing new code that can connect Xbox, Playstation, or Windows PC users more easily than before.
Gamers Are More Sociable Than Non-gamers
Gamers are more social, family-oriented, educated, and successful than non-gamers.
According to a survey by Twitch, 10% of gamers live alone (compared to 16% for non-gamers), while 76% say they have a good relationship with their parents.
They’re also less likely to watch TV solo; only 23 percent do so compared to 40 percent who don’t play video games!
Gamers are also more college graduates or higher: 43 percent of them hold this degree instead of 36 percent among the general population.
Twitch Statistics Conclusion
Twitch is an online platform that lets gamers live to stream their gaming experience. The site allows users to watch other people play video games in real-time and has over 100 million visitors per month.
Twitch even offers a partner program for anyone who wants to make money by broadcasting on the website – all of which makes it one of the most successful platforms out there.
The world seems obsessed with this industry right now: worldwide sales are set at 256 billion dollars by 2026; another fascinating figure is how many more viewers have joined since 2010 (4 years before).
Twitch’s popularity can be mainly attributed to its ability to offer nearly instantaneous streaming videos while also providing much-needed techniques so content creators can monetize broadcasts through donations or subscriptions.
We hope these Twitch statistics have helped you get in-depth knowledge about Twitch.