Alluring Health And Beauty Industry Statistics

Health And Beauty Industry Statistics 2024: Market Size & Demographics Data

Published on: December 29, 2023
Last Updated: December 29, 2023

Health And Beauty Industry Statistics 2024: Market Size & Demographics Data

Published on: December 29, 2023
Last Updated: December 29, 2023

The health and beauty industry goes back almost to the beginning of time. Even in biblical times, women desired to look and be healthy and beautiful.

We have gathered detailed health and beauty industry statistics in 2024 for your informative reading pleasure.

Now more than ever, the cosmetic market is wildly popular, which is mostly due to the existence of social media. 

The very presence of the healthy and beauty industry on social media allows users to keep up with the latest trends in makeup and other health and beauty topics.

With visual social media options like YouTube, TikTok, Instagram, Facebook, and others, it’s no wonder there are so many tutorials related to health and beauty online today. 

Keep in mind, this is a global market that isn’t exclusive to any specific region, though there are some regions where there is more interest than others.

Why might you want or need statistics? Some people just like to have data about things they are passionate about or that they find interesting. 

Marketers, brands, and businesses in the health and beauty industry need this data for planning digital and traditional marketing strategies. 

Resource Contents show

Key Health & Beauty Industry Statistics 2024

  • Revenue in the health and beauty market accounts for $564.40 billion.
  • The personal care market accounts for $254.00 billion (2022), which is the largest segment in the total health and beauty industry.
  • Offline sales still dominate the market at 81%.
  • Per person sales in the beauty industry come to about $74.15 in the American market alone in 2022 (Q1).
  • The organic market for beauty products alone is expected to achieve more than $22 billion globally by 2024.
  • One of four consumers say they prefer eco-friendly skin care brands.
  • The percentage of beauty brands that have a social media presence is 96%.
  • The average amount spent on beauty products by teens accounts for around $44 billion each year.
  • 50% of the global health and beauty industry market share is held by the Asia-Pacific region.
  • Women spend approximately $313 per month on beauty products. 

Detailed Health And Beauty Industry Statistics 2024

Beauty Industry

The health and beauty market consists of multiple segments, each with its own revenue market share as follows (2021/2022).

  • Hair care: 24%
  • Skin care: 23.7%
  • Cosmetics: 14.6%
  • Fragrances: 9.5%
  • Deodorants, Antiperspirants, and Femine Hygiene: 8.5%
  • Oral Hygiene: 5.6%
  • Other Segments: 14.1%

Now that you understand some basics about this industry, we can share the health and beauty statistics we gathered for you.

We will be looking at the general industry statistics around the globe in this section. 

1. 46% of The Global Health and Beauty Industry Market Share Is Held by The Asia-Pacific Region.

Since statistics related to the Asia-Pacific region make up nearly half of the market share, we felt it was important to start with it. 

The Asia-Pacific region also represents the fastest-growing regional market in terms of the bio-based ingredients cosmetic and personal care segment on the planet, with no expectations of slowing down even into 2029. 

It’s no surprise that this region makes up the largest market share according to beauty statistics. Asia is recognized for its fabulous beauty products and extensive skin care regimes. 

Beauty itself plays a fundamental role in the Asian culture. Women of the Asia-Pacific region are the most interested in beauty products. 

In comparison, North America makes up the second largest worldwide market share at 24%, followed closely by Western Europe at 18%. 

At the other end of the spectrum, statistics reveal that only 3% of the market share is held by the African continent.

Just above the market share of Africa is Eastern Europe at 6% and Latin America at 8%.

2. The Personal Care Market Accounts for $254.00 Billion (2022), Which Is the Largest Segment in The Total Health and Beauty Industry.

Another way that the health and beauty industry is categorized is the beauty and personal care market.

Like the health and beauty market, the beauty and personal care industry includes everything within the total market. 

Essentially, these markets are one and the same with different names and are still part of all the beauty industry statistics found in this article.

Personal care is what one does for oneself, and includes cosmetics, oral hygiene, personal hygiene, skincare, etc.

In this case, personal care tends to have its own revenue share, according to beauty statistics. 

Beauty industry statistics show that the beauty segment of this market alone has a market share of over $100 billion of the total revenue of the overall market.

3. Offline Sales Still Dominate the Market at 81%.

According to recent industry statistics, offline sales are still dominating the market with 81% of buyers preferring to make their purchases in person. 

The pharmacy and drug stores like Walgreens drive 58% of purchases for cosmetics, followed by mass merchandisers like Walmart. 

With all that data, it’s important to note that 42% of buying happens online. It also seems that buying health and beauty products online is increasing as the offline buying segment is decreasing. 

