How Often Should You Post on Instagram in 2022?

Last Updated: May 12, 2022

In this article, we’re going to dive into everything you need to know about how often should you post on Instagram. Let’s do it.
How Often You Should Post on Instagram
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How often should you post on Instagram in 2022?

Knowingly the frequency of posts is vital to any influencer or marketing strategy.

If you want to stand out from the crowd with your Instagram profile and its content, then you need to work out how often you should be posting.

Whether you are a small brand or an aspiring influencer, the more you know your audience and how to connect with them through your content, the beta you’re going to do in general.

In the article below, we’re going to dive into everything you need to know about posting at the right time on Instagram. Let’s talk about it.

Be as Consistent as Possible

One of the most critical pieces of advice you could take away from this article today is to be consistent with how often you post on Instagram.

If you’re just getting started with everything, then you might be excited about building up your profile’s reputation, and you could be tempted to post up to 10 times a day.

However, if your usual MO is to post two or three times a week, this will not work out so well. If you want to increase or decrease how often you post on your Instagram, you must do so gradually.

This is because your audience and the Instagram algorithm are going to get used to how often you post. If you suddenly start to post too often or too little, then you will confuse the algorithm and your followers, and it will change your overall stats.

This will not be a good look for your business and your numbers. This is why it is essential to land on a consistent posting strategy and stick to it.

Choose Quality Over Quantity

Knowing how often you should post will impact your viewers and engagement. With this in mind, it’s imperative to make sure that you are posting quality content over quantity.

It doesn’t matter how often should you post on Instagram – if those posts are low quality and unappealing, you’re not going to gain a lot of engagement with them.

The reality is that Instagram is all about aesthetics, and remaining consistent with your profile’s aesthetic is super important.

A good example is influencers out there who only post two or three times a week but have excellent content when it comes to quality and still end up doing well.

You also always need to make sure that your feed directly reflects what you stand for as an Instagram profile. When people check out your page for the first time, they need to be impressed by the quality of your images, not how often you post.

How Often Should You Post on Instagram in 2022?

So, with this being said, how often should you post on Instagram?

There are a lot of studies out there that show that the best number of times to post on Instagram is 1 1/2 times a day.

Generally speaking, this means that some days you will post once, while other days, you’ll post twice. These days, an Instagram post has a seeing time of up to four days, compared to just 70 minutes when the chronological feed was the primary way of seeing the content.

When you post a piece of content, Instagram will push your post for a few days, which is why there is nothing wrong with posting once a day.

Of course, there is nothing wrong with posting more on some days than others so that you can give your page a little bit of a boost. This is an excellent idea if you are about to release a product or have just signed a deal to work with the brand, and you have organized to do a few posts for them.

We think that posting once or twice a day is ideal for your posts, and it’s essential to know how often your posts are going to be seen.

You’ve Got to Know Your Audience

The ideal amount to post on your Instagram will be completely different from brand to brand.

It’s also going to be different for brands and influencers. Still, the biggest takeaway that every person on Instagram needs to know is that the better they know their audience, the better their content will do.

Suppose you want to learn more about your audience and how they interact with your content. In that case, we suggest switching to a business profile where you can get insights into your follower’s daily activities.

You will see when your followers are online and how many impressions each post gets compared to how many comments and likes it gets.

How often you post on Instagram depends on your account: whether you’re an influencer or a business trying to improve engagement.

With your Instagram business profile, you might work out that your followers are pretty active most of the day. This might mean that you can post a couple of times each day to get excellent engagement on your content.

You need to know, though, that every Instagrammer needs to test this out themselves because your audience is unique and different from everyone else’s.

Ensure that you test how often should you post on Instagram before you commit to a long-term schedule.

Take Risks as a Brand

Remember that at the end of the day, when it comes to having a brand on Instagram, you want to find the right kind of audience to buy your product.

How often should you post on Instagram has a lot to do with the quality of content being shared; you should think outside the box instead of copying others.

Make sure that you take the time to play around with different concepts and find the best marketing strategy that will work for you.

It’s worth checking out other brands within your industry and seeing what’s working for them.

There are some big brands out there that have thrown the rulebook completely out and post up to 30 times a day.

The most important thing you can do is test different techniques out and find the one that suits your profile and its growth the best.

Final Thoughts

Figuring out how often you should post on Instagram and how much content you need to get out there every day is all about trial and error.

You can’t expect to figure out the perfect uploading strategy the minute you get started with your Instagram profile, but it also shouldn’t take too much time to work out when your audience is online and when they prefer you post your content.

Use the right hashtags, make sure that your content is high quality, and you will be able to find the best marketing strategy for your profile before you know it. Good luck!

Written by Jason Wise

Hi! I’m Jason. I tend to gravitate towards business and technology topics, with a deep interest in social media, privacy and crypto. I enjoy testing and reviewing products, so you’ll see a lot of that by me here on EarthWeb.
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