How to Create a Location on Instagram in 2024 (Add a Custom Tag)

Published on: April 21, 2023
Last Updated: April 21, 2023

How to Create a Location on Instagram in 2024 (Add a Custom Tag)

Published on: April 21, 2023
Last Updated: April 21, 2023


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Many people today want to know “how to create a location on Instagram.” If you are one of them, then read this article to create your unique, custom location on Instagram.

Instagram has so many different fun and useful features that can help you take advantage of everything offered on Instagram to reach more people and get your content even more viewers. 

In addition to hashtags, there are some other things that help you get more reach, including tagging other users on the platform and using geotags.

After all, who doesn’t want to tag their location when they’re on a beach in Bali!? 

Perhaps you’re not on a beach in Bali though; even if you’re just around town, tagging locations on Instagram have many benefits and can be great for your profile.

This is the burning question: can you create your own Instagram location tag and if yes, then how to create a location on Instagram? 

You may have seen people tag things like “somewhere in the universe” or “the homestead,” in addition to many other odd or off the wall tags.

This goes to show that, yes! You can absolutely create your own Instagram location tags. 

We’re going to give you the inside scoop on how to create your own Instagram location tags that can make your content more fun, practical, or oddball. 

Why Do People use Geotags on Instagram? 

People have used social media to tell people what’s going on in their life since these networks began.

Checking into locations on social media can even get you special discounts or offers! 

There’s no doubt that the community of social media users is a bit nosy and also always on the prowl for the next hot thing that they can enjoy, too.

We want to see what people are doing and where they’re going so that maybe we can go there, too. 

Where did they get that rooftop margarita? What about that hike they took with the awesome view? Where was that pool they were hanging out at last weekend? 

We notice when our friends or followed accounts tag locations on their posts.

We can also see the same thing on Facebook when people check into a location, or even on Instagram stories with their location sharing. 

You’ve probably clicked on a few of these location tags to see what exactly they offer, why they’re popular, and what is interesting about these spots and who else is tagging this location.

It can actually be a really interesting sub section of Instagram posts. 

When we click on a location tag to check out the business’s social media or webpage, the business is benefitting from the location tag; this is how they can gain new customers through user-generated content. 

This is one of the biggest benefits of location tags, especially for business owners! Let’s see what else location tags on Instagram can do. 

How Can a Custom Location on Instagram Help You? 

You can use any location tags that have already been created on Instagram with ease, but did you know you can even create your own custom location tag for Instagram

Once you create it, your location can be tagged by other users, as well as shared and followed by IG users that are interested in your content.

This is a huge plus as it gives you the opportunity to build a real-life portfolio of your business through a location tag! 

If you’re not a business owner, don’t worry, you can still create a custom Instagram location tag. You can add more flavor to your posts or your own unique tough through custom Instagram location tags. 

For example, if a group of roommates or a family wants to create a custom location tag for their house and call it something like, “the pad,” they can definitely do that.

People can then tag that and all of their content will be there under the custom tag. 

This is a fun way to build a community and also have a solid feed of your posts on Instagram.

If you’re a business owner, this is even more important! It’s a vital component of your strategy to get more exposure and generate interest around your location. 

Let’s learn the simple steps in creating your own location tag on Instagram. 

How to Create a Location on Instagram: A Guide to Custom Tags

It may seem a bit odd, but if you want a custom location tag on Instagram you’ll have to first visit Facebook.

Considering that Facebook has owned Instagram since 2012, it shouldn’t be too surprising that the platforms work interconnectedly. 

In fact, here are many elements of Instagram and Facebook that end up being intertwined, and this is one of them. 

You’ll set up the location tag via Facebook and then you’ll be able to use it on Instagram; make sure you have access to Facebook so that you can follow the steps in the next sections. Let’s go!

Step 1: Check In 


The first thing you’ll want to do is locate the “Check In” button on your Facebook homepage.

You can do this via phone or desktop; it’s up to you. It’s pretty straightforward via mobile.

When you click on the “Check In” button, you’ll see a list populate of locations that are trending in your area.

If you don’t see any locations or don’t get access, you’ll need to double check that your location services are activated on your phone. 

Step 2: Enable Location Services 

Location Services

If you want to create a custom location it’s necessary that your location services are activated.

Visit Settings > Privacy > Location Services so that Facebook can access your location while you’re using the app. 

This isn’t something you have to have on continually; you can turn it back off once you finish creating the custom location tag, which is nice. 

Step 3: Name Your Location 

After enabling your location services, go back to the “Check In” button and type in the name of your custom location; this may be the name of your business, or any other random name you’re looking to post with.  

*Important Tip: You should use proper grammar and capitalization as you want it to appear— people will see it exactly as you type it when they tag your business’s location. 

Step 4: Add Your New Location

Add Your New Location

Don’t worry about any other locations that pop up as you type in your custom location.

Ignore those and just find the “Add Location” button. This will be at the bottom of the list on the check-in screen. 

We’re going to continue with our example of “The Pad.” Let’s imagine that my family wants to create a custom location for our house. 

