How Many Posts On Instagram Per Day?

How Many Posts On Instagram Per Day? The Optimal Frequency Revealed!

Published on: July 16, 2023
Last Updated: July 16, 2023

How Many Posts On Instagram Per Day? The Optimal Frequency Revealed!

Published on: July 16, 2023
Last Updated: July 16, 2023

Quick Answer 🔍

How many posts on Instagram per day in 2024?

Adam Mosseri, Instagram’s CEO says that the best practice is to post two posts in the feed per week, and two Stories per day.

Did you know that choosing the right time to post plays an essential role in the effectiveness of your Instagram posts?

Likewise, how many posts on Instagram per day plays a role in how successful you are on the platform. 

Some things to factor into how many times you post content on your Instagram account include the limits placed by Instagram, your audience, your location, and your niche.

Knowing how many times to post content on Instagram and when to post helps you to better engage on the platform.

What Are Instagram’s Limits on How Many Posts on Instagram per Day?

Instagram has not placed a limit on how many times you can post content in a day. The guidelines you will read in the next section are just guidelines.

Because the feed is fast and full of content, yours may get lost in the shuffle if you fail to take heed to the recommendations we offer in this article.

It’s unwise to post too many posts consecutively. Instead, you should be leaving several minutes to hours between posts.

Too many posts, too quickly makes your account look spammy, which could get your account temporarily blocked.

The general rule of thumb is to schedule posts at least five minutes apart. We recommend following the guidelines in the next section that addresses best posting on Instagram practices. 

Remember, you want to present yourself as credible, not annoying.

How Many Posts on Instagram per Day Is Standard?

The basic recommendation for posting to your IG feed is two to three times per week, but no more than once per day. On the other hand, Instagram Stories should be posted more often. 

Adam Mosseri, Instagram’s CEO says that the best practice is to post two posts in the feed per week, and two Stories per day.

Mosseri suggests that this is the model for building and growing your following on this social media giant.

If you have competitors that post a lot, you need to consider that as part of your posting strategy. You should know that businesses are in the habit of posting 1.56 posts per day on average. 

According to Status Brew, research shows that daily posts are enough for Instagram engagement, while two times per day is not out of the ordinary among popular Instagrammers. 

Basically, the bare minimum for how many posts on Instagram per day is acceptable is every three days/three times per week. It’s recommended not to post more than three times per day.

All these numbers and details may be overwhelming or confusing to you, but with so many ways to engage on the Instagram platform, you won’t need to post more than once a day, or even three times per week.

This is one of the reasons that posting at the right time is such a big deal on Instagram. Let’s look at that aspect now.

When Are the Best Times to Post on Instagram?

Besides knowing the best practices relating to how many posts on Instagram per day is appropriate, there are also guidelines for the optimal times to post. 

According to Hubspot, on average, the best time to submit posts to Instagram is on Tuesday between 11 AM and 12 PM Central time (CDT).

This is also the optimal time frame for higher engagement levels through the week. 

There are also specified times for industries like this:

  • Tech Industry: Monday between 10 AM and 10 PM CDT.
  • Nonprofit organizations: Any day between 10 AM and 6 PM CDT.
  • Educational: Tuesday between 8 AM and 12 PM, and 5 PM to 8 PM.
  • Restaurants/Food Industry: Monday between 9 AM and 1 PM CDT.
  • Healthcare Industry: Monday between 4 AM and 5 AM CDT.

You should keep these times, your time zone, and your industry in mind before you post. You may find that you can translate these times into your own respective time zone.

Sometimes, you must play around with the times until you find the perfect time to post on Instagram for your niche and audience.

Generally, the best time to post on Instagram for optimal results is in the mid-morning to the early afternoon. This is the best timeframe for posting that will get the most attention on Instagram.

Nighttime posting isn’t as effective as you are less likely to reach the biggest portion of your audience. Unless your audience is overseas, nighttime posting is not going to be worth it.

How Many Posts on Instagram per Day Including Stories, Reels, and Live Videos?


We will briefly discuss the other features of Instagram that drive engagement and how often to post using Stories, Reels, and Lives.

Instagram Stories

While some people like to post 20 Instagram Stories per day, the optimal frequency is 10 per day. If you post too many Stories, your target audience can’t keep up with them all.

Avoid posting 10 Stories per day at the same time. Space them out. 

The ideal way to spread out your Instagram Stories is to post evenly in the morning, mid-day, afternoon (early and late), evening, and at night. 


Instagram recommends that you post 5 to 7 Reels each week. Since Instagram prioritizes videos, your engagement will increase due to higher visibility.


Live content is another great way to engage your audience on Instagram. This is one of the best ways to connect with your audience face-to-face. You do need a strategy and plan before you go Live.

The best practice for Live videos is once per week, or once every two weeks. This keeps your connection to your followers on track.

Instagram’s Audience

Here are some statistics related to the power of Instagram to influence your business.

  • Instagram has over 1.393 billion users across the globe.
  • 71% of businesses use Instagram in the US.
  • 50% of all Instagram users follow at least one brand or business. 
  • 80% of Instagram users make buying decisions based on IG content.
  • Instagram can produce over four times the interactions in comparison to Facebook.
  • 500 million Instagrammers use Instagram Stories daily.
  • Instagrammers spend an average of 53 minutes each day on the platform.
  • 71% of Instagram’s one billion active users are under 35 years old. 

We hope this data has given you an idea of how dynamic Instagram is for businesses, influencers, and brands. 

Oberlo statistical data shows that the average Instagram post features over 10 hashtags. Instagram’s hashtag limit is 30. Now, imagine if you’re posting more than three times per day.

If you use your limit of hashtags every time, you may make yourself look less credible to your audience.

Just like taking care to not over-post on Instagram, you should also use hashtags wisely. If you have ever seen an Instagram post with 30 hashtags, you can understand what we mean.

While you want people to find you using hashtags as well as with relevant content, it’s smart to use in moderation.


So, how many posts on Instagram per day is acceptable? Though the number of posts you submit each day is subjective, you do want to stick to the appropriate numbers we have shared here.

You want to avoid looking spammy or annoying by over-posting on Instagram, or any social media channel. 

Besides posting the right amount of content per day and at the right time of day, remember to create quality and relevant content for your audience.

Remember to properly post Instagram Stories, Reels, and Lives, including the appropriate model for hashtag usage.


HubSpotInfluencer Marketing Hub Oberlo
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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.