Even though the United States shares North America’s 24% of the total market share in this industry, health and beauty statistics reveal an expected boost to 48% in online sales in the US by 2023. 

4. The Organic Market for Beauty Products Alone Is Expected to Achieve More than $22 Billion Globally by 2024.

This beauty statistic is no surprise with 59% of consumers believing that their overall personal care products are unsafe.

Another 92% think the industry needs stricter regulations and requirements in the ingredients used to make products.

The organic statistics are showing that it’s growing faster now than ever. The figures in the coming years may reflect its growth.

As you might expect, the main reason people prefer organic and natural skin care and cosmetics is because they are free from toxins and other harmful ingredients. 

In 2018, 72% of consumers considered organic and natural skin and beauty products to be better for their skin.

5. Per Person Sales in The Beauty Industry Come to About $74.15 in The American Market Alone in 2022 (q1).

The most current statistics regarding per person per sales market value will be addressed here.

Remember, the North American market makes up 24% of the overall health and beauty industry.

That said, in America, each person spent an average of $74.15 per sale on beauty products. 

This amount includes all demographics for online and offline shoppers in the United States of America.

Depending on the brand, $74.15 per sale could include one to multiple products from one shopping trip.

6. One of Four Consumers Say They Prefer Eco-Friendly Skin Care Brands.

Health and beauty industry statistics show that more consumers are happier with organic and natural health and beauty products.

Likewise, these consumers prefer eco-friendly brands for their skin care. 

What this means is that consumers are not only more aware about the sun’s harmful effects on skin, they are also aware of the harmful ingredients and the impact on the environment from certain skincare brands. 

It shouldn’t come as a surprise that the beauty industry statistics show that today’s consumer is smart, savvy, and desire more eco-friendly choices in skincare brands. 

Eco-friendly doesn’t relate specifically to the ingredients of a skincare brand, but it’s more about the packaging and the method of manufacturing that is of concern.

One of the top things consumers want today includes bio-based packaging that is suitable for refills of products. 

Some examples of companies that are both eco-friendly, Green, and make organic skincare products include 100% Pure, True Botanicals, Ursa Major, W3LL People, Naturopathica, and Matrescence.

Keep in mind this is a short list of companies that use eco-friendly packaging, Green and sustainable resources, and non-toxic ingredients. 

7. So Far in 2022, the Revenue in The Health and Beauty Market Accounts for $564.40 Billion.

The 2022 (Q1) revenue for the overall health and beauty market is $564.40 billion.

This number might make you think that this market is among the largest, but it’s not even in the top 10.

That said, if you’re a marketer, influencer, brand, or business in the health and beauty industry, you are in a very good position to get your piece of the pie in these high revenues. 

It may not surprise you to know that marketers and influencers in the health and beauty industry are making six figures and more through social media videos and content.

Makeup tutorials, skincare reviews, and new product announcements are among popular health and beauty videos. 

8. Women Spend Approximately $313 per Month on Beauty Products. 

The statistics on spending reveal that American women spend up to $3,756 annually on their beauty products.

That amount takes into account the $313 average spent by women. 

The statistics estimate that this all comes to approximately $225,360 in their whole lifetime.

Of course, the average lifetime spent on health and beauty products is subjective, and merely an educated estimate.

In comparison, men spend around $175,650 in their lifetime on heath and beauty products, which equals about $244 per month.

Most of their spending is on facial moisturizers.

9. The Average Amount Spent on Beauty Products by Teens Accounts for Around $44 Billion Each Year.

We can’t neglect to mention the teenager demographic.

After all, it appears they spend an average of $44 billion every year on beauty products. 

Teenagers make up Generation Z, which is the most socially progressive and ethnically diverse generation yet.

This generation has been exposed to social media from an early age, which means they grew up with it being “normal”. 

When it comes to health, beauty, and personal care among this generation, 90% of girls seek products for making themselves look their best.

In contrast, 70% of teenage boys seek products for the same reason.

Teenagers also state that they feel social media only magnifies peer pressure, which is also where they discover the beauty products that make them look good. 

Teenaged girls say they are brand aware (61%), concerned with trends (65%), concerned about their health and wellness (62%), and wear makeup for self expression. 

10. Almost 56% of Male Shoppers Use Some Form of Makeup Products. 

Most men claim that they have used foundation, concealer, or a BB cream at least once in a single year.

While that may not account for every year, it counts towards the revenue and market share in the health and beauty industry.

According to men’s cosmetic industry statistics, about 40% of adults between 18 and 22 years old say they want to see more cosmetics that offer gender-neutral options. 