It may be the case that the location name is taken; if your business name is unique, it may not be an issue, but something like “The Pad” is very general and someone else may have already had this idea. 

If you find that your location name does happen to be taken, you can get creative with your name and add some words that make it creative while still relevant. Be specific and connect with your audience. 

For the sake of our example, we could add the last name of our family into the tag, making it “The (Last Name) Pad.” 

Step 5: Choose a Category 

Choose a Category

Once you add your custom tag, you’ll be taken to choose a category for the location that you’ve just created.

This isn’t as important for regular users that are just having some fun, but for a business user, you need to make an accurate selection. 

You want to make sure that you choose the proper niche for your business and keep it in an accurate category so that users can find you. 

Step 6: Pick a Physical Location 

Physical Location

Once you lock in the correct category, you’ll then need to pinpoint the exact location of your tag.

This is most effective when you are at the physical location of your business or desired tag location. 

We’ll talk more about this later, but it’s best if you’re at the location when creating the tag. 

Step 7: Claim Your Location 

Once you finish creating your location tag, you can search for it at the top of the Facebook homepage in the search bar.

Once you type it in and locate your tag, you can then claim the location. 

After you claim the location, you’re good to go! Your tag is officially created and ready to be used on Instagram. 

It’s ultimately a very simple process and can bring a lot of benefits to your Instagram account especially if you’re a business. 

Troubleshooting Instagram Location Tags 

Sometimes social media networks don’t work exactly as we hope they do, and Facebook is no exception; if something doesn’t seem to be working right, here are a couple things you can try to see if things work out the way they should: 

  • Test a different category: not only is it good practice to choose the correct category or niche for your location tag, Facebook also wants you to be specific. If it’s not working, test out a few different categories to see if that fixes the issue. 
  • Be at the location: it works much better if you’re at the exact location; if not, you should be really close at the very least. If it doesn’t work from a separate location, go to the physical location and create it there.

Benefits of a Custom Location Tag for Instagram 

As we’ve discussed, it’s a huge benefit for your business or brand to have customers tag your business through its location.

This creates a new feed that users can check out to learn more about what you offer. 

This means that users on Instagram (aka potential clients) have a bigger opportunity to come across your business or discover your business through Instagram posts.

Location tags are very similar to hashtags in this sense. 

Just like when you use a hashtags, you’ll get the feed that populates all posts that include that tag.

This is a huge resource for your business and also provides you with user-generated content to feature on your account. 

You can even search places on Instagram, which means that if you’re looking for a new place to check out or are in an area you’ve never been to before, you can discover new places via Instagram.

When your business has a location tag, it can be discovered. 

Your business will appear in related search results, therefore increasing the chances that someone finds out about your business when looking for places. 

In addition to using custom location tags, you should also combine this with effective hashtag strategy so that your content can get out there to more people and also appear in relevant hashtag feeds. 

Using a tool like Task Ant can help you get the right hashtags on your content and use ones that are going to provide the best results; you can also organize them into sets for easy posting and management. 

Too often people use random hashtags and location tags on their content that don’t drive results; when you combine a tool like Task Ant with your Instagram custom location tag you’re setting yourself up for much more discoverability. 

Instagram Stories and Custom Instagram Location Tags 

Insta Stories

Another option is to use your custom location on Instagram stories for even more reach.

Instagram stories are used by over half of Instagram users on the platform, which is about 500+ million. 

It also adds to the amount of time that users spend on the platform; some people use Instagram stories exclusively.

That means if you forget about Instagram stories you’ll be missing some target audience members. 

You can also use the location sticker tag on Instagram stories to add a location to your story posts.

This is a widely used feature on Instagram stories so it’s a great way to include your business in even more posts. 

Engagement and Custom Instagram Location Tags 

Custom Location Tag

We’ve listed quite a few benefits of custom Instagram location tags, but you’ll get higher engagement as well when you use location tags. 

Instagram posts are recommended and shared with users based on the Instagram algorithm, and this means that they decide who is going to enjoy this content and whether or not it should be shown to a particular user. 

How do location tags affect that? 

Let’s say you own a pizza restaurant, and many people on Instagram are looking for the best pizza in their area or other related food items that you serve.

Because you match their needs and niche, you’ll be more likely to appear in their feed with a custom location than without one. 

Your business will be identified through the category and location, meaning that it can recommend it to users that would probably enjoy it or want to see info about it. 

Business and Custom Instagram Location Tags 

Custom Instagram location tags can be used by the everyday user that wants to add some personality to their posts, but they can also be used in very effective ways by businesses to increase exposure and interest. 

It’s a very simple and straightforward way to create a solid foundation for your business on Instagram and it’s totally free! You’ll get more exposure and you can build a feed of user-generated content for your business location over time. 

Don’t wait any longer— head over to Facebook and create your custom IG location tag today so that you can get people talking about your business! 

Follow the simple steps given in this article to know how to create a location on Instagram.

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Written by Eddie Hurst

I’m a full-time social media research specialist. Actually you could say I’m a bit obsessed. I seek out the latest information and hacks for our How-to Guides. As well as that, I put companies under the microscope for reviews.