How Often Should You Post on Instagram?

Last Updated: September 22, 2021



In the article below, we’re going to dive into everything you need to know about posting at the right time on Instagram. Let’s talk about it.
How Often You Should Post on Instagram
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If you really want to stand out from the crowd with your Instagram profile and its content, then you need to work out how often you should be posting.

Whether you are a small brand or an aspiring influencer, the more you know your audience and how to connect with them through your content, the beta you’re going to do in general. In the article below, we’re going to dive into everything you need to know about posting at the right time on Instagram. Let’s talk about it.

Be as Consistent as Possible


One of the most important pieces of advice that you could take away from this article today is to be consistent with how often you post on Instagram.

If you’re just getting started with everything, then you might be excited about building up your profile’s reputation, and you could be tempted to post up to 10 times a day. However, if you’re normal MO is to post two or three times a week, then this isn’t going to work out so well. If you want to either increase or decrease how often you post on your Instagram, then it’s important that you do so gradually.

This is because your audience, as well as the Instagram algorithm, is going to get used to how often you post. If you suddenly start to post too often or too little, then you are going to confuse the algorithm as well as your followers, and it is going to change your overall stats. This isn’t going to be a good look for your business and your numbers. This is why it is so important to land on a consistent posting strategy and try to stick to it.

Choose Quality Over Quantity

Quality Over Quantity

With this in mind, it’s really important to make sure that you are posting quality content over quantity. At the end of the day, it doesn’t matter how often you are posting on Instagram – if those posts are low quality and unappealing, then you’re not going to gain a lot of traction with them. The reality is that Instagram is all about aesthetics, and remaining consistent with your profile’s aesthetic is super important.

A good example is influencers out there who only post two or three times a week but have really good content when it comes to quality still end up doing really well.

You also always need to make sure that your feed directly reflects what you stand for as an Instagram profile. When people check out your page for the first time, they need to be impressed by the quality of your images, not how often you post.

How Often Should I Post on Instagram?

So, with this being said, how often should you be posting on Instagram? There are a lot of studies out there that show that the best amount to post on Instagram is 1 1/2 times a day. Generally speaking, this means that some days you will post once, while other days you’ll post twice. These days, an Instagram post has a seeing time of up to four days, compared to just 70 minutes when the chronological feed was the main way of seeing content.

When you post a piece of content, Instagram will push your post for a few days, which is why there is nothing wrong with posting once a day.

Of course, there is nothing wrong with posting more on some days than others so that you can give your page a little bit of a boost. This is a really good idea if you are about to release a product, or you have just signed a deal to work with the brand, and you have organized to do a few posts for them.

We think that posting once or twice a day is ideal for your individual posts, and it’s important to know how often your individual posts are going to be seen.

You’ve Got to Know Your Audience

Target Audience

The ideal amount to post on your Instagram is going to be completely different from brand to brand. It’s also going to be different for brands and influencers, but the biggest takeaway that every person on Instagram needs to know about is that the better they know their audience, but better their content is going to do.

If you want to learn more about your audience and how they’re interacting with your content, we suggest switching to a business profile where you can get insights into your follower’s daily activity. You will be able to see when your followers are online and how many impressions each post gets compared to how many comments and likes it gets.

With your Instagram business profile, you might work out that your followers are pretty active most of the day. This might mean that you are able to post a couple of times each day to get really good engagement on your content. You need to know, though, that every Instagrammer needs to test this out themselves because your audience is unique and different from everyone else’s. Make sure that you test how often you should be posting on Instagram before you commit to a long term schedule.

Take Risks as a Brand


Remember that at the end of the day, when it comes to having a brand on Instagram, you want to find the right kind of audience that is going to buy your product. This is why you need to stand out from the crowd and take risks. You need to try and do things that nobody else has done before and think outside the box. Make sure that you take the time to play around with different concepts and find the best marketing strategy that is going to work for you. It’s also worth checking out other brands within your industry and seeing what’s working for them.

There are some big brands out there that have thrown the rulebook completely out and post up to 30 times a day. The most important thing that you can do is to test different techniques out and find the one that suits your profile and its growth the best.

Final Thoughts

Figuring out how often to post on Instagram and how much content you need to get out there every day is all about trial and error. You can’t expect to figure out the perfect uploading strategy the minute that you get started with your Instagram profile, but it also shouldn’t take too much time to work out when your audience is online and when they prefer you post your content.

Use the right hashtags, make sure that your content is high quality, and you will be able to find the best marketing strategy for your profile before you know it. Good luck!

Written by Jason

Hi! I’m the editor at EarthWeb. I have a deep interest in technology and business. I also enjoy testing products out. Contact me to be featured!