Besides makeup, men have their fair share of the health and beauty market across various products. 

Men buy shaving creams, fragrance, skincare, hair care, beard care and other forms of beauty products. 

Health and Beauty Social Media Marketing Statistics 2024

This section of the article will address how social media marketing impacts the health and beauty industry and the people using social media. 

11. The Percentage of Beauty Brands that Have a Social Media Presence Is 96%.

Health and beauty statistics reveal that 96% of beauty brands have social media accounts. Beauty brands are forecast to spend $7.7 billion in 2022 on advertising. 

The growth of the health and beauty industry can be partially credited to ambassadors and influencers on social media.

Brands rely more and more on influencers and their audiences to get more exposure to their health and beauty products. 

The social media platform most used for promoting health and beauty products is Instagram.

However, Facebook, YouTube, and TikTok are also well-used to advertise and promote cosmetics, fragrances, deodorant/antiperspirant, and other health and beauty products. 

Social media is where many people go to discover new products and brands in this market.

It’s important to note that new business models and sales channels are constantly growing and evolving. 

12. One-Third of Health and Beauty Buyers Engage with Beauty Brands on Social Media. 

Digital marketing has been successful for reaching out to beauty buying audiences.

For instance, email marketing has a viable 11.5% open rate and the average CPC (cost-per-click) for beauty ads is $1.68. 

Beauty shoppers between 18 and 54 years old claim that YouTube is their favorite source for discovering health and beauty content.

The watch times on YouTube within makeup transformation videos have consistently doubled and then some every year. 

13. 82% of Health and Beauty Consumers Use Instagram at Least Daily. 

Instagram is a highly successful visual social media platform where health and beauty brands and influencers can easily connect with their respective audiences.

The very nature of Instagram is interactive, which plays a major role in building loyal followings and trusting relationships. 

Beauty brands say that influencer marketing is more efficient and effective than direct mail campaigns.

Have you ever looked for or seen makeup, skincare, or other products in the health and beauty market on social media? If so, was it through an influencer you were following, or planned to follow?

14. An Estimated 62% of Teens Will Follow Their Preferred Beauty Brands Across Social Media Outlets. 

Generation Z has grown up with social media. It’s not surprising that 62% of them tend to use social media to research and discover health and beauty products before making a buying decision. 

Some of the content teens engage with includes beauty tutorials, transformations/makeovers, health and beauty reviews, and other trends and inspiration.

Nearly half of teens post and share content from their favorite brands on social media.

15. In 2022 (q1), the Most Followed Beauty Brand on Instagram Is Kylie Cosmetics with More than 25 Million Followers. 

Kylie Cosmetics is Kylie Jenner’s own beauty brand. Her brand has experienced a massive amount of growth on Instagram.

Her personal account has more than 300 million followers, so it shouldn’t be surprising her beauty brand would have 25 million.

After Kylie Cosmetics, Anastasia Beverly Hills has 20.01 million followers on Instagram.

Others on the list include Benefit Cosmetics US, NARS Cosmetics, Ulta Beauty, and Bath Body Works.

This should show you how imperative social media is to the health and beauty industry.

Health and Beauty eCommerce and Tech Stats

One of the reasons that offline health and beauty shopping is still so popular is that most people still like to try things, or see things in person before making a buying decision.

However, due to technology and eCommerce, people will find new and impressive ways for in-store shopping experiences. 

Let’s talk about that.

16. According to Recent Health and Beauty Statistics, E Commerce Sales Are Expected to See 77% Growth Between 2021 and 2026.

Consumers are becoming more and more reliant on online reviews for products, including those in the health and beauty market.

Beauty sales in the eCommerce realm has the potential to achieve $358.4 billion by 2026.

This is an important beauty industry statistic to brands, marketers, and consumers. The statistics in this market may see a big jump in the coming years.

If you’re a marketer or brand, using influencers may help you promote products to a variety of audiences.

17. 65% of Health and Beauty Retailers Are Providing Interactive Quizzes that Help Beauty Buyers Make Better Buying Decisions. 

Virtual, interactive quizzes may be the answer to online consumers who want in-store recommendations for making buying decisions.

Several beauty brands have started using the technology of interactive quizzes for their hair care, skin care, and cosmetic buyers. 

If a health and beauty brand has interactive quizzes, you will see them on their brand website, in online and social ads, or through shared content on social media.

No matter where you see them, these quizzes may help people choose the right product for their skin color, type, etc.

18. AR and VR Technology Is Being Used by 6% of Beauty Consumers when Choosing Cosmetics.

When beauty shoppers cannot make it to the store, like during the COVID-19 pandemic, augmented reality (AR) and virtual reality (VR) technology provides a way to “try on” cosmetics.

