Last Updated: October 6, 2020
When you check out your Instagram page, we reckon there’s a good chance that you see almost everyone on your feed trying to become an influencer themselves.
While this might be your goal, the reality is that you’re not the only one. This means that Instagram is a pretty full place of people trying to work with brands, and while this doesn’t mean that your chances of doing so yourself are shot, it does make it a bit harder to be seen.
The appeal is there, though – the average amount that an influencer can make from a sponsored post is $300, which isn’t bad at all. No wonder everyone is trying to make it big on Insta and find companies that they can align with to make a bit of money from their posts.
So, you want to become part of the cool crowd, and find a way that you can create sponsored posts for Instagram so that you can turn your passion into a side business? Let’s take a look at how to get those sponsors.
How Do You Get Sponsors on Instagram?
So, why would someone who has a big, established brand want to pay you to get more people to buy their product through your promotion? Well, think about it for a minute. When you follow someone who you trust, when they promote a product, how tempted are you to buy it? If you build a solid relationship with your audience and community, you’ve got a really good chance of having a lot of people buy the product that you’re promoting.
This means that brands look for quality over quantity and find people who have a really good relationship with their current community. Even if you’ve only got a few followers, let’s talk about how you can use them to your advantage to get sponsors on Instagram.
Make Sure People Can See Your Contact Information
If you want a brand to be able to talk to you and connect with you, then you need to make sure that your contact information is visible and easy to find for them. One of the best ways to do this is to put your contact information on your bio. Don’t worry, though – you don’t have to put it all out there and compromise some of your personal information in the process.
Just make sure that you include a link to your business email address, as well as your website. This way, people can get in touch with you directly and find a way to talk to you about sponsoring a post. The easier that you make it for them, the quicker they will be able to get in touch, which is going to be appealing.
Understand Your Audience
Making sure that you know your audience inside and out is one of the most important things to cover when trying to get a sponsored post. Understanding your audience is going to benefit you because it is going to tell brands whether you have a good relationship with them or not.
It’s also going to help you figure out which brands you want to work with, and which ones you need to avoid because your audience isn’t going to be interested in their product. The good news is that you don’t have to spend hours figuring out your audience – you’ve got all the information right there already. This consists of your Instagram insights, which can tell you the location, gender, and age of your audience.
Demographics like this can help you figure out how to pitch to brands that you want to work with. It will also help companies know what kind of niche you fit into as well.
Define Your Brand
It’s really important that you’re able to figure out the niche of your brand so that you can define what kind of content you’re putting up, as well as figure out the overall aesthetic of your feed. You need to ask yourself: how do you want to style your posts, and what kind of message are you trying to communicate through them?
What kind of theme do you want for your theme? Do you want something that’s cohesive, so that your Instagram profile is instantly recognizable? Or do you like the idea of changing it up now and then to keep things interesting?
If you can go through and answer all of these questions, you’ll be a lot closer to figuring out what kind of companies you want to work with, and vice versa.
If you’re going to use Instagram to your advantage and nail that sponsorship, you need to figure out the best hashtag strategy for your content. Using hashtags is the best way to grow your community and define your niche, and it’s also a great way to get noticed by the right brands.
This is because brands within your niche are going to be looking up hashtags like the ones that you use. If you use hashtags that have nothing to do with your content, then they’re not going to find you, and you’re going to miss out on opportunities to work with them.
Another thing that you’ll want to do is make sure that you’re tagging brands in your content. This way, you can get their attention, and hopefully encourage them to reach out to you.
Pitch a Sponsorship
While this might take you out of your comfort zone a bit, it’s important to have the courage to pitch to brands about a potential sponsorship opportunity. This is because a lot of the time, if you’re still small fry, brands won’t take the first step and reach out to you – you’ve got to do it.
Before you go for gold and try to reach out to your ultimate dream brand, we recommend going for something a little bit smaller at first. This way, it can equate your existing follower count, and you can work with someone who is prepared to allow for a smaller marketing budget. Keep those bigger brands in mind for one day, but for now, try and pitch to smaller brands who can see themselves working with you.
So, there you have it – everything you need to know about getting Instagram sponsorships. It’s not going to be easy at times, but the reward is going to be great. You’ve just got to stay focused, know what you’re doing, and not give up. If you give up, then you might miss out on the sponsorship of a lifetime further down the track. Keep at it, and you’re bound to find someone who wants to work with you at some point in the near future.