How Many People Use Shopify

How Many People Use Shopify in 2024? (Latest)

Published on: May 22, 2023
Last Updated: May 22, 2023

How Many People Use Shopify in 2024? (Latest)

Published on: May 22, 2023
Last Updated: May 22, 2023

Quick Answer 🔍

How many people use Shopify in 2024?

Shopify has 2.3 million daily active users from 175 countries worldwide.

How many people use Shopify in 2024?

Despite the easing restrictions on physical business stores, consumers continue to prefer shopping online. It is fast and convenient, with many sites to choose from.

The growth in the number of online buyers is compensated by a surge in online sellers offering what the market looks for.

Today we introduce you to Shopify–a commerce company that is making the lives of millions of e-commerce sellers easier.

You will learn how many people use Shopify daily in 2024 and the lucrative opportunities that come with using this site.

How Many People Use Shopify in 2024?

Many are curious about how many people use Shopify in 2024.

As per the most recent stats, Shopify has 2.3 million daily active users from 175 countries worldwide. 

It is considered the largest e-commerce platform in terms of seller count in the United States.

31% of all online stores in the country use it as a host site for their digital shops. This means one in every three US online stores sells products Shopify.

Buyer and Seller Count

About 218 million buyers purchased items on Shopify sellers last year, helping Shopify Plus merchants see a 125% year-over-year growth in their sales.

There are now 700,000 Shopify stores and 5,300 active sellers under Shopify Plus. These stores collectively run more than a million business categories on the platform.

Top Shopify Users by Country

Here are the top five countries where Shopify has the biggest presence relative to their respective market share:

  • United States – 36.49%
  • United Kingdom – 5.09%
  • Canada – 4.79%
  • Australia – 4.06% 
  • India – 3.71%

All About Shopify

Shopify is an e-commerce company founded in 2006 with a vision to make commerce accessible for everyone.

It specializes in helping sellers set up and customize their own online stores using simple tools to post and market products, engage with customers, and ship orders with ease. 

Unlike other platforms in the digital commerce space that offer services for free, this Canadian company is subscription-based.

Stores are individually hosted to look like individual business websites rather than seller pages selling on one big e-commerce site.

It debuted on the New York Stock Exchange in May of 2015 with the ticker symbol SHOP. 

Top Product Categories

Here is a list of the top product categories commonly sold on the site in 2021:

  • Clothing – 27.7%
  • Jewelry and Watches – 12.5%
  • Home and Garden – 12.4%
  • Fashion Accessories – 5.5%
  • Health and Beauty – 4.5%

Other big profit makers include Toys and Hobbies, Books, and Food & Beverages.

Website Visits

Shopify’s March website visits climbed to 56.2 million in March which is higher than February’s 50.0 million. This number translates to a 12.43% month-on-month hike. 

The March data is the highest so far since the start of the year, passing over January’s 56.0 million visits.

Payment Options

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One of the most important things that hook buyers into buying from an online store is the availability of many payment options. 

Shopify offers more than 100 payment gateways which include major online payment service providers namely Apple Pay, Google Pay, Amazon Pay, and PayPal.

It supports 133 currencies and a cryptocurrency payment method which sellers can select depending on the location of their business and customers’ country of residence.

How Many Orders Has Shopify Processed?

It has processed 2.5 billion orders worldwide as of this writing. 

A survey conducted with 2,000 merchants shows an average Shopify order value of $81.00, higher than the industry average of $79.00.

AOV calculates the total amount of sales per transaction without deducting input costs.

Applications on Shopify

Since Shopify stores are technically functioning as independent websites, optimizing services through in-house and third-party apps is core to business functioning. 

Shopify app store supports more than 6,000 in-house applications that help sellers with their business needs from inventory tracking to target marketing.

Half of this total number requires payment to use or is subscription-based while the other half is free to use.

Meanwhile, 25.3 million third-party apps have been installed so far on the site. Each merchant uses six applications to run their Shopify stores on average.

Keyword Search Traffic

Keyword research is one of the most important tools utilized by websites to increase traffic to their businesses. It is part of every marketer’s search engine optimization strategy.

Here are some of the top keywords driving user traffic to the Shopify website:

  • Shopify – 12.31%
  • Shopify login – 3.98%
  • Shopify app store – 0.77%

The word “Shopify” remains dominant in this category. This means incorporating this word on marketing collaterals is a very important step to increase a shop’s ranking on the search engine.

Social Media Networks Driving Traffic to Shopify

Before putting any direct marketing campaigns, selecting which site to put your advertisement on is important in determining the outcome of sales converts.

YouTube is by far the top social media directing the most number of users to

  • YouTube – 34.49%
  • Facebook – 23.72%
  • Reddit – 13.60%
  • LinkedIn – 6.50%
  • Pinterest – 5.64%

Annual Revenue

Aside from knowing how many people use Shopify, the company’s annual revenue is also an important factor to look at.

The e-commerce site reported full-year revenue of $4.6 billion, up 57% from 2020 figures.

The main drivers of the recent revenue hike are Subscription Solutions and Merchant Solutions services.

Average Store Revenue

In terms of individual store revenue, sellers generate an average profit of $72.00 per customer in 2020.

This increased further to $87.00 in 2021 as sellers started offering more products with higher profit margins.

In terms of percentage, sellers strike to reach a profit margin between 40% to 75% of a product’s original value to compensate for the high advertising cost.


E-commerce is a fast-growing industry used by millions of people worldwide. The industry’s revenue is expected to hit $5 trillion this year, with more people making purchases online.

As an opportunity seeker, it is best to use a simplified platform like Shopify to help you with your online selling business.

We hope you enjoyed learning about Shopify–a company that’s changing the way people conduct business online.

Remember to take note of how many people use Shopify daily. This information is valuable to determine whether this site is worth your time or not.



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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.