This is happening right now across multiple brands like Avon, L’oreal, Sephora, etc. 

ModiFace, augmented reality tech designed for beauty “tryons”, has now partnered with more than 70 health and beauty brands to help consumers try on cosmetics before choosing what they want.

The only work the consumer does is either allow access to their webcam or upload a face-front photo to try on different cosmetics and colors. 

You will also see this technology in the eyeglasses and sunglasses markets. 

19. Beauty Websites with Reviews Are Preferred by 74% of Today’s Consumers.

It’s a proven fact that consumers use product reviews to make purchasing decisions.

Now more than ever, consumers are more likely to buy from beauty companies that feature product reviews on their sites.

This concept is true across every industry, but is very helpful according to health and beauty statistics.

Reviews offer social proof, which is a very powerful method for attracting new customers. 

Further industry statistics show that beauty brands hosting reviews on their website and social channels are achieving loyalty from their target audience, which is 80% female.

20.  62% of Health and Beauty Consumers Favor Beauty Brands that Host User-Generated Content on Their Sites. 

Beauty brands like Le Labo, Lush, Wow, M.A.C. Cosmetics, etc. are using UGC (user-generated content) on their websites and social media profiles to attract new customers and to improve brand awareness and loyalty. 

UGC is also a way to “humanize” a brand, product, or service to its audience.

There is a variety of user-generated-content beauty brands can use on their websites and social media accounts to humanize and boost their exposure. 

Videos, photos, reviews, blog posts, testimonials, live streams, surveys, hashtag campaigns, and other forms of UGC have the potential to improve online sales by 97%.

Generation Z uses social media as their main source for shopping inspiration. 

UGC works great for the health and beauty realm, but it’s also perfect for other industries.

Green and Clean Health and Beauty Statistics 2024

Beauty Industry

We briefly touched on organic and Green health and beauty statistics, but in this section, we will add more data. 

21. Statistics Show an Increase from $18.5 Billion as Of 2020 to An Expected $32.3 Billion Coming in 2027. 

There is a growing demand for health and beauty products with organic and natural ingredients.

Today’s shoppers are label readers and more knowledgeable about things that impact the environment and their health. 

During the pandemic, a rise in clean beauty occurred along with the higher awareness of Eco-friendly and ethical options in the beauty realm.

The primary focus during the pandemic became the skincare industry due to less use of makeup when wearing masks. 

This is such a big deal, there are “never lists” and “approved lists” floating around online. 

22. $400 Million in Annual Sales Was Reported in The Clean Beauty Products Market in 2021.

Since 2018, the concept of clean beauty has grown. Basically, this industry has been on the rise for more than 30 years.

This is happening due to the broader awareness of toxins, chemicals, and overall harmful ingredients that have been used in our health and beauty products. 

You could say that natural and organic health and beauty products are trending, but we think in the coming years, this will be the gold standard in the industry.

With more clean and Green awareness, we suspect this will happen sooner rather than later.

Another train of thought is that there will always be health and beauty products that contain chemicals in them. What do you think?

23. An Estimated 70% of All American Consumers Between 18 and 29 Years Old Prefer Organic, Natural Health and Beauty Products. 

According to natural health and beauty industry statistics, beauty shoppers between 18 and 29 would rather buy and use beauty products that contain organic and natural ingredients. 

Likewise, 60% of consumers between 30 and 59 years old said they prefer natural and organic skincare and beauty products. This is what results from being more informed label readers. 

The fact that natural ingredients in cosmetics and other beauty and skincare products are better for your skin is a supported and scientific ideal.

Look for official certifications and stamps on the packaging of natural beauty products to ensure the product is legitimately natural and/or organic. 

24. Over 2 out Of 10 Natural and Organic Beauty Products Were Sold Directly via Distributors or Wholesalers in 2018. 

Due to the growth over the past four years, more mainstream and well-known brands are manufacturing their own lines of organic and natural cosmetics and health and beauty products. 

After seeing the rise in this market, that’s no surprise. They found another demographic market to target. 

It’s also a positive result that is happening due to the demand for natural and organic ingredients across industries. 

25. The Projected Growth in The Global Organic Beauty Industry Reveals a Worth of More than $22 Billion. 

The most recent data predicts that by 2024, the organic cosmetics market will be worth at least $22 billion.

This calculation comes partially from the current rate of growth in this health and beauty segment that is between 8% and 10% per year.

The health and beauty segments most valuable in the organic beauty market include skincare and haircare, which accounts for more than half of this specific market. 

