Quick Answer 🔍How many Peloton instructors are there in 2023?
There are 51 Peloton instructors teaching cross-sectoral fitness categories.
Many of us turned to at-home workouts during the pandemic after being restrained by gym closures and fear of contracting the virus.
Due to this sudden shift in consumer trends, companies in the fitness niche like Peloton became 2020’s biggest winners.
There are a lot of at-home workouts to choose from but landing on the right one and the best instructor is critical.
How many Peloton instructors are there in 2023, exactly? Continue reading until the end of the article to find out many interesting details about Peloton.
How Many Peloton Instructors Are There in 2023?
There are sure many to choose from, but the question is: how many Peloton instructors are there in 2023?
As of October 2021, there are 51 Peloton instructors teaching cross-sectoral fitness categories.
This number is a huge upgrade compared to the sole instructor available during its early months after launching in 2012.
Five years later, Peloton was juggling 11 instructors to teach various fitness disciplines in 2017.
The pandemic accelerated demand for its products and increased the need for new instructors.
By the second quarter of 2020, Peloton needed to hold auditions for new positions in addition to the 33 instructors on its roster.
The company described the auditions as “rigorous” and only “one in a million” candidates get a yes.
Number of Peloton Instructors per Category
Here are Peloton’s fitness categories and the number of instructors currently available in each discipline:
- Strength – 39
- Yoga – 9
- Cardio – 16
- Meditation – 7
- Running – 22
- Outdoor – 14
- Cycling – 25
- Stretching – 42
- Tread Bootcamp – 11
- Bike Bootcamp – 5
- Walking – 21
Note that some instructors teach more than one discipline. For one, many yoga instructors are also accredited to teach meditation and stretching.
How Much Does a Peloton Instructor Make?
With its growing popularity in the fitness community, many are wondering how much an average Peloton instructor makes aside from knowing how many Peloton instructors are there.
According to a report released by Yahoo!, an average Peloton instructor is offered a six-figure salary and a bonus offer on the onset.
This does not include external sponsorships or any deals that come after assuming the position.
Senior instructors make up to $500,000.00 in overall compensation. While the most popular ones could take home at least $1 million worth of salary.
All About Peloton
Peloton Interactive Inc might sound like a new kid on the lot, but its founding dates back to 2012.
It manufactures internet-connected exercise equipment such as bicycles and treadmills and offers subscription-based remote workouts.
It is one of the pioneers of live stream exercises which have become very popular nowadays.
The New York-based company is considered the world’s largest interactive fitness platform, with close to six million community members.
It trades as a public company on the Nasdaq under the ticker symbol “PTON.”
What is the Most-Popular Workout in Peloton?
Cycling is considered the most-subscribed workout on the platform, with 58% of all connected subscribers, which is a term used for Peloton equipment owners, has it in their routines.
Other popular workouts for connected subscribers include:
- Strength – 18%
- Floor – 11%
- Meditation and Yoga – 8%
- Running – 3%
- Outdoor – 2%
Most-Popular Workouts for Non-Owners of Peloton Equipment
As mentioned, Peloton also opened its doors to subscribers even without owning any of the company’s equipment.
Here are the most-subscribed workouts for this population:
- Cycling – 36%
- Strength – 22%
- Running – 14%
- Floor – 11%
- Meditation and Yoga – 11%
- Outdoor – 6%
Cycling remains the most-popular category even with subscribers who do not own equipment made by the company.
The same disciplines top the categories, only different in chronology.
Peloton’s Annual Revenue
Here is a rundown of Peloton’s annual revenue from 2019 to 2021. These are the years when it experienced significant business growth.
- 2019 – $714.00 million
- 2020 – $1.82 billion
- 2021 – $4.02 billion
As observed, both 2020 and 2021 saw record-breaking revenues brought by a sudden surge in both equipment sales and subscriber count.
Peloton’s 2021 Revenue
Peloton’s annual revenue surged to $4.02 billion in 2021. This is the highest revenue generated since its inception in 2012.
The main contributor behind this growth is product revenue which came at $3.15 billion. Another is subscription revenue which hit $872.20 million during the year.
Peloton Subscribers by Age
Below are Peloton’s subscribers clustered by age:
- 18 to 24 years old – 2%
- 25 to 34 years old – 29%
- 35 to 44 years old – 37%
- 45 to 54 years old – 21%
- 55 to 64 years old – 9%
- 65+ – 2%
Peloton appeals more to the older population compared to the younger generation. Its biggest market is 35 to 44 years old which accounts for 37% of the total.
What Does it Take to be a Peloton Instructor?
According to the company’s website, auditioning to become a Peloton instructor is no easy feat.
This comes as these people will serve as the brand’s ambassadors who represent Peloton’s values, priorities, and expertise in the future.
Here are some of the things that Peloton says it looks for in an instructor:
1. Commitment to a Lifestyle
Fitness is more than just about exercise–it is a lifestyle. This means you have to commit much of your professional time to fulfill your role.
2. For Them, It’s More than Physical
Peloton is not looking for the most muscular of all.
What it searches for is one who recognizes that the main goal of every fitness journey is to achieve everyone’s best self.
3. Unique Qualities
More than having professional certificates in many fitness disciplines, Peloton is looking for someone who can create unique and memorable experiences for Peloton users.
4. They Believe Peloton
The brand’s most important hiring qualification is genuine belief in Peloton. This way, they can speak genuinely about the brand and act based on what it advocates for.
All these four important qualifications have determined how many Peloton instructors are there today and will also dictate how many more will be added in the future.
Fitness will continue to play an important role in everyone’s lives in the years to come.
Even with the reopening of gyms and sports centers, at-home workouts will remain in demand, especially for those juggling busy work life.
How many Peloton instructors are there to help?
There are 51! Go check for yourself which one of them resonates best with your fitness goals.