Considering that for years and years, hair color and hair care in general has been the center of attention regarding the harmful chemicals and additives used in them, this is no surprise.


How Much Is the Makeup Segment of The Beauty Industry Worth in 2024?

The overall beauty industry is expected to reach over $800 billion by 2023.

The makeup segment of this industry is expected to be $463.5 billion by 2027. This tells us just how massive this market is. 

However, COVID-19 did teach us that global events can and do impact the makeup industry.

Since people were not going out as much over the course of nearly two years, they didn’t need as much makeup. 

People did need skincare to help with the effects of wearing masks. Therefore, that segment didn’t experience a drop like the makeup segment did.

How Much Is the Skincare Industry Worth in 2024?

Since we mentioned the skincare industry and how it didn’t suffer as much as the makeup industry during the pandemic, we will follow up with some health and beauty statistics related to this question.

In 2020, the global skincare beauty segment was worth $140.92 billion. By 2026, this segment is expected to see a CAGR (compound annual growth rate) of 4.6%.

The current skincare segment accounts for 51% of the South Korean health and beauty market.

Globally, the skincare market segment makes up 42% of the total cosmetic industry. The skincare market in Asia-Pacific regions decreased during the pandemic.

It is now recovering but its 2019 worth will take years to achieve again.

What Is the Worth of The Cosmetics Market in 2024?

The most recent data shows that the cosmetics industry is worth about $638.6 billion. By 2025, it’s expected to reach $758.4 billion.

One of the reasons for this calculation is that people have become so accustomed to shopping and buying health and beauty products online, that the market will be boosted by that in the future.

The cosmetics industry is prone to introducing innovative products to the market, which results in industry growth. Innovations that promote growth are organic, cruelty-free and vegan products.

What’s the Biggest Trend in The Health and Beauty Industry in 2024?

Where vanity and luxury were once the trends in the health and beauty industry, beauty statistics now show that natural and organic ingredients, healthy, and cruelty-free beauty products are now essential.

Other trends include cosmetics specifically made for men, which has become very popular in recent years.

Even though 90% of the beauty market is directed at women, men are becoming more interested in self-care and health and beauty products, especially skincare.

How Many Men Use Health and Beauty Products in 2024?

The latest statistics (2021) reveal that the global market size for men’s personal care came to 30.8 billion.

That figure is expected to grow at 9.1% CAGR between 2022 and 2030.

More and more, there is an expanding demand for shampoos, shaving creams, masks, and other gender-specific products in the health and beauty industry.

How Many Women Use Health and Beauty Products in 2024?

Women are the main target market according to the statistics. This ideal is somewhat becoming more diverse, but it’s still mostly a female audience.

This also depends on which segments of the health and beauty industry you’re addressing.

As mentioned in the body of this article, women spend about $313 on beauty products each month. Women over 60 account for 35% of the makeup segment, using makeup daily.

Consequently, 31% of women between 18 and 9 use makeup every day.

Overall, the health and beauty market is made up of 90% of women as of this writing.

How Does Social Media Affect the Health and Beauty Industry in 2024?

Let’s face it, social media impacts every industry, but it has a massive impact on the health and beauty industry.

This industry actually relies on social media for exposure as well as word of mouth advertising.

Social media outlets help businesses refine their target markets to reach out to people they can convert into loyal and regular customers.

There is nothing to suspect that social media usage in the health and beauty industry will decline anytime soon.


We hope we have shared interesting and relevant health and beauty industry data and statistics in 2024 for our readers.

Whether you’re a marketer, consumer, brand, or business in the health and beauty market, these health and beauty statistics are important.

For health and beauty brands, businesses, and marketers, these beauty statistics are essential for creating your effective digital, social, and general marketing strategies. 

Pinterest is one of the most popular social media and discovery platforms used for successful marketing in the health and beauty market. 

That said, you cannot neglect YouTube, Facebook, Instagram, or TikTok as part of your social media marketing strategy.

These platforms combined with Pinterest make a dynamic strategy for marketing.

You have plenty of important statistics about the health and beauty industry for 2024 in the article with which to work.


Accential EdgeBandtBioeco Actual
ByrdieCB InsightsCNBC
Eco-Friendly HabitsFormula BotanicaNielsen
NostoPersistence Market ResearchResearch and Markets
StatistaStella RisingThe Good Trade

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Written by Kelly Indah

I’m a statistics researcher here at EarthWeb with a special interest in privacy, tech, diversity, equality and human rights. I have a master’s degree in Computer Science and I have my Certified Information Systems Security Professional (CISSP